Author Unknown

Platte F. Clark
  • 4.7 (6)
  • Entrepreneurship

An insider's look at the belief architecture hiding inside stories that actually move people.

Episodes

  1. Jun 2

    08 The Power of Fables with David Graff

    What if a simple story about four dogs in Alaska could unlock your own leadership potential and help you teach complex ideas with ease? In this episode, Platte and Jeff dig into how fables—those timeless stories with non-human characters—can simplify and embed deep truths about human behavior, leadership, and growth. Whether you’re trying to write your first book, train teams at the SEALs, or just want a fresh way to inject clarity into your coaching, the principles revealed here will reshape your approach. You'll discover: how a fable can serve as a safe, impactful conversation starter about maturity, behavior, and effectiveness; the secret behind choosing character archetypes like dogs to reflect human temperaments; and how to craft stories that precisely mirror the real-world challenges you face in leadership and life.Why does this matter? Because in a noisy world full of complex models and research, stories cut through—making tough concepts memorable, relatable, and actionable. If you’ve ever wondered how to communicate high-performance behaviors without overwhelming your audience, this episode is your answer. Chapters 00:00 Introduction to Fables and Parables 05:07 Dave Graf's Journey and Background 08:34 Understanding Temperament vs. Personality 11:06 The Inspiration Behind the Fable 12:26 Character Development in 'Who Do You Think You Are?' 19:18 Exploring the Canine Characters and Their Traits 24:35 Understanding Temperaments in Dogs and Humans 30:04 The Role of Team Dynamics in Survival 32:21 Leadership Lessons from the Fable 37:12 The Creative Process Behind the Fable 41:29 Encouragement for Aspiring Authors

    46 min

  2. May 11

    07 Best Selling Author and Leadership Guru Shawn Moon

    A Carnegie Mellon professor named Randy Pausch was told he had pancreatic cancer and five months to live. He felt fine. So he taught one more class and called it The Last Lecture. Shawn Moon thought about that lecture for years. Eventually he started asking everyone he could get on a call the same question: If you had one preeminent lesson to pass on to your loved ones, what would it be? One hundred leaders later—Steve Young, Liz Wiseman, Danny Ainge, Dave Checketts, a former Nashville mayor, a Saudi parliament member, a CEO recently diagnosed with Parkinson's—he had a book. What none of them said: learn to build a better spreadsheet. What almost all of them said sounded like a soft skill on first listen, and on second listen turned out to be the hardest possible thing. This week Shawn—eight-time author, former EVP at FranklinCovey, current CEO of Zero Res—joins Platte and Jeff to talk about Roots, Relationships, and Results. The conversation moves through Bill Walsh asking his 49ers in 1987 whether they loved their teammates; an eighteen-year-old single mother whose new boss took her to a consignment store before her job interview; Paul Westphal interrupting a playoff collapse by asking for jokes; and the pattern underneath all of it—that the leaders who knew how to win refused to talk about winning without first talking about people. For writers, there's a second story under the first one: how Shawn actually built the book. He calls it asking a question you don't know the answer to. Platte calls it the aggregator move. Either way, it's a working blueprint for anyone who has the expertise and can't locate the spine. Roots, Relationships, and Results releases summer 2026. Chapters 00:00 The Impactful Mentor10:28 Imposter Syndrome and Leadership24:25 The 11th Attribute: Contribution and Legacy31:15 Dignity and Love as Leadership Attributes36:25 The Challenge of Leading with Love45:29 The ROI of Effective Leadership53:06 Emotional Stability in Leadership

    1h 5m

  3. Apr 26

    06 Mind Strength Coach and Former NFL Quarterback Luke Falk

    The conversation covers Luke Falk's journey from college to the NFL, highlighting his mindset, humility, and struggles. It delves into the importance of mental strength in athletics and the impact of identity on an athlete's journey. The discussion also explores the Falk Five, mental strength skills, and Luke Falk's transition to becoming an author, emphasizing the significance of failure and change in meaningful storytelling. The conversation covers Luke Falk's journey to writing, the concept of 'Easy, Easy' as a mind strength skill, and the impact and fulfillment derived from the book's content and coaching. Takeaways The importance of mental strength in an athlete's journeyThe significance of failure and change in meaningful storytelling Journey to writing and self-discoveryEasy, Easy as a mind strength skillImpact and fulfillment from the book's content and coaching Chapters 00:00 Introduction to the Show and Guest Introduction05:23 Luke Falk's Career Trajectory and Mindset12:37 Luke Falk's Mindset and Motivation in College20:31 Identity and External Journey vs. Internal Journey25:59 The Importance of Inner Scoreboard and Identity31:16 The Emphasis on Mental Strength in Athlete Coaching36:23 Becoming an Author: Luke Falk's Writing Journey47:20 Easy, Easy: A Mind Strength Skill55:06 Impact and Fulfillment www.coachlukefalk.com

