Brand New Perspective

brandnewperspective
  • 5.0 (2)
  • Marketing

Gain a brand new perspective from this mother-daughter duo. Each month, you'll hear different perspectives on marketing, motherhood, and mental health from an award-winning CMO and her Gen Z daughter. Linda Bethea has held senior marketing leadership roles across PepsiCo, Diageo, and Danone, and been named a Forbes Top 50 Entrepreneurial CMOs. Her daughter, Finley, has spoken about marketing to Gen Z on stages across the country, including AdWeek NYC, and is never afraid to give her mom unfiltered feedback. Whether you’re a marketer eager to learn, a working mom trying to juggle it all, or just someone who loves an inter- generational POV, you’re in the right place. Email: brandnewperspective3@gmail.com Instagram: @brandnewperspective3 LinkedIn: www.linkedin.com/in/linda-bethea/ www.linkedin.com/in/finley-bethea-1681b7362/

Episodes

  1. Sep 13

    Brand New Moments That Matter in Marketing and Motherhood

    It’s harder than ever for brands to break through and become part of the cultural conversation in a relevant way. In this episode, Linda and Finley are joined by Jessica Nuremberg, who is responsible for new business development at Maximum Effort. Maximum Effort’s “fastvertising” model takes a culture-first approach to content for brands like State Farm, Door Dash, Peloton, and SToK. Jess explains why risk-taking and storytelling are keys to success, and shares a behind the scenes look at some of their most successful campaigns. Linda and Jess also discuss the challenges of being single moms (by choice and circumstance) and Finley shares her perspective on why open communication is critical to forging a strong mother-daughter relationship. Don’t miss this candid take on moments that matter in marketing and motherhood!

  2. Aug 13

    Episode 6: Brand New Ways to Think Human

    In a world overflowing with choices, how do brands earn and foster meaningful connections? In this episode of a Brand New Perspective, Linda and Finley are joined by Doug Zarkin, CMO, TedX speaker, and best-selling author, who offers a fresh perspective on this question. He shares why brands need to work harder to earn trust and explains the importance of “Thinking Human” -- treating every customer or consumer as if they are the only one who matters. Finley also shares her personal experiences working on the front lines of retail as they debate whether or not the customer is always right. They also weigh the pros and cons of AI in customer service and discuss whether the use of AI is counter to the “Thinking Human” philosophy.

  3. Jul 16

    Episode 5: Brand New Perspectives from Cannes

    In this episode, Linda and Finley share their perspectives on their recent trip to the Cannes Festival of Creativity and recap Finley's speaking engagement on how Gen Z is revamping the shopper journey. Retailers take note: if you're not creating a frictionless shopping experience, you're missing out! Gen Z discovers, researches, and purchases brands differently than prior generations so anyone interested in reaching and selling to this audience should download this episode today.

  4. Jun 30 ·  Bonus

    Bonus Episode: What's Cool or Cringe at Cannes

    Finley Bethea and Ella Froah, two first timers to the Cannes Lions International Festival of Creativity, share what's cool or cringe at Cannes!

  5. Jun 11

    Episode 4: Brand New Ways to Build Brand Communities

    A brand is only as strong as the community that surrounds it. In this episode, Linda and Finley explore the power of brand communities and fandom in marketing. You’ll learn about the different types of communities and how brands can leverage them to drive engagement and loyalty. You’ll also hear Finley’s take on which brand fandoms are cool or cringe. She and Linda both stan for Harry Potter but only one is a Star Wars fan!

  6. May 15

    Episode 3: Brand New Ways to Touch Grass

    “Touching grass” has become one of the internet’s favorite phrases. It began as a jab aimed at people spending too much time online. Today, it reflects how Gen Z is renegotiating its relationship with technology and striving for more balance with more IRL experiences. Linda and Finley break down what’s driving this phenomenon, the mental health impact of doom scrolling, and what makes a memorable IRL experience. And don’t miss Finley’s hot takes on the Ad Age list of 20 brands catching Gen Z’s attention!

  7. Apr 24

    Episode 2: Brand New Ways to Launch Brands and AI Slop or Slay

    In this episode, Linda and Finley discuss how Taylor Swift and Alix Earle have mastered the modern marketing playbook for product launches, marrying marketing fundamentals with social, influencer and PR to build buzz and anticipation. They also tackle whether brand AI content is slop or slay and what’s cool or cringe for Gen Z. Spoiler alert: Linda is totally cringe with her side part and skinny jeans but Finley loves her anyway!

  8. Apr 6 ·  Bonus

    Bonus Episode: What's Cool or Cringe at Clemson

    In this bonus episode, Finley visits her friend Skylar at Clemson University to learn which drinks students there think are cringe or cool, as well as the brand of clothing everyone on campus is wearing.

  9. Mar 29

    Episode 1: Brand New Beginnings

    If you’re a marketer or a parent trying to connect with Gen Z, this podcast is for you! Meet Linda Bethea, an experienced Chief Marketing Officer, and her Gen Z daughter, Finley as they discuss why they decided to launch a podcast and share their different perspectives on marketing, motherhood, and mental health.

  • 9 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

Gain a brand new perspective from this mother-daughter duo. Each month, you'll hear different perspectives on marketing, motherhood, and mental health from an award-winning CMO and her Gen Z daughter. Linda Bethea has held senior marketing leadership roles across PepsiCo, Diageo, and Danone, and been named a Forbes Top 50 Entrepreneurial CMOs. Her daughter, Finley, has spoken about marketing to Gen Z on stages across the country, including AdWeek NYC, and is never afraid to give her mom unfiltered feedback. Whether you’re a marketer eager to learn, a working mom trying to juggle it all, or just someone who loves an inter- generational POV, you’re in the right place. Email: brandnewperspective3@gmail.com Instagram: @brandnewperspective3 LinkedIn: www.linkedin.com/in/linda-bethea/ www.linkedin.com/in/finley-bethea-1681b7362/

Information

  • Creator
    brandnewperspective
  • Years Active
    2026
  • Episodes
    9
  • Rating
    Clean
  • Copyright
    © 2026 brandnewperspective
  • Show Website
    Brand New Perspective