Founder Uncovered

Uncovered Media

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Entrepreneurship
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We are hosting this newsletter and podcast to focus on the real stories behind building companies. We want to talk about the good, the bad, and the uncomfortable parts that usually get skipped. There are so many founders out there quietly changing the world. Their stories deserve to be told.

Sep 10

Doug Tallmadge - Gradial

Doug Tallmadge spent five years helping build Starlink at SpaceX. Now he builds AI agents for marketing teams. To him, the leap from aerospace engineering to marketing wasn’t much of a leap at all. A rocket launch and a marketing launch both begin with an ambitious idea that has to survive an enormous amount of coordination. There are deadlines, dependencies and dozens of people responsible for getting one small piece exactly right. And somewhere in the middle of both is a spreadsheet trying to hold the whole thing together. Doug saw that overlap while helping grow Starlink’s beta program from its first 50 users to its first half-million. His job extended well beyond engineering as the team worked through regulatory approvals, hardware inventory and customer communication. In Starlink’s earliest days, Doug personally emailed some of its first users. So when ChatGPT arrived in November 2022, Doug wasn’t only interested in what AI could build. He was interested in whether it could help large teams get complicated work out the door faster. He and his co-founders incorporated a company within days, quit their jobs and began testing AI agents across different parts of the enterprise. Marketing wasn’t the original plan. It was where they found the greatest urgency. One large aerospace company told Doug that Gradial’s technology could save tens of thousands of hours a year, but adopting it still felt too risky. Marketing teams had the opposite response. They wanted to know whether Gradial could integrate over the weekend. That was the signal. Gradial was only five people, with paying customers and promising opportunities in several directions. The team chose marketing because those customers weren’t discussing what AI might eventually do. They already had work piling up and wanted help doing it. Doug may have traded rocket launches for marketing launches, but the problem that interests him hasn’t changed much. He’s still trying to move something complicated from an idea into execution. Rocket launches and marketing launches have a lot in common: Both rely on a clear vision, coordinated teams, detailed checklists and exact execution. Urgency tells you more than interest: An aerospace company saw Gradial’s value but resisted the risk. Marketing teams wanted it running immediately. A promising opportunity can still be a distraction: Gradial had paying customers across the enterprise, but a five-person team couldn’t build in every direction. Your calendar should keep changing: Doug believes a founder’s job changes every three to six months, and their time should change with it. Fundraising eventually becomes less about the founder: Early investors buy into the team and its vision. Later-stage investors need momentum. Founder advice: Change your mind quickly when the information changes, without letting ego slow you down. Enjoy the podcast.
Sep 3

Irina Denisenko — Knox

Somewhere in Virginia, there is a cave. When a federal employee retires, the paperwork gets driven there, where someone carries it by hand from one side of the room to the other. That story went viral last year. It reportedly takes about three years to fully process a single retirement. Irina Denisenko doesn’t work on retirements. But she’s spent years staring down a version of the same problem. The U.S. government spends more than $100 billion a year on federal IT, and some of the most advanced software in the world still takes years to reach the people who need it most. At her previous company, Class.com, the Air Force wanted to use its virtual classroom software. She wasn’t selling them an F-35. It was classroom software, and it was still going to take five years to clear security. So she found a company already hosting Adobe’s federal environment, not Adobe itself, just a contractor doing the hosting. She called them cold: “Hey, you’re not Adobe, but you’re hosting Adobe stuff. Do you do that for other people?” A year later, she owned the company. What started as a fix for one access problem turned into a much bigger one. Hundreds of software companies were locked out of one of the largest technology buyers on earth, not for lack of quality, but because getting in the door took years and millions of dollars nobody had. Knox was born out of that realization. Irina compares the old model to building a custom house in an extremely exclusive neighborhood, years of work and millions of dollars before you can move one piece of furniture in. Knox built the condo tower instead, sharing infrastructure so companies can operate securely without laying the same foundation from scratch every time. Her ambition isn't just a faster process. Federal is the hardest bar in the industry to clear, and she's betting that once Knox proves it can run production securely there, expanding into healthcare and finance is the easy part. "We're starting in the Olympics of cloud security," she says. TL;DR Just pick up the phone: Irina’s acquisition story started with a cold call. Her philosophy is simple: make the call and see what happens. The downside is usually much smaller than we imagine. Solve the problem, don’t chase the title: Irina never set out to become a CEO. She believes the strongest founders are obsessed with solving something real first. Leadership becomes the consequence. Execution beats strategy: Ideas are everywhere. The ability to actually execute is what separates companies. You only need a small edge: Roger Federer reportedly won just over half the points he played. Irina uses the analogy for leadership—win slightly more than you lose, recover quickly, and compound the advantage.
Jun 18