    1h 5m

  4. Apr 19

    05 Book Agent and Author Strategist Zach Kristensen

    The conversation covers the role of an author strategist, the importance of marketing for authors, and the various options for publishing a book. It delves into the journey of an author strategist, the early focus on marketing, and the impact of marketing on an author's success. Additionally, it explores the different publishing options available to authors, including traditional, self-publishing, and hybrid models. The conversation delves into the game of becoming a bestseller, the appeal of bestseller status, Amazon bestseller badges and rankings, the process of becoming a bestseller, Zach's book 'Trust Me, I'm an Author', building trust as an author, webcasts and book launch experience, the value of an agent in book publishing, rookie mistakes in book publishing, JuxtaBook Press and mission-driven publishing, and connecting with Zach Kristensen. Takeaways Author Strategist RoleMarketing is Essential for Authors Bestseller status is appealing for authors and readersUnderstanding the nuances of book publishing is crucial for success Chapters 00:00 Introduction and Setting the Stage06:20 The Importance of Marketing for Authors13:04 Options for Publishing a Book33:31 The Game of Becoming a Bestseller38:39 Zach's Book: Trust Me, I'm an Author49:46 Rookie Mistakes in Book Publishing57:23 Connecting with Zach Kristensen Links https://www.juxtabook.com/ https://www.linkedin.com/in/jeff-stutz-20b21627/ https://platteclark.com/

    55 min

  5. Apr 12

    04 Frequency Phenom Kristin Mackey

    Kristin Mackey, a writer and consultant, shares her journey into writing, her creative process, and the importance of frequency and energy in her work. She discusses the challenges of writing, the impact of clutter on creativity, and the significance of setting intentions and creating a conducive space for writing. The conversation delves into the creative process, personal transformation, and the impact of creative work on others. It explores the journey of writing, the importance of aligning with positive energy, and the significance of embracing one's unique creativity. Takeaways Energy and frequency play a crucial role in creativity and writing.Creating a conducive space for writing and setting intentions are essential for the creative process. Creative energy and the process of writing involve receptivity, trust, and fearlessness.The journey of personal transformation and creative expression is shaped by loss, self-discovery, and alignment with positive energy. Chapters 00:00 Introduction to Quantum Physics14:14 The Creative Process26:46 Seeking Help and Feedback33:14 Personal and Professional Transformation38:35 The Creative Journey and Presence46:32 Embracing Creativity and Fearlessness52:38 Journey of Change and Impact

    57 min

  6. Apr 5

    03 Sales Expert Ben Ward

    This episode delves into Ben Ward's journey as an author and sales expert, exploring his transition from sales to leadership, the pivotal moments of change, and the challenges of starting and failing a company. It also highlights the importance of recognizing the 'wound' and the impact of personal identity on success. The conversation delves into the burden of men, a shift in perspective, the power of storytelling, overcoming challenges, the art of parables, the meaningful impact of stories, the journey of writing and publishing, and the challenge of marketing and selling. The closing remarks express gratitude for the guest's vulnerability and insights. Takeaways Transitioning from sales to leadership requires a shift in mindset and skill set.Recognizing and owning personal failures and wounds can be a catalyst for change and growth. The power of storytelling in shifting perspectivesThe journey of writing and publishing a book Chapters 00:00 The Journey of Authorship and Sales05:16 Learning to Lead and Influence10:23 The Pivot Moment of Change19:47 The Journey of Starting and Failing a Company27:12 The Burden of Men33:49 Overcoming Challenges40:06 The Meaningful Impact of Stories47:55 The Journey of Writing and Publishing01:02:25 Closing Remarks

    53 min

  7. Mar 29

    02 Scott Fossler—Carbon Based Learning

    The conversation explores shared work experiences and leadership thinking, career journey and pivotal moments, the introduction to the carbon-based learning model, understanding the carbon-based model, and practical tools for personal growth and development. The carbon-based learning model emphasizes common humanity, uniqueness, and connection to the world. The conversation delves into the accelerated journey of becoming an author, emphasizing the importance of building a team and connecting with the right people. It also explores the role of environment and proximity, the pivot to human-centric writing, financial investments and advice for aspiring authors, and the use of AI in the writing process. Takeaways Leadership thinking and spin-off companies often emerge from shared work experiences.The carbon-based learning model emphasizes common humanity, uniqueness, and connection to the world. Building a team and connecting with the right people is crucial for accelerating the journey of becoming an author.Proximity and environment play a significant role in realizing and optimizing one's journey. Chapters 00:00 Practical Tools for Personal Growth and Development26:54 Accelerated Author Journey36:14 Pivoting to Human-Centric Writing42:29 Financial Investments and Advice for Aspiring Authors

    51 min

  8. Mar 22

    01 AI Expert Tim Kapp

    The conversation delves into the intersection of AI and creativity, exploring the history of AI, ethical implications, AI's impact on human experience, engagement, and content creation. It provides insights into the evolving relationship between AI and creativity, shedding light on the challenges and opportunities presented by this dynamic interaction. The conversation delves into the transformative role of AI in creative collaboration and the shaping of meaning in writing. It explores the power of AI as a tool for creative collaboration and the journey of writing and AI collaboration. Additionally, it discusses the role of AI in shaping meaning and the philosophical implications of AI's evolving capabilities. Takeaways AI and CreativityHistory of AIEthical Implications of AIAI and Human ExperienceAI and EngagementAI and Content Creation AI as a Tool for Creative CollaborationThe Role of AI in Shaping Meaning Chapters 00:00 Introduction to AI and Creativity09:21 Ethical Implications of AI19:04 AI and Engagement34:44 The Power of AI in Creative Collaboration42:50 The Journey of Writing and AI Collaboration49:17 The Role of AI in Shaping Meaning

    1h 6m
  • 8 Episodes

Ratings & Reviews

4.7
out of 5
6 Ratings

About

An insider's look at the belief architecture hiding inside stories that actually move people.

Information

  • Creator
    Platte F. Clark
  • Years Active
    2K
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © 2026 Platte F. Clark

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