From Chaos to Compass

fromchaostocompass

*From Chaos to Compass* is a podcast dedicated to guiding businesses through the complexities of marketing chaos, offering practical strategies and insights to foster directional growth and success. Each episode features Jennipher Jess, CEO and Founder of Mapless Marketing, sharing actionable advice for small to mid-sized businesses looking for clarity and results.

Episodes

  1. Jul 17

    How to Create a Marketing Campaign That Drives Growth

    Episode Summary: In this episode, Jennipher Jess, CEO and Founder of Mapless Marketing, and Laureen Burd, Creative and Brand Director of Ladyburd Designs and Founder of Truform Wellness, discuss strategies for creating marketing campaigns that drive growth for small to mid-size businesses. They emphasize the importance of communication, adjusting strategies based on audience response, and building momentum across channels. The conversation delves into the five-stage marketing funnel, from awareness to advocacy, highlighting the significance of cohesive storytelling and continuous feedback for campaign success. Key Timestamps: 00:01 – Introduction 00:14 – Guest Introductions and Episode Overview 01:03 – Success Factors in Nonprofit Campaigns 02:13 – Building Momentum Across Channels 04:40 – Five-Stage Marketing Funnel Explained 07:04 – Applying Global Campaign Lessons to Wellness Marketing 09:11 – Campaign Strategy and Audience Response 10:26 – Identifying Campaign Breakdowns 11:35 – Key Elements for Campaign Success 12:55 – Building Campaigns for Long-Term Growth 14:54 – Campaigns as Relationships 15:33 – Compass Checkpoint: Mapping Your Funnel About the Show: *From Chaos to Compass* is a podcast dedicated to helping businesses navigate marketing challenges and achieve confident direction in their strategies. The show provides practical insights and expert advice to empower entrepreneurs and business owners in their growth journey.

    How to Create a Marketing Campaign That Drives Growth

  2. Jul 3

    Closing the Gap: Why Marketing Generates Leads But Sales Generates Growth

    Episode Summary:  In this episode, Jennipher Jess, CEO & Founder of Mapless Marketing, discusses the common issue of businesses getting leads but struggling to convert them into sales. She emphasizes the importance of understanding the customer journey and identifying gaps in the sales process to improve conversion rates. Key Timestamps: 00:01 – Introduction 00:14 – Understanding Lead Conversion Challenges 00:48 – Identifying Disconnects in the Sales Funnel 01:20 – Factors Affecting Lead Conversion 01:58 – Analyzing Sales Strategies 03:13 – Communication Between Marketing and Sales 05:02 – Evaluating Lead Quality 07:26 – Spotting Hidden Gaps in the Buyer's Journey 09:21 – Testing Marketing Journeys for Gaps 10:00 – Unifying Sales and Marketing Teams 12:19 – Importance of Follow-Up Processes 14:12 – Tailoring Follow-Up to Audience Needs 16:13 – Examining the Sales Funnel for Overlooked Issues  About the Show: *From Chaos to Compass* is a podcast dedicated to helping small and mid-size businesses navigate marketing challenges and achieve measurable growth with purpose-driven strategies. Join Jennipher Jess as she shares valuable insights and real-world solutions to empower businesses for success.

    Closing the Gap: Why Marketing Generates Leads But Sales Generates Growth

  3. Jun 19

    Paid Ads with Purpose: How to Spend Smarter

    Episode Summary: In this episode of *From Chaos to Compass* Ms. Jennipher Jess, CEO of Mapless Marketing, shares invaluable insights on approaching paid ads strategically. She emphasizes the importance of understanding the target audience, crafting compelling messaging, and setting realistic goals to drive effective campaigns. Key Timestamps: 00:01 – Introduction 00:13 – Importance of Understanding Target Audience 01:34 – Foundational Clarity Before Spending 02:28 – Creating Buyer Personas 03:25 – Difference Between Reach and Results 04:42 – Setting Realistic Goals and Tracking 06:02 – Building Organic Strategy First 07:01 – Differentiating in a Competitive Field 08:52 – Simple Tests for Early Clarity 09:36 – Hidden Issues Revealed by Ads 10:39 – Impact of Small Campaign Changes 11:31 – Diagnosing Wasted Ad Spend About the Show: *From Chaos to Compass* is a podcast dedicated to guiding businesses through marketing challenges, providing actionable strategies for growth and success. Join industry experts like Ms. Jennipher Jess as they offer practical advice and insights to help businesses thrive.

