Brand Damage with Krystina Repucci

Krystina Repucci
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

Brand Damage investigates the moments when reputation collapses. Each episode performs a post-mortem on brands, influencers, and public figures who went from powerful to radioactive, and the delusions that destroyed them. Because brands don't just fail. They unravel. Hosted by Krystina Repucci.

Episodes

  1. 4D AGO

    The Markle Industrial Complex: Branding, Backlash, and the Business of Becoming

    Meghan Markle isn’t failing because the category doesn’t work. She’s failing because the audience never agreed to her role in it. In this episode, we break down what we're calling The Markle Industrial Complex—a self-sustaining cycle of reinvention, explanation, backlash, and relaunch that has turned a personal brand into its own media ecosystem. We’re looking at: why the fantasy doesn’t transfer,what happens when aesthetic signaling replaces actual taste,how repeated contradiction erodes credibility,and why attention, visibility, and constant discussion don’t automatically translate into desire. At a certain point, the issue stops being perception. It becomes something simpler: The audience doesn’t believe the story. And when that happens, no amount of rebranding can fix it. Brand Damage is a series of reputation autopsies. New episodes weekly.

    21 min

  2. MAR 25

    Read the Room: Frida and the Language That Made Everyone Sick

    In this episode of Brand Damage, Krystina Repucci examines the backlash to Frida’s baby-product copy and the bigger lesson underneath it. A look at category blindness, cultural reclassification, and what happens when the audience stops laughing before the brand stops talking.

    19 min

  3. MAR 23

    Celebrity Brands: Dead on Arrival

    Celebrity brands are not dead. Lazy celebrity cash-grabs are. In Episode 2 of Brand Damage, Krystina Repucci breaks down why some celebrity-founded brands succeed while others arrive dead on arrival. A look at founder fit, product credibility, ego-driven launches, and why fame alone no longer closes the sale.

    19 min

  4. MAR 23

    Funeral Pyre: TPUSA's Post-Charlie Identity Crisis

    In this episode of Brand Damage, Krystina Repucci examines TPUSA after Charlie Kirk's assassination: the spectacle, the succession problem, and the legitimacy crisis that followed. A forensic look at what happens when grief becomes governance.

    25 min

  5. SEASON 1, EPISODE 1 TRAILER

    Official Trailer

    Brand Damage is a podcast about reputation, power, and public meltdowns. Hosted by brand strategist and narrative architect Krystina Repucci, each episode breaks down the strategy, messaging, and decisions behind brand implosions, corporate scandals, PR disasters, influencer collapses, and institutional self-destruction. We don't kill brands. We just read the autopsy.

    2 min

Trailer

Ratings & Reviews

5
out of 5
3 Ratings

About

Brand Damage investigates the moments when reputation collapses. Each episode performs a post-mortem on brands, influencers, and public figures who went from powerful to radioactive, and the delusions that destroyed them. Because brands don't just fail. They unravel. Hosted by Krystina Repucci.

Information