Be Seen and Be Remembered

Sue Wei

Be Seen and Be Remembered is a podcast for marketers, entrepreneurs, and leaders who want to build brands and experiences that truly connect.Hosted by Sue Wei, Founder and CEO of Magic Promotions, Inc., this show explores the intersection of marketing, branding, entrepreneurship, and people strategy from growing a business and building a memorable brand to attracting and retaining great talent.Each episode features real conversations with founders, marketing leaders, and HR professionals who share practical insights, lessons learned, and the strategies behind what actually works.Because people and brands want the same thing: to be seen and be remembered.You’ll learn how to:· Build a brand that stands out and stays memorable· Create meaningful connections with your audience· Turn thoughtful moments like gifting and experiences into lasting impact· Develop a culture that attracts and retains the right peopleIf you care about brand growth, customer experience, employee engagement, and intentional marketing, this podcast will give you both the mindset and the strategy to do it right.

Episodes

  1. Aug 20

    How AI Is Changing the Way Entrepreneurs Be Seen and Remembered

    Join us on this episode of Be Seen and Be Remembered Podcast featuring Adrienne Barker, founder of PressLaunch.vip. Our conversation, “From Invisible to Influential: How AI Is Changing the Way Entrepreneurs Be Seen and Remembered,” will explore the mindset and strategies behind building visibility, credibility, and a memorable brand. Adrienne has spent more than 35 years helping businesses be seen and be remembered. Throughout her career, she has continuously reinvented herself, from her early days in the promotional products industry to LinkedIn etiquette, AI-powered PR solutions, and brand authority tools. She is also the author of five books. During our conversation, we'll discuss: How thinking outside of the box help entrepreneurs recognize opportunities Why taking action is often the difference between an idea and an impact How AI is changing the way small businesses approach PR and visibility What entrepreneurs and marketers can do to build credibility online in the age of AI Join us for an inspiring conversation about entrepreneurship, creativity, and building a brand that leaves a lasting impression.  If you're building a brand or growing a business, this conversation is for you. If you enjoy marketing related content and are looking for ways to help your brand be seen and be remembered, follow us for more insights: Website: magicpromotionsinc.com LinkedIn: www.linkedin.com/company/magicpromotionsinc Facebook: www.facebook.com/magicpromotionsinc Instagram: www.instagram.com/magicpromotions X: x.com/MagicPromoInc If you'd like to continue this conversation with me, come find "Sue Wei" on LinkedIn. I'd love to hear what resonated with you. https://www.linkedin.com/in/sue-wei-magic-promotions-wbenc-certified-9a62ba14/ Magic Sue Founder and CEO

  2. Jul 27

    The Marketing Behind One of America's Fastest-Growing Accounting Firms

    What does it take to build a successful brand with 45+ offices and 700+ team members? Archer Lewis became the #7 fastest growing accounting firm in the nation within 2  years, with 45+ offices and 700+ team members across the US. Join me in this episode with Kyle Smallengan, VP of Marketing, and Anna Gagliardo, Social Media Associate at Archer Lewis, as we pull back the curtain on how a fast-scaling firm approaches marketing and brand building in real time. We'll explore: - What are the marketing strategies behind a fast-growing brand  - How to keep one brand consistent across 45+ offices - How AI is changing accounting and marketing work - The one piece of advice for anyone building a brand today I'll also share how this partnership began: one Google search for college recruiting giveaways in Chicago that grew into recruiting events, community outreach, and a nationwide company store. If you're building a brand or growing a business, this conversation is for you. If you enjoy marketing related content and are looking for ways to help your brand be seen and be remembered, follow us for more insights: Website: magicpromotionsinc.com LinkedIn: www.linkedin.com/company/magicpromotionsinc Facebook: www.facebook.com/magicpromotionsinc Instagram: www.instagram.com/magicpromotions X: x.com/MagicPromoInc If you'd like to continue this conversation with me, come find "Sue Wei" on LinkedIn. I'd love to hear what resonated with you. https://www.linkedin.com/in/sue-wei-magic-promotions-wbenc-certified-9a62ba14/ Magic Sue Founder and CEO Magic Promotions, Inc.

