LinkedIn to Capital

Andy Gwynn

How Property Investors, Coaches and Experts Turn Connections into Cash

Episodes

  1. 4d ago

    How AI Learns Your Voice And Creates Content That Sells

    Claude predicted Andy's next move perfectly. Here's how Andy built a 10-page Voice Positioning Bible system that teaches AI to boost your content and sales. Most people won't adapt to AI, even though they should. Andy built his marketing DNA into a document so detailed that Claude could predict his decisions before he made them; then used that information to create three viral LinkedIn posts from a chaotic train journey! Discover why GIGO (Garbage In, Garbage Out) is so important; quality prompts create quality content that doesn't sound like AI. How to teach AI your unique voice by feeding it your podcast transcripts, webinars, sales presentations, LinkedIn posts, and product documentation. Why most people waste AI's potential by not training it properly on who you are. The four types of clients now buying done-for-you content: those who can't write, won't write, have no time, and shouldn't be writing (like the £100 million business owner who needs to focus on scaling, not content). Learn how to transpose real-life stories into LinkedIn posts with clear calls to action. Why editing AI output to add your tone is essential. Plus, testing AI voice cloning that sends voicemails and SMS follow-ups to LinkedIn messages for higher response rates. Let's Chat! Andy's LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/andygwynn⁠⁠⁠⁠⁠ 3degrees Social: ⁠⁠⁠⁠⁠https://www.linkedin.com/company/3degrees-social⁠

  2. Jul 6

    Why Smart Experts Fail at Sales: The DISC Personality Secret Andy Missed for 90 Days

    People think too much about themselves. Dr. Nancy Zare, behavioural psychologist and sales expert, reveals why your LinkedIn profile isn't converting and how to rewrite it to speak your ideal client's language. Discover the "Alike Ability" system (making people feel "you get me, we're alike"), why WIFM matters (What's In It For Them, not You), and how understanding DISC behavioural profiles transforms your messaging. Andy shares his costly mistake: targeting accountants and lawyers (methodical, detail-focused, slow decision makers) for three months with zero results. Then he switched to franchisors (similar personality to him; high D, fast-moving) and immediately got sales. Learn how to identify someone's personality style from their profile, job title, and messaging. Why your headline, banner, and about section must speak to your ideal client's language, not yours. How to prepare for sales conversations, knowing your prospect's behavioural style in advance. And the truth most people miss: lead generation without conversion is worthless. (02:21) Nancy's gift: translating what people need to hear to feel understood(06:47) Why experts with credentials often fail at sales and marketing(17:16) Andy's 90-day mistake targeting the wrong personality types(27:10) The about section is for them, not you; W-I-F-M applied(31:45) Information without application is useless; take action now Let's Chat! Andy's LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/andygwynn⁠⁠⁠⁠⁠ 3degrees Social: ⁠⁠⁠⁠⁠https://www.linkedin.com/company/3degrees-social⁠ Dr. Nancy's Website: https://nancyzare.com Dr. Nancy's LinkedIn: https://www.linkedin.com/in/nancyzare

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How Property Investors, Coaches and Experts Turn Connections into Cash