Unsung

EUVC

Unsung explores entrepreneurship through acquisition, buying and growing small businesses instead of starting from scratch. For people questioning their careers and operators looking to grow, we break down how to acquire, finance and run small businesses with practical, actionable insights. No jargon, no theory, just real stories, real examples and ideas you can apply immediately.

Episodes

  1. Mohamed Noor: From Kenya to 600+ meetings booked in UK small business manufacturing

    May 28

    Mohamed Noor: From Kenya to 600+ meetings booked in UK small business manufacturing

    Born in Nairobi, Kenya, Mohamed Noor moved to the UK in 2021 with no local network, no sales experience and no clear path into tech or business development. A few years later, he had booked more than 600 meetings in UK manufacturing through relentless outbound sales and cold calling. In this episode of Unsung, ⁠Will Maunder-Taylor⁠ speaks with Mohamed Noor, Business Development Manager at Sentry Doors, about breaking into sales through cold outreach and what it actually takes to succeed in outbound business development. They discuss why cold calling still works, how Mohamed learned sales through free online bootcamps and YouTube, the psychology of rejection and why consistency matters more than confidence when building pipeline. Topics covered Booking 600+ meetings through outbound salesWhy cold calling still works in 2026Handling rejection and building confidenceLearning sales without prior experienceWhy consistency matters more than talent in outboundTimestamps (00:00) Moving from Kenya to the UK(04:18) Discovering sales through TikTok and bootcamps(10:42) Learning cold calling from scratch(18:30) Booking meetings in UK manufacturing(27:05) Handling rejection and building confidence(35:14) Why cold calling still works(44:20) Advice for breaking into sales and business developmentFor more on entrepreneurship through acquisition, small business ownership and Unsung events, subscribe to the Unsung newsletter.

    21 min
  2. Tom Laws & Richard Fraser-Smith: £12M revenue fire safety company now vibe coding

    May 14

    Tom Laws & Richard Fraser-Smith: £12M revenue fire safety company now vibe coding

    AI isn’t just for big tech. Tom Laws and Richard Fraser-Smith are proof that small businesses can use AI to remove bottlenecks and build practical internal tools without technical teams. In this episode of Unsung, Will Maunder-Taylor speaks with Tom, now Division Director (Fire Safety) at Cardo Group, and Richard, now Digital Transformation and Survey Director at Cardo Group. Gunfire, a specialist provider of passive fire protection services, scaled into a £12 million revenue business before being acquired by Cardo Group earlier this year. Tom led the growth of the business, while Richard drove digital transformation initiatives despite having no coding background. They discuss practical AI adoption inside a compliance-heavy construction business. Key highlights Building internal AI tools without developers or engineering teamsReducing operational bottlenecks and fragmented email workflowsReplacing expensive SaaS tools with lightweight internal systemsUsing AI to scale without proportionally increasing overheadWhy small businesses may move faster than larger corporates adopting AITimestamps (00:00) Introduction(02:20) Operational complexity inside compliance-heavy construction(05:10) Existing tech stack and identifying bottlenecks(08:00) First AI experiments and discovering practical use cases(11:10) Watching AI turn spreadsheets into usable applications(12:00) Building the handover generator and automating workflows(16:00) “Vibe coding” and building software without technical skills(29:00) The future of AI for SMEs and scaling without adding overheadFor more on entrepreneurship through acquisition, small business ownership and Unsung events, subscribe to the Unsung newsletter: https://unsungpaths.com/

    36 min
  3. Videesha Boeckle, Altitude: The Untapped Opportunity in Small Business Tech

    Apr 23

    Videesha Boeckle, Altitude: The Untapped Opportunity in Small Business Tech

    What if the biggest opportunity in business isn’t startups or big corporations—but the millions of small businesses hiding in plain sight? In this episode of Unsung, we sit down with venture capital leader Videesha Boeckle (altitude VC) to unpack why the SME (small and medium-sized enterprise) space is becoming one of the most exciting—and overlooked—markets in Europe. We dive into: Why small businesses make up 99% of all companies—and where the real growth is coming fromWhy most investors ignored SMEs (and why that’s changing fast)How AI and new technology are finally making small businesses scalableThe rise of “one-person unicorns” and leaner, more profitable companiesReal-world use cases—from electricians to accounting and invoicingThe tech small businesses should actually adopt (and what to avoid)Why revenue growth matters more than cost savings for SME ownersWhat the future looks like for small business operators across EuropeTimestamps: 00:00 – Intro & why SMEs are overlooked02:00 – Videesha Boeckle’s background & journey into VC09:00 – What Altitude VC does differently12:00 – The SME opportunity (and why it was ignored)16:00 – How AI & tech are changing small businesses22:00 – New founder trends: solo operators & lean teams26:00 – Case study: electricians, trades & vertical software30:00 – Practical tools, automation & what SMEs should do nowWhether you’re running a business, thinking about buying one, or just want to understand where the future of work is heading—this episode is packed with practical insights and fresh perspective. 🎧 If you’ve ever felt overlooked as a small business owner… this one’s for you.

