Asset Avenue

Asset Avenue
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Asset Avenue is the podcast for anyone who was never taught how the system really works. Hosted by Bola Sol, qualified financial adviser, author of Your Money Life and one of the UK's most trusted voices in personal finance. Asset Avenue sits at the intersection of money, identity, power and everyday life. The name says it all: an asset is whatever you decide it is. Money, health, relationships, culture, time and knowledge. This show explores what it truly means to build a life of value on your own terms. Each episode unpacks the conversations that schools skipped and families avoided, coveri

  1. From Stolen Car & Zero Savings to a $100K Fintech 💸 | Tosin Olaseinde, Money Africa

    6d ago

    From Stolen Car & Zero Savings to a $100K Fintech 💸 | Tosin Olaseinde, Money Africa

    She had the dream CV. Chartered accountant, Bloomberg, CNBC, British American Tobacco. Then her only car got stolen, her savings vanished and she found herself at church unable to drop a $2 offering. That rock-bottom moment became the spark for Money Africa and Asset Avenue flew to Lagos, Nigeria to hear the whole story. In this episode, Bola Sol sits down with Tosin Olaseinde, founder of Money Africa, Money Africa Kids and the fintech Ladda and a World Economic Forum Young Global Leader, for an honest conversation about going broke, betting on yourself before anyone validates you, and turning a single invoice into a company. ⏱️ TIMESTAMPS 00:00 – The $2 offering that changed everything (intro) 01:30 – "I am my greatest asset" 02:45 – The dream CV vs. the money reality behind it 04:30 – The stolen car that wiped her out 06:30 – Broke at church: the wake-up call 09:30 – The 6-month "career break" at 30 that never ended 11:30 – One invoice that accidentally started a company 14:00 – Building Money Africa on Instagram from zero 16:30 – Teaching money when unemployment is at 27% 20:00 – Winning the $100,000 NSIA Prize & launching Money Kids 23:30 – Almost 1 million reached — and why it's not enough 25:30 – 3 tips for betting on yourself 28:30 – Becoming a WEF Young Global Leader 31:00 – How to REALLY network (work ethic beats connections) 34:00 – The hardest part of being a CEO 36:30 – Your personal brand vs. the person behind it 38:30 – Earning ₦200k/month with nothing saved? Start here 40:30 – The biggest investing mistake Nigerians make 43:30 – Her dream dinner guest list 45:00 – Surviving hyperinflation & the future of money in Africa 47:30 – Rapid fire + where to find Tosin 👤 ABOUT THE GUEST — Tosin Olaseinde Instagram: @tosinolaseinde | @moneyafrica | @moneyafricakidsX (Twitter): @tosinolaseindeLinkedIn: Money AfricaApp: Ladda (@ladda.ng) 🎙️ ABOUT ASSET AVENUEAsset Avenue is the podcast hosted by financial adviser and two-time Penguin author Bola Sol, exploring how people really build, manage and think about money. New episodes regularly, subscribe and turn on notifications so you never miss one. 🔗 Follow Bola & Asset Avenue:Instagram: @bola_sol | @assetavenuehqTikTok: @bolasol | @assetavenuehq Newsletter & links: bolasol.co.co.uk

    34 min
  2. What Are You Actually Building Your Wealth For?

    Jun 4

    What Are You Actually Building Your Wealth For?

    What if the thing missing from your financial plan can't be measured in pounds? In this solo episode, Bola gets into a conversation that started on her social media and refused to stay in a caption. She's unpacking the version of success that's been sold to women and asking the question most financial plans never dare to ask. Capitalism has no heart. It doesn't care about your fertility window, your desire for connection or who you want to build a life with. So why are so many of us building our entire lives around its definition of success? This episode covers the Girl Boss era, hustle culture, what Bola personally gave up in her 20s and why she's rethinking everything now. She also introduces a framework that might just change the way you see your goals and what you're quietly trading away without realising it. This one is different. It's personal, it's honest, and it's the conversation women needed someone to have out loud

    21 min
  3. Why I Still Work a 9-5 (Despite Making £300k Online)

