Ecommerce Edge

Olly Springate
  • 0.0 (0)
  • Marketing

Ecommerce marketing strategies, tips and real world case studies to help your business generate more sales, bookings and subscriptions through your online checkout.

Episodes

  1. Apr 29

    Why Your Ecommerce Business Needs A Product Feed

    Direct Shopify-to-ad-platform integrations hurt e-commerce performance. Using a feed management platform to optimise product data improves visibility, reduces costs, and enables profit-based campaign optimisation.

  2. Apr 2

    Advertising To Existing Customers

    Most marketers overlook post-purchase advertising. But it's a highly cost-effective strategy to re-engage existing customers, boost brand affinity, and drive incremental sales through multi-channel ads.

  3. Mar 13

    Smarter Scaling With Marginal CPA

    Discover why your ad platform's reported CPA can mislead you when scaling budgets, and how tracking marginal CPA reveals the true cost of each additional sale.

  4. Mar 5

    Intro To The Podcast

    Ecommerce Edge

  • 4 Episodes

About

Ecommerce marketing strategies, tips and real world case studies to help your business generate more sales, bookings and subscriptions through your online checkout.

Information

  • Creator
    Olly Springate
  • Years Active
    2026
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    © 2026 Ecommerce Edge