Berko & Beyond

Berko & Beyond
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Berko and Beyond is a weekly local business podcast celebrating the people who live, work and do business in Berkhamsted and the surrounding area. Hosted by local business owner Ben Baldwin (Chuffed Productions) each episode features relaxed conversations with business owners, creators, entrepreneurs and community leaders from Berkhamsted and beyond. If you’re interested in the people behind the businesses, projects and initiatives making things happen in this part of the world, this podcast is for you.

  1. 5d ago

    The Power of Saying No with Holly Giddings

    Hiring the right people and keeping them engaged is a constant operational challenge for local businesses. In this episode, Holly Giddings shares her extensive experience in volume hospitality recruitment and life coaching. We discuss why you need to take the administrative burden of hiring away from your creative staff, how centralized application systems are failing young local talent, and why investing in training is the only real way to guarantee excellent customer service. We also cover the practical application of professional coaching, unlearning bad leadership habits, and why "no" is a complete sentence in both personal and business negotiations. Episode Chapters [00:00:00] The power of saying no to clients [00:01:00] Launching a business during a pandemic [00:04:06] Why the recruitment industry gets a bad reputation [00:06:38] Let your creative staff focus on their actual jobs [00:09:22] Handling volume recruitment with a fixed-fee model [00:12:31] The current state of the UK hospitality sector [00:20:04] How poor management directly impacts customer service [00:23:26] The flaw in centralized hiring for young applicants [00:25:47] Transitioning into coaching specifically for men [00:35:38] Stop people-pleasing and learn to use silence [00:38:30] The danger of promoting staff without leadership training Key Takeaways Remove admin from creatives: Stop forcing your general managers and head chefs to spend hours reviewing CVs. Let them focus on running your operations and outsource the administrative volume of recruitment.Respond to every candidate: Improve your local employer brand by ensuring every single applicant gets a response, even if it is a polite rejection. Ignoring applicants damages your reputation in the community.Treat 'no' as a full sentence: When negotiating fees or setting operational boundaries, practice saying no without immediately offering a long explanation or apology to fill the silence. Guest Links & Resources: Holly Giddings on LinkedIn https://www.linkedin.com/in/hollygiddings/ Houx (Recruitment) Website https://houx.co.uk/ Houx Knew Website https://houxknew.co.uk Resources Unreasonable Hospitality Website https://www.amazon.co.uk/dp/B0BBRBWWZB Host Links: Ben Baldwin LinkedIn https://www.linkedin.com/in/benbaldwinchuffed/ Chuffed Productions LinkedIn | https://chuffed.video/ Berko & Beyond Website Support Local! Don't forget to like, follow, and share Berko and Beyond wherever you get your podcasts, and hit subscribe if you're watching on www.youtube.com/@BerkoAndBeyond. If you'd like to be a guest on the show, drop us an email at: podcast@berkoandbeyond.com.

