The ReForge Podcast

Chang Robotics
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Conversations with the leaders reindustrializing America, from robotics and automation to policy, workforce development, and the future of U.S. manufacturing. 

  1. 10h ago

    Stop Trusting Your AI (with Brian Keith) | ReForge 013

    In this episode, Colin Russ sits down with Brian Keith (CMO of Chang Robotics) to have an honest conversation about what LLMs actually do inside manufacturing businesses, why they lie constantly, and what the five levels of AI adoption mean for every factory owner and job shop in America.  If you care about AI, manufacturing, operations, small business, or the future of the American workforce, this one is for you.    What we cover  Why every LLM lies, how often it happens, and why telling it to stop doesn't work The difference between machine learning and large language models, and why conflating them is costing manufacturers money How to use adversarial AI, citation requirements, and human layers to reduce hallucinations in production environments Why local models aren't good enough yet and what the real opportunity cost is of trying to build your own The five levels of AI adoption, and why the AI level five company that shows up over a weekend is the real threat no one is talking about   Chapters  00:00 LLMs Lie in Production  00:25 AI Hype vs Manufacturing Reality  05:46 Why AI Lies and What to Do About It  16:21 Local Models and Human Layers  25:19 The Five Levels of AI Adoption    Guest: Brian Keith, CMO at Chang Robotics  Find Brian Keith:  https://x.com/BrianKeithAI https://www.linkedin.com/in/BrianKeithAI  Find Chang Robotics:  https://changrobotics.ai https://www.linkedin.com/company/changrobotics/  Find Colin Russ:  https://x.com/ThaaatColin https://www.linkedin.com/in/colinruss/    Follow ReForge  LinkedIn: https://www.linkedin.com/company/the-reforge-podcast/  X: https://x.com/thereforgepod  Instagram: https://www.instagram.com/thereforgepod/  TikTok: https://www.tiktok.com/@thereforgepod  Website: https://thereforgepodcast.com/  Want to be a guest or partner?  If you're building, funding, operating, or shaping the future of U.S. manufacturing, we'd love to hear from you. Email: inquiries@thereforgepodcast.com    About ReForge  ReForge is a podcast featuring conversations with the leaders reindustrializing America. This show exists to prove American reindustrialization is possible, pivotal, and pressing. Hosted by Matthew Chang and Colin Russ.  Produced by Chang Robotics.

    33 min

  2. Jun 11

    The Reshoring Checklist Is Getting Checked Off (with Matt and Colin) | ReForge 012

    In this episode, Matthew Chang and Colin Russ break down four major reindustrialization announcements from the past week and explain what they actually mean for American manufacturing, supply chains, and the bull run ahead.  If you care about manufacturing, defense, pharmaceuticals, drones, AI, or the state of American reindustrialization, this one is for you.  What we cover  Cleveland Cliffs partners with Palantir on AI-driven steel production across 32 sites, and what OEE, inventory, and working capital actually have to do with it Skydio commits $3.5 billion to expand US drone manufacturing, and Matt and Colin place their bets on where the factory lands AbbVie selects North Carolina for a $1.4 billion pharmaceutical campus, and why domestic drug precursor production is about 90 days away from becoming a national conversation L3Harris announces a $1.265 billion expansion of solid rocket motor production in Virginia, and why the reshoring read matters Where shipbuilding, grain oriented steel, lithium, and electrical infrastructure fit into the reindustrialization roadmap and what comes next Chapters  00:00 Modular Shipbuilding Teaser   00:21 AI Comes to American Steel   09:02 Skydio Drone Factory Bet   13:10 Pharma, Rockets, and the Reshoring Checklist   22:22 Reindustrialization Roadmap Wrap    Find Matthew Chang: https://x.com/MatthewChang https://www.instagram.com/the.matthewchang https://www.linkedin.com/in/matthewachang/ https://www.tiktok.com/@the.matthewchang  Find Colin Russ: https://x.com/ThaaatColin https://www.linkedin.com/in/colinruss/  Find Chang Robotics: https://changrobotics.ai https://www.linkedin.com/company/changrobotics/  Follow ReForge  LinkedIn: https://www.linkedin.com/company/the-reforge-podcast/   X: https://x.com/thereforgepod   Instagram: https://www.instagram.com/thereforgepod/   TikTok: https://www.tiktok.com/@thereforgepod   Website: https://thereforgepodcast.com/  Want to be a guest or partner?  If you're building, funding, operating, or shaping the future of U.S. manufacturing, we'd love to hear from you. Email: inquiries@thereforgepodcast.com  About ReForge  ReForge is a podcast featuring conversations with the leaders reindustrializing America. This show exists to prove American reindustrialization is possible, pivotal, and pressing. Hosted by Matthew Chang and Colin Russ.  Produced by Chang Robotics.

