The Long Game Podcast

Thelonggame

Mark Sleiman | The Long Game Real conversations with people building something meaningful. Business. Life. Perspective. Think bigger. Play longer.

  1. Oct 22

    From Tamworth to the World: The Story Behind Jack's Creek

    What does it take to turn a family-owned regional beef business into a globally recognised brand producing some of the world's best steak? In this episode of The Long Game, Luke from Tamworth sits down with Bob Barker from Jack's Creek to explore the story behind one of the region's most successful agricultural businesses. From its roots in the Willow Tree district to exporting premium Australian beef to more than 30 countries, Bob shares how Jack's Creek has built an international reputation for quality, including multiple wins at the prestigious World Steak Challenge. The conversation explores the family history behind the business, what makes Australian Wagyu and Black Angus beef stand out, and the challenges of operating in a global market. Bob also discusses international trade, tariffs, changing consumer preferences and the importance of supporting local producers. Closer to home, they chat about the Jack's Creek Warehouse in Tamworth, how it came about during COVID, and why locals can purchase the same premium beef enjoyed in restaurants around the world. And, of course, there's plenty of steak talk! Bob shares his tips for cooking the perfect steak, from seasoning and resting to the great debate over how many times you should flip it. Luke also puts him through a round of rapid-fire questions, including whether you can trust a chef who orders their steak well done, pineapple versus mayonnaise on steak, and the mystery of who Jack actually was. Plus, discover the story behind Bob's nickname, Uncle Big Beef. It's a conversation about regional success, family heritage, global ambition and the people behind a business proudly putting our region on the world stage. 🎙️ Hosted by Luke from Tamworth

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Mark Sleiman | The Long Game Real conversations with people building something meaningful. Business. Life. Perspective. Think bigger. Play longer.

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