Play with Matches

UpSpring
  • 5.0 (5)
  • DESIGN

Play with Matches is a podcast for the architecture and design industry’s boldest thinkers. Hosted by UpSpring CEO Tiffany Rafii, each episode goes beyond the work itself and into the thinking behind it, exploring the mindset shifts, strategic pivots, and defining moments that spark real change across the built environment. Through conversations with architects, designers, founders, and marketers, Play with Matches examines what happens when you stop following the playbook and start rewriting it.

Episodes

  1. Pallavi Dean: Design is Not Enough

    3D AGO

    Pallavi Dean: Design is Not Enough

    What does it take to build a design voice that cuts through noise and scales globally? In this episode of Play with Matches, host Tiffany Rafii sits down with Pallavi Dean, architect, designer, and founder of Roar, to explore how bold creativity, evidence-based design, and entrepreneurial discipline can work in service of one another.  From launching Roar out of her spare bedroom in Dubai to leading a studio with projects across continents, Pallavi shares how psychology and business rigor shape spaces that are both imaginative and measurable. For AEC and design leaders navigating growth, visibility, and differentiation, this conversation offers a clear takeaway: bold ideas matter most when they’re backed by clarity, research, and conviction. Roar | Show transcript  Play with Matches is part of the SURROUND Podcast Network. Think you’d make a great guest on Play with Matches? We’d love to hear from you.  UpSpring is a strategic PR, marketing, and growth partner for firms and product companies shaping the built environment. For more than 17 years, the agency has helped architecture, design, development, and building product brands turn expertise into market authority. Learn more about UpSpring: Website | LinkedIn | Instagram

    22 min

  2. MAR 20

    Introducing Play with Matches (Coming March 24th)

    Play with Matches is where the architecture and design industry’s boldest voices come to ignite ideas. Hosted by UpSpring CEO Tiffany Rafii, this podcast explores the campaigns, stories, and mindset shifts sparking transformation across the built environment. Each episode features conversations with architects, designers, marketers, and visionaries who aren’t afraid to strike a match, challenge conventions, and set the industry ablaze. Season 1 launches on March 24th. UpSpring is a strategic PR, marketing, and growth partner for firms and product companies shaping the built environment. For more than 17 years, the agency has helped architecture, design, development, and building product brands turn expertise into market authority.   Learn more about UpSpring: https://www.weareupspring.com/ Play with Matches is part of the SURROUND Podcast Network. Think you’d make a great guest on Play with Matches? We’d love to hear from you.  UpSpring is a strategic PR, marketing, and growth partner for firms and product companies shaping the built environment. For more than 17 years, the agency has helped architecture, design, development, and building product brands turn expertise into market authority. Learn more about UpSpring: Website | LinkedIn | Instagram

    29 sec
  • 2 Episodes

Ratings & Reviews

5
out of 5
5 Ratings

About

Play with Matches is a podcast for the architecture and design industry’s boldest thinkers. Hosted by UpSpring CEO Tiffany Rafii, each episode goes beyond the work itself and into the thinking behind it, exploring the mindset shifts, strategic pivots, and defining moments that spark real change across the built environment. Through conversations with architects, designers, founders, and marketers, Play with Matches examines what happens when you stop following the playbook and start rewriting it.

Information

  • Creator
    UpSpring
  • Years Active
    2K
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © 2026 Play with Matches
  • Show Website
    Play with Matches