    37 min
  4. Chris Hughes, Mincoffs: Nobody Tells You How to Buy a Small Business

    Apr 9

    Chris Hughes, Mincoffs: Nobody Tells You How to Buy a Small Business

    “I’d love to own a small business… but I don’t have the money or experience.” That’s the assumption most people sit with — especially in corporate or professional careers — while quietly thinking, there must be another way. There is. Hosted by Will Maunder Taylor, this episode features Chris Hughes, a UK M&A solicitor working hands-on across a large number of small business deals each year, to unpack something most people never get visibility on: What actually happens when you buy a business — step by step. This isn’t theory or legal jargon. It’s a clear, practical walkthrough for people starting to question their path — but who don’t yet realise how accessible buying a business can be. Chris breaks down the process in plain English: How deals actually start (and what to look for)When to bring in advisors (legal, accounting, finance) — and when not toWhat “Heads of Terms / Letter of Intent'' really meanWhat happens during due diligence and legal negotiationsYour role as a buyer vs what your lawyer is actually doingHow best to interact with the Seller during the processAlongside that, you’ll hear what’s really happening in the market right now — with more small business owners stepping back, creating a growing opportunity for new buyers. If buying a business has never crossed your mind — or always felt too complex — this episode will change that. Timestamps: 00:00 – Why buying a profitable business is more accessible than you think 03:00 – What kinds of businesses are actually available to buy 04:00 – Why more owners are selling (the global succession shift) 06:00 – Who is buying businesses today 08:00 – How people fund acquisitions without their own money 11:00 – When to bring in legal & finance advisors 12:30 – Heads of Terms/ Letter of Intent explained simply 15:00 – What happens during the deal process 19:00 – Top tips for first-time buyers 22:00 – Why deals fall apart

    24 min
  5. Peppa Wise, Multiverse: Why Talent Beats Experience and How to Build Sales Teams

    Mar 26

    Peppa Wise, Multiverse: Why Talent Beats Experience and How to Build Sales Teams

    This is the practical sales playbook from Europe's best for small business owners looking to grow customers, sales leaders in any sector, founders and those interested in a sales career. In the inaugural episode of Unsung, founder Will Maunder-Taylor sits down with Peppa Wise (Sales Leader at Multiverse) to unpack from small businesses to scale ups. This isn’t a career story but a practical breakdown of how great operators are built. A few practical wins that stand out: ⁠Who to hire & Why talent, not experience, is often the real differentiatorHow to hire specifically for drive, coachability, and “intangibles”How to get the most from sales people down to what meetings to have whenWhat KPIs and targets should you track and what does 'good' look like...specificallyWhy sales remains one of the few true meritocraciesPeppa’s story — leading teams in her early 20s inside one of Europe’s best sales engines — shows what happens when companies back potential and build around it. If you're looking to get more customers in your company, build a sales team, or get more out of one this is for you Timestamps 00:00 Introduction to Unsung and guest02:00 Peppa Wise's background & young talent success05:00 Hiring: A-players, experience vs potential10:00 Career growth & learning from top leaders14:00 Building teams & hiring frameworks25:30 High performance & sales fundamentals32:00 Pipeline, cold calling & operating rhythm43:30 Hiring advice & breaking into sales Follow Unsung. Unsung explores entrepreneurship through acquisition — buying and growing small businesses instead of starting from scratch.

    48 min

  6. Mar 24

    Buying a Business Instead of Starting One | Unsung Trailer

    What if the path everyone follows isn’t the only one? Most people think their options are to climb the corporate ladder or start a business from scratch. But there’s a third way. In this trailer, Will Maunder-Taylor explores entrepreneurship through acquisition, buying and growing small businesses instead of starting from zero, in conversation with David Cruz e Silva, co-founder of EUVC. If you’re questioning your career, or curious about owning a business, Unsung breaks down how it actually works, without jargon or theory. Just practical insights, real stories, and ideas you can use.

    2 min

Trailer

About

Unsung explores entrepreneurship through acquisition, buying and growing small businesses instead of starting from scratch. For people questioning their careers and operators looking to grow, we break down how to acquire, finance and run small businesses with practical, actionable insights. No jargon, no theory, just real stories, real examples and ideas you can apply immediately.

Information

  • Creator
    EUVC
  • Years Active
    2K
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © EUVC
  • Show Website
    Unsung

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