Atlanta Agent Playbook

Motto Realty
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Atlanta Agent Playbook is for driven real estate agents who want to build a real business in Atlanta. Hosted by Benjamin Benomar, investor, managing broker of Motto Realty and co-founder of a $100M+ sales team, this show gives you direct access to the strategies top producing agents are using right now. We break down lead generation, recruiting, branding, wealth building, and the real stories behind agents winning in this market. If you want clarity, systems, and a competitive edge in Atlanta real estate, this is your playbook. Learn more about Motto at https://www.mottorealty.com

  1. 6d ago

    More Than a Realtor: How Brooks Payne Is Helping Shape the Future of Atlanta | #48

    Atlanta is growing—but how do you invest in neighborhoods, improve communities, and create new development without displacing the people who made those neighborhoods what they are? Connect with us on instagram: https://www.instagram.com/mottorealty/ Connect with this episode's speakers: https://www.instagram.com/benjaminbenomar/ In this episode of the Atlanta Agent Playbook, Benjamin sits down with Brooks Payne to talk about the intersection of real estate, development, technology, transportation, community investment, and the future of Atlanta. Brooks’ journey into real estate started after COVID abruptly ended his career working on cruise ships. After getting licensed, he quickly discovered that real estate could become much more than helping people buy and sell homes. His long-term vision is development—and more specifically, helping create neighborhoods that are inclusive, accessible, and rooted in culture through Better Build Blocks. One of the biggest conversations in this episode centers around Southwest Atlanta and gentrification. Brooks argues that the problem is not reinvestment in historically underinvested communities—the problem is when new investment causes the displacement of the residents who created those communities in the first place. We also discuss: • Why Southwest Atlanta has enormous cultural and economic importance • Development without displacement • How the Atlanta BeltLine is changing neighborhoods • Rising property taxes for longtime homeowners • Affordable housing and down-payment assistance • The redevelopment of West End • Why walkability and public transportation matter • How developers can work with legacy communities • Atlanta’s changing neighborhoods • Why misconceptions about certain Atlanta communities persist • Real estate development as a tool for generational wealth • Why real estate agents still matter in the age of AI • How Brooks is using AI to help homeowners maintain their properties 04:08 Why Walkability & Transportation Matter 07:18 Entering Real Estate During the COVID Market 08:13 What Agents Really Do Behind the Scenes 11:19 Do Real Estate Agents Still Matter in the Age of AI? 14:54 Why Should You Buy in Southwest Atlanta? 15:58 Gentrification & Development Without Displacement 16:37 How Developers Can Protect Legacy Communities 20:07 Atlanta Down-Payment Assistance Programs 24:55 What’s Happening With the West End Mall? 29:36 Where Atlanta Has Gotten Development Wrong 46:34 Managing Multiple Real Estate Ventures

  2. Oct 20

    From House Flipping to $10M+ in Annual Sales: Chad Davis’s Real Estate Playbook | Chad Davis #47

    What does it take to build a successful real estate business over 22 years? In this episode of Motto Realty’s Atlanta Agent Playbook, Chad Davis shares the strategies, relationships, and lessons that have helped him consistently close over $10 million in real estate each year.Connect with us on instagram: https://www.instagram.com/mottorealty/Connect with this episode's speakers:https://www.instagram.com/benjaminbenomar/Chad discusses his experience working with real estate developers, selling condominium projects, and building lasting relationships that continue to generate business years later. He also shares insights into Sanctuary Farms, a farm-centered community in Georgia, and his emerging involvement in real estate investment opportunities in Mexico.In addition, Chad explains why real estate agents need to embrace social media, create authentic video content, and evolve as the housing market changes.IN THIS EPISODE, WE COVER:-How Chad Davis built a 22-year real estate career-The transition from retail and house flipping into real estate-How to build relationships with real estate developers-What agents need to know about new construction and developer services-How Chad completed 155 transactions in one condominium building-Why consistent follow-up can create opportunities years later-Inside Sanctuary Farms, a farm-centered residential development in Georgia-Luxury homes, acreage, and custom homebuilding opportunities-Exploring real estate investment opportunities in Mexico-How real estate agents can adapt to changing market conditions-Why video marketing and social media matter for modern agents-How authenticity helps build trust with potential clients-Why agents should find prospecting strategies that fit their strengths-The importance of consistency, relationships, and long-term thinkingCHAPTERS:02:15 – From House Flipping to Real Estate Sales03:02 – Learning the Business and New Construction05:45 – Building a Business in Atlanta’s Condo Market13:41 – Why Long-Term Relationships Matter13:50 – Exploring Real Estate Opportunities in Mexico17:01 – How Real Estate Has Changed Over 22 Years18:00 – Adapting to Changing Investor Demand19:13 – Why Chad Started Creating Social Media Content20:12 – Investing in Video Marketing and Follow-Up26:10 – Finding a Prospecting Strategy That Works