The former radio director who spent five years studying the music business before starting his own company.

In this episode of Founder Uncovered, host Kevin Jurovich talks with Joe Barham, the co-founder of HIFI Labs. Joe discusses his early days in San Francisco radio and his deliberate choice to work across various music technology roles for five years before starting his own business. They explore how HIFI Labs helps artists rebuild their digital infrastructure to connect directly with fans and maintain ownership of their data. Joe also shares his approach to managing his daily energy by tackling his most difficult decisions in the morning. Finally, they talk about the future of music discovery, how AI search bots will change the industry, and why authentic human connection will remain the most important part of the fan experience. -------------------------- This season is supported by Perkins Coie. Perkins Coie is a leading international law firm known for providing high-value, strategic solutions. The Emerging Companies and Venture Capital team counsels startups and the investors who back them, supporting clients from formation to exit. In the past three years, clients have raised more than $23 billion in private markets between the pre-seed and growth stages. Perkins Coie combines tailored counsel with sector experience, so when it’s time to accelerate, whether for the next financing round, a strategic deal, or going public, your team is ready. To learn more, visit
Jun 12

Mason Swofford - Tenzo AI

The Bubblegum Trader Who Bet on AI Before the World Caught On In this episode of Founder Uncovered, host Kevin Jurovich talks with Mason Swofford, the co-founder of Tenzo AI. Mason shares his path from growing up in Indiana to studying computer science at Stanford and eventually building an AI recruiting company. They discuss his early machine learning projects, why he left a PhD program, and how he and his co-founder raised a $4 million seed round through warm introductions. Mason also offers direct advice for new founders, explaining why talking to customers matters more than early prep work. Finally, they cover the future of AI in the hiring process and how the role of human recruiters is changing. -------------------------- This season is supported by Perkins Coie. Perkins Coie is a leading international law firm known for providing high-value, strategic solutions. The Emerging Companies and Venture Capital team counsels startups and the investors who back them, supporting clients from formation to exit. In the past three years, clients have raised more than $23 billion in private markets between the pre-seed and growth stages. Perkins Coie combines tailored counsel with sector experience, so when it’s time to accelerate, whether for the next financing round, a strategic deal, or going public, your team is ready. To learn more, visit perkinscoie.com
May 14

