Branding Rafi

Rafi Studios

Branding Rafi is a community-driven podcast hosted by Hector Sanchez, featuring conversations with the people shaping Arizona through business, culture, and impact. From entrepreneurs and local leaders to creatives and change-makers, each episode highlights the stories, values, and ideas that drive meaningful reach in the community.

  1. Oct 1

    Rated 5 Stars

    On this episode of Branding Rafi, Hector sits down with entrepreneur, athlete, and Five Star Fitness founder Jay Dang. Jay shares how his original goal of reaching the NFL changed after a devastating knee injury, ultimately leading him down an entirely different path in business and fitness. He breaks down the early days of Five Star Fitness, growing from renting space and training clients to building one of Scottsdale's most recognizable premium fitness facilities. They talk about the role social media and paid advertising played in scaling the business, building an environment centered around results and community, and Jay's approach to creating a lifestyle that gives him freedom while continuing to pursue new goals. Jay also dives into his obsession with HYROX, competing around the country, recovery and performance, his latest business ventures, personal branding, and how technology and AI could change the fitness industry. Plus, Jay shares some of the biggest lessons he's learned as an entrepreneur—including why having clear goals, focusing on people, and finding the right mentor can completely change the trajectory of your career.

  2. Sep 24

    Spillin' The Tea

    On this episode of Branding Rafi, Hector sits down with Alvaro Hernandez-Pelayo and Jimmy Nguyen, the duo behind Phoenix's Slain Studios and Crete Tea Room. Alvaro and Jimmy share how a friendship dating back to high school turned into a partnership that helped build two recognizable local businesses. They break down Jimmy's journey as a self-taught nail artist, the early days of Slain Studios, and the challenges they never expected—from navigating city permits and construction to break-ins, flooding, and opening around the start of COVID. They also discuss launching Crete Tea Room, building businesses through community and word of mouth, maintaining quality as you grow, and the importance of creating spaces people genuinely want to support. Plus, they tell the story behind Slain's massive Halloween parties, including an event that brought out roughly 1,700 people, and why the support they've received from Phoenix has always been at the center of what they do. A conversation about friendship, entrepreneurship, creativity, community, and figuring things out as you go.

  3. Sep 17

    Dropout Diaries

    On Episode 25 of Branding Rafi, Hector sits down with content creator Adrian Torres, better known as College Dropout, to talk about building a personal brand, growing on social media, and the relationships that have helped shape his journey. Adrian shares how he first got into creating content, why networking and genuine friendships have played such a major role in his growth, and what he's learned about building an engaged community online. They also get into brand partnerships, working with other creators and athletes, staying consistent without burning yourself out, and why being busy doesn't always mean being productive. Plus, the conversation goes off the rails into Arizona sports, Cardinals football, D-backs baseball, and plenty more. Follow Branding Rafi for more conversations about branding, business, content, and the people behind it.

  4. Sep 10

    More Than Gold

    Hector Sanchez sits down with Ian and Vanessa of Joyería Díaz, the family-run Phoenix jewelry store celebrating 31 years this September. What started as Vanessa's dad selling door-to-door and grinding it out at the Los Perros swap meet has grown into a staple on 31st Ave and Van Buren — and the family energy never left. Ian breaks down the stuff most people never get explained to them before they drop money on a chain: why 14k is the standard in the Latino community, why 24k gold is actually the easiest to break, how 10k stacks up for anyone living an active lifestyle, and when gold plating genuinely makes sense versus when it's a waste. He also gets into the durability tests they used to run on their own inventory (yes, they'd snap chains on purpose), the lifetime warranty behind every piece, and why they'd rather lose a sale than be the cheapest jeweler in AZ. From there the conversation opens up into the heart of it — why gold carries so much weight in Latino culture, from quinceañeras to first communions to the earrings a newborn gets days after leaving the hospital. Ian and Vanessa talk nameplates as their bread and butter, melting down and remaking pieces customers aren't in love with, the highest ticket they've ever written, and the wild story of Ian leaving a full stack of rings on a breakfast table. They also get into how social media completely transformed the business after Ian came aboard in 2020, why Ian's 22-year-old sister-in-law running their content is the best thing that ever happened to their marketing, and how the shop got tapped by Univision to outfit a novela filmed right here in Arizona. Plus billboard dreams, freeway trauma, and what's next before they open store number two.