    May 29

    Why I Still Work a 9-5 (Despite Making £300k Online)

    Welcome to this episode of the podcast, where we sit down with James Beckett, the personal finance expert and creator behind The Money Stocker! In this candid conversation, James breaks down the taboo surrounding personal finances by opening up completely about his own numbers, including his £250,000 pension pot and his goal to achieve financial freedom by age 45.Despite pulling in an incredible £300,000 from his social media channels over the last 12 months, James continues to work his full-time 9-to-5 marketing role. Tune in to discover how he balances entrepreneurship, manages pay rises using his signature 50-50 rule, and protects his wealth against upcoming tax changes.⏱️ Timestamps00:00 - Introduction & The Power of Pensions: James discusses why your pension is often your biggest financial asset and why human capital matters just as much.02:15 - Building The Money Stocker: Moving from dead SEO blogs to building an active community on social media.04:30 - How to Make £300k on Social Media: A completely transparent breakdown of content creator revenue streams.06:45 - Brand Deals, Affiliates, & Facebook Monetisation: Capitalising on algorithm changes pushing finance Reels to wider audiences.09:15 - The Default Pension Fund Mistake: Why 96% of people are losing out on tens of thousands in growth by staying in conservative default funds.12:30 - Staying Grounded with a 9-to-5: Why James hasn't quit his day job and how he avoids the traps of glamorised entrepreneurship.14:45 - The 50-50 Pay Rise Rule & Car Finance Traps: Practical budgeting tips to ensure you don't inflate your lifestyle out of water.18:00 - 2027 Cash ISA Cuts & Understanding Gilts: How to transition into government bonds as tax exemptions change.21:15 - 3 Steps to Start a Stocks & Shares ISA: Choosing low-cost platforms and setting up automated monthly contributions.24:00 - Who to Trust Online: Why you should be sceptical of get-rich-quick schemes and look to trusted authorities like Martin Lewis.26:15 - Why Stock Picking is a Trap: Reviewing why 90% of active fund managers fail to beat a simple global index fund over 15 years.28:30 - Buying Future Freedom & Wedding Spending: Prioritising experiences and memory-making over modern gadgets.📱 Connect with James & The Money StockerInstagram: @themoneystockerTikTok: @themoneystockerYouTube: @moneystockerWebsite: www.moneystocker.com🔗 Follow Bola & Asset Avenue:Instagram: @bola_sol | @assetavenuehqTikTok: @bolasol | @assetavenuehqNewsletter & links: bolasol.co.co.uk

    47 min
  4. How to Buy a Home Self-Employed in 2026 & Invest with Ola (All Things Money)

    May 28

    How to Buy a Home Self-Employed in 2026 & Invest with Ola (All Things Money)

    In this episode, we sit down with Ola, the founder of All Things Money, an online platform dedicated to helping young adults financially navigate adulthood. Ola candidly shares her journey to becoming a London homeowner in 2026, the hurdles of securing a mortgage as a self-employed business owner, and how she manages financial anxiety amidst modern economic uncertainties. We dive deep into actionable wealth-building advice, highlighting the power of Stocks and Shares Lifetime ISAs, understanding risk tolerance, breaking down the gender investment gap, and her tactical approach to reducing her mortgage term by 12 years through overpayments. Whether you want to construct an emergency fund, dive into index funds, or map out a long-term plan for your future self, this episode is packed with practical strategies to take control of your financial health. Follow on Instagram, TikTok, & YouTube: @allthingsmoney Listen to the Podcast: The All Things Money Podcast Get Resources: Head over to www.allthingsmoney.com for e-books and planners

    37 min
  5. 10 Years of Bootstrapping: The Emotional Cost & The Power Pitch with VAMP's Christina Okorocha

