In Good Company: EliseAI Multifamily Podcast

EliseAI
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Host Jacob Kosior sits down with multifamily operators, executives, and leaders to talk about what it actually takes to build, lead, and grow something that lasts. Every episode covers the decisions, the hard lessons, and the kind of thinking you only develop from years in the work. If you're building something in multifamily or property management—a business, a team, a career—this is the conversation. New episodes twice a month. A podcast by EliseAI.

  1. Sep 24

    How 35 Companies Shaped the Future of AI in Rental Housing │ Julianne Goodfellow, Head of Community and Policy at RETTC

    Julianne Goodfellow spends her days explaining rental housing to the people trying to regulate it. As Head of Community and Policy at RETTC, the Real Estate Technology & Transformation Center, she leads the national network of committees where housing providers and tech partners work through the industry's biggest technology questions. She has spent 15 years with NMHC and RETTC, after starting her career on Capitol Hill. Jacob Kosior and Julianne get into how around 35 companies with very different interests agreed on rental housing's first AI governance framework, why a patchwork of state AI laws worries the industry, and where transparency actually matters for renters. They also talk about the headline-chasing AI mistake she sees in the C-suite, why data privacy should come before AI governance, and what's coming at OPTECH 2026. In this episode: 00:56 - This or That 02:01 - From Capitol Hill to rental housing 03:27 - Why RETTC was built 06:02 - The group project behind the framework 09:25 - Where transparency actually matters for renters 11:20 - How the framework evolves in year two 13:57 - The companies using AI best, and the C-suite mistake 15:08 - Who owns governance, and why privacy comes first 17:28 - What's coming at OPTECH 2026 19:47 - How Julianne actually uses AI New episodes twice a month. Follow the show so you never miss one.  In Good Company is a multifamily podcast by EliseAI.  🔗 Learn more: https://meet.eliseai.com/4nSeP7b

    How 35 Companies Shaped the Future of AI in Rental Housing │ Julianne Goodfellow, Head of Community and Policy at RETTC

  2. Aug 19

    Why Zocalo Replaced "Manager" with "Director" in Every Job Title │ Clover Sharpe, VP of People & Brand Experience at Zocalo Community Development

    Clover Sharpe holds one of the more unusual seats in multifamily. After over two decades in the industry, she’s now the VP of People & Brand Experience at Zocalo Community Development, a Colorado-based real estate developer. She initially began in learning and development training onsite teams, but now has ownership across people, brand, and technology adoption under one role.  Jacob Kosior and Clover get into why Zocalo removed "manager" from every onsite leadership title and replaced it with "director," the mentorship program that helped one of her properties cut turnover from 36% to 13%, and why she thinks resident retention comes down to details as small as knowing a resident's dog's name. They also talk about what she believes actually separates the leaders and innovators moving multifamily forward, and her hot take on using AI as a thinking tool. This episode was recorded live at TechCon with the Apartment Association of Metro Denver. In this episode: 01:08 - This or That 02:06 - Her role: people, brand, and technology under one seat 03:09 - Why brand isn't the logo 05:02 - The hospitality bar for resident retention 08:31 - The real root cause of multifamily turnover 11:59 - Building the next generation of leaders before promoting them 15:23 - What changed when technology adoption became her job too 20:51 - The one trait she sees across every strong leader 22:52 - Her AI hot take New episodes twice a month. Follow the show so you never miss one.  In Good Company is a multifamily podcast by EliseAI.  🔗 Learn more: https://meet.eliseai.com/4nSeP7b

    Why Zocalo Replaced "Manager" with "Director" in Every Job Title │ Clover Sharpe, VP of People & Brand Experience at Zocalo Community Development

  3. Aug 6

    What Separates Third Party Managers in 2026 │ Teddy Abdelmalek, SVP of Business Development at HH Red Stone Properties

    Teddy Abdelmalek is SVP of Business Development at HH Red Stone, the management arm of HH Group. He’s spent more than 20 years in student housing and conventional housing. Today, HH Red Stone now manages more than 10,000 units across the country. Teddy is leading their gradual expansion.  Jacob Kosior and Teddy get into why owners grow jaded after cycling through management companies, the fee model that ties a manager's pay to NOI so they only win when the owner does, and why passive management no longer holds up. They also dig into the owner operator edge in a shared market, methodical growth over excessive speed, and how AI fits into the puzzle. The throughline underneath all of it: manage every asset like you own it. In this episode: 00:26 - Jacob’s introduction of Teddy 01:08 - This or That 03:20 - What separates the managers who win from the ones who stall 07:32 - Property management vs asset management 09:12 - Rethinking the fee: sharing the risk with owners 11:00 - The math that misaligns managers and owners 13:49 - Winning over an owner who has been burned before 16:28 - Methodical growth over chasing scale 19:43 - Why reputation outlasts any single deal 20:33 - How Teddy actually uses AI New episodes twice a month. Follow the show so you never miss one.  In Good Company is a multifamily podcast by EliseAI.  🔗 Learn more: https://meet.eliseai.com/4nSeP7b