  3. Oct 13

    How to Build a Successful Real Estate Team Without Losing Yourself | Josh Pitre | #46

    What does it take to go from working as a bartender to building a successful real estate team? In this episode of Motto Realty’s Atlanta Agent Playbook, Josh of JP Signature Homes shares his journey into real estate, the lessons that shaped his career, and the business principles that continue to guide his success. Connect with us on instagram: https://www.instagram.com/mottorealty/ Connect with this episode's speakers: https://www.instagram.com/benjaminbenomar/ Born and raised in Georgia, Josh began his real estate career while working at Chili’s, balancing two jobs while building his client base. Today, he leads a real estate team focused on relationships, hard work, client service, and long-term business growth. In this conversation, we explore what it really takes to succeed in real estate, build a team that works, and stay authentic in an evolving industry. IN THIS EPISODE, WE DISCUSS: -From bartender to real estate professional: Josh’s career journey -How to build a real estate business while working another job -Why open houses and personal relationships can generate clients -Building a productive real estate team with the right people -Why real estate agents need more than a license to succeed -Turning client relationships into repeat business and referrals -Knowing when it’s time to change brokerages -Real estate market conditions in Atlanta and North Georgia -Working with sellers, setting realistic expectations, and negotiating offers -Real estate investing and North Georgia mountain properties -Inclusion, advocacy, and representation in the real estate industry -Why authenticity, compassion, and integrity matter in business CHAPTERS: 00:56 – Meet Josh of JP Signature Homes 01:11 – From Chili’s Bartender to Real Estate Agent 02:15 – Building a Real Estate Business While Working Two Jobs 04:18 – The $10,000 Goal and First Big Commission Check 05:18 – Advice for Agents Starting Out Part-Time 05:50 – How Josh Built His Real Estate Team 13:15 – Building Long-Term Client Relationships and Referrals 27:06 – How Agents Can Become Better Allies 29:30 – The Real Estate Impact of Social and Political Change 37:08 – Josh’s Final Advice: Be True to Yourself

  4. Oct 6

    How This Realtor Built 90% of Her Business Through Referrals | Paula Thomas | #45

    How do you build a real estate business where clients keep coming back — and sending their friends and family? Connect with us on instagram: https://www.instagram.com/mottorealty/ Connect with this episode's speakers: https://www.instagram.com/benjaminbenomar/ In this episode, Paula breaks down how she built a thriving real estate business with approximately 90% of her business coming through referrals, while combining her background in interior design, sales, client service, and relationship building. After spending years in interior and hospitality design, Paula made the leap into real estate during COVID, betting on herself and starting over in a completely new industry. Since then, she has built a business centered around what she calls a concierge level of service — taking the time to educate buyers, guide sellers, coordinate vendors, improve listings, and make clients feel genuinely taken care of. In this conversation, we cover: -How Paula built a referral-driven real estate business -Why paid leads weren't the right strategy for her -How to create repeat and referral clients -Why client experience matters more than the transaction -How her interior design background helps buyers and sellers -Staging, paint colors, renovations, and preparing homes for market -Why open houses still work -How social media helped Paula land her first clients -Why new agents need training, mentorship, and consistency -How to stand out as a new real estate agent -Building a business without sacrificing family and personal priorities -When it's time to hire help and stop doing everything yourself Paula also explains why one simple philosophy has become central to her business: “Love your clients and they’ll love you back.” CHAPTERS: 01:49 Building a Business Through Repeat Clients & Referrals 02:53 Why Paid Real Estate Leads Didn't Work 04:08 How to Build a Referral Business 05:30 Creating a Client Experience People Remember 19:36 Why Open Houses Still Work 20:25 Social Media Helped Her Get Her First Clients 25:37 How Her Past Created Her Competitive Advantage 26:11 “Love Your Clients and They'll Love You Back” 28:55 Balancing Real Estate, Business & Family 31:13 Building a Business That Doesn't Depend Entirely on You

  5. Sep 29

    How This Realtor Built a Business Around Real Estate Investors & Rentals | Niraj Singala | #44