    42 min

  2. Jun 3

    The Business of Tutoring & Dyslexia with Lizzie Edwards

    Transitioning from an employee to a business owner comes with a steep learning curve, especially when navigating marketing and commercial realities alone. In this episode, Lizzie Edwards shares how she built two successful education businesses primarily through word-of-mouth referrals and quality service delivery. We discuss the reality of solopreneur isolation, the necessity of professional peer groups, and how to balance the work you enjoy with the business tasks that feel unnatural. We also examine dyslexia in the professional world, highlighting why many successful entrepreneurs leverage their learning differences to build resilience and solve problems creatively. Episode Chapters [00:00:46] Welcome to the podcast [00:01:33] Leaving the classroom to start a business [00:02:25] The personal motivation behind dyslexia assessment [00:04:41] Going back to school as an adult [00:10:28] Redefining dyslexia as a learning difference [00:13:58] Why early diagnosis matters [00:17:44] How dyslexia benefits successful business owners [00:21:45] The steep learning curve of self-promotion [00:24:11] Combatting solopreneur loneliness with peer networks [00:28:54] The lingering educational impact of COVID [00:32:24] Building a business purely on word of mouth [00:36:14] Advice for parents of struggling students Key Takeaways Cultivate a professional peer network: Operating as a solopreneur can be highly isolating. Build or join a trusted group of industry peers to share advice, solve complex problems, and combat the loneliness of running a business alone.Focus on service to generate qualified leads: Instead of forcing self-promotion strategies that feel unnatural, invest heavily in delivering exceptional service. Satisfied clients will naturally act as your marketing engine, bringing in highly qualified referrals without the need for traditional advertising.Stay current in your field: Find ways to keep your skills sharp and stay connected to your industry's frontline. Returning to your original field part-time or staying engaged in direct service can prevent isolation and ensure your business operations remain relevant Guest Links: Lizzie Edwards on LinkedIn http://linkedin.com/in/lizzie-edwards-6445bb71 Lizzie Edwards on Facebook https://www.facebook.com/lizzie.edwards.5496 Next Steps Website https://www.nextstepsdyslexia.co.uk/ Resources: Unreasonable Hospitality Website https://www.amazon.co.uk/dp/B0BBRBWWZB Host Links: Ben Baldwin LinkedIn https://www.linkedin.com/in/benbaldwinchuffed/ Chuffed Productions LinkedIn | https://chuffed.video/ Support Local! Don't forget to like, follow, and share Berko and Beyond wherever you get your podcasts, and hit subscribe if you're watching on www.youtube.com/@BerkoAndBeyond. If you'd like to be a guest on the show, drop us an email at: podcast@berkoandbeyond.com.

    38 min

  3. May 27

    Surviving the Highs and Lows of Running a Festival with Steve Butcher

    Running a business comes with unpredictable risks, and few industries felt that more intensely than live events over the last few years. Steve Butcher, founder of Universal Event Production and Chilfest, shares his realistic experience of navigating catastrophic financial losses, selling his home to fund business debts, and the heavy physical toll of prolonged stress. He details the practical steps of keeping staff employed during industry shutdowns, the reality of taking on investors, and why he eventually chose to buy his festival back to regain creative and operational control. Episode Chapters [00:00:50] Background in AV production and launching Chilfest [00:05:26] Taking responsibility for supplier failures in year one [00:09:38] Losing money in year two and selling the family home [00:15:18] Navigating the COVID shutdown and saving staff jobs [00:20:44] The financial impact of last-minute event cancellations [00:25:04] Experiencing a stress-induced heart attack [00:29:00] Changing perspectives on leadership and mental health [00:32:34] Liquidating a business and taking on external investors [00:40:09] Buying the festival back to regain operational control Key Takeaways Take ownership of supplier mistakes: When a partner fails to deliver, accept the responsibility to your customer instead of passing the blame. This builds long-term trust, even if it requires running an event at a loss to fix the reputational damage.Prioritize professional mental health support: Chronic business stress can lead to severe physical consequences. Seek professional counseling to process business failures rather than relying solely on family, and create an open environment where your team can discuss their mental health without judgment.Evaluate the true cost of external investment: Bringing in investors might save a business financially, but it often means sacrificing creative control and dealing with rigid corporate structures. Weigh the financial relief against the personal cost of losing autonomy over your product. Guest Links: Steve Butcher on Linkedin https://www.linkedin.com/in/steveofbutcher/ Chilfest Website https://chilfest.co.uk Chilfest in Facebook https://www.facebook.com/Chilfest Chilfest on Instagram https://www.instagram.com/chilfest/ Resources: Florence Nightingale Charity https://fnhospice.org.uk Ideas Fest Website https://ideasfest.co.uk Host Links: Ben Baldwin LinkedIn https://www.linkedin.com/in/benbaldwinchuffed/ Chuffed Productions LinkedIn | https://chuffed.video/ Berko and Beyond Website http://berkoandbeyond.com Support Local! Don't forget to like, follow, and share Berko and Beyond wherever you get your podcasts, and hit subscribe if you're watching on www.youtube.com/@BerkoAndBeyond. If you'd like to be a guest on the show, drop us an email at: podcast@berkoandbeyond.com.