    Paid Ads with Purpose: How to Spend Smarter

  4. May 22

    How to Build a Magnetic Business Network

    Episode Summary:  In this episode of *From Chaos to Compass* Jennipher Jess, CEO and Founder of Mapless Marketing, and Lindsey Burns, Owner of Beloved by Lindsey, share insights on intentional networking, creative collaborations, and relationship-driven marketing as powerful growth strategies for businesses. They emphasize the importance of building genuine relationships and offering value to others in networking situations. Key Timestamps: 00:01 – Introduction 0:53 – Importance of Intentional Networking 1:17 – Mindset for Networking Success 2:11 – Relational Brand Awareness 3:02 – Relationship-First Networking Practices 4:20 – Building Trust in Networking 5:01 – Leadership Roles and Visibility 6:11 – Creative Partnerships and Collaborations 7:58 – Overcoming Networking Challenges 9:04 – Common Networking Mistakes 10:09 – Long-Term Networking Commitment 11:13 – Steps to Build Community Presence 13:26 – Setting Networking Goals 14:43 – Structured One-on-One Meetings 14:48 – Compass Checkpoint Feature About the Show:  *From Chaos to Compass* is a podcast dedicated to helping businesses navigate marketing challenges and find confident direction through expert insights and real-world strategies.

    How to Build a Magnetic Business Network

  5. May 8

    The Myths of Marketing

    Episode Summary:  In this episode, Jennipher Jess, CEO & Founder of Mapless Marketing, breaks down prevalent marketing myths that small business owners often fall for. She emphasizes the importance of understanding that spending more on marketing doesn't always translate to increased leads or sales. Jennipher shares insights on how misinformed strategies can drain resources and offers actionable advice on refining marketing approaches for better results. Key Timestamps: - 00:00 – Introduction - 01:03 – Myth: Spending more on marketing guarantees more leads - 03:36 – What business owners need to watch out for with marketing agencies - 06:46 – Why are these marketing myths easy to fall for - 8:48 – The myth that costs businesses the most money and time - 12:41 – SEO myths and the necessity of ongoing optimization About the Show:  *From Chaos to Compass* is a podcast dedicated to guiding businesses through the complexities of marketing chaos, offering practical strategies and insights to foster directional growth and success. Each episode features Jennipher Jess, CEO and Founder of Mapless Marketing, sharing actionable advice for small to mid-sized businesses looking for clarity and results.

    The Myths of Marketing

  6. Mar 25

    Unveiling Mapless Marketing: Navigating Business Growth

    Episode Summary:  Dive into the inception and ethos of Mapless Marketing as Jennipher Jess, Founder and CEO, shares the agency's journey from chaos to compass, offering profound insights for small to mid-sized businesses seeking clarity in their marketing strategies. Key Timestamps: 00:00 – Introduction 01:30 – Origin of Mapless Marketing and Its Mission 03:45 – Unique Approach to Client Relationships 05:20 – The Purpose Behind Starting the Podcast 06:45 – Assisting Clients Amid Marketing Chaos 07:31 – Understanding the Meaning of "From Chaos to Compass" About the Show: *From Chaos to Compass* is a podcast dedicated to guiding businesses through the complexities of marketing chaos, offering practical strategies and insights to foster directional growth and success. Each episode features Jennipher Jess, CEO and Founder of Mapless Marketing, sharing actionable advice for small to mid-sized businesses looking for clarity and results.

    Unveiling Mapless Marketing: Navigating Business Growth
  • 6 Episodes

About

*From Chaos to Compass* is a podcast dedicated to guiding businesses through the complexities of marketing chaos, offering practical strategies and insights to foster directional growth and success. Each episode features Jennipher Jess, CEO and Founder of Mapless Marketing, sharing actionable advice for small to mid-sized businesses looking for clarity and results.

Information

  • Creator
    fromchaostocompass
  • Years Active
    2026
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © Copyright 2026 All rights reserved.
  • Show Website
    From Chaos to Compass