TheJustKickinItPodcast

Dr. Brian Shrum

Just Kickin’ It Podcast is where coaches sharpen how they think, train, and develop players. Built on years of conversations with top minds in the game, the podcast returns with a renewed focus on connecting theory, science, and real-world coaching. Each episode delivers clear, actionable insight to help you design better sessions, improve decision-making, and create training that transfers to the game.

Episodes

  1. MAR 28

    Raymond Verheijen on Football Periodization, Injuries, and Why Coaches Overcomplicate Training

    This episode with Raymond Verheijen is about football periodization, why many coaches overcomplicate training, and why the primary job of a coach is to structure football-specific work in a way that improves performance while reducing injuries. Verheijen explains that periodization is not a rigid master plan that controls a team. It is a tool for organizing training, practice games, and the weekly and monthly rhythm of work based on the characteristics of football and the functioning of the body. The model should help coaches avoid both overtraining and undertraining, but it must always remain subordinate to tactical goals and playing style. A central theme of the episode is his criticism of the growing dependence on data-driven monitoring. He argues that the coach’s first responsibility is to develop the ability to observe players and communicate with them, rather than outsourcing judgment to questionnaires, GPS, or heart-rate systems. In his view, data may be used to confirm an observation, but never to replace the coach’s eye. He is particularly skeptical of GPS, calling attention to its measurement error and the false confidence it can create. The discussion then moves into small-sided games. Verheijen argues that 4v4 or other reduced formats should not be random competitions where players simply run hard. Instead, these games should be a simplification of 11v11, preserving the team’s playing style, positional roles, and tactical responsibilities. If a coach structures small-sided games correctly, effort and accountability become obvious through football itself, without the need for artificial commands to “work harder.” Another major point concerns rehabilitation and return to play. Verheijen rejects the traditional separation between rehab and football training, where injured players train in isolation and later jump back into the team environment. He argues instead for a football rehab periodization, where rehab is an individual simplification of the team’s football reference. This reduces the transition shock and lowers the risk of setbacks and reinjury. He also criticizes the rise of generalized movement specialists who treat football like gymnastics by trying to impose ideal movement patterns. His counterargument is that football does not rely on one perfect technique or one ideal movement solution. Because every game situation is different, football requires functional variability in technique and movement. Players must be able to solve problems in many ways, not conform to one stereotyped model. On strength training, Verheijen makes the point that the term itself is often used too loosely. Different coaches use the same word to describe very different methods. He argues that strength work in football should begin with an analysis of the actual demands of the sport. Since most explosive football actions occur after deceleration and change of direction, weight-room exercises should reflect that reality rather than rely on generic strength methods disconnected from football actions. The conversation closes with discussion of the college soccer environment, which Verheijen sharply criticizes. He views the condensed preseason and congested Friday-Sunday competition model as fundamentally harmful to player welfare. His advice for coaches in that setting is to distinguish between fitness and freshness. Fitness is developed before the season; once the competitive schedule begins, the focus must shift to recovery and restoring freshness between matches rather than trying to continue conditioning players during the season. Finally, he discusses injuries at elite clubs and argues that the head coach and training methods are the biggest drivers of injury rates. He references research suggesting that coaches tend to carry their injury profiles from club to club. His conclusion is simple: demanding training is not the issue by itself; poor balance between intensity, volume, fatigue, and recovery is.

    35 min
  2. MAR 28

    Football Fitness vs Isolated Fitness | Raymond Verheijen Explains What Coaches Get Wrong

    Football Fitness vs Isolated Fitness — A Philosophical Approach to Training In this episode, we sit down with Raymond Verheijen to break down one of the most misunderstood areas in coaching: fitness in football. Rather than viewing fitness as running, conditioning, or physical output, Verheijen reframes it through the true demands of the game—communication, decision-making, and execution. These three elements combine to form what he defines as a football action, and real fitness is the ability to perform these actions repeatedly, at a high tempo, over the course of a match . The conversation challenges traditional methods of isolated fitness training—such as sprinting drills and conditioning runs—arguing that they fail to develop the very qualities players need in the game. Instead, Verheijen outlines a football-specific approach built on: Improving the quality of actions (more explosive, more effective)Increasing the quantity of actions (more actions per minute)Maintaining both quality and quantity under fatigueThrough practical examples, including small-sided games, football sprints, and structured game scenarios, this episode provides a clear framework for designing training that directly transfers to performance. A key takeaway is that many coaches who rely on isolated fitness are not solving a fitness problem—they are compensating for a lack of playing style and tactical clarity. This episode sets the foundation for understanding football periodization and offers a powerful shift in how coaches should think about training, development, and performance.

    41 min

About

Just Kickin’ It Podcast is where coaches sharpen how they think, train, and develop players. Built on years of conversations with top minds in the game, the podcast returns with a renewed focus on connecting theory, science, and real-world coaching. Each episode delivers clear, actionable insight to help you design better sessions, improve decision-making, and create training that transfers to the game.

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