    May 14

    10 Years of Bootstrapping: The Emotional Cost & The Power Pitch with VAMP's Christina Okorocha

    "Life is about ebbs and flows. You’re not always going to be winning constantly, and if you think like that, you’re going to lose yourself." — Christina Okorocha. This week on Asset Avenue, Bola Sol is joined by Christina Okorocha, the powerhouse behind VAMP. Starting as three friends in university, VAMP has spent the last decade redefining influencer marketing for the culture, proving that you don't always need major VC backing to achieve global success with brands like Disney and Universal Pictures. Christina pulls back the curtain on the mental shift required to go from a 9-to-5 to full-time entrepreneurship, the importance of "networking horizontally" with your peers, and why she recently introduced the Power Pitch to support the next generation of Black women in business. Episode Breakdown: [00:36] Defining Cultural Marketing. [05:58] Learning the power of influence from Zoella. [13:42] The emotional cost of bootstrapping. [21:26] Treating yourself as an employee of your business. [31:04] The importance of horizontal networking. [35:40] Why your business needs a CFO. [42:02] Rapid Fire Round: 10M in VC or 5M on your own terms?. Connect with Christina Okorocha: Instagram: @ChristinaOk LinkedIn: Christina Okorocha Connect with Bola Sol: Instagram: @Bola_Sol

    49 min
  6. The Truth About Business Funding: How To Raise Millions When You’re Underestimated

    May 7

    The Truth About Business Funding: How To Raise Millions When You’re Underestimated

    Why do banks reject 50% of small businesses — and what do you do when you're one of them? Bola Sol sits down with Demi, founder and MD of Lendoe, the UK finance intermediary placing millions into underestimated founders. Demi went from playing football to investment banking to brokering a mini bond for his church when no bank would lend. That deal became Lendoe — and the playbook for funding small and medium-sized businesses (£1m–£20m revenue) that the high-street banks ignore. In this episode you'll learn: - The CapEx vs OpEx mistake that puts founders in a pickle - Why "know your numbers" is the #1 green flag lenders look for - The 3 advisors every founder needs (and why an accountant alone isn't enough) - How underrepresented founders self-sabotage by asking for too little - Why Black-owned businesses get taken over — and how to build the balance sheet that protects you - Equity, dilution and investor rights before you sign anything - How AI is widening the gap between funded and unfunded entrepreneurs - What rising geopolitical tension and oil prices mean for SME margins - Demi's networking story with the chairman of UBS — and what to do instead of being timid This is a masterclass for founders, side hustlers and aspiring business owners who want to understand how UK business funding actually works in 2026. Hosted by Bola Sol — qualified financial adviser (DipFA, FCA regulated), Penguin/Merky Books author of How To Save It and Your Money Life. This episode is for educational purposes only and is not regulated financial advice. Follow Demi: @demi_vb_ on Instagram & TikTok | Lendo: @wearelendoe Follow the show: @assetavenuehq | bolasol.co.uk

