thefashionroundtable

thefashionroundtable

0.0 (0)
Fashion & Beauty

Honest fashion conversations from Nigeria 🇳🇬

2d ago

Why Fashion Brands Fail: Sharon Ademefun on Global sizing lies, Markups & Money

In this episode of Fashion Roundtable, we sit down with Sharon Ademefun, founder of Body Politix, for an honest conversation about building fashion businesses, understanding the Nigerian woman, global sizing, pricing, markups, privilege, money and knowing when it is time to change direction. Sharon takes us back to her early days in business in 2011, sharing what she got right, what she got wrong and the gaps she noticed that eventually shaped the business she wanted to build. TIMESTAMPS: 00:00 – Introduction 01:36 – Looking Back at Her 2011 Business: What Did She Get Right and Wrong? 06:10 – Were You Making the Dresses Yourself? 06:40 – What Gap Did You See That Made You Say, “This Is the Business I Want to Build”? 11:46 – Send App by Flutterwave 12:14 – What Is Body Politix About? 16:18 – Is Having Money and Access Enough? 18:52 – If You Were Not From a Privileged Background, Would You Still Have Become an Entrepreneur? 23:31 – What Have You Learned About Nigerian Women, Their Bodies and What Fashion Brands Don’t Understand? 24:50 – Lush Hair 27:55 – What Did Selling Hair Teach You That Selling Clothes Didn’t? 31:06 – Do Nigerian Consumers Want Affordability, or Do They Want the Feel of Luxury at an Affordable Price? 32:48 – What Is the Price Range for Body Politix? 33:35 – Website, Social Media or Physical Retail Store: Where Did You Sell the Most? 36:40 – How Do You Know When to Fix a Business, Change It or Walk Away? 39:59 – Flutterwave Advert 41:00 – When Do You Know It’s Time to Leave a Business? 48:12 – Outro If you are a fashion entrepreneur, creative, designer or business owner trying to understand what actually makes a brand work, this conversation is for you. Watch till the end and tell us: What do you think makes a fashion brand fail? Don't forget to like, subscribe and share this episode. #FashionRoundtable #SharonAdemefun #BodyPolitix #FashionBusiness #NigerianFashion #FashionEntrepreneur #FashionBrands #BusinessInNigeria #NigerianDesigners ____ Welcome to TheGbemiOO A channel where culture, fashion, business, and real conversations meet. From insights in the fashion industry to honest discussions on life, work, and everything in between, this channel gives you a front-row seat into my world. Let’s connect — follow me across all social platforms for more. Instagram - https://www.instagram.com/gbemioo/ TikTok - https://www.tiktok.com/@gbemioo?_r=1&_t=ZS-95BEyPb2vfM
Jun 25

From Setbacks To Success FT Derin Fabikun S1 E14 ( S1 Finale)

In this honest and inspiring conversation, Derin Fabikun opens up about building her fashion brand from the age of 19, navigating slow seasons, overcoming health challenges, and finding the courage to keep going when giving up felt like the easier option. She shares the realities behind the evolution of her brand, why quality fashion comes at a cost, and the opportunities many emerging designers are missing. Whether you're a fashion entrepreneur, creative, or anyone building something from scratch, this episode is packed with practical insights and lessons on resilience, growth, and staying the course. __ 00:00 – Introduction 01:49 – What did you start with as a 19-year-old? 03:57 – How did Fabling by Derin begin? 05:03 – Was it easier to start a fashion business then or now? 06:16 – There was a time your business went quiet—what happened? 11:37 – Credit Direct Hype 12:29 – Did you ever think, "I'm not doing this anymore"? 17:40 – Where is the brand today: ready-to-wear or bespoke? 19:00 – What does your pricing look like today? 19:30 – What do you say to people who ask, "Why can't it be less expensive?" 20:42 – What advice would you give to upcoming designers? 22:48 – What opportunities are designers not taking advantage of? 24:45 – Giveaway 🎁 25:53 – Outro If you enjoyed this conversation, don't forget to like, comment, subscribe, and share with someone building a creative business. #DerinFabikun #FashionBusiness #NigerianFashion #CreativeEntrepreneur #ReadyToWear #BespokeFashion Welcome to TheGbemiOO A channel where culture, fashion, business, and real conversations meet. From insights in the fashion industry to honest discussions on life, work, and everything in between, this channel gives you a front-row seat into my world. Let’s connect — follow me across all social platforms for more. Instagram - https://www.instagram.com/gbemioo/ TikTok - https://www.tiktok.com/@gbemioo?_r=1&_t=ZS-95BEyPb2vfM
Jun 18

The Business of Becoming a Fashion Influencer in Nigeria FT This Thing Called Fashion | S1 E14