    Most real estate agents chase buyers and sellers—but what happens when you build your business around the market everyone else overlooks? Connect with us on instagram: https://www.instagram.com/mottorealty/ Connect with this episode's speakers: https://www.instagram.com/benjaminbenomar/ In this episode, Benjamin sits down with Niraj, a real estate agent, investor, and implementation engineer who completed 23 rental transactions in 12 months while building a growing business serving landlords, tenants, and real estate investors. Niraj breaks down how he identified rentals as an underserved niche, built systems to pre-qualify tenants, used digital lockboxes to streamline showings, and turned landlord relationships into repeat transactions and referrals. They also discuss the bigger picture of real estate investing—including cash flow, appreciation, equity paydown, house hacking, new construction, builder incentives, and why investors shouldn't evaluate every property based on immediate cash flow alone. Raj also shares how simply answering the phone, following up, helping people without immediately focusing on commission, and creating systems around his business have helped him stand out in a competitive real estate market. In this episode, you'll learn: • Why rental properties are an overlooked opportunity for real estate agents • How Raj completed 23 rental transactions in one year • How to work effectively with landlords and real estate investors • Why tenant placement can lead to future buyer clients • How to pre-qualify rental leads before scheduling showings • Systems that can save agents hours of unnecessary work • How relationships create repeat investor transactions and referrals • Why answering your phone can become a competitive advantage • How investors should think beyond immediate cash flow • New-construction strategies and builder incentives discussed in the episode • Why house hacking can be powerful for younger buyers • How Raj balances a career in engineering with real estate • Why Gainesville and other Georgia markets are on his investment radar • The importance of thinking outside the box and following up CHAPTERS / TIMESTAMPS 00:00 Raj's Investor & Rental Strategy 01:22 Why Raj Specialized in Rentals 03:00 Finding an Underserved Real Estate Niche 06:17 Helping Landlords Find & Manage Tenants 08:27 Cash Flow Isn't the Only Investment Benefit 13:54 Raj's Rental Lead Qualification System 18:04 Representing Tenants & Building Future Buyers 19:30 Why Relationships Beat Short-Term Commissions 23:00 Raj's Journey Into Real Estate Investing 34:44 House Hacking for Young Buyers

  6. Sep 22

    Stop Chasing Leads: How Justine Derby Built a Top Real Estate Business | #43

    What happens when a real estate agent stops trying to fit in and starts showing up as her authentic self? Connect with us on instagram: https://www.instagram.com/mottorealty/ Connect with this episode's speakers: https://www.instagram.com/benjaminbenomar/ n this episode of the Atlanta Agent Playbook, Justine Derby shares the journey behind her explosive growth in real estate—from growing up around a RE/MAX franchise, entering the industry through foreclosure and REO properties, to building a powerful personal brand that helped her triple her business. Justine opens up about the lessons she learned from difficult seasons, why personal branding and consistency matter, how organic social media can create real business opportunities, and why real estate agents need to stop comparing themselves to everyone else. She also shares how she is approaching the challenge of scaling while protecting the client experience, building leverage through her team, and using AI to improve efficiency without losing the human connection that makes real estate personal. In this episode, we discuss: • How Justine built her real estate career • Growing up in a real estate family • Lessons from working with foreclosure and REO properties • Why authenticity is powerful in real estate marketing • How personal branding helped transform her business • Building an audience through consistent social media • Why agents shouldn't chase likes and engagement • How to stand out in an increasingly saturated real estate market • Scaling a real estate business without sacrificing client experience • Hiring support and creating leverage • Using AI for real estate prospecting and client service • The future of technology in real estate • Why human connection still matters more than any tool or lead source • Building trust and long-term relationships with clients • Why real estate agents should stop chasing the money One of Justine's biggest lessons is simple: don't chase the biggest tool or the biggest lead source. Focus on the people. As she puts it, the goal is to make clients feel seen, heard, and valued. CHAPTERS: 07:44 – The Personal Branding Transformation 10:56 – How She Tripled Her Business 11:47 – Where Real Estate Agents Go Wrong on Social Media 12:12 – How to Use Social Media Authentically 15:03 – Building a Personal Brand as a Realtor 15:46 – Why Consistency Beats Engagement 28:02 – Why Client Relationships Matter 30:59 – Using AI for Reverse Prospecting 32:02 – Leo AI and the Future of Client Service 34:00 – Human Connection Is the Real Growth Strategy

  7. Sep 15

    How to Succeed in Real Estate: Find Your Why, Build Your Business & Create Impact | Eric Baker | #42