    30 min

  3. Jun 4

    A Factory for Every Town (with Brian Keith) | ReForge 011

    In this episode, Matthew Chang and Colin Russ bring back Brian Keith (CMO of Chang Robotics) to talk about what an agentically augmented human can actually do, why every town of 10,000 people should have a factory, and what Chang Robotics is building to make that happen.  If you care about AI, manufacturing, workforce, community, or the future of American reindustrialization, this one is for you.  What we cover  How Brian wrote a 41,000 word book in three days using AI while on a client site, and what that means for every knowledge worker Why the factories coming back to America will look nothing like the ones that left, and why that's a good thing for the American worker The case for a factory in every 10,000 person town: distributed production, local talent pipelines, and the return of single earner families How Chang Robotics is replacing overhead with AI agents so factory workers, not corporate layers, capture the economic upside Chang Factory School: the plan to launch a thousand factories per year, fully supported by Chang engineering and AI, at no cost to the founder Chapters  00:00 Meet Brian Keith, CMO of Chang Robotics   02:32 Writing a 41,000 Word Book in Three Days   09:18 The Agentically Augmented Human   23:49 A Factory in Every Town   29:44 The Dignity of the American Worker   36:29 Chang Factory School and What's Next  Guest: Brian Keith, CMO at Chang Robotics    Find Brian Keith:   https://x.com/BrianKeithAI   https://www.linkedin.com/in/BrianKeithAI  Find Chang Robotics:  https://changrobotics.ai https://www.linkedin.com/company/changrobotics/  Find Matthew Chang:  https://x.com/MatthewChang  https://www.instagram.com/the.matthewchang   https://www.linkedin.com/in/matthewachang/  Find Colin Russ:  https://x.com/ThaaatColin   https://www.linkedin.com/in/colinruss/  Follow ReForge  LinkedIn: https://www.linkedin.com/company/the-reforge-podcast/   X: https://x.com/thereforgepod   Instagram: https://www.instagram.com/thereforgepod/   TikTok: https://www.tiktok.com/@thereforgepod   Website: https://thereforgepodcast.com/  Want to be a guest or partner?  If you're building, funding, operating, or shaping the future of U.S. manufacturing, we'd love to hear from you. Email: inquiries@thereforgepodcast.com   About ReForge  ReForge is a podcast featuring conversations with the leaders reindustrializing America. This show exists to prove American reindustrialization is possible, pivotal, and pressing. Hosted by Matthew Chang and Colin Russ.  Produced by Chang Robotics.

