The Kill Boring Dead Show

Marcus Willis
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  • Marketing
  • Updated Biweekly

A podcast about marketing... and murder? Born from Melbourne agency Kill Boring Dead, this is where Marcus and Shanice interrogate guests on the ideas that cut through - and the ones that deserved to die. Because in a world full of beige content, the only way to not just survive, but actually THRIVE as a brand, is to Kill Boring Dead.

Episodes

  1. Jul 9

    Brand Building: Selling A Feeling, Not A Buzz | Tim Snape joins The KBD Show

    Turns out you can build a cult brand around a beer that's all about the moment, not the buzz. Tim Snape explains how. This week on The Kill Boring Dead Show, Tim, the CMO of Heaps Normal, gets real about building a brand in a category everyone said was a fad - the fights, the f*ck-ups, and the moments it actually started working. When Heaps Normal launched, non-alcoholic beer was still a punchline. Today, it's one of the most talked-about categories in Australian drinks - and Tim Snape has been in the middle of it the whole way, building the brand from scratch as CMO and Chief Brand Officer. In this episode, Tim sits down with us to unpack: - Why "non-alcoholic" was seen as a dead category before Heaps Normal proved otherwise - The hardest lessons from building a challenger brand with zero playbook to follow - What it actually takes to shift culture, not just sell product - The moments things didn't go to plan — and what he'd do differentlyIf you're building a brand in a category people think they already understand, this is for you. 👽 Stalk The Kill Boring Dead Show Apple:⁠⁠ The Kill Boring Dead Show⁠⁠ 🔪 Stalk Kill Boring Dead: Instagram: ⁠⁠⁠@killboringdead⁠⁠⁠ Website: ⁠⁠⁠⁠Kill Boring Dead⁠⁠⁠⁠ 👹 Stalk Marcus: Instagram: ⁠⁠⁠@marcuswillis⁠⁠⁠ TikTok: ⁠⁠⁠@marcusgoesmarketing⁠⁠ ⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠Marcus Willis⁠⁠⁠ 💀 Stalk Shanice: TikTok:⁠⁠ ⁠@yourmouthismoving⁠⁠⁠ LinkedIn: ⁠⁠⁠Shanice Leung⁠⁠⁠ Website: ⁠⁠⁠Pantry Daddy⁠⁠⁠ ⁠⁠⁠St Sahla⁠⁠⁠ ♥️ Stalk Tim: LinkedIn: Timothy Snape, Instagram: Heaps Normal 🍺 🚀 Want to work with us? ⁠⁠⁠Book a vibe check⁠.

  2. Jun 25

    The Moment You Stay Still, You Die | The KBD Show

    Ex-Pet Circle CMO Jon Wild is unlike any older gentleman we know. He doesn't hate young people. He sees the need to talk with them. He wants to learn about AI, TikTok, Metaverses, whatever BS people consume nowadays. Jon and Marcus mindmeld to talk about marketing myths, wins, and fails, both past and present. Will Jon learn what 6-7 means? Can Marcus enter another realm of creative nirvana? 👽 Stalk The Kill Boring Dead Show Apple:⁠ The Kill Boring Dead Show⁠ 🔪 Stalk Kill Boring Dead: Instagram: ⁠⁠@killboringdead⁠⁠ Website: ⁠⁠⁠Kill Boring Dead⁠⁠⁠ 👹 Stalk Marcus: Instagram: ⁠⁠@marcuswillis⁠⁠ TikTok: ⁠⁠@marcusgoesmarketing⁠ ⁠⁠⁠LinkedIn: ⁠⁠Marcus Willis⁠⁠ 💀 Stalk Shanice: TikTok:⁠ ⁠@yourmouthismoving⁠⁠ LinkedIn: ⁠⁠Shanice Leung⁠⁠ Website: ⁠⁠Pantry Daddy⁠⁠ ⁠⁠St Sahla⁠⁠ 🚀 Want to work with us? ⁠⁠Book a vibe check⁠.