    What does it really take to succeed as a real estate agent? Connect with us on instagram: https://www.instagram.com/mottorealty/ Connect with this episode's speakers: https://www.instagram.com/benjaminbenomar/ Whether you're a new real estate agent, an experienced Realtor, entrepreneur, investor, or someone trying to build a business with more meaning, this episode offers practical lessons about persistence, relationships, delegation, purpose, and creating a lasting impact. IN THIS EPISODE: • Eric Baker's journey into real estate • Why he originally wanted to become an architect • How design influenced his real estate career • How he discovered real estate through an unexpected connection • What new real estate agents often get wrong • Why preparation can become procrastination • Why real estate is ultimately a people business • The importance of trust and relationships • "Done is better than perfect" • Learning to delegate and build a team • Creating freedom through systems and boundaries • How to take vacations while running a real estate business • Managing client expectations • Finding your deeper purpose • The Seven Levels of Why exercise • Eric's work with MUST Ministries • Housing insecurity and the importance of permanence • Using real estate to create positive impact • Why there is no ceiling—and no floor—in real estate income • Finding the part of your business that you genuinely love • Eric's vision for the next five years CHAPTERS: 01:14 Eric's Lifelong Obsession With Houses 13:05 From New Agent to Top Producer 17:07 Real Estate Is a People Business 18:30 Done Is Better Than Perfect 20:57 How to Take Time Off as a Real Estate Agent 22:23 Managing Expectations With Clients 32:40 Real Estate as a Tool for Impact 33:45 Why Agents Need to Find Their Why 34:15 The Seven Levels of Why 35:19 Turning Your Story Into Purpose

  8. Sep 8

    How This Real Estate Agent Sold 700+ Homes With Local SEO & Lifestyle Marketing | Lorraine Danielson | #41

    How do you build a real estate business where buyers and sellers find YOU instead of spending all day cold calling? Connect with us on instagram: https://www.instagram.com/mottorealty/ Connect with this episode's speakers: https://www.instagram.com/benjaminbenomar/ In this episode of The Atlanta Agent Playbook, we sit down with Lorraine Danielson, a real estate professional with a 22-year career and more than 700 homes sold, to break down the strategies behind her success. Lorraine shares how her experience in lending helped her become a more resourceful real estate agent—and how she eventually built a powerful hyperlocal SEO strategy that generates buyer and seller leads organically. From ranking for local real estate searches to creating neighborhood landing pages, blogs, YouTube videos, and lifestyle-driven listing marketing, Lorraine explains how agents can become the local expert people discover when they're researching where to live. We also dive into the reality of today's real estate market, preparing homes for sale, working with buyers, creating memorable listing videos, using AI in real estate marketing, and why genuine client care matters more than slick branding. In this episode, you'll learn: -How Lorraine went from lending to real estate -How she closed 32 deals in her first year and 65 in her second -Why understanding financing can make you a better real estate agent -How to structure creative real estate deals -Why agents should niche down geographically -How to build a hyperlocal real estate SEO strategy -How neighborhood pages and landing pages generate leads -What to blog about as a real estate agent -Why you should “stop thinking like an agent” -How local SEO can generate buyer and seller calls -Why evergreen content continues producing leads -How to attract relocation clients through local content -How YouTube can support local real estate SEO -How to create lifestyle-focused listing videos -Why preparing a home properly can make or break a listing -Lorraine's thoughts on AI-generated staging and listing images -How to deliver a consistent client experience at every price point -Why real estate is ultimately a people business -The importance of caring about your clients beyond the transaction -How successful agents can begin thinking about leverage and retirement CHAPTERS: 01:14 From Lending to Real Estate 02:04 Closing 32 Deals in Her First Year 03:09 Creative Ways to Structure Real Estate Deals 04:08 Understanding Today's Payment-Conscious Buyers 07:27 Staying Connected With Clients After Closing 09:35 How Lorraine Built Her Real Estate SEO Strategy 13:43 How Local SEO Generates Buyer & Seller Calls 19:58 How Lorraine Built Her SEO Strategy 42:35 “You Found Me” — Does SEO Really Work? 46:21 Lorraine's Playbook for Aspiring Agents

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About

Atlanta Agent Playbook is for driven real estate agents who want to build a real business in Atlanta. Hosted by Benjamin Benomar, investor, managing broker of Motto Realty and co-founder of a $100M+ sales team, this show gives you direct access to the strategies top producing agents are using right now. We break down lead generation, recruiting, branding, wealth building, and the real stories behind agents winning in this market. If you want clarity, systems, and a competitive edge in Atlanta real estate, this is your playbook. Learn more about Motto at https://www.mottorealty.com

Information

  • Creator
    Motto Realty
  • Years Active
    2026
  • Episodes
    48
  • Rating
    Clean
  • Copyright
    © Motto Realty
  • Show Website
    Atlanta Agent Playbook