On this episode of The Fashion Roundtable, we sit down with Nonye, founder of That Thing Called Fashion, to discuss the realities of being a fashion content creator in today's digital world. From creating content before influencing became mainstream to building a business, assembling a management team, negotiating brand deals, and navigating the pressure of social media, Nonye shares the lessons she's learned from years in the industry. We also talk about the pressure to appear glamorous online and the truths about influencing that most people never see. Whether you're a content creator, fashion entrepreneur, aspiring influencer, or simply curious about the business behind social media, this episode is packed with practical insights and honest conversations. 00:00 – Intro 01:38 – How she started 04:44 – Was content creation always the plan? 06:15 – When she started making money 08:15 – How she knew what to charge 09:09 – The platform that has worked best for her 09:02 – Biggest challenges she has faced 16:00 – Credit Direct Hype 16:47 – How important is Fashion Week for fashion creators? 18:20 – The pressure to look glamorous online 21:07 – What happens when a brand you don't like reaches out? 26:47 – Staying authentic in collaborations 29:12 – Building a management team 31:44 – What people don't realize about being an influencer 33:06 – Advice for aspiring creators 34:33 – Giveaway 🎁 35:12 – Outro #Nonye #ThatThingCalledFashion #FashionInfluencer #ContentCreator #FashionBusiness #FashionCreator #InfluencerMarketing #AfricanFashion #NigerianFashion #TheFashionRoundtable Welcome to TheGbemiOO A channel where culture, fashion, business, and real conversations meet. From insights in the fashion industry to honest discussions on life, work, and everything in between, this channel gives you a front-row seat into my world. Let’s connect — follow me across all social platforms for more. Instagram - https://www.instagram.com/gbemioo/ TikTok - https://www.tiktok.com/@gbemioo?_r=1&_t=ZS-95BEyPb2vfM
Jun 11

I’ve been threatened by angry fans - The Style Infidel | S1 E13

On this episode of The Fashion Roundtable, we sit down with Style Infidel for a candid conversation about fashion, styling, weddings, Fashion Week, pricing, and the realities of working in the Nigerian fashion industry. From styling brides and grooms to helping shape some of fashion's most memorable moments, Style Infidel shares the lessons, challenges, and hard truths that many people don't see behind the glamour. We discuss why many people resist paying stylists, whether Nigerian fashion is truly expensive, who holds the most power in the industry, and what needs to change for Nigerian fashion to earn greater global recognition. If you're a designer, stylist, entrepreneur, fashion lover, or simply curious about the business behind the industry, this is a conversation you don't want to miss. ___ 00:00 – Intro 01:44 – How he got into fashion 03:00 – How he landed his first gig 08:10 – The story behind the name Infidel 09:04 – Brides and Grooms of Infidel 11:18 – Why every couple should have a stylist 12:50 – Matching the bride and groom's looks 15:56 – The biggest fashion mistakes couples make 16:50 – What he does during Fashion Week 24:10 – Why people resist paying stylists in Nigeria 29:57 – Is Nigerian fashion expensive? 41:02 – Credit Direct Hype 41:32 – One uncomfortable truth about Nigerian fashion 50:57 – Is the fashion industry properly structured? 54:48 – Who holds the most power in Nigerian fashion? 1:04:44 – What must change for Nigerian fashion to be taken seriously globally 1:09:36 – Ready-to-wear and fast fashion brands 1:11:54 – Giveaway 🎁 1:12:00 – Outro #StyleInfidel #NigerianFashion #FashionBusiness #FashionStylist #AfricanFashion #FashionWeek #WeddingFashion #BridalStyle #FashionIndustry #TheFashionRoundtable
Jun 4

Fashion stylists do not get enough credit FT Veronica Ebie of Vanestyle| S1 E12

On this episode of The Fashion Roundtable, we sit down with Veronica Ebie, founder of Vanestyle, for an honest conversation about styling, fashion business, personal branding, and what it really takes to build a successful styling brand in Nigeria. Veronica shares insights from her journey and the lessons she's learned along the way from navigating client expectations, celebrity styling, pricing, trends, and the realities behind the scenes, Whether you're a stylist, designer, fashion entrepreneur, or simply love fashion, this episode is packed with valuable insights and real industry experiences. 00:00 – Intro 01:54 – How she got started 03:55 – The story behind Vanestyle 08:36 – When she realized it could become a business 09:55 – Matching personality with style 11:25 – Navigating conversations about revealing outfits 13:00 – Why prices aren't always included in captions 14:26 – What the backend of a styling business looks like 17:07 – Clients who want styling without her posting them. 18:48 – The hardest season of her career 20:30 – Does she style male clients? 21:20 – What she looks for in designers featured in her showroom 23:01 – Why she models many of the looks herself 23:59 – Credit Direct Hype 24:26 – Do stylists get enough credit? 25:17 – When clients get dragged for their outfits 26:10 – Working with clients who love showing skin 27:24 – What she would do differently if she started again 28:20 – Why she hasn't launched her own clothing line 29:20 – One styling rule she lives by 29:51 – One trend she doesn't want to see again 30:50 – One thing every Nigerian woman should invest in right now 32:25 – The average cost of clothing at Vanestyle 34:00 – Giveaway 🎁 34:20 – Outro #VeronicaEbie #Vanestyle #FashionStylist #FashionBusiness #NigerianFashion #StyleTips #FashionEntrepreneur #TheFashionRoundtable #AfricanFashion #WomenInBusiness
May 28

