Cole Gordon Podcast

Cole Gordon
  • 5.0 (2)
  • Entrepreneurship
  • Updated Weekly

Listen to me interview 8, 9 and 10-figure founders to break down today's most cutting edge marketing, sales, and operations tactics you can use to scale your business.

  1. 2d ago

    He Built an $80M Business Using Other People's Audiences

    Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== Apply For Account Manager (Top OTE 600k/yr+) Here: https://recruitcrm.io/apply/178896217... ======================================================================== Get our internal SOP for Outbound Setting: https://g.closers.io/outbound-setting... ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here  👉 https://go.closers.io/1o1-yt?h_source... ======================================================================== 00:00 Scaling to $80M Without Ads or a Brand 02:04 The Ideal Partner Profile 05:52 Why Speaking Beats Webinars 09:33 The No-Pitch Pitch That Converts 13:59 Treating Events as a Portfolio 16:20 The $5M/Year SEO Machine 19:56 Winning in the Age of AI Search 26:32 Why Chandler Bet on Building a Personal Brand 30:37 Why Attribution Is the Dumbest Word in Marketing 33:50 What Hormozi's Book Launch Got Right 40:23 Rebuilding a Media Team From Scratch 50:18 The Networking Secrets Nobody Talks About 55:11 How to Actually Poach Great Talent 1:05:56 What Chandler Looks for in an Interview 1:22:58 Why Managers Are Disappearing With AI 1:30:11 Going From Remote to In-Person (What Broke) 1:39:12 The Real Reason Businesses Die

  2. Sep 10

    How Ryan Deiss Runs a $200M/yr Portfolio Company

    Apply For Account Manager (Top OTE 600k/yr+) Here: https://recruitcrm.io/apply/178896217... ======================================================================== Want to come to our next in-person event in NYC and network with other 7 and 8-figure entrepreneurs? Click here 👉 https://g.closers.io/8fbr-nyc-yt/?h_s... ======================================================================== Get my 8-Figure Offer Playbook here: https://g.closers.io/offer-engineerin... ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 Going All In on YouTube Content 04:56 Why Attribution Data Lies to You 09:06 Shutting Off $150K/Month in Ads 13:20 Owning Your Voice Instead of Chasing Best Practices 17:44 Building the Portfolio: What Makes the Buy List 23:32 The Real Reason Deals Get Unstuck 25:38 Scalable's Three-Tier Client Model 30:30 Avoiding Resentment in Equity Partnerships 36:39 The 0% Success Rate of Rushing Deals 43:56 Tracking Cash Distributions, Not Vanity Metrics 55:20 Launch to Scale: The Five-Stage Framework 59:04 Why "I Need a COO" Is Usually the Wrong Answer 1:05:07 The $5M to $20M Phase 1:32:50 What Actually Makes a Business Sellable 1:42:20 Where AI Is Actually Moving the Needle 1:50:52 27 Years in Business: The Real Secret

  3. Sep 4

    After $150M, these systems allow my company to run without me…

    Want to come to our next in-person event in NYC and network with other 7 and 8-figure entrepreneurs? Click here 👉 https://g.closers.io/8fbr-nyc-yt/?h_s... ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?... Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 The Hire That Changed Everything 04:00 Why You're Probably Not Paying Enough 09:03 The Recruiting Volume Nobody Wants to Do 11:47 The Culture-Skill Matrix: Who to Cut 14:31 The Leadership Matrix: Tyrant vs. Pushover 23:16 Standards vs. Performance Coaching 24:26 The 4 Properties of Feedback That Actually Works 31:45 Raising Performance Standards Without Breaking People 41:02 Why Reps Follow Up Without Being Told 42:33 Diminishing Returns on Marginal Effort 47:39 Fixing It: Observation and Marginal Benefit 51:06 Delegation Step 1: Define What You Actually Need 55:11 The Five Degrees of Initiative 58:06 The Three-Gate Filter for "Everyone Comes to Me

  4. Aug 28

    How to Fix Your Show Rates (Full 2 Hour Course)

    Get our internal SOP's for Show Rates and Sales Ops: https://g.closers.io/show-rate-yt/ ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?aa_source=yt_organic&ol=showrates Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Want to work 1-on-1 with me at our next in-person mastermind event in New York? Click here 👇 https://go.closers.io/8fbr-vsl?h_source=yt_organic&ol=showrates ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 Why Show Rates Matter (and Costly Mistakes) 04:37 The 2023 Google Update That Broke Everything 06:39 The Real Metric: Offers Per Closer Per Day 10:28 Booking Window: Why 1-2 Days Wins 15:26 The End-of-Month "Death Screen" Trap 17:39 Optimal Availability, Hours, and Weekends 28:19 Application Grading 101 35:22 Application Mistakes and BANT Questions 48:35 Where to Place Contact Info in Your Funnel 1:02:20 Routing Best Leads to Best Closers 1:07:44 The Lead Nurture Specialist Nobody Hires 1:16:59 Single vs. Double Booking, Explained 1:21:41 Confirmation Cadence and the iMessage Mistake 1:36:11 Setter Show Rates: What Good Looks Like 1:44:20 The Marketing Message That Fixes Everything