    What Separates Third Party Managers in 2026 │ Teddy Abdelmalek, SVP of Business Development at HH Red Stone Properties

  4. Aug 5

    The New Skillset Needed by Multifamily Leaders in 2026 │ Kelsi Cory, Founder & CEO of CORY Executive Recruiting

    Kelsi Cory has a rare vantage point on multifamily leadership. As founder and CEO of CORY Executive Recruiting, a boutique search firm that places C-suite and senior operators across multifamily, she sees what operators want before most people feel the shift. Over eight years she has become one of the most trusted voices in real estate recruiting, and through her Leaders On Deck and Fractionals On Deck brands, she has a front-row view of how operators are rethinking the shape of their leadership teams. Jacob Kosior and Kelsi get into why operators have stopped hiring specialists and started hiring utility players, what a resume can never tell you about a leader, why the jump from regional to VP is where so many careers stall, and the skills that matter more as AI takes on the busy work. They also talk about how the best leaders treat their teams, why Kelsi tells everyone to find their own university, and how AI is creating new roles even as it reshapes old ones. Timestamps: 01:34 - This or That 02:49 - How executive hiring has changed since 2021 04:19 - What a resume can't tell you about a leader 06:19 - Why your strongest regionals stall below VP 09:18 - When operations and technology become one role 12:00 - What SFR operators do differently to win talent 13:11 - The skills future leaders need in the next 2 to 5 years 15:37 - From AI skeptic to advocate, and the jobs AI creates New episodes twice a month. Follow the show so you never miss one.  In Good Company is a multifamily podcast by EliseAI.  🔗 Learn more: https://meet.eliseai.com/4nSeP7b

    The New Skillset Needed by Multifamily Leaders in 2026 │ Kelsi Cory, Founder & CEO of CORY Executive Recruiting

  5. Jul 8

    What Wins Renters in a Concession-Heavy Market │ Marcella Eppsteiner, CXO at Mission Rock Residential

    Marcella Eppsteiner holds one of the most unique titles in multifamily, and she makes the case that it's about to become essential. As Chief Experience Officer at Mission Rock Residential, she owns both the customer experience and the team member experience, spanning marketing, revenue management, learning and development, and people and culture. Marcella has spent more than 20 years in the industry, starting onsite for student housing and rising through sales and marketing leadership into the CXO seat. Jacob Kosior and Marcella get into why experience, not price, is the real differentiator in a concession-heavy market, what a micro moment is and why every interaction is one, why staff turnover is more of a clarity problem than a pay problem, and how the onsite role is being redefined as AI absorbs the busy work. They also talk about the data she watches every day, why she reads every resident review herself, and why she believes the human layer only grows more valuable when added on top of AI. Timestamps: 01:09  This or That 02:04  The rare CXO seat, and what it actually includes 04:06  Why experience beats price in a concession-heavy market 04:32  Every interaction is a micro moment 06:25  The data she reads every single day 08:44  Centralization: centralizing functions, not just roles 13:40  Two causes of turnover you can actually control 15:50  A leasing consultant in 2026 vs one index card in 2003 17:05  The human layer, and why it grows more valuable with AI New episodes twice a month. Follow the show so you never miss one.  In Good Company is a multifamily podcast by EliseAI.  🔗 Learn more: https://meet.eliseai.com/4nSeP7b

    What Wins Renters in a Concession-Heavy Market │ Marcella Eppsteiner, CXO at Mission Rock Residential

  6. Jun 25

    Why Your Next Leasing Agent Might Be a Bartender │ Nick Deveau, Co-Founder & CEO at GrottoAI

