Zero Percent Up

0%up studios, the single housewives network
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What does it actually feel like to try to build a bigger life for yourself from zero? Zero Percent Up is an anonymous, real-time audio diary documenting the messy process of ambition, creativity, visibility, reinvention, internet culture, and becoming impossible to ignore. No polished retrospectives. No pretending I already know how the story ends. Just the real thing — week by week, while it’s still happening.

  1. Oct 7

    i may be having a mentyb, but i don't miss.

    on identity upgrades, and having a meltdown when you finally start taking action and it's not instantly viral and perfect. zeropercentup.substack.com

    i may be having a mentyb, but i don't miss.

  2. Oct 5 ·  Bonus

    How I'm Getting HOT Again

    "she's a bitch. she's on your side. & she wants you to f*****g win. 🖤" I have spent my entire life being told I should care about being hot. I spent years intellectually rejecting that premise. and now, I have decided to deliberately weaponize it. here's how to do it. zeropercentup.substack.com

    How I'm Getting HOT Again

  3. Oct 2

    How to Lock In and Change Your Life When You Really Need to Make it Work - and You Only Have a Month to Do It

    Ever wondered if you could turn your life around in one month's time? I'm trying exactly that (and holyshit i really need this to work). Welcome to: THE OCTOBER EXPERIMENT. Topics covered returning to content creation after a month-long hiatus building a creative business from scratch financial runway and the pressure to make a business work overcoming procrastination and perfectionism taking your creative career seriously entrepreneurship vs. traditional employment work-life balance and ambition productivity culture and the 5 a.m. routine Casey Neistat and early-morning creative work building a consistent content schedule daily short-form content long-form YouTube strategy overcoming insecurity around creative work shipping imperfect work instead of endlessly optimizing discipline vs. self-compassion becoming more comfortable being seen online authenticity and commercial pressure as a creator dating and finding someone aligned with your values using October as a one-month personal/business experiment Want access to extended show notes, transcripts, exclusive HOTGIRL HOMEWORK , and the MOTHERFUCKING SCREENSHOTS?! Jump over to our substack for all the juicy deets x TimeStamps:00:00 — I'm back, Mom, I can explain01:25 — Where I've been & why September disappeared02:40 — The financial runway is getting real04:15 — The life I said I wanted is actually happening05:20 — Maybe I need more structure05:48 — The Nepo Baby Jealousy Confession™07:00 — Yes, I need to look cute on camera08:10 — The “either way, I have to work” reframe10:00 — What happens if I actually go all in?12:20 — Why I'm done pretending I don't hate certain things14:15 — Authenticity vs. commercial palatability16:15 — The weird isolation of building online18:00 — F**k work-life balance?20:15 — Why I'm trying to build wealth instead of just survive22:20 — Getting out of my head23:25 — Enter: the 5 a.m. club26:50 — Five half-baked videos and the fear of being bad28:10 — Is social critique sometimes just procrastination in disguise?32:20 — Have I been too gentle with myself?34:00 — THE OCTOBER EXPERIMENT35:55 — One long-form a week + one short every day38:20 — Quality vs. consistency when you're a tiny creator40:30 — What if I actually commit?42:20 — The energy I want on camera45:30 — Why being seen online isn't actually that different from having a job46:45 — Dating update 👀48:50 — Lock in with me49:20 — See you in a monthSearch Terms:creative business / entrepreneurship / content creation / YouTube / productivity / procrastination / 5 a.m. routine / consistency / creator burnout / perfectionism

    How to Lock In and Change Your Life When You Really Need to Make it Work - and You Only Have a Month to Do It

  4. Aug 24

    I Have 3 Months to Make This Work.

    Yeah.... So, I blew my wildly ambitious deadline, and now... I'm running out of runway. Excellent. In this month's brutally honest Zero Percent Up update, I talk about falling behind, watching my financial runway get shorter, realizing I've been treating my creative work with too much flexibility, and confronting the possibility that I'll need to take on temporary work if I can't make this business pay for itself fast enough. I also dig into why I've stepped away from the doom-cycle of the internet, my growing concerns about employment and economic instability, why I keep coming back to entrepreneurship, and what it actually means to bet on yourself when the stakes aren't theoretical anymore. Topics Covered this Week: Missing the original 100K YouTube subscriber deadlineReassessing goals after falling behindThe reality of running out of financial runwayBuilding a creative career while facing financial pressureWhy the online world can feel like an escape hatch from traditional employmentTaking a temporary side job to protect financial stabilityBalancing entrepreneurship with practical backup plansSetting stronger boundaries around creative workHow flexibility can become a liability without structureProcrastination, intimidation, and the uncomfortable parts of building a businessDealing with judgment from people who don't understand your goalsAI, layoffs, and changing employment conditionsEntrepreneurship, ownership, and financial independenceThe tension between traditional employment and building your own thingSocial media doom cycles and stepping away from constant negativityWhy consuming endless negative news can contribute to fear and inactionRecommitting to 100K YouTube subscribers by the end of NovemberBuilding income streams before the channel fully monetizesExploring sponsorships, paid offerings, and short-term client workLearning to take the business side of a creative career seriouslyWhat happens when the "fun experiment" becomes financially consequentialChoosing intensity now in pursuit of long-term autonomyContinuing to build despite fear, missed deadlines, and uncertainty Thank you for listening!! 🖤🪽 If you need: extended shownotes, bonus resources, mini updates, or accessibility tools and episode transcripts, they can all be found on substack. xx

    I Have 3 Months to Make This Work.