  5. Aug 20

    He Crossed The Border Illegally, Then Sold His Business For $100M+

    Get my 8-Figure Offer Playbook here: https://bit.ly/OfferPlaybookIsmael Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here  👉 https://bit.ly/Cole1on1Ismael ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickIsmael Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 Selling His Company for $108M 01:32 Born in Mexico City 03:40 Smuggled Across the Border 05:56 His Father's Absence and Alcoholism 08:36 Paying Rent, Then a Fake ID 13:22 The HVAC Job That Changed Him 16:04 Why Every Founder Needs an Apprenticeship 20:34 Home Comfort USA... Then Betrayal 27:53 Founding NextGen for Revenge 37:48 $9.8M in Year One 45:36 The 250-Billboard Gamble 56:26 From Hustler to Leader 1:01:19 $32M Revenue, $800 in the Bank 1:05:27 Private Equity Comes Knocking 1:14:52 The Wire Hits, Then What? 1:22:15 The Thermostat and Generational Peace

  6. Aug 15

    9 Business Owners Ask Me How to Scale to $30M+/year

    Want to work 1-on-1 with me at our next in-person mastermind event? Click here 👇 https://bit.ly/8FigureBoardroomVip ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?  Click here  👉 https://bit.ly/Cole1on1Vip ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickVip Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. ======================================================================== 0:00 - Mastermind Overview 0:41 - Company Culture 7:52 - AI & Automation 14:44 - Scaling to $100M+ 27:12 - Hiring Sales Reps 35:52 - Navigating 8-Figures 43:33 - CEO Time Management 47:15 - High-Ticket Upselling 51:50 - Fixing Bottlenecks 56:49 - Sales Psychology

  7. Aug 6

    Ali Abdaal Asked Me How to Get to $1M/mo

    Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here  👉 https://bit.ly/Cole1on1Ali ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickAli Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 Scaling to $1M/Month 03:48 Finding the Real Constraint 12:54 Measuring Client Success 21:43 Client Success Systems 30:18 Coaching Capacity & Workloads 39:58 Building a World-Class CS Team 52:47 Client Success KPIs 01:03:34 Coaching, Curriculum & Platforms 01:15:28 Helping Beginners Get Results 01:23:54 One-Call vs Two-Call Close 01:29:41 Building the Right Org Chart 01:32:55 Scaling Your Sales Team 01:43:08 Daily Sales Meetings 01:50:02 Building a Sales Playbook 02:00:47 Hiring More Closers 02:08:16 When to Hire Sales Managers 02:15:37 Scaling Without Breaking Systems

  8. Jul 31

    Tax Expert: This Is How Billionaires Legally Avoid Taxes

    Get the FREE Tax Strategy Playbook 👉 https://g.closers.io/tax-strategy/ ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?  Click here  👉 https://bit.ly/Cole1on1Karlton ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickKarlton Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== 0:00 How Billionaires Pay So Little in Taxes 4:49 How the Wealthy Pass Down Their Money 8:17 Why the Tax Code Favors Wealth Over Wages 14:48 Is It Wrong to Use Tax Loopholes? 17:50 Wealth Taxes, Tariffs & Tax Reform 24:06 Tax Strategies at Every Income Level 24:44 Tax Strategies for W-2 and 1099 Earners 32:00 Tax Strategies at $1 Million in Profit 45:59 Should You Move to Puerto Rico for Taxes? 49:52 Tax Strategies at $10 Million in Profit 1:07:58 Tax Strategies Above $100 Million 1:13:31 IRS Audits, Red Flags & Extensions 1:23:52 The Biggest Tax Savings—and Worst Advice

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Ratings & Reviews

5
out of 5
2 Ratings

About

Listen to me interview 8, 9 and 10-figure founders to break down today's most cutting edge marketing, sales, and operations tactics you can use to scale your business.

Information

  • Creator
    Cole Gordon
  • Years Active
    2026
  • Episodes
    33
  • Rating
    Explicit
  • Copyright
    © 2026 Cole Gordon Podcast
  • Show Website
    Cole Gordon Podcast

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