Atlanta Agent Playbook

Motto Realty
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Atlanta Agent Playbook is for driven real estate agents who want to build a real business in Atlanta. Hosted by Benjamin Benomar, investor, managing broker of Motto Realty and co-founder of a $100M+ sales team, this show gives you direct access to the strategies top producing agents are using right now. We break down lead generation, recruiting, branding, wealth building, and the real stories behind agents winning in this market. If you want clarity, systems, and a competitive edge in Atlanta real estate, this is your playbook. Learn more about Motto at https://www.mottorealty.com

  1. 2d ago

    How Joey Closed 74 Real Estate Transactions ($26.5M) in Just 20 Months | Zillow Lead Strategy | Joey Oberndorfer | #33

    Can a brand-new real estate agent build a multi-million-dollar business in less than two years? Connect with us on instagram: https://www.instagram.com/mottorealty/ Connect with this episode's speakers: https://www.instagram.com/benjaminbenomar/ In this episode of Motto Realty, Joey shares how he transitioned from law enforcement and corporate leadership into real estate, closing 74 transactions totaling over $26.5 million in just 20 months. Discover his complete Zillow lead strategy, buyer consultation process, follow-up techniques, mindset for success, and why education and client service outperform traditional sales tactics. Whether you're a new real estate agent, team leader, broker, or experienced Realtor looking to improve lead conversion, this episode is packed with practical strategies you can implement immediately. You'll learn: -How to convert Zillow leads into loyal clients -Building trust on the very first phone call -Buyer consultation best practices -Following up without sounding pushy -Managing objections effectively -Creating an exceptional client experience -Working with listing agents strategically -Building a referral-based real estate business -Scaling through consistency and systems -Transitioning from employee to entrepreneur CHAPTERS: 03:30 Transition from Police Officer to Real Estate 07:20 Closing 13 Transactions in 90 Days 12:40 Inside Zillow Lead Generation 21:30 Lead Conversion Strategy 24:20 Handling Objections 29:20 Follow-Up System 36:00 Buyer Consultation Process 42:00 Communication Through Closing 46:00 Future Goals and Investing

  2. Jul 7

    The Brutal Truth About Growing a Real Estate Business While Raising a Family | Ryan Johnston | #32

    What does it really take to survive—and thrive—in today's real estate industry? Connect with us on instagram: https://www.instagram.com/mottorealty/ Connect with this episode's speakers:https://www.instagram.com/benjaminbenomar/ https://www.instagram.com/ryansellsalpharetta/ In this episode of Atlanta Agent Playbook, we sit down with a successful real estate professional who has closed more than 250 transactions while balancing family life, business growth, and the constant evolution of the housing market. From moving to Atlanta after responding to a Craigslist casting call to building a scalable real estate business, this conversation covers the realities that most agents never talk about. We discuss: -Growing a real estate business while raising young children -Why many agents struggle with burnout -Hiring operations managers and virtual assistants -Building systems instead of creating another job -YouTube marketing for Realtors -Why introverts can become incredibly successful agents -Scaling beyond personal production -The importance of an exit strategy -AI and automation in real estate -How the industry may look in 2035 Whether you're a new Realtor, an experienced broker, or someone thinking about entering the industry, this episode offers practical advice on building a sustainable business—not just selling more homes. If you enjoyed this conversation, be sure to like, subscribe, and share it with another real estate professional. CHAPTERS: 00:44 Why the First Eight Years Were Brutal 01:05 Balancing Family and Real Estate 02:05 Parenting During Industry Changes 04:47 Building a Business Instead of a Job 07:21 Getting Started in Property Management 10:32 Building a Career From Scratch 11:17 Joining a High-Volume Real Estate Team 16:20 Video Marketing and Lead Generation 18:15 Building a Personal Brand 20:26 Why First-Time Buyers Matter

  3. Jun 30

    Realtor of the Year Elizabeth Martin on Open Heart Surgery, Resilience & Real Estate Success | #31

    Elizabeth Martin's story is one of perseverance, service, and purpose. Connect with us on instagram: https://www.instagram.com/mottorealty/ Connect with this episode's speakers:https://www.instagram.com/benjaminbenomar/ https://www.instagram.com/elizabethmartinhomes/ Named the 2024 Realtor of the Year by the Cherokee Association of Realtors, Elizabeth has built a highly successful real estate career through community involvement, relationship-building, personalized client experiences, and an unwavering commitment to service. In this episode, she opens up about a major turning point in her life: undergoing open-heart surgery due to a severe aortic aneurysm and valve condition. She shares how the experience changed her perspective forever and strengthened both her personal life and business. We also dive into: ✔️ Building a referral-driven real estate business ✔️ The power of video marketing and social media ✔️ Community service and charitable impact ✔️ Becoming Realtor of the Year ✔️ Real estate investing and house flipping ✔️ Client appreciation events that generate referrals ✔️ The mindset required to overcome adversity ✔️ Why the closing table is only the beginning If you're a real estate agent, entrepreneur, investor, or someone looking for inspiration and practical business advice, this episode is packed with valuable lessons. Subscribe for more conversations with top-performing entrepreneurs, real estate professionals, and industry leaders. CHAPTERS: 01:06 What Realtor of the Year Really Means 08:19 Advice for Agents Afraid of Video 10:16 Mixing Personal Life with Social Media 15:03 Buying and Managing an Apartment Complex 16:51 Becoming a Real Estate Investor 18:15 Launching a Real Estate Career 18:32 Rookie of the Year Success 19:34 Helping Buyers and Investors 21:20 Navigating Today's Housing Market 33:15 The Closing Table Is Just the Beginning