    43 min

  4. May 20

    Build A Team-Led Sales Engine with Sadie Groom

    This episode breaks down practical ways to grow your client base and manage a scaling team. Sadie Groom, founder of Bubble Agency, shares how she transitioned her company away from traditional business development roles and instead built a "sales engine" by teaching her entire staff how to secure specific referrals. We discuss the importance of peer networking, why you shouldn't treat your business like a family, and how to create internal events your team actually wants to attend. Episode Chapters [00:00:00] Intro and building a sales engine [00:03:28] Taking the leap into business ownership [00:05:36] Expanding into new global markets and niches [00:06:55] Why traditional business development didn't work [00:08:32] Launching the Super Connector referral program [00:11:28] Replacing corporate offsites with "Bubble Fest" [00:14:00] Why a business is a team, not a family [00:16:05] The value of peer groups and sharing resources [00:19:46] The real financial motivations for running a business [00:27:23] Launching the Rise group for women in broadcast tech [00:35:57] Why business owners must understand their numbers [00:37:54] Navigating business after a late dyslexia diagnosis Key Takeaways Build a structured referral system: Instead of asking clients for generic recommendations, identify specific targets you want to reach and provide your referrers with pre-written email drafts to make introductions frictionless.Involve your whole team in sales: Shift away from isolated business development roles and enable your entire staff with the tools and incentives to act as "super connectors" for new business.Get a handle on your numbers early: Work with financial professionals who can present your numbers in a format you actually understand, ensuring board-level decisions are driven by hard data Guest Links & Resources: Sadie Groom on LinkedIn https://www.linkedin.com/in/sadiegroom/ Bubble Agency Website https://bubbleagency.com Rise Website https://risewib.com Agency Hackers Website https://www.agencyhackers.com As The Crow Flies Website https://www.asthecrowflies.co.uk Host Links: Ben Baldwin LinkedIn https://www.linkedin.com/in/benbaldwinchuffed/ Berko & Beyond Website berkoandbeyond.com Chuffed Productions LinkedIn | https://chuffed.video/ Support Local! Don't forget to like, follow, and share Berko and Beyond wherever you get your podcasts, and hit subscribe if you're watching on www.youtube.com/@BerkoAndBeyond. If you'd like to be a guest on the show, drop us an email at: podcast@berkoandbeyond.com.

    42 min

  5. May 13

    Best of Berko & Beyond (So Far)