Dr. Ashley Benne - Rue Four

Ashley grew up wanting to be a surgeon since she was eight years old, came from a family of surgeons, and eventually became one. Then she walked away to build a startup. In this episode, Ashley, co-founder of Rue Four, joins Kevin Jurovich to talk about one of the more unconventional founder origin stories you'll hear. After years practicing as a reconstructive hand and burn surgeon, Ashley became frustrated with the fragmented, paper-heavy systems that consumed clinical time better spent on patients. Her first solution was a no-code app that looked better than an Excel spreadsheet. That MVP became the foundation of Rue Four, a software platform built to help medical practices manage operations, finance, and communication through a single tool. The early days were anything but smooth. Ashley spent weeks walking up and down Fifth Avenue in negative five degree weather, knocking on clinic doors and getting turned away nine times out of ten. She started paying for lunch-and-learns just to get five minutes in front of a surgeon. Eventually, a plastic surgeon on the Upper East Side listened, walked through the product with her, and wrote a $50,000 check. That first outside bet was enough for Ashley to leave medicine two months later and go all in. Her co-founder is her sister, Jessica, a former CNN journalist who brings the storytelling and vision to balance Ashley's operational focus. The two grew up moving across Germany, California, Mexico, and Spain, which built a level of trust that proved useful when investor conversations turned to questions about founding with a sibling. Ashley's approach was simple: she waited until investors were already 20 steps in before mentioning they were sisters. Ashley also opens up about the hiring mistakes every early-stage founder makes, the product direction pivots that came from approaching the market from the wrong angle, and why she cold-messaged the former CTO of Uber on LinkedIn to get help building an engineering team. Her read on the whole journey comes down to one word: perseverance. Not inspiration, not timing. Just showing up every day, especially the days when nothing is working. This season is supported by Perkins Coie. Perkins Coie is a leading international law firm known for providing high-value, strategic solutions. The Emerging Companies and Venture Capital team counsels startups and the investors who back them, supporting clients from formation to exit. In the past three years, clients have raised more than $23 billion in private markets between the pre-seed and growth stages. Perkins Coie combines tailored counsel with sector experience, so when it's time to accelerate, whether for the next financing round, a strategic deal, or going public, your team is ready. To learn more, visit perkinscoie.com
Apr 23

Chang "CK" Kim - Saywise

From $510M Exit to AI Startup: The Founder Who Finally Learned to Stop What does it actually cost to build two companies from scratch and sell one for $510 million? For serial founder CK, the price was 20 years without a real break, chronic sleeplessness, and the constant pressure of pretending to have all the answers in every room.In this episode, we go deep on one of the most honest founder journeys you'll hear. From a military-service detour in Korea that accidentally became his real-world MBA, to a Google acquisition, to a nearly decade-long grind that turned 15 employees into millionaires and early investors into 30x returns.Here's what we unpack:How a mandatory military posting launched his career. CK had zero engineering background and zero business training when he landed at a 30-person Korean tech startup during the dot-com boom. He ended up handling fundraising, investor materials, and eventually helped take the company public on the Korean Stock Exchange. "I was grumbling a lot," he admits. "But in hindsight, that was the best real-life MBA I could ever have."Getting acquired by Google, in one of the only countries Google doesn't dominate. Korea is one of just three countries globally where Google doesn't hold majority search market share. Their solution? Buy a content platform. CK and his co-founder had built the leading blogging platform in the country. The deal took nearly a year. He was at the Google Seoul office Monday morning after it closed on a Friday.Nine years. One number. What it actually cost. His second company, a mobile publishing and storytelling platform, took nine years to exit at $510 million. The financial wins were real: 70 employees, roughly 15% became millionaires, Series B investors saw 30x returns. But CK is equally candid about the toll. Ambient stress. Sleepless nights. The performance of certainty even when you have none. "You're supposed to be the smartest person in the room, even though you may not be."The sabbatical that changed everything. After walking away from the acquiring company two years post-deal, CK made a decision the previous version of himself never would have: he took a year and a half off. No plan. No roadmap. Just people, conversations, and the radical act of listening. His wife told him he was a different person. Coming from someone who watched 20 years of nonstop intensity, he took that seriously.Building the platform that listens back. The sabbatical produced the seed of his next company. A friend's thought experiment, "What would you do if a doctor gave you three years to live?", led CK back to the same instinct that drove every company he had ever built: helping people share what they know. His new company, Saywise, uses AI to extract and publish human knowledge through conversation. You talk. The AI listens, asks follow-ups, and turns it into polished content. The antidote to a flooding internet of AI-generated noise.The through line across CK's entire career? Every company he has built has centered on one thing: giving people a platform to express and share knowledge. The only thing the sabbatical changed was who was doing the listening.Whether you are a founder mid-grind, approaching an exit, or wondering what comes after the wire transfer, this conversation is required listening. This season is supported by Perkins Coie. Perkins Coie is a leading international law firm known for providing high-value, strategic solutions. The Emerging Companies and Venture Capital team counsels startups and the investors who back them, supporting clients from formation to exit. In the past three years, clients have raised more than $23 billion in private markets between the pre-seed and growth stages. Perkins Coie combines tailored counsel with sector experience, so when it’s time to accelerate, whether for the next financing round, a strategic deal, or going public, your team is ready. To learn more, visit perkinscoie.com
Apr 2