    Nick Deveau is on a mission to fix billions of dollars being lost through apartments sitting vacant each year. As Co-Founder and CEO of GrottoAI, he's built a coaching tool that works alongside multifamily leasing teams on their calls and onsite tours, a first for the industry, to find insights into what moves a prospect to lease. Nick has spent nearly a decade building vertical AI in highly regulated industries, from hiring to healthcare to insurance. Most recently, he and Co-founder Ben Epstein led the core technology behind EvolutionIQ's $730 million acquisition in late 2024, one of the first major vertical AI exits. He has graduate training from Stanford, and a long-running fascination with behavior change that traces back to his early days in psychiatry research. Jacob Kosior and Nick get into the half-trillion-dollar vacancy problem hiding behind every empty unit, the human signals that predict whether a prospect moves forward, why the tour is the richest and most overlooked data source in leasing, how operators are hiring for rapport over resumes, and why leasing is sales. Plus Greta, the in-house AI employee that built Grotto's paid-search engine over a weekend. Timestamps: 01:31 - This or That 02:50 - The psychiatry-to-AI thread 04:41 - Leaving a $730M exit for apartment leasing 05:34 - The half-trillion-dollar vacancy problem 06:43 - What the data says converts a prospect 09:04 - The tour: leasing's richest data source 10:36 - Hiring for rapport, and why a bartender works 13:16 - Leasing is sales 14:58 - What vertical AI sees that horizontal tools miss 16:11 - Greta, Grotto's in-house AI employee New episodes twice a month. Follow the show so you never miss one.  In Good Company is a multifamily podcast by EliseAI.  🔗 Learn more: https://meet.eliseai.com/4nSeP7b

    Why Your Next Leasing Agent Might Be a Bartender │ Nick Deveau, Co-Founder & CEO at GrottoAI

  7. Jun 9

    One in Three Prospects Never Get a Follow-Up: Inside Grace Hill Data │ Jen Tindle, VP of Partnerships and Strategic Initiatives at Grace Hill

    Jen Tindle has spent her career at the intersection of real estate and technology. Today she's VP of Partnerships and Strategic Initiatives at Grace Hill, where she leads M&A, partner programs, and data products. She also writes the All About CRE Substack newsletter and co-created Build Order, a podcast and essay series about how systems shape cities. Before Grace Hill, Jen led data and analytics at private equity firm Pennybacker Capital before co-founding CREx, a CRE tech company that she ran as CEO. Jacob Kosior and Jen get into what Grace Hill's data is actually showing about the multifamily industry right now, including why one in three prospects never gets contacted after their tour. They talk about the fastest proptech consolidation Jen's ever seen in her career, the one thing every operator should be focused on for the rest of 2026, why AI adoption keeps getting driven from the wrong seat of the org, and much more. Timestamps: 0:52 - Get to Know Jen 4:00 - Beyond the Day Job 7:17 - Where Humans Shine 9:52 - What the Data Shows 12:04 - The Priority in 2026 17:16 - AI in Work and Life New episodes twice a month. Follow the show so you never miss one.  In Good Company is a multifamily podcast by EliseAI.  🔗 Learn more: https://meet.eliseai.com/4nSeP7b

    One in Three Prospects Never Get a Follow-Up: Inside Grace Hill Data │ Jen Tindle, VP of Partnerships and Strategic Initiatives at Grace Hill

  8. May 29

    25 Years In The Multifamily C-Suite: Why The Onsite Role Must Change │ Jamie Gorski, Founder & President at Catchpoint Collective

    Jamie Gorski has 25+ years of C-suite multifamily experience across marketing, operations, and resident experience. Through her companies Catchpoint Collective and Journey Lens, she advises operators, proptech companies, and investors. Jamie started in multifamily as a groundskeeper in Baltimore. She was picking up trash, walking door to door, and helping residents with the kinds of small but meaningful things that stay with you. That first job taught her something she has never forgotten: this industry matters because we provide homes. Jacob Kosior and Jamie get into why the onsite role has to change as AI and centralization reshape multifamily operations. They talk about tours that have not changed in years, residents getting a better experience buying a purse than renewing a lease, centralized leasing teams that can improve speed and consistency, and much more.  Timestamps: 1:14 - Get to Know Jamie 4:40 - Redesigning the Onsite Role 6:40 - Where Humans Shine 11:11 - The Proptech Landscape 16:41 - Getting Centralization Right 21:00 - AI in Work and Life New episodes twice a month. Follow the show so you never miss one.  In Good Company is a multifamily podcast by EliseAI.  🔗 Learn more: https://meet.eliseai.com/4nSeP7b

    25 Years In The Multifamily C-Suite: Why The Onsite Role Must Change │ Jamie Gorski, Founder & President at Catchpoint Collective
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Host Jacob Kosior sits down with multifamily operators, executives, and leaders to talk about what it actually takes to build, lead, and grow something that lasts. Every episode covers the decisions, the hard lessons, and the kind of thinking you only develop from years in the work. If you're building something in multifamily or property management—a business, a team, a career—this is the conversation. New episodes twice a month. A podcast by EliseAI.

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