Ebuka Has No Stylist + Noble Igwe Breaks Down Nigerian Fashion | S1 E11

On this episode of The Fashion Roundtable, we sit down with Ebuka Obi-Uchendu and Noble Igwe for an honest conversation about fashion and personal style. From movie premiere themes to BBNaija styling, online criticism, men’s fashion, and working with upcoming designers, this episode dives into the realities of fashion in entertainment and media. ____ 00:00 – Intro 1:45 – Why Ebuka doesn’t like being called a fashion boy 4:06 – Knowing what he wanted to do 7:58 – Pressure around outfits and public opinion 16:20 – Last time they both repeated an outfit 23:14 – Styling plans for shows like BBNaija 25:51 – How new designers get to style Ebuka and Noble 29:43 – Credit Direct Hype 32:50 – Always wanting to style people 38:50 – Let’s talk about dragging 57:08 – Looking back at old fashion moments 😭 1:00:03 – Men’s fashion (Gbemi’s take) 1:05:29 – Why Ebuka hasn’t started a fashion line 1:07:49 – Outro 1:08:25 – Giveaway 🎁 #Ebuka #NobleIgwe #MensFashion #BBNaija #FashionNigeria #CelebrityStyling #AfricanFashion #TheFashionRoundtable #FashionBusiness #PopCulture Welcome to TheGbemiOO A channel where culture, fashion, business, and real conversations meet. From insights in the fashion industry to honest discussions on life, work, and everything in between, this channel gives you a front-row seat into my world. Let’s connect — follow me across all social platforms for more. Instagram - https://www.instagram.com/gbemioo/ TikTok - https://www.tiktok.com/@gbemioo?_r=1&_t=ZS-95BEyPb2vfM
May 21

Inside Africa’s Biggest Fashion Shows | Mr Mahogany on GTB Fashion Weekend & More | S1 E10

On this episode of The Fashion Roundtable,we sit down with respected fashion entrepreneur and creative director, Sola Oyebade, popularly known as Mr Mahogany. From producing some of the biggest fashion shows in Nigeria and Africa, including GTB Fashion Weekend, Music Meets Runway, Africa Fashion Week London, and more to building platforms for emerging designers, this conversation dives deep into the business, creativity, and impact of fashion production across Africa. If you’re interested in fashion, production, entrepreneurship, or the African creative industry, this is a conversation you don’t want to miss. --- 0:00 – Intro 2:15 – Why the attention is on African fashion 6:50 – How fashion show production started 11:36 – How he got involved 13:45 – Fashion’s contribution to Africa’s creative economy 16:25 – Let’s talk about Epic Fashion Week 20:13 – How fashion shows make money 21:07 – How designers are selected to showcase 23:01 – How upcoming designers can join 23:50 – Industry initiatives 28:58 – Outro #AfricanFashion #FashionBusiness #FashionWeek #GTBFashionWeekend #EpicFashionWeek #CreativeIndustry #NigeriaFashion #FashionProduction #TheFashionRoundtable --- Welcome to TheGbemiOO A channel where culture, fashion, business, and real conversations meet. From insights in the fashion industry to honest discussions on life, work, and everything in between, this channel gives you a front-row seat into my world. Let’s connect — follow me across all social platforms for more. Instagram - https://www.instagram.com/gbemioo/ TikTok - https://www.tiktok.com/@gbemioo?_r=1&_t=ZS-95BEyPb2vfM
May 7

What It Really Takes to Build a Shoe Brand | Ft. Funmi Abodenyi S1 E8

Sarting a footwear brand sounds exciting… but what does it really take to build one? 👀 In this episode, we sit down with Funmilayo Abodenyi founder of dshoecollector, to talk about her journey of building a footwear brand from the ground up. From finding the right manufacturers and dealing with quality issues, to pricing, marketing, and navigating challenges like the pandemic — she shares what it truly takes behind the scenes. If you’re thinking of starting a shoe brand, fashion business, or any creative venture, this conversation is packed with real, practical insights you don’t want to miss. 0:00 – Intro 1:24 – How dshoecollector started 5:55 – When a business idea becomes viable 8:32 – Impact of the pandemic on the business 11:08 – Starting online or with a physical store 11:38 – Early challenges encountered 14:35 – Size runs and production decisions 16:52 – Balancing creativity in design 18:04 – Credit Direct hype 18:47 – Producing in Nigeria vs abroad 21:02 – Quality control challenges 23:01 – Issues with factories abroad 32:10 – How pricing was determined 35:54 – Balancing store costs and pricing 38:21 – Marketing strategies that worked 40:31 – Advice for starting a footwear brand 42:29 – Do you need to “dance” on social media to sell? 👀 48:45 – Giveaway 🎁 49:09 – Outro Don't forget to like, share and subscribe.

Honest fashion conversations from Nigeria 🇳🇬

Creator

thefashionroundtable
Years Active

2026
Episodes

15
Rating

Clean
Copyright

© 2026 thefashionroundtable
Show Website

thefashionroundtable