    45 min

  4. May 28

    Faith, Technology, and the American Worker (with Shawn Maxwell) | ReForge 010

    In this episode, Matthew Chang and Colin Russ sit down with Shawn Maxwell (Chief Operations Officer of Church of Eleven22) to talk about what it takes to scale a 35,000-person-per-week organization, and why the institutions doing the hardest community work may also be the key to solving America's workforce shortage.  If you care about community, workforce development, manufacturing, faith, or what it actually takes to build a city, this one is for you. What we cover How Shawn went from pioneering broadband deployment at BellSouth and AT&T to running operations for one of the fastest-growing churches in AmericaHow Church of Eleven22 scaled to 16 campuses, 35,000 weekly attendees, 60 to 70K live online viewers, and 95 million YouTube sermon views annually How AI is now converting Sunday sermons into Spanish content within days, and what that means for global reachWhy Jacksonville's military bases and prison ministry programs are two of the most underutilized talent pipelines in the countryWhy strong community institutions are the missing ingredient in every reindustrialization conversationChapters 00:00 Global Mission Snapshot  00:43 Meet Shawn Maxwell  03:04 From Broadband to Church Ops  07:11 Scaling Eleven22 With Tech  19:11 Two Talent Pipelines Nobody Is Using  28:06 What's Next for Church of Eleven22  Guest: Shawn Maxwell, Chief Operations Officer at Church of Eleven22  Find Shawn Maxwell:  https://x.com/ShawnMaxInJax ShawnMaxwell@coe22.com Find Church of Eleven22: https://coe22.com Find Matthew Chang: https://x.com/MatthewChang https://www.instagram.com/the.matthewchang https://www.linkedin.com/in/matthewachang/ https://www.tiktok.com/@the.matthewchang Find Colin Russ: https://x.com/ThaaatColin https://www.linkedin.com/in/colinruss/ Find Chang Robotics: https://www.changrobotics.ai/  https://www.linkedin.com/company/changrobotics/ Follow ReForge LinkedIn: https://www.linkedin.com/company/the-reforge-podcast/  X: https://x.com/thereforgepod  Instagram: https://www.instagram.com/thereforgepod/  TikTok: https://www.tiktok.com/@thereforgepod  Website: https://thereforgepodcast.com/ Want to be a guest or partner? If you're building, funding, operating, or shaping the future of U.S. manufacturing, we'd love to hear from you. Email: inquiries@thereforgepodcast.com About ReForge ReForge is a podcast featuring conversations with the leaders reindustrializing America. This show exists to prove American reindustrialization is possible, pivotal, and pressing. Hosted by Matthew Chang and Colin Russ. Produced by Chang Robotics.

    32 min

  5. May 21

    The Case for the Gap Year (with Matt and Colin) | ReForge 009

    In this episode, Matthew Chang and Colin Russ dig into the questions that flooded in after Episode 6, tackling the real decisions facing students, parents, and employers as the workforce shifts faster than anyone expected.  If you care about education, workforce development, manufacturing, or what to actually tell a 15-year-old right now, this one is for you.  What we cover  The decision matrix every student should run before taking on two more years of debt, and when it makes sense to pivot out of a degree entirely Why the US manufacturing sector is facing a shortage of 1.9 million workers by 2033, and why that number is probably understated How a gap year and a PA school decision led to a better career, more kids, and eight years of ER experience before most med school classmates started practicing Why flex shifts and remote flexibility are the single biggest unlock for attracting women and parents back into the workforce Matt's step-by-step roadmap for a 15-year-old: AI projects, paid internships, and why every 18-year-old needs to be somebody's apprentice Chapters  00:00 Gap Years and Real Jobs  02:56 Finish Degree or Pivot  11:14 1.9 Million Manufacturing Jobs Nobody Is Talking About  22:28 The Smarter Path Nobody Recommends  26:21 The Secret Weapon for Attracting Talent  36:23 AI Apprenticeship Roadmap  Find Matthew Chang: https://x.com/MatthewChang https://www.instagram.com/the.matthewchang https://www.linkedin.com/in/matthewachang/ https://www.tiktok.com/@the.matthewchang  Find Colin Russ: https://x.com/ThaaatColin https://www.linkedin.com/in/colinruss/  Find Chang Robotics: https://changrobotics.ai https://www.linkedin.com/company/changrobotics/  Follow ReForge  LinkedIn: https://www.linkedin.com/company/the-reforge-podcast/ X: https://x.com/thereforgepod Instagram: https://www.instagram.com/thereforgepod/ TikTok: https://www.tiktok.com/@thereforgepod Website: https://thereforgepodcast.com/  Want to be a guest or partner?  If you're building, funding, operating, or shaping the future of U.S. manufacturing, we'd love to hear from you. Email: inquiries@thereforgepodcast.com   About ReForge  ReForge is a podcast featuring conversations with the leaders reindustrializing America. This show exists to prove American reindustrialization is possible, pivotal, and pressing. Hosted by Matthew Chang and Colin Russ.  Produced by Chang Robotics.