  4. Jun 23

    From Stanford & NFL to Real Estate Success: Leadership, Referrals & Resilience | Terrence Stephens | #30

    From being a standout student-athlete recruited to Stanford University, to playing in the NFL, performing with the NFL Choir, surviving a devastating accident that nearly resulted in the amputation of his leg, and building a highly successful referral-based real estate business—his story is one of resilience, leadership, and purpose. Connect with us on instagram: https://www.instagram.com/mottorealty/ Connect with this episode's speakers:https://www.instagram.com/benjaminbenomar/ In this powerful conversation, Terrence shares the lessons that shaped him along the way: ✔️ Why serving others comes before leading others ✔️ How psychology and human connection drive business success✔️ The real reason top real estate agents win ✔️ What nearly losing his life taught him about community ✔️ Why relationships are the ultimate business strategy ✔️ The importance of education over expectations ✔️ How to recover from setbacks and keep moving forward His message is simple but powerful: "Move on to the next play." If you're an entrepreneur, real estate agent, athlete, business owner, or someone looking for inspiration, this episode is for you. CHAPTERS: 06:38 How Hard Knocks Changed Everything 08:35 Entering Real Estate 10:14 The Restaurant Job That Changed His Life 12:03 Learn to Serve Before You Lead 13:07 Building a 100% Referral-Based Business 15:07 Creating Community Through Relationships 18:39 Education Over Expectations 21:54 Biggest Mistakes New Agents Make 27:30 Community Shows Up When It Matters Most 33:23 Move On to the Next Play

  5. Jun 16

    Why Most Realtors Quit Too Early — Top Realtor Explains | Monica Coile | #29

    In this episode of the Atlanta Agent Playbook, Monica Coile shares her inspiring journey from struggling new real estate agent to becoming a top-producing Realtor in just two and a half years. Connect with us on instagram: https://www.instagram.com/mottorealty/ Connect with this episode's speakers:https://www.instagram.com/benjaminbenomar/ Monica opens up about the difficult first year in real estate, generating leads without a sphere of influence, converting Zillow leads, building referral business, mindset shifts, social media strategies, buyer consultations, and how consistency helped her break through. If you’re a new real estate agent, struggling with lead generation, or trying to build confidence in your business, this episode is packed with practical advice and motivation. Topics covered include: -How Monica generated her first real estate clients -Zillow lead conversion strategies -Building referral-based business -Buyer consultation tips for Realtors -Why mindset matters in real estate -Social media for real estate agents -Working with online leads -Follow Up Boss CRM -Real estate growth and productivity habits -Why most agents quit too early Whether you’re a new Realtor or an experienced agent looking to level up, this conversation delivers actionable insights for growing a successful real estate business. CHAPTERS: 01:04 – Why Monica Chose Real Estate 02:35 – Becoming a Top 5 Agent in 2 Years 03:38 – The Hard Reality of the First Year 06:33 – Zillow Leads & Lead Generation Strategy 13:38 – Follow-Up & Nurture Systems 19:16 – Staying Connected After Closing 24:25 – The Power of Positive Mindset 29:40 – Advice for Realtors Thinking About Quitting 32:47 – Building a Team & Delegation 37:29 – Monica’s Playbook Advice

  6. Jun 9

    From South Africa to Atlanta Real Estate Success | Shani Vardy | #28

    In this episode of the Atlanta Agent Playbook, Shani Vardy shares her inspiring journey from immigrating from South Africa to building a successful real estate career in Atlanta completely from scratch. Connect with us on instagram: https://www.instagram.com/mottorealty/ Connect with this episode's speakers:https://www.instagram.com/benjaminbenomar/ Shani opens up about moving from New York to Atlanta with no network, no job, and a five-month-old baby — then launching her real estate career during the uncertainty of COVID-19. Through authentic relationships, resourcefulness, and a genuine passion for helping people, she built a thriving referral-based business rooted in trust and connection. This episode dives into: -How to build a real estate business with no sphere of influence -Why emotional intelligence matters in real estate -Cold calling strategies that actually build relationships -The importance of client appreciation events -How to create lifelong clients and referrals -Lessons for new and aspiring real estate agents -Why resourcefulness is the ultimate real estate skill Whether you're a new realtor, experienced agent, entrepreneur, or someone passionate about personal growth and human connection, this conversation is packed with actionable insights and inspiration. CHAPTERS: 03:45 – How Life Experiences Help Real Estate Clients 05:58 – What Separates Good Realtors From Great Realtors 08:56 – Selling 13 Homes in Year One 10:43 – Why Real Estate Is About People, Not Transactions 12:11 – Advice for New Real Estate Agents 15:45 – Lead Generation & Cold Calling Strategies 17:24 – Transitioning to a Referral-Based Business 18:13 – Getting Clients to the Closing Table 19:57 – How to Nurture Your Sphere for Referrals 23:40 – What Shani Would Do Differently

