The Global Podscape

Genuina Media

From Genuina Media, The Global Podscape brings together the voices shaping podcasting across markets, from the U.S. to Latin America, Europe, and beyond. Through sharp conversations and real insights, we break down what’s driving growth, monetization, and influence in audio worldwide. Made for anyone who wants to explore how the international podcast industry works, this show explores the strategies, challenges, and opportunities defining the future of podcasting across borders. If you care about where audio is going next, you’re in the right place.

Episodes

  1. 3d ago

    The Future of European Podcasting with Andreea Coscai

    Europe is often talked about as a single podcast market, but the reality is much more nuanced. In this episode, we explore the state of podcasting across Europe, the rise of video, emerging markets like Poland and Romania, and why global advertisers are increasingly paying attention to the region. We also discuss cross-border collaboration, the challenges of building audiences across different languages and cultures, and what the future of European podcasting could look like over the next five years. A fascinating conversation about one of the most exciting regions in global podcasting today. Checkout Podvision and Eurowaves Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    26 min

  2. Jun 2

    What's Going On in Colombia? with Alejo Vargas (AdsMovil, Podway & The Podcast Academy)

    How is podcasting evolving in Colombia, and what does it tell us about the future of audio across Latin America? In this episode of The Global Podscape, David Roemer González sits down with Alejo Vargas, CEO of Podway, Board of Governors member at The Podcast Academy, and Head of Audio at AdsMovil. Fresh off The Podcast Show London, they discuss the biggest themes emerging in the global podcast industry, why Latin America still needs more representation on the international stage, and what advertisers are still getting wrong about audio. The conversation also explores the Colombian market in depth: the country's strong radio heritage, the growth of podcast consumption, the role of streaming audio, the rise of video, and the opportunities that exist for brands looking to connect with audiences through podcasts. Topics include: • Key takeaways from The Podcast Show London • Why Latin America needs a stronger voice in global podcasting • The current state of podcasting in Colombia • Audio advertising and advertiser education • The relationship between radio, streaming, and podcasts • Video's growing role in podcasting • Content categories that perform best in Colombia • Opportunities for brands across Latin America • Why audio should be part of every omnichannel strategy This episode is presented in Spanglish, reflecting the way many professionals across the international podcast industry communicate every day. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    30 min

  3. May 19

    What's going on in Nigeria? With Tony (Tony Doe) Onwuchekwa

    In this episode of The Global Podscape, I speak with Tony (Tony Doe) Onwuchekwa about the current state of podcasting in Nigeria and the broader African audio ecosystem. We explore how podcasting is growing across Nigeria, the role platforms like Spotify and YouTube play in distribution and discovery, and why monetization remains one of the biggest challenges for creators in the region. Tony also shares insights into audience behavior, local content trends, and what makes the Nigerian market different from podcast ecosystems in Latin America, Europe, and the U.S. We also discuss: The rise of video-first podcast consumption How creators are building communities and businesses The opportunities for international brands entering African podcasting Why Nigeria could become one of the most important podcast markets globally   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    29 min

  4. May 12

    How Decretum Podcast Became a Massive Podcast in Latin America

    In this episode of The Global Podscape, I speak with Susi Cabello, host of Decretum Podcast, one of the most influential podcasts in Mexico and Latin America. We talk about how Decretum started, the evolution of podcasting in Mexico, and how the industry has changed over the last few years. Susi also shares how the show expanded beyond Mexico and started resonating with audiences across Latin America and the U.S. Hispanic market. We also discuss: • The role of YouTube and video in podcast growth • Monetization and the business behind large podcasts • Why certain podcast categories are exploding in Mexico • How audiences engage differently across countries • The opportunities still ahead for creators and advertisers in Latin America Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    36 min

  5. May 5

    What's going on in Venezuela? - with Chris Andrade from Escuela de Nada (Episode in Spanish)

    In this episode of The Global Podscape, we dive into one of the most unique and least understood podcast markets in the world. I spoke with Christopher Andrade, co-host of Escuela de Nada—one of the biggest podcasts in Latin America—to understand how podcasting actually works in Venezuela today. We explore: Why podcasts are not available on Spotify in Venezuela How YouTube became the dominant platform for podcast consumption The role of the Venezuelan diaspora in building audiences How creators monetize without traditional audio platforms And why the connection between hosts and listeners might be stronger than anywhere else One key takeaway: podcasting in Venezuela is not audio-first—it’s video-first, global by default, and built outside of the traditional system. If you're thinking about international podcast campaigns, or just want to understand how media evolves under constraint, this is one of the most fascinating markets to look at right now. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    31 min

