Marketing for Law Firms

Jorge Argota
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Legal marketing owner Jorge Argota pulls back the curtain on what it actually takes to grow a law firm's online presence. From SEO and PPC to AI-generated content, keyword research, and website builds; every episode is a raw, unfiltered look at the real process behind ranking, converting, and signing cases. No fluff. No theory. Just 14 years of legal marketing experience meets the latest in AI and search strategy.

Episodes

  1. May 4

    Law Firm Marketing: SEO, PPC, AI Search & High Converting Web Design

    Jorge Argota, founder of Argota Marketing and a former paralegal with 10+ years in legal, joins Echo to break down modern web design for personal injury law firms. They cover the move from early AI builders to AI + WordPress, why schema, meta tags, and page speed matter for Google AI Overviews and ChatGPT, how UI/UX upgrades can double a 1–2% conversion rate, and how to surface hidden USPs (like a former insurance defense attorney background) that actually rank. Ends with a one-step action plan using Google PageSpeed Insights and AI-driven design research. Learn more at https://jorgeargota.com

  2. Mar 29

    Google Ads for Law Firms: What's Actually Working in 2026

    Legal marketing strategist Jorge Argota breaks down what's really happening with Google Ads for law firms right now; from campaign structure and negative keyword strategy to Local Service Ads setup and budget allocation by practice area. With 14 years in legal marketing and hands on experience managing ad spend across personal injury, medical malpractice, and immigration firms, Jorge shares the strategies that actually generate signed cases, not just clicks. Whether you're a solo attorney running your own campaigns or a managing partner wondering where your ad budget is going, this episode gives you the real playbook. Topics covered: Google Ads campaign setup for attorneys; Negative keyword management and wasted spend; Local Service Ads vs traditional PPC for law firms; Budget strategy by practice area and location; Tracking calls and conversions that lead to signed cases 🔗 Learn more and work with Jorge: https://jorgeargota.com

  • 2 Episodes

About

Legal marketing owner Jorge Argota pulls back the curtain on what it actually takes to grow a law firm's online presence. From SEO and PPC to AI-generated content, keyword research, and website builds; every episode is a raw, unfiltered look at the real process behind ranking, converting, and signing cases. No fluff. No theory. Just 14 years of legal marketing experience meets the latest in AI and search strategy.

Information

  • Creator
    Jorge Argota
  • Years Active
    2026
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © Copyright 2026 All rights reserved.
  • Show Website
    Marketing for Law Firms