    1h 4m
  7. The £1,000,000 Mistake: Why Most Founders Fail to Scale

    Apr 30

    The £1,000,000 Mistake: Why Most Founders Fail to Scale

    Welcome to the Asset Avenue podcast! Asset Avenue sits at the intersection of money, identity, power and everyday life in the hopes it can help a global audience who were never taught how the system really works.Ama Hill is a marketing expert, creator-entrepreneur, and the founder of the viral beauty brand Plant Made. After scaling a business to £1 million in just 12 months from her mother's kitchen, she has become a leading voice on the realities of scaling fast, protecting intellectual property, and the unique challenges faced by underserved founders.00:00 - £1 Million in 12 Months: How Emma turned a side hustle into a massive business in one year and what establishing brands miss about community.01:01 - The Greatest Asset: Why Emma identifies herself as her greatest asset and the importance of women choosing themselves over their entities.02:26 - The Psychology of Marketing: How studying human behavior in university became a "secret weapon" for building an online following.05:33 - Hiding Behind the Product: The shift from being a behind-the-scenes founder to a "creator entrepreneur" where you are the primary product.06:30 - Engineering Confidence: How to show up as an introvert in a world of content creation by flipping the script from "self" to "impact."10:43 - Starting with £100: The origin of Plant Made, dealing with hair loss at a young age, and documenting the journey for an audience of 900.14:34 - Prove the Concept: Why you should never launch without a community and how to build demand before the product even drops.16:01 - Problem-First Perspective: Moving away from "nice-to-haves" and building "painkillers" that consumers generally cannot live without.20:06 - The Cease and Desist: A 67% revenue drop overnight. The painful lesson on why IP, trademarks, and ownership are the keys to legacy.22:14 - The Scaling Team: Why you need an accountant who has worked at your specific scale and the necessity of an "Ops" function.25:15 - Sacrificial Lamb Syndrome: Why Ama stopped paying herself a salary and the danger of treating your business like a "baby."29:22 - Bodies vs. Machinery: Looking back at cost structure mistakes and the trade-offs between hiring staff and investing in automation.31:00 - The Credit Line Trap: How the risk appetite of lenders can change overnight and why your financial plan shouldn't rely on a single source of capital.34:42 - Working with a Partner: How Ama and her romantic partner used therapy and boundaries to manage a 6,000 square foot warehouse together.41:15 - The Margin of Grace: Discussing why the least resourced group (Black women) is often the most scrutinised in the business world.45:12 - Wealth is Freedom: Defining wealth as the ability to afford to be your most authentic self and the pursuit of exploration. In this video, we discuss: Scaling Fast vs. Building Right: The mechanical difference between a side hustle and a fully-fledged business that manages 20+ staff members. Identity & Authenticity: Why you cannot conflate your self-worth with your business skills and the need to recognise your own "light" outside of your entities. The Scrutiny of Founders: The reality of knocking on 100 doors for capital and facing a lack of network associations in traditional finance. Marketing vs. Income: Understanding the "zone of genius" required to not just build a brand, but to consistently generate cash and community. 🔗 Connect with Ama Hill:📸 Instagram: @amaaa__official💼 LinkedIn: linkedin.com/in/ama-hill🎵 TikTok: @amaamoagyei🔗 Connect with Bola SolGrab a copy of my book: "Your Money Life" - https://www.penguin.co.uk/books/45496...📸 Instagram: @bola_sol💼 LinkedIn: linkedin.com/in/bola-sol🎵 TikTok: @bolasol 🔔 Don't forget to SUBSCRIBE for more conversations at Asset Avenue.

    46 min
  8. The Biggest Mistakes New Entrepreneurs Make (And How to Avoid Them)

    Apr 23

    The Biggest Mistakes New Entrepreneurs Make (And How to Avoid Them)

    Ready to build a business that actually lasts? Shannie Mears (The Elephant Room) joins Bola Sol to reveal the raw truth about bootstrapping, business systems, and why your reputation is your strongest currency. In this episode, we cover: Bootstrapping Essentials: Keeping overheads tight.Career Pivots: Moving from the arts to advertising.Entrepreneurial Motherhood: Moving past the "Disney dream" to find real rhythm.Hiring in 2026: Why soft skills and character now over-index on tech skills.Chapters: 0:00 – Profit vs. Revenue: What to Focus on First1:10 – The Power of Relationship Building6:15 – 5 Things Every Entrepreneur Needs to Know10:30 – Managing Motherhood & Business Without Burnout🔗 Connect with Shannie Mears:Instagram: @shannielovesLinkedIn: Shanice MearsTwitter (X): @shannielovesTikTok: @shannielovesAgency: Co-founder of The Elephant Room🔗 Connect with Bola Sol:Grab a copy of my book: "Your Money Life" - https://amzn.eu/d/0eVclSQC Instagram: @Bola_SolTwitter (X): @Bola_SolTikTok: @BolaSolLinkedIn: Bola Sol🔔 Don't forget to SUBSCRIBE for more conversations at the intersection of money, relationships, and culture!

    44 min
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About

Asset Avenue is the podcast for anyone who was never taught how the system really works. Hosted by Bola Sol, qualified financial adviser, author of Your Money Life and one of the UK's most trusted voices in personal finance. Asset Avenue sits at the intersection of money, identity, power and everyday life. The name says it all: an asset is whatever you decide it is. Money, health, relationships, culture, time and knowledge. This show explores what it truly means to build a life of value on your own terms. Each episode unpacks the conversations that schools skipped and families avoided, coveri

Information

  • Creator
    Asset Avenue
  • Years Active
    2K
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © Asset Avenue
  • Show Website
    Asset Avenue

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