  6. Apr 28

    What's going on in Argentina? - with Luciano Banchero from Posta

    Argentina has one of the strongest audio cultures in the world, but podcasting has followed a very different path compared to markets like the U.S. or even Mexico and Brazil. In this episode of The Global Podscape, we sit down with Luciano Banchero, co-founder and CEO of Posta, one of the leading podcast production companies in Latin America and one of the first in the region to be acquired by PodX. We talk about how podcasting in Argentina evolved from a radio-first culture into a creator-driven ecosystem, why branded content became the dominant business model, and why traditional advertising still hasn’t fully developed. Luciano also shares his perspective on the role of YouTube and Spotify, why video might be overestimated, and what it really takes to build a sustainable podcast business in Latin America today. If you're looking to understand the Argentine market, or thinking about expanding into Spanish-speaking audiences, this episode is a must-listen. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    36 min

  7. Apr 21

    What's going on in Chile? - with Juan Ignacio Lara from Emisor (Episode in Spanish)

    We sit down with Juan Ignacio Lara to unpack the current state of the podcast industry in Chile. From how audiences are actually consuming content, to the role of YouTube versus audio platforms, and the opportunities (and limitations) for monetization, this conversation dives into what makes Chile a unique and evolving market. We also explore the types of content that are resonating locally, how creators are building audiences, and what brands should understand before entering the Chilean podcast space. Find the English transcript here: https://www.genuinamedia.com/blog/whats-going-on-in-chile---transcript-from-our-conversation-with-juan-ignacio-lara Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    32 min

  8. Apr 14

    What’s going on in Puerto Rico? - with Julio Axel Ponce

    In this episode of Global Podscape, we sit down with Julio Axel Ponce, a podcast operator, producer, and the voice behind the Tropical Podcasting newsletter, to unpack one of the most unique markets in the global audio ecosystem. Puerto Rico sits at the intersection of the U.S. and Latin America, and that creates a fascinating dynamic for podcasting. Julio shares his perspective on how the industry has evolved locally, why video-first thinking is shaping creator behavior, and where monetization is still lagging behind. We also dive into the challenges around measurement and advertiser education, the role of culture and identity in reaching Puerto Rican audiences, and why the island represents both a mature listener base and an underdeveloped ad market. If you’re thinking about podcasting in emerging markets, or trying to understand how cross-border audiences behave, this is a conversation worth listening to. You can follow Julio’s work and subscribe to his newsletter Tropical Podcasting for deeper insights into podcasting across Latin America and the Caribbean. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    29 min

  9. Apr 7

    What's going in Spain? - with Javier Celaya from Dosdoce (Episode in Spanish)

    Episode in Spanish. Spain is one of the most structured podcast markets in the Spanish-speaking world, but it plays by its own rules. In this episode, we sit down with Javier Celaya from Dosdoce to break down how the Spanish podcast ecosystem works, from monetization challenges to platform dynamics and audience behavior. We explore why Spain differs from Latin America, what formats are winning today, and what brands need to know before entering the market. Find the English transcript here:  https://www.genuinamedia.com/blog/whats-going-on-in-spain---transcript-from-our-conversation-with-javier-celaya Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    32 min

  10. Mar 31

    What's going on in Brazil? - with Rodrigo Tigre from Ozen

    In this episode, we sit down with Rodrigo Tigre from Ozen to break down one of the fastest-growing podcast markets in the world, Brazil. We explore how the Brazilian audio ecosystem is evolving, what’s driving rapid audience growth, and why monetization still lags behind scale. Rodrigo shares his perspective on programmatic audio, local advertiser behavior, and the structural challenges that make Brazil both complex and full of opportunity. From CPM realities to global demand, this conversation is a deep dive into what it takes to build, sell, and scale podcasting in Brazil, and what the rest of the world can learn from it. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    33 min

  11. Mar 23

    What's going on in Portugal? - with Rita Cabrita from Bruá Podcasts

    In this first episode, we sit down with Rita Cabrita, founder of Bruá Podcasts, to explore how podcasting is evolving in Portugal and across Europe. Rita shares how Bruá was built from the ground up, what makes the Portuguese market unique, and why Europe remains one of the most underestimated opportunities in global audio. We dive into monetization challenges, brand adoption, and how cultural nuance shapes content and growth in emerging podcast ecosystems. From local insights to global strategy, this conversation sets the stage for understanding where international podcasting is headed next. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    23 min
  • 11 Episodes

About

From Genuina Media, The Global Podscape brings together the voices shaping podcasting across markets, from the U.S. to Latin America, Europe, and beyond. Through sharp conversations and real insights, we break down what’s driving growth, monetization, and influence in audio worldwide. Made for anyone who wants to explore how the international podcast industry works, this show explores the strategies, challenges, and opportunities defining the future of podcasting across borders. If you care about where audio is going next, you’re in the right place.

Information

  • Creator
    Genuina Media
  • Years Active
    2K
  • Episodes
    11
  • Rating
    Clean
  • Copyright
    © Genuina Media
  • Show Website
    The Global Podscape