The Business of Being an Author

Andrew Griffiths
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  • Entrepreneurship
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The Business of Being an Author is a practical, straight-talking podcast for authors who want their book to do more than just sit on a shelf. Hosted by Andrew Griffiths, Australia’s number one small business author, the podcast explores how to turn a book into a serious commercial asset that builds credibility, creates opportunities, attracts clients and generates real income. Across the series, Andrew shares the thinking and strategy behind building a business around a book, from mindset, branding and product architecture through to leverage, media, collaboration, marketing and long-term planning. It is for authors who want to think bigger, act smarter and use their book as the foundation for a business of substance. More information www.theauthoracademy.com.au 

  1. Sep 15

    E28 | The Strategic Power of Collaborative Books with Geoff Green

    What happens when your first book has already done its job, your career has evolved, and you are ready to reposition yourself for what comes next? Geoff Green has been thinking about exactly that. After publishing *The Smart Business Exit* more than a decade ago, Geoff has gone on to contribute to collaborative books with two of the most recognised names in business and personal development, Michael Gerber and Jack Canfield. Those projects were not random opportunities. They were deliberate decisions about credibility, positioning and the kind of thought leadership Geoff wants to build from here.  In this conversation with Andrew Griffiths, Geoff explains why he chose those collaborations, what he learned from working with professional ghostwriters and established publishing teams, and why aligning with the right people matters just as much as getting your name on a book cover.  They also explore when an old book has reached the end of its useful life, why author evolution matters, and why writing the next book should be about saying something genuinely worthwhile rather than simply publishing again.  🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au  💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com  💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/  GRG Momentum https://www.grgmomentum.com.au/  Geoff’s book The Smart Business Exit  See omnystudio.com/listener for privacy information.

    E28 | The Strategic Power of Collaborative Books with Geoff Green

  2. Sep 1

    E27| Closing the Credibility Gap in a Fast-Changing Industry with Tracy Sheen

    Tracy Sheen’s first book, *The End of Technophobia*, did exactly what a strong business book should do. It solved a real problem, established her authority and opened the door to major media opportunities. But commercially, Tracy knew she had missed something. She had written the book without building the products that should sit behind it. That lesson changed the way she approached *AI and You*. Rather than simply writing another practical guide, Tracy built the book around a framework that could become a keynote, workshop, consulting program, masterclass and ongoing body of content. It was a very different approach to authorship and one that gave the book a much bigger commercial role. In conversation with Andrew Griffiths, Tracy shares what worked, what did not, how her media strategy evolved, why credibility matters so much in a rapidly changing industry, and how she is now thinking about her next books as part of a much larger author and business ecosystem. 🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au 💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com 💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/   Tracy Sheen https://tracysheen.com/ Tracy’s booksAI & UThe End of Technophobia See omnystudio.com/listener for privacy information.

    E27| Closing the Credibility Gap in a Fast-Changing Industry with Tracy Sheen

  3. Aug 18

    E26 | Why Corporate Clients Need More Than a Lightweight Book with Rob Nankervis

    A book does more than prove what you know. Done properly, it forces you to clarify your thinking, test your ideas and turn years of experience into something credible, useful and commercially valuable. For professionals working with sophisticated clients, that depth matters because a thin book can weaken your authority just as quickly as a substantial one can strengthen it.  Rob Nankervis is an executive coach, leadership team adviser and author of Propelling Performance, a practical book designed for established mid-market businesses that are already good but want to become better. In conversation with Andrew Griffiths, he shares why writing the book became the biggest self-development exercise of his career, how it helped him codify his thinking, and why authority matters in an industry where anyone can call themselves a coach.  Rob also explores the importance of writing from real experience, building a robust model, understanding a sophisticated audience, and using a book to reinforce speaking, workshops, referrals and long-term client relationships. It is a thoughtful, grounded conversation about substance, credibility and writing a book that genuinely earns its place in the market.  🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au  💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com  💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/  Rob Nankervis https://www.robertnankervis.com/  Rob’s book Propelling Performance: Why Your Business Is Stalling And What You Can Do About It  See omnystudio.com/listener for privacy information.

    E26 | Why Corporate Clients Need More Than a Lightweight Book with Rob Nankervis

  4. Aug 4

    E25 | Why Authors need to think like marketers

    A book is not just a product to launch, it is a body of thinking that can keep working for you long after publication. Write it well, shape it strategically and it can open doors to articles, speaking, collaborations, media and opportunities far bigger than book sales alone.  Anna Featherstone is a nonfiction author, publishing expert, writing mentor and one of the judges of the Australian Business Book Awards. In conversation with Andrew Griffiths, she shares what authors get wrong before they even begin, why so many books fail because they are written for the author instead of the reader, and how smart marketing starts long before launch day. It is a grounded, practical and generous conversation about writing better books, building a stronger author brand, using media wisely and giving your book every chance to become a serious business asset.  🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au 💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com 💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/ Anna Featherstone https://annafeatherstone.com/ Anna’s books Look – it’s your book! Look – it’s your book! Workbook Honeycomb Kids Small Farm Success Hoey Farm Dreaming See omnystudio.com/listener for privacy information.