Sam Gibson - Hadron Energy

Sam Gibson left a stable engineering job in Kansas City with $10,000 in his bank account and a plan to build a miniaturized nuclear power plant. Two and a half years later, his company is merging with a publicly traded entity at a $1.2 billion valuation. The story between those two facts is the one worth telling. A Cold DM and a Calculated Leap The first move Sam Gibson made toward building Hadron Energy was sending a direct message to a founder he had never met. Kevin, a founder himself who makes a point of responding to early-stage builders, got on a phone call with Sam. Then another. Then several more. By July 2024, Sam had packed his car and driven to what he thought was the Bay Area’s promised land. He officially incorporated Hadron Energy there, with roughly $10,000 to his name and no investors yet on the cap table. The first check he received was $2,000. He took it. What Hadron Actually Builds Hadron Energy is developing what Sam calls Lightwater Micromodular Reactors, a compact nuclear power system that produces 10 megawatts of electric output, enough to power 10,000 homes simultaneously. The company is targeting data centers, critical infrastructure, and remote communities as its first customers. “Power is the limiting factor for AI,” Sam said. “When you’re talking to hyperscalers and data centers, that’s the most important thing.” The company is currently merging with GigCapital7, a Special Purpose Acquisition Company (SPAC) with $212 million in trust. Bankers have valued Hadron at $1.2 billion. Sam expects net proceeds of approximately $200 million after what he anticipates will be a low redemption rate, plus an additional private investment in public equity (PIPE) raise he is actively leading. The Builder Behind the Company Sam’s background is in mechanical engineering and engineering leadership. He describes himself as someone who always knew he would start a company and spent years building toward the moment when it made sense to stop preparing and simply move. “There always comes a day when you have to stop studying and just make the jump,” Sam said. “There’s always the analysis paralysis where you get stuck in a loop of doing constant research. There’s something to be said about trusting your instincts.” At 24, Sam leads a team that includes engineers and professionals significantly older than he is. He addresses the age dynamic with a straightforwardness that reflects how he approaches most things. How Survival Became Scale The hardest stretch of the Hadron story is the months between Sam’s first $2,000 check and the point when checks started arriving fast enough to keep the company alive. “I started the company when I had like $10,000 in my bank account,” Sam said. He does not frame those months as a crisis he survived. He frames them as the natural cost of operating at the idea stage in a capital-intensive industry during a difficult fundraising environment. What kept him moving was a belief that persistence in the right direction compounds over time. What the Next Chapter Looks Like Sam’s goals for 2026 center on completing the NASDAQ listing, scaling the engineering team, and making measurable progress on the licensing work. He also wants to build the brand into something recognizable beyond the capital markets audience currently paying attention. This season is supported by Perkins Coie. Perkins Coie is a leading international law firm known for providing high-value, strategic solutions. The Emerging Companies and Venture Capital team counsels startups and the investors who back them, supporting clients from formation to exit. In the past three years, clients have raised more than $23 billion in private markets between the pre-seed and growth stages. Perkins Coie combines tailored counsel with sector experience, so when it’s time to accelerate, whether for the next financing round, a strategic deal, or going public, your team is ready. To learn more, visit perkinscoie.com

7 Episodes

We are hosting this newsletter and podcast to focus on the real stories behind building companies. We want to talk about the good, the bad, and the uncomfortable parts that usually get skipped. There are so many founders out there quietly changing the world. Their stories deserve to be told.

Creator

Uncovered Media
Years Active

2026
Episodes

7
Rating

Explicit
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© Uncovered Media
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Founder Uncovered