    This special compilation gathers the most actionable advice from our first ten shows. We cover the transition from business owner to effective leader, how to retain top talent through workplace culture, and why your marketing needs to stop talking about you and start focusing on your customer. You will hear practical strategies from peer founders on securing referrals, delegating tasks effectively, and pushing past the comfort zone to grow your operations. Episode Chapters [00:00:00] Welcome and podcast milestones [00:01:10] The privilege of leadership and duty of care [00:05:15] Why leaders should be at the bottom of the org chart [00:08:27] Why great leaders always speak last [00:09:22] Getting comfortable being uncomfortable [00:11:58] Making networking conversations count [00:14:26] You don't have to be an expert in everything [00:16:05] Retaining staff and protecting mental health [00:17:44] The "Who Not How" approach to delegating [00:19:39] Building an attractive workplace culture [00:22:24] Stop talking about yourself on your website [00:26:22] Asking for referrals at the point of maximum wow [00:29:11] Overcoming the hurdle of overthinking content [00:31:19] Seeking meaningful community sponsorships Key Takeaways Invert your organizational chart: Act as the foundation supporting your team rather than managing from the top down, and always speak last in meetings to get the best ideas from your staff.Ask for referrals early: Request client recommendations at the "point of maximum wow" right after you deliver great initial work, rather than waiting years.Audit your marketing copy: Shift the focus of your website and proposals away from your company history and speak directly to your customer's specific problems Guest Full Episode Links: Christy Evans, DBC Episode https://youtu.be/2JN4ay19uSc?si=jo4bgZGS_orVH1vl Dacorum’s Den Winners Episode https://youtu.be/SuP5vJzUCWg?si=QeMw_td8vSSsLigV Leigh Cohen, Sales Geek Episode https://youtu.be/mIKreMJPYS0?si=FffFg2jJd1XyMnHG Ben Morton Leadership Episode https://youtu.be/oAvcjZG-lzk?si=5Dj-YQtqAb-_9vGj Azim Shah, Red Branch Studios Episode https://youtu.be/CcbCGci3TUM?si=lBR2HP8ToAzydVQx Corinne Wallington, Chiltern Biz Episode https://youtu.be/BEH9kBwl3Jk?si=qeacu5N53Sjeo7nN Ben Baldwin, Meet The Host Episode https://youtu.be/7xAo3U2npYw?si=CmZ5bxQo6C_qdHlP Our Heath Barn Episode https://youtu.be/fZ8ebvmfDnE?si=-bTZFJqayh4G6BbI Wendy Lewington, DENS Episode https://youtu.be/Vj7Hy41KO2U?si=KTmy8GUU58ehhHCx Gordon Hall Peer Group Episode https://youtu.be/cvqybJCFq8o?si=eiybEPXaSg0CAQEU Host Links: Ben Baldwin LinkedIn https://www.linkedin.com/in/benbaldwinchuffed/ Chuffed Productions LinkedIn | https://chuffed.video/ Support Local! Don't forget to like, follow, and share Berko and Beyond wherever you get your podcasts, and hit subscribe if you're watching on www.youtube.com/@BerkoAndBeyond. If you'd like to be a guest on the show, drop us an email at: podcast@berkoandbeyond.com.

    34 min

  6. May 6

    The Power Of A Peer Group With Gordon Hall

    In this conversation, executive coach and Vistage chair Gordon Hall breaks down the mechanics of peer groups and masterminds and how they help business leaders identify operational blind spots. The discussion covers the practical differences between coaching, mentoring, and consulting, alongside actionable advice for navigating economic sluggishness. Gordon also highlights the specific reasons why many small businesses struggle to scale and explains why getting comfortable with discomfort is a necessary skill for long-term business growth. Episode Chapters [00:00:29] Welcome Gordon Hall: From negotiation to executive coaching [00:01:42] What happens inside a peer advisory group or mastermind [00:08:56] The role of vulnerability and issue processing [00:13:18] How peers help identify leadership blind spots [00:25:51] The difference between a coach, a mentor, and a consultant [00:27:40] Navigating economic sluggishness and delayed decision-making [00:29:15] The exact right time to ask a client for a referral [00:32:16] Why UK businesses start strong but fail to scale up [00:36:07] Why business leaders avoid negotiation [00:41:41] Moving from work-life balance to work-life blend Key Takeaways Identify your leadership blind spots: Actively seek unbiased feedback from other business owners outside your organization to uncover operational issues and bottlenecks you are too close to see. Ask for referrals at the peak of satisfaction: Request referrals or testimonials at the very beginning of a new client relationship when they are most impressed, rather than waiting years to ask. Embrace discomfort to scale: Practice pushing slightly outside your operational comfort zone regularly—such as directly asking clients why they chose to work with you—to break past growth plateaus. Guest Links: Gordon Hall on LinkedIn https://www.linkedin.com/in/gohall/ Gordon Hall at Vistage http://vistage.co.uk/chairs/gordonjohnhall Gordon Hall Website www.hallsexecutiveedge.co.uk Resources: Nigel Taberner https://www.nigeltaberner.com Host Links: Ben Baldwin LinkedIn https://www.linkedin.com/in/benbaldwinchuffed/ Chuffed Productions LinkedIn | https://chuffed.video/ Support Local! Don't forget to like, follow, and share Berko and Beyond wherever you get your podcasts, and hit subscribe if you're watching on www.youtube.com/@BerkoAndBeyond. If you'd like to be a guest on the show, drop us an email at: podcast@berkoandbeyond.com.