  7. Jun 2

    From Concert Pianist to Top Realtor | Stephen Wilber on Trust & Real Estate Success | #27

    What does it take to succeed in real estate today? According to Stephen Wilber, it starts with genuinely caring about people. Connect with us on instagram: https://www.instagram.com/mottorealty/ Connect with this episode's speakers:https://www.instagram.com/benjaminbenomar/ In this episode of the Atlanta Agent Playbook, Stephen shares his incredible journey from international concert pianist to thriving Georgia real estate agent. After performing around the world in countries like Russia, Switzerland, and Romania, Stephen transitioned into real estate and quickly built a reputation for exceptional client service, rapid communication, and relationship-driven sales. Stephen opens up about: -Performing piano concerts across the globe -Transitioning into real estate after academia -Learning the business from his mother, a top-producing agent -Why responsiveness wins clients -The importance of trust in sales -Balancing real estate with a large family -Building relationships instead of “selling” -The mindset behind long-term success in real estate Whether you’re a realtor, entrepreneur, salesperson, or business owner, this episode is packed with insights on communication, work ethic, and creating genuine connections with clients. CHAPTERS: 03:18 – Transitioning into real estate 04:16 – Building a real estate career in 5 years 09:52 – Losing clients after 100+ hours invested 11:17 – Learning from his mother’s real estate success 14:26 – Winning a million-dollar client at 10:30 PM 16:16 – Why answering the phone matters 18:17 – Relationship business vs transactional business 20:35 – Teaching his daughter real estate skills 29:44 – The #1 play for real estate success 32:14 – “Care for your clients”

  8. May 28

    Generate 8–10 Real Estate Leads Per Month From YouTube | Molly Slesnick | #26

    In this episode of the Atlanta Agent Playbook, we sit down with Molly Slesnik, an Atlanta-based realtor with over 12 years of experience who built a thriving real estate business through YouTube and authentic content marketing. Connect with us on instagram: https://www.instagram.com/mottorealty/ Connect with this episode's speakers:https://www.instagram.com/benjaminbenomar/ Molly shares how she went from working in oil and gas to becoming a successful in-town Atlanta real estate expert, generating 8–10 qualified leads every month through long-form YouTube videos. She breaks down her neighborhood vlog strategy, the power of consistency, how she overcame camera anxiety, and why authenticity matters more than polished production. If you're a realtor, entrepreneur, content creator, or business owner looking to grow through video marketing, local SEO, and social media branding, this episode is packed with actionable insights. In This Episode: -How YouTube became 50–60% of Molly’s real estate business -Why long-form content beats short-term marketing hacks -The exact neighborhood vlog strategy she uses -Real estate lead generation through YouTube SEO -How to create authentic content as an introvert -The importance of consistency in business and marketing -Instagram vs YouTube for real estate agents -Building trust and attracting relocation clients online -Why local expertise matters in real estate content CHAPTERS: 01:13 – From Oil & Gas to Real Estate 03:15 – Small Town Values & Authentic Branding 04:52 – Why She Focuses on In-Town Atlanta 10:22 – Discovering YouTube for Real Estate 12:06 – Getting 8–10 Leads Per Month From YouTube 13:37 – Why Consistency Matters More Than Perfection 20:19 – How She Structures Neighborhood Videos 31:19 – Instagram as a Personal Branding Tool 35:47 – Habits That Help Her Stay Consistent 37:06 – Daily Routine & Lead Generation

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About

Atlanta Agent Playbook is for driven real estate agents who want to build a real business in Atlanta. Hosted by Benjamin Benomar, investor, managing broker of Motto Realty and co-founder of a $100M+ sales team, this show gives you direct access to the strategies top producing agents are using right now. We break down lead generation, recruiting, branding, wealth building, and the real stories behind agents winning in this market. If you want clarity, systems, and a competitive edge in Atlanta real estate, this is your playbook. Learn more about Motto at https://www.mottorealty.com

Information

  • Creator
    Motto Realty
  • Years Active
    2026
  • Episodes
    33
  • Rating
    Clean
  • Copyright
    © Motto Realty
  • Show Website
    Atlanta Agent Playbook