  3. Jun 18

    Is A $50K Christmas Party A Good Investment? | The KBD Show

    Michael Wark has the hardest job in Australia as Kill Boring Dead's CFO. One of his roles is to debate Marcus about whether a 1998 Mercedes-Benz is a better marketing strategy than Google Ads. Or that a $50K Christmas party is a sound business decision. Can they eventually agree that insane, unproven ideas are worth throwing money at for growth? Can Marcus convince Michael to burn his spreadsheets? 👽 Stalk The Kill Boring Dead Show Apple: The Kill Boring Dead Show 🔪 Stalk Kill Boring Dead: Instagram: ⁠@killboringdead⁠ Website: ⁠⁠Kill Boring Dead⁠⁠ 👹 Stalk Marcus:Instagram: ⁠@marcuswillis⁠ TikTok: ⁠@marcusgoesmarketing ⁠LinkedIn: ⁠Marcus Willis⁠ 💀 Stalk Shanice: TikTok: ⁠@yourmouthismoving⁠ LinkedIn: ⁠Shanice Leung⁠ Website: ⁠Pantry Daddy⁠ ⁠St Sahla⁠ ♥️ Stalk Michael: LinkedIn: ⁠Michael Wark 🚀 Want to work with us? ⁠Book a vibe check⁠.

  4. Jun 4

    Strategy: Chaos, The Balance, & Killing Boring Ideas | Rosie Brown joins The KBD Show

    Rosie Brown joins Marcus Willis and Shanice Leung on The Kill Boring Dead Show to talk strategy, agency culture, and what it’s like joining a team that’s highly allergic to boring. This is more than just a podcast. It’s a public execution of boring ideas. In this episode, we welcome Rosie, the very incredible and smart Head of Strategy at Kill Boring Dead, and get her take on why strategy is the most important part of any Social Media ever actually working. 👽 Stalk The Kill Boring Dead Show Apple: The Kill Boring Dead Show Spotify: ⁠The Kill Boring Dead Show⁠ 🔪 Stalk Kill Boring Dead: Instagram: ⁠@killboringdead⁠ Website: ⁠⁠Kill Boring Dead⁠⁠ 👹 Stalk Marcus: Instagram: ⁠@marcuswillis⁠ TikTok: ⁠@marcusgoesmarketing⁠ LinkedIn: ⁠Marcus Willis⁠ 💀 Stalk Shanice: TikTok: ⁠@yourmouthismoving ⁠LinkedIn: ⁠Shanice Leung⁠ Website:⁠Pantry Daddy⁠⁠St Sahla⁠ ♥️ Stalk Rosie: LinkedIn: ⁠Rosie Brown 🚀 Want to work with us? ⁠Book a vibe check⁠

    Strategy: Chaos, The Balance, & Killing Boring Ideas | Rosie Brown joins The KBD Show

  5. Mar 31

    Influencers: The Good, the Bad, the Ugly | Ainslee Baruhas joins The KBD Show

    Ainslee Baruhas joins Marcus and Shanice on The Kill Boring Dead Show to give us her hot takes on Influencer Marketing. This is more than just a podcast. It’s a public execution of boring ideas. In this episode, we get Ainslee Baruhas (the Head of Client Partnerships at Kill Boring Dead) take on what’s actually going on in influencer marketing — the good, the bad, and the stuff people usually avoid saying out loud. If you’re a fan of unfiltered opinions and conversations that don’t get muzzled by a board of directors that hate anything creative or joyful, you’re in the right place. 👽 Stalk The Kill Boring Dead Show Spotify: The Kill Boring Dead Show Apple: The Kill Boring Dead Show 🔪 Stalk Kill Boring Dead: Instagram: @killboringdead Website: ⁠Kill Boring Dead⁠ 👹 Stalk Marcus: Instagram: @marcuswillis TikTok: @marcusgoesmarketing LinkedIn: Marcus Willis 💀 Stalk Shanice: TikTok: @yourmouthismoving Website: Pantry Daddy St Sahla LinkedIn: Shanice Leung ♥️ Stalk Ainslee: LinkedIn: Ainslee Baruhas 🚀 Want to work with us? Book a vibe check

    Influencers: The Good, the Bad, the Ugly | Ainslee Baruhas joins The KBD Show
  • 5 Episodes

About

A podcast about marketing... and murder? Born from Melbourne agency Kill Boring Dead, this is where Marcus and Shanice interrogate guests on the ideas that cut through - and the ones that deserved to die. Because in a world full of beige content, the only way to not just survive, but actually THRIVE as a brand, is to Kill Boring Dead.

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