    E25 | Why Authors need to think like marketers

  5. Jul 21

    E24 | Does your book need reinvention or retirement?

    A book can start as a bold idea, but its real power shows up over time, when it sharpens your thinking, strengthens your brand and keeps opening doors you never saw coming. Vanessa Vershaw’s conversation is a reminder that authorship is not just about publishing a book, it is about backing your ideas, evolving your message and letting your work grow with you. Vanessa Vershaw is an executive coach, organisational psychologist, speaker and author whose work sits at the intersection of high performance, human behaviour and transformational leadership. In conversation with Andrew Griffiths, she reflects on what Unreasonable Ambition did for her business and personal clarity, why her earlier book Bitch Fight needed to be completely reimagined as The Sisterhood Paradox, and how a book can become both a commercial asset and a deeply personal act of service. It is an honest, intelligent and emotionally rich conversation about passion, reinvention and writing books that truly matter. 🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au 💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com 💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/ Vanessa Vershaw https://www.vanessavershaw.com/ Vamessa’s books  Unreasonable Ambition Bitch Fight See omnystudio.com/listener for privacy information.

    E24 | Does your book need reinvention or retirement?

  6. Jul 7

    E23 | Not all books are created equal

    A world-class book does not begin with printing, marketing or Amazon. It begins much earlier, with the right idea, a clear purpose and the discipline to create something genuinely worth reading. Get that wrong, and no amount of clever packaging will save it.  Michael Hanrahan is the founder of Publish Central, a highly respected self-publishing production company, co-founder of the Australian Business Book Awards, and one of the most experienced publishing professionals in the country. In conversation with Andrew Griffiths, he shares what separates a professional book from an amateur one, where authors quietly sabotage quality, why too many books add to the noise instead of standing out, and how design, editing, structure and strategic thinking all shape whether a book becomes a real business asset or just another forgettable title.  🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au 💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com 💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/  Publish Centralhttps://www.publishcentral.com.au/ See omnystudio.com/listener for privacy information.

    E23 | Not all books are created equal

  7. Jun 23

    E22 | Everyone’s a Teacher, Maria Doyle on Turning a Book into Learning Products

    A book should not be seen as the finished product. In the right hands, it becomes a rich body of knowledge that can be broken apart, reshaped and transformed into workshops, diagnostics, programs, resources and commercial learning experiences.  Maria Doyle is a learning strategist, facilitator and author of Everyone’s a Teacher, a practical and deeply informed book built around the idea that knowledge transfer sits at the heart of how we teach, lead and communicate. In conversation with Andrew Griffiths, she shares why so many authors miss the bigger opportunity sitting inside their book and how to think more strategically about product development. It is a sharp, highly practical conversation about audience needs, learning design and turning a book into something far more useful, valuable and commercially effective.    🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au 💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com 💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/   Maria Doylehttps://mariadoyle.com/ Maria’s book Everyone's a Teacher: A universal methodology for transferring knowledge with extraordinary outcomes See omnystudio.com/listener for privacy information.

    E22 | Everyone’s a Teacher, Maria Doyle on Turning a Book into Learning Products

  8. Jun 9

    E21 | Books Are Not Products, They are Platforms – Bushy Martin

    A book should not just explain what you know, it should elevate what you are worth. When used strategically, it becomes more than a credibility tool, it becomes a platform for bigger fees, stronger positioning and deeper authority in the market.  Katja Forbes is a customer experience strategist, speaker and author of Machine Customers, a bold and highly original book exploring what happens when AI agents, autonomous systems and intelligent machines begin acting as customers in their own right. In conversation with Andrew Griffiths, she shares how she approached the book with rare clarity and commercial intent, using it not as a passion project but as a serious business asset designed to strengthen her speaking career, sharpen her authority and differentiate her in a rapidly evolving field. It is a smart, future-focused look at writing with purpose, depth and genuine strategic intent.    🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au 💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com 💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/   Katja Forbes https://www.thecxevolutionist.ai/  Katja Forbes’s books  Machine Customers: The Evolution Has Begun  See omnystudio.com/listener for privacy information.

    E21 | Books Are Not Products, They are Platforms – Bushy Martin
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The Business of Being an Author is a practical, straight-talking podcast for authors who want their book to do more than just sit on a shelf. Hosted by Andrew Griffiths, Australia’s number one small business author, the podcast explores how to turn a book into a serious commercial asset that builds credibility, creates opportunities, attracts clients and generates real income. Across the series, Andrew shares the thinking and strategy behind building a business around a book, from mindset, branding and product architecture through to leverage, media, collaboration, marketing and long-term planning. It is for authors who want to think bigger, act smarter and use their book as the foundation for a business of substance. More information www.theauthoracademy.com.au 

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