Karu - Tamil Design Podcast

Jetheswaran Gunasekaran
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  • Design
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Karu (கரு) means the core, the starting point of an idea. Karu is a podcast by Jetheswaran Gunasekaran, a creative director and designer who comes from a non design background and learned through practice, observation, and exploration. The show explores design, culture, people, and technology in a simple and practical way. In many Tamil speaking communities, access to design knowledge can feel limited because of language. Karu aims to make that more accessible.

Episodes

  1. Stop Falling for Design Short Courses (It's Not That Simple) Tamil

    1d ago

    Stop Falling for Design Short Courses (It's Not That Simple) Tamil

    This was supposed to be the first-ever episode of my podcast about breaking the stereotypical approach to talking about design. Ever since the days I started learning design back in 2015 using free Jio public Wi-Fi, I could only see people talking about 'how to do this' and 'how to do that,' but never about the design journey in general.This episode is dedicated to my younger self from 10 years ago, who put a lot of strain on a him. In short, I am tired of seeing kids from underprivileged backgrounds ending up in some local flex kadai as flex designers or just making basic social media posts.

    17 min
  2. Advertising's Greatest Strength Is Also Its Greatest Danger

    Jun 10

    Advertising's Greatest Strength Is Also Its Greatest Danger

    Advertising has both a good and a bad side. While excessive advertising can be intrusive, many business models rely on it to function. In fact, some of the most successful companies in the world are platforms that help other businesses advertise and reach customers. Profiles https://www.instagram.com/jethesh https://www.youtube.com/@jetheswaran

    14 min
  3. Apple Was Dying… Until This Designer Changed Everything

    Apr 26

    Apple Was Dying… Until This Designer Changed Everything

    In this episode, I explore how design can shape the fate of a company through a powerful real-world story. A brand is not just built through marketing, but through the way people experience and connect with its products.Using Apple Inc. as the central example, I break down how a designer, Jony Ive, played a key role in transforming the company during one of its most critical phases. From near collapse to becoming one of the most influential brands in the world, this story shows how design thinking can redefine not just products, but an entire brand.I also dive into the meaning behind the phrase “Designed by Apple in California” why Apple chose to highlight design over manufacturing, and how this single line reflects their philosophy, identity, and global perception.This is not just a history lesson, but a perspective on how design influences emotion, trust, and long-term brand value.

    19 min
  4. From ‘outdated’ to ‘timeless’ That’s branding. That’s Royal Enfield.

    Mar 25

    From ‘outdated’ to ‘timeless’ That’s branding. That’s Royal Enfield.

    In this episode, I talk about how branding actually works through a simple perspective. A brand is not just what a company says, it is what people feel and understand over time. Using Royal Enfield as an example, I break down how something that can be seen as a weakness can be reframed into a strength. From being called outdated to becoming timeless, this shift shows how perception plays a major role in branding. This is not about the company’s actual history or strategy, but a way to understand how branding works in a practical and relatable way. Disclaimer: This video is created for educational purposes. Royal Enfield is used only as an example to explain branding concepts, and the content does not reflect the company’s actual history, strategy, or official views.

    15 min
  • 4 Episodes

About

Karu (கரு) means the core, the starting point of an idea. Karu is a podcast by Jetheswaran Gunasekaran, a creative director and designer who comes from a non design background and learned through practice, observation, and exploration. The show explores design, culture, people, and technology in a simple and practical way. In many Tamil speaking communities, access to design knowledge can feel limited because of language. Karu aims to make that more accessible.

Information

  • Creator
    Jetheswaran Gunasekaran
  • Years Active
    2K
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    © Jetheswaran Gunasekaran
  • Show Website
    Karu - Tamil Design Podcast