    43 min

  7. Apr 28

    Breaking the Cycle of Homelessness with Wendy Lewington DENS

    In this episode, Wendy Lewington, CEO of DENS, explains how local businesses can make a tangible difference in tackling hidden homelessness across Dacorum. She breaks down the operational realities of running a mid-sized charity like a business, navigating the cost of living crisis, and how business owners and private landlords can practically support vulnerable community members through regular giving, mediation, and consistent CSR initiatives. Episode Chapters [00:00:26] – Introducing Wendy Lewington and the core mission of DENS [00:02:36] – The root causes of homelessness and breaking the cycle [00:09:33] – Addressing hidden homelessness and the cost of living crisis [00:13:20] – How DENS supports private landlords to prevent evictions [00:14:01] – The financial and operational realities of running a charity [00:26:55] – Concrete ways local businesses can support the community Key Takeaways Set up a regular, monthly corporate donation to a local charity to provide them with the reliable baseline income they need for long-term strategic planning.If you operate as a private landlord, partner with charity mediation programs that provide 24/7 property support and direct benefit payments to reduce tenancy risks and prevent evictions.Incorporate simple charity support into your weekly business operations, such as adding high-need food bank items or cleaning supplies to your company's online grocery orders. Guest Links: Wendy Lewington on LinkedIn linkedin.com/in/wendy-lewington-2162703b DENS Website https://www.dens.org.uk/ DENS Castle Walk https://www.dens.org.uk/event/castle-walk/ Host Links: Ben Baldwin LinkedIn https://www.linkedin.com/in/benbaldwinchuffed/ Chuffed Productions LinkedIn | https://chuffed.video/ Support Local! Don't forget to like, follow, and share Berko and Beyond wherever you get your podcasts, and hit subscribe if you're watching on www.youtube.com/@BerkoAndBeyond. If you'd like to be a guest on the show, drop us an email at: podcast@berkoandbeyond.com.

    33 min

  8. Apr 23

    Turning a 16th-Century Barn Into a Local Community Hub

    In this episode, we sit down with the team behind the Our Heath Barn project to discuss their mission of converting a 16th-century Grade II listed building in Boxmoor into a functional community hub. We outline the concrete ways local business owners can get involved through corporate social responsibility, the value of securing physical spaces for organic networking, and why supporting local heritage projects makes strong business sense for the entire area. Episode Chapters [00:00] Meet the Guests & The Project [03:13] How the Team Got Involved [05:31] Why the Building Is So Special [07:52] The Campaign Journey [18:29] The Big Challenge: Time, Money & Awareness [25:47] The Vision: A Community-Owned Cultural Hub [30:43] How You Can Help Key Takeaways Review your local community projects to identify Corporate Social Responsibility (CSR) partnerships that align directly with your company values.Use your business mailing list and local influence to raise awareness for community initiatives, acting as an ambassador for area improvements.Consider investing in community benefit societies, like the Our Heath Barn share offer, to secure physical hubs for future local networking and collaboration Guest Links: Our Heath Barn Website Save Our Heath Barn Crowd Funder Lisa Timms on LinkedIn Claire Gillespie on LinkedIn Website James Lark on LinkedIn Website Host Links: Ben Baldwin LinkedIn Chuffed Productions LinkedIn | https://chuffed.video/ Support Local! Don't forget to like, follow, and share Berko and Beyond wherever you get your podcasts, and hit subscribe if you're watching on www.youtube.com/@BerkoAndBeyond. If you'd like to be a guest on the show, drop us an email at: podcast@berkoandbeyond.com.

    40 min
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About

Berko and Beyond is a weekly local business podcast celebrating the people who live, work and do business in Berkhamsted and the surrounding area. Hosted by local business owner Ben Baldwin (Chuffed Productions) each episode features relaxed conversations with business owners, creators, entrepreneurs and community leaders from Berkhamsted and beyond. If you’re interested in the people behind the businesses, projects and initiatives making things happen in this part of the world, this podcast is for you.

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  • Creator
    Berko & Beyond
  • Years Active
    2K
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Berko & Beyond