    46 min

  6. May 14

    Shielding the Space Race (with Adam Rossi) | ReForge 008

    In this episode, Matthew Chang and Colin Russ sit down with Adam Rossi (CEO of Total Shield) to talk about what it actually takes to acquire a highly specialized American manufacturer, build a 100% domestic supply chain, and ride the coming wave of space industry growth.  If you care about manufacturing, aerospace, defense, American supply chains, or what real reindustrialization looks like on the ground, this one is for you.  What we cover  - How Adam went from scaling a 250-person software company to acquiring Total Shield, a blast and ballistic shielding manufacturer with 20 years of proprietary testing data  - Why space is now Total Shield's fastest growing market, and what well-funded space startups are actually building behind closed doors  - A walkthrough of the shielding rooms protecting satellites, fuel tanks, and high-pressure test environments for customers like SpaceX  - Why Total Shield runs a 100% American supply chain, and why Adam says the real barrier to doing it isn't cost, it's relationships  - How to use AI to capture the knowledge of a retiring founder before it walks out the door forever  Chapters  0:00 Space Startup Boom  0:49 Meet Adam Rossi  2:21 From Software to Manufacturing  5:14 The Hard Truth About Acquiring a Niche Manufacturer  11:34 Inside the Shielding Rooms  23:13 The Retiring Founder Problem and What's Next  Guest: Adam Rossi, CEO at Total Shield  Find Adam Rossi:  https://x.com/RossiAdam  https://www.linkedin.com/in/adamrossi-indie/  Find Total Shield: https://totalshield.com  Find Matthew Chang:  https://x.com/MatthewChang https://www.instagram.com/the.matthewchang https://www.linkedin.com/in/matthewachang/ https://www.tiktok.com/@the.matthewchang  Find Colin Russ:  https://x.com/ThaaatColin  https://www.linkedin.com/in/colinruss/  Find Chang Robotics:  https://changrobotics.ai  https://www.linkedin.com/company/changrobotics/  Follow ReForge  LinkedIn: https://www.linkedin.com/company/the-reforge-podcast/ X: https://x.com/thereforgepod Instagram: https://www.instagram.com/thereforgepod/ TikTok: https://www.tiktok.com/@thereforgepod Website: https://thereforgepodcast.com/  Want to be a guest or partner?  If you're building, funding, operating, or shaping the future of U.S. manufacturing, we'd love to hear from you. Email: inquiries@thereforgepodcast.com  About ReForge  ReForge is a podcast featuring conversations with the leaders reindustrializing America. This show exists to prove American reindustrialization is possible, pivotal, and pressing. Hosted by Matthew Chang and Colin Russ.  Produced by Chang Robotics.