  5. Sep 3

    Reset, Restart, Refocus

    In Episode 23 of the Branding Rafi Podcast, Hector Sanchez sits down with Felipe Reyes, a Phoenix native, realtor, husband, father, and team leader, to talk about the path that led him into real estate and the relationships that helped shape his career. Felipe shares how growing up in the Valley, playing soccer, and building relationships through sports influenced the way he approaches both life and business. After becoming licensed in real estate in 2017, he eventually committed fully to the industry and built a team focused heavily on helping first-time homebuyers and families navigate one of the biggest financial decisions of their lives. Hector and Felipe also dive into the realities of buying a home, building trust with clients, growing through relationships and referrals, leadership, and the mindset required to build a sustainable career. Felipe discusses focusing on what he can control, learning from industries outside of real estate, and why success goes beyond simply closing the next deal.

  6. Aug 27

    Familia First

    In Episode 22 of the Branding Rafi Podcast, Hector Sanchez sits down with social media creator and marketing agency owner Yedira Campos to talk about building a career through content, creativity, and a willingness to try new things. Yedira shares how she went from photography and creating free content for local businesses to building her own marketing agency and growing her presence as a content creator. The conversation dives into what audiences actually want to see online, the shift toward more authentic and unfiltered social media, and the differences between building a personal brand and creating content for businesses. Hector and Yedira also discuss finding content ideas, experimenting with different platforms, why the same piece of content can perform completely differently on Instagram and TikTok, and how Yedira approaches the creative process behind both her personal content and her agency work.

  7. Aug 20

    Straight Outta Denver

    In this episode of the Branding Rafi Podcast, Hector Sanchez sits down with Benny and Abe from Denver Foos to talk about building a media platform around the culture, people, sports, and music of Denver. Benny and Abe share how Denver Foos evolved from its early days as a meme page into a platform dedicated to capturing what makes their city unique. From sports and music to entertainment, street-style interviews, and local events, their content puts the people and personalities of Denver at the center of the story. The conversation dives into their approach to sports coverage and why they wanted to create something that represents the passion of real fans rather than the negativity often found in traditional sports media. They also discuss their backgrounds in music, how those experiences helped shape their understanding of branding and content, and the connections they've built between Denver and Arizona. Throughout the episode, Benny and Abe discuss the importance of authenticity, community, and embracing the differences that ultimately create a city's culture. It's a conversation about local media, sports, music, branding, community, and what it takes to build a platform that genuinely represents the people it serves.

  8. Aug 13

    Log Off And Live

    In this episode of the Branding Rafi Podcast, Hector Sanchez sits down with Derek Slack, founder and CEO of Iron Willed, to talk about entrepreneurship, resilience, and building a brand with a purpose. Derek shares the story behind Iron Willed, from growing up in difficult circumstances and developing an early drive to create a better life for his family, to starting the company while he was still in college and navigating the highs and lows of entrepreneurship. The conversation dives into the evolution of Iron Willed from a sportswear company into a mission-driven brand and community, the importance of surrounding yourself with like-minded people, and what Derek has learned through seven years of building a business. Derek also discusses staying resilient through setbacks, developing a strong company culture, building genuine relationships with customers, and creating a community that extends beyond social media. It's a conversation about perseverance, purpose, entrepreneurship, and what it really takes to keep moving forward when building something from the ground up.

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About

Branding Rafi is a community-driven podcast hosted by Hector Sanchez, featuring conversations with the people shaping Arizona through business, culture, and impact. From entrepreneurs and local leaders to creatives and change-makers, each episode highlights the stories, values, and ideas that drive meaningful reach in the community.

Information

  • Creator
    Rafi Studios
  • Years Active
    2026
  • Episodes
    26
  • Rating
    Explicit
  • Copyright
    © 2026
  • Show Website
    Branding Rafi