  5. Jul 26

    f**k optimization culture

    What starts as an episode about optimization culture turns into something much more honest. After a morning run sparks a realization about solving the right problems, a difficult phone call with my father forces a conversation about boundaries, protecting your energy, and why productivity advice often misses the point. Plus: YouTube growth updates, creator strategy, and why chasing the perfect routine won't fix the things that actually matter. Topics covered in this episode: optimization culture and productivity advicewhy self-improvement sometimes misses the real problembuilding better habits without obsessing over routinesmorning running and creating momentumperfectionism vs solving the actual issuedifficult relationships with parentssetting boundaries with familyconsidering no-contact with a parentprotecting your energy while building a creative careeremotional resilience during entrepreneurshipYouTube growth updatelong-form vs short-form content strategycreator burnoutbuilding a business in publiccreative ambition and self-trust Looking for extended show notes, bonus resources, episode transcripts, and so much more: check us out on substack. 🖤🐎✨

    f**k optimization culture

  6. Jul 19 ·  Bonus

    I Almost Quit YouTube This Week... Then My Channel BLEW UP.

    I almost quit youtube this week. I'm serious. And then, genuinely, overnight... everything changed. In this bonus episode I'm sharing the unexpected YouTube growth that happened while I wasn't even posting, how limiting beliefs nearly convinced me to give up, what my analytics actually revealed, and why evidence beats self-doubt every time. If you're building a creative business, growing a YouTube channel, or trying to trust the process, this one's for you. tldr: WHILE I WAS THINKING ABOUT QUITTING AND HAVING A FULL EXISTENCIAL SPIRAL--MY CHANNEL BECAME ALMOST ELIGIBLE TO MONOTIZE. like, literally overnight. how did I do it?! Topics Covered: surprise YouTube growth while taking a month-long breakcreative burnout and existential spiralsfeeling guilty for wanting a creative careerimposter syndromelimiting beliefs vs actual evidencehow analytics affected motivationbuilding a channel from zerofirst viral long-form videosbeing almost monetized on YouTube!why consistent effort compoundstrusting long-term creative projectsdocumenting progress in real timelearning to believe the data instead of negative self-talk Want access to the exclusive extended show notes, transcripts, extended accessibility features, and more?? The show's substack is the place to find it. 🖤

    I Almost Quit YouTube This Week... Then My Channel BLEW UP.

  7. Jul 12

    ACT ON SOMETHING | How to Change Your Life

    What if the thing keeping you stuck isn't fear—but waiting? This week, I'm reflecting on leaving my dream career, moving to a new city, and why I unexpectedly feel happier than I have in years. We talk about entrepreneurship, burnout, community, consumer culture, social media, and why taking imperfect action is more powerful than waiting for certainty. If you've been wondering how to change your life, this episode is an invitation to stop waiting. Act on something!! I dare you. xx -- Topics covered on this episode include: entrepreneurship, career change, burnout recovery, taking action, community building, purpose, creative work, manifestation, self-improvement, and changing your life. -- Need accessibility features, transcripts, or just want a little peak at the extended show notes? We've got you! All of that lives on substack.

    ACT ON SOMETHING | How to Change Your Life

  8. Jul 9

    The Morning After

    We all love a dramatic event. Obviously bitch. But what happens next? What's it like to actually live inside of one of those moments? In this episode get ready to pay witness live, bc we are waking up, the morning after taking one of the wildest leaps of faith in my life to date, and surveying the (honestly?) wreckage of my decisions. There's something about fertile soil coming from scorched earth.... right? Inside this episode: The strange calm that follows a leap of faithWaking up in a completely new lifeWhy I'm trying to stop looking for an escape hatchAction vs. overthinkingThe psychology of irreversible decisionsBuilding a creative life with imperfect certaintyMaking peace with backup plansRecovering from optimization cultureIdentity, reinvention, and being seenWhy I'm choosing authenticity over looking impressiveThe freedom that comes from letting others think what they want to think about you (ex: you're embarrassing) Thank you for listening! As always, extended show notes, bonuses, transcripts and extended accessibility options are available on substack. xx 🖤🍀

    The Morning After
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About

What does it actually feel like to try to build a bigger life for yourself from zero? Zero Percent Up is an anonymous, real-time audio diary documenting the messy process of ambition, creativity, visibility, reinvention, internet culture, and becoming impossible to ignore. No polished retrospectives. No pretending I already know how the story ends. Just the real thing — week by week, while it’s still happening.

Information

  • Creator
    0%up studios, the single housewives network
  • Years Active
    2026
  • Episodes
    21
  • Rating
    Explicit
  • Copyright
    © 0%up studios, the single housewives network
  • Show Website
    Zero Percent Up