  3. Jun 21

    Be Seen and Be Remembered: What Marketers Can Learn from Magicians?

    In this episode, The Magic of Marketing: What Magicians Can Teach Us About Capturing Attention and Creating Impact, we explore the surprising connection between the art of magic and the science of marketing. We will learn how the principles that make magic unforgettable can also help brands stand out, capture attention, and create meaningful experiences for their audiences. This episode highlights how understanding human psychology, building anticipation, and delivering memorable moments can transform ordinary marketing into something truly extraordinary. Our guest speaker, Michael Granoff, professional magician and marketing consultant, shares valuable insights on how the techniques used by great magicians can be applied to modern marketing. He discusses practical ways to earn attention, create a sense of wonder, and build campaigns that leave a lasting impression long after the first interaction. In this conversation, we explore why attention is today's most valuable currency, how understanding your audience creates stronger connections, and what separates average experiences from those unforgettable "wow" moments that people talk about and remember. This conversation is designed for marketers, brand builders, entrepreneurs, and business owners who want to rise above the noise, strengthen audience engagement, and create marketing that truly resonates. Everyone wants to be seen, heard, and remembered. This episode explores how to make that happen through the timeless lessons found in the art of magic. Follow us for more insights and updates: Website: magicpromotionsinc.com LinkedIn: www.linkedin.com/company/magicpromotionsinc Facebook: www.facebook.com/magicpromotionsinc Instagram: www.instagram.com/magicpromotions X: x.com/MagicPromoInc If you'd like to continue this conversation with me, come find "Sue Wei" on LinkedIn. I'd love to hear what resonated with you. https://www.linkedin.com/in/sue-wei-magic-promotions-wbenc-certified-9a62ba14/

  4. May 21

    Be Seen and Be Remembered: A Marketing Masterclass with Bob Cargill

    In this episode, Be Seen and Be Remembered: A Marketing Masterclass with Bob Cargill, we explore what it truly takes to build a brand people remember and a presence people trust in a world full of noise and repetition. We will learn why the most effective marketing has never been about blending in, and how authenticity, consistency, and human connection continue to shape the brands that stand out. This episode dives into personal branding, the evolving role of AI in marketing, and why daring to be different is often the most powerful strategy of all. Joined by Bob Cargill, marketer, educator, past president of the American Marketing Association Boston, and adjunct professor at Suffolk University and Northeastern University, this conversation brings decades of real-world marketing insight across both traditional and digital landscapes. From award-winning campaigns to mentoring the next generation of marketers, Bob shares practical wisdom, honest perspectives, and timeless advice for anyone who wants to be seen, remembered, and uniquely themselves. Follow us for more insights and updates: Website: magicpromotionsinc.com LinkedIn: www.linkedin.com/company/magicpromotionsinc Facebook: www.facebook.com/magicpromotionsinc Instagram: www.instagram.com/magicpromotions X: x.com/MagicPromoInc If you’d like to continue this conversation with me, come find " Sue Wei " on LinkedIn. I’d love to hear what resonated with you. https://www.linkedin.com/in/sue-wei-magic-promotions-wbenc-certified-9a62ba14/

About

Be Seen and Be Remembered is a podcast for marketers, entrepreneurs, and leaders who want to build brands and experiences that truly connect.Hosted by Sue Wei, Founder and CEO of Magic Promotions, Inc., this show explores the intersection of marketing, branding, entrepreneurship, and people strategy from growing a business and building a memorable brand to attracting and retaining great talent.Each episode features real conversations with founders, marketing leaders, and HR professionals who share practical insights, lessons learned, and the strategies behind what actually works.Because people and brands want the same thing: to be seen and be remembered.You’ll learn how to:· Build a brand that stands out and stays memorable· Create meaningful connections with your audience· Turn thoughtful moments like gifting and experiences into lasting impact· Develop a culture that attracts and retains the right peopleIf you care about brand growth, customer experience, employee engagement, and intentional marketing, this podcast will give you both the mindset and the strategy to do it right.