Marketing in the SaaS Space

Maxime Laliberté
  • 0.0 (0)
  • Marketing
  • Updated Monthly

In this episode, our hosts unpack the professional journey of a marketing leader known for building high-performing demand generation strategies. From foundational experiences to executive leadership roles, the conversation highlights key milestones, strategic decisions, and the measurable impact delivered throughout the career.

Episodes

  1. Apr 1

    E03 - Most of Your Future Customers Aren’t Looking

    Your pipeline looks full. Your marketing looks active. But nothing is really moving forward. In this episode, Bella and Max break down a core issue in B2B SaaS: marketing that isn’t aligned with the buyer journey. Most teams focus on doing more. More campaigns, more content, more leads. But when your message doesn’t match where your buyers are in their journey, it creates confusion instead of clarity. They explore how marketing should guide buyers step by step, and why alignment with the buyer journey is what turns activity into real progress. If your marketing feels busy but your deals aren’t advancing, this episode will help you understand what’s missing.

  2. Mar 20

    E02 - It Starts with a Lead: Why Definitions Break Your Pipeline?

    What is a lead… really? In this episode, we unpack one of the most overlooked but critical issues in marketing and sales alignment: how we define leads, MQLs, and qualification. Because when those definitions aren’t aligned, everything downstream starts to break: pipeline quality, conversion rates, forecasting, and ultimately, revenue. We explore: Why “a lead” means different things to different teams The hidden risks of confusing activity with buying intent A different way to think about MQLs as future potential, not just engagement Why relevance, not pressure, is what truly moves prospects forward And how misalignment can quietly create a “ghost pipeline.” If you want a more predictable, efficient revenue engine, it starts here, with clarity.

  3. Mar 9

    E01 - My Journey into B2B Marketing

    In this first episode of Marketing in the SaaS Space, I walk through my professional journey and the experiences that shaped my career in B2B marketing. From my early roles to leading demand generation and revenue-focused marketing teams, I share the key milestones, lessons, and decisions that brought me to where I am today. It’s a candid overview of my path, the challenges along the way, and how those experiences shaped my perspective on marketing in the SaaS industry.

  • 3 Episodes

About

In this episode, our hosts unpack the professional journey of a marketing leader known for building high-performing demand generation strategies. From foundational experiences to executive leadership roles, the conversation highlights key milestones, strategic decisions, and the measurable impact delivered throughout the career.

Information