    36 min

  7. May 7

    From Wall Street to Silicon Beach (with Jason Engelhardt) | ReForge 007

    In this episode, Matthew Chang and Colin Russ sit down with Jason Engelhardt (Founder of Silicon Beach) to talk about what it actually takes to build an entrepreneurial ecosystem from scratch, and why Jacksonville may be one of the most overlooked cities in America for innovation and manufacturing.  If you care about startups, venture capital, community building, advanced manufacturing, or the future of American cities, this one is for you.  What we cover  How Jason went from 20 years on Wall Street to building Jacksonville's most active pitch and networking community Why Silicon Beach now runs three pitch events a month, draws 130 to 150 people per event, and has 10 to 15 institutional investors in the room What real hardware innovation looks like: basalt rebar that won't corrode and robotic surgery accessories made in the USA Why Jason is launching a formal incubator and what's missing in most cities that keeps startups from scaling Silicon Beach Development: advanced manufacturing R&D facilities, FDA clean rooms, and military-facing innovation spaces coming to Jacksonville Chapters  00:00 Pitch Events Take Off   01:00 Meet Jason and Silicon Beach   09:07 How Silicon Beach Finds and Builds Winners   18:56 What They Don't Teach You in Business School   21:32 How Silicon Beach Gets Startups to Exit   25:21 Silicon Beach Development Vision  Guest: Jason Engelhardt, Founder at Silicon Beach   Find Jason Engelhardt:  https://siliconbeach.ai  https://www.linkedin.com/in/jasonengelhardt/  Find Matthew Chang:  https://x.com/MatthewChang  https://www.instagram.com/the.matthewchang  https://www.linkedin.com/in/matthewachang/  https://www.tiktok.com/@the.matthewchang  Find Colin Russ:  https://x.com/ThaaatColin  https://www.linkedin.com/in/colinruss/  Find Chang Robotics:  https://changrobotics.ai  https://www.linkedin.com/company/changrobotics/  Follow ReForge  LinkedIn: https://www.linkedin.com/company/the-reforge-podcast/   X: https://x.com/thereforgepod   Instagram: https://www.instagram.com/thereforgepod/   TikTok: https://www.tiktok.com/@thereforgepod   Website: https://thereforgepodcast.com/  Want to be a guest or partner?  If you're building, funding, operating, or shaping the future of U.S. manufacturing, we'd love to hear from you. Email: inquiries@thereforgepodcast.com  About ReForge  ReForge is a podcast featuring conversations with the leaders reindustrializing America. This show exists to prove American reindustrialization is possible, pivotal, and pressing. Hosted by Matthew Chang and Colin Russ.  Produced by Chang Robotics.

    38 min

  8. Apr 30

    Is College Still Worth It? (with Matt and Colin) | ReForge 006

    In this episode, Matthew Chang and Colin Russ go head to head on one of the most debated questions in workforce development: is college still worth it, and what should the next generation of American builders actually do?  If you care about workforce, education, manufacturing, trades, or the future of American industry, this one is for you.  What we cover  Why student loan debt is the core distortion driving the college problem, and what happens when universities have no skin in the game How Jacksonville University cut from 100 degree programs to 43, and why that's the right move Why Google, Palantir, and Hadrian are already telling kids to skip college, and what that signals The case for trades: compressed path to entrepreneurship, real skills, and why Gen Z actually wants to build things Matt's advice for every 16-year-old: build a website, get certifications, and stop waiting on a four-year degree to start Chapters  00:00 College vs. Trades Debate 03:10 Student Loans and Hobby Degrees 08:29 Tech Change and Trade Pathways 19:45 Fixing Incentives in Higher Ed 23:23 Alternative Paths and Career Flexibility 27:48 Advice for Teens and Parents  Find Matthew Chang: https://x.com/MatthewChang https://www.instagram.com/the.matthewchang https://www.linkedin.com/in/matthewachang/ https://www.tiktok.com/@the.matthewchang  Find Colin Russ: https://x.com/ThaaatColin https://www.linkedin.com/in/colinruss/  Find Chang Robotics: https://changrobotics.ai https://www.linkedin.com/company/changrobotics/  Follow ReForge  LinkedIn: https://www.linkedin.com/company/the-reforge-podcast/  X: https://x.com/thereforgepod  Instagram: https://www.instagram.com/thereforgepod/  TikTok: https://www.tiktok.com/@thereforgepod  Website: https://thereforgepodcast.com/  Want to be a guest or partner?  If you're building, funding, operating, or shaping the future of U.S. manufacturing, we'd love to hear from you. Email: inquiries@thereforgepodcast.com  About ReForge  ReForge is a podcast featuring conversations with the leaders reindustrializing America. This show exists to prove American reindustrialization is possible, pivotal, and pressing. Hosted by Matthew Chang and Colin Russ.  Produced by Chang Robotics.

    36 min
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About

Conversations with the leaders reindustrializing America, from robotics and automation to policy, workforce development, and the future of U.S. manufacturing. 

Information

  • Creator
    Chang Robotics
  • Years Active
    2K
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © 2026 The ReForge Podcast
  • Show Website
    The ReForge Podcast