On Becoming

Josh Heinrich
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FOR PEOPLE WHO AREN’T DONE YET. You don’t need to have it figured out, just willing to make the next move. A podcast for founders making the next thing work, athletes rebuilding, artists facing a blank page, parents rethinking who they are. Expect honest conversations about the messy middle and what it takes to keep going.

Episodes

  1. 6d ago

    On Becoming S2 EP2: Andy Polaine, From Early Digital Design to AI, Has Anything Really Changed?

    Speed is now an unquestioned good. But are faster products actually better? In this episode of On Becoming, Josh speaks with Andy Polaine—design leadership coach, co-founder of the experimental interaction-design collective Antirom, and co-author of Service Design: From Insight to Implementation. From early digital media to AI, Andy has watched the tools change repeatedly while many of the human problems remain the same. They explore why speed, growth and output can become misleading measures of progress; what we lose when there is no time to pause and think; and why taste, judgement and care still matter in an age where AI can generate almost anything. Because making more is not the same as making something worthwhile. Chapters 00:00 Introduction to Design Tools02:45 Andy’s Journey into Design06:01 Influence of Family on Design Career08:04 Understanding Good Design10:10 The Impact of Upbringing on Creative Fields11:49 The Evolution of Design Processes12:23 Speed vs. Thoughtfulness in Design16:11 The Importance of Design Language18:57 The Role of Education in Design21:35 The State of Product Design23:52 Cultivating Creativity in Design25:14 The Evolution of Advertising and Interaction29:49 The Interplay of Technology and Creativity31:00 The Challenges of Modern Design38:40 Navigating Design Leadership44:19 The Role of Discernment in Design44:54 The Designer's Self-Assessment46:25 Taste vs. Discernment in Design48:14 AI's Limitations in Design50:29 Embodied Cognition and Experience52:12 Metaphors and Human Understanding54:57 The Evolution of Interaction Design57:07 Human-AI Interaction and Consciousness01:00:12 Teaching Design in the Age of AI01:03:22 The Impact of AI on Creative Quality01:06:47 The Impact of AI on Creativity01:07:54 Evolution of Design Leadership01:09:57 The Interpersonal Dynamics in Design01:10:57 Reflections on Coaching and Diversity01:12:00 The Journey of Writing and Personal Growth01:13:55 The Influence of Technology on Creative Processes01:17:00 Conversations with Influential Figures

  2. Oct 7

    On Becoming S2 EP1: Vicki Powell, How Lume Measures Cortisol, from a Rural Farm to Apple Demo Days

    In this conversation, Vicki shares her journey from growing up on an organic farm in Australia to becoming a mechanical engineer at Apple and co-founding Lume Health, a company building wearable technology to measure hormones. The discussion explores the influence of cultural background, the importance of teamwork, the impact of personal experiences on career choices, and the intricate relationship between cortisol and daily life. They also cover the impact of hormonal rhythms on productivity, the importance of consistency in daily routines, and how cortisol management can benefit individuals, particularly those with ADHD. Other topics include the future of wearables, the role of AI in personal health, and the evolving landscape for women in engineering and technology. Vicki also discusses female entrepreneurship and the importance of data in understanding health and wellness. The conversation weighs data-driven insights against the complexities of human consciousness, emphasising the need for a deeper understanding of individual differences. Takeaways Cultural influences shape work ethicEmotional experiences drive career changesHormonal rhythms impact productivityAccess to information is crucialSupport for female entrepreneursImportance of data in healthChapters 00:00 Vicki's Journey and Background02:05 Cultural Influences on Work Ethic04:17 Lessons from Manufacturing at Scale09:40 Teamwork and Performance in Sports12:17 Creativity Under Constraints16:08 The Impact of Personal Loss25:05 The Role of Cortisol in Daily Life29:43 Understanding Hormonal Rhythms30:57 The Importance of Consistency32:43 Navigating Sleep and Productivity35:18 Cortisol Management and ADHD38:05 The Role of Continuous Measurement40:50 Balancing Optimization and Authenticity51:20 The Future of Wearables and AI52:43 Women in Engineering and Tech57:03 Empowering Female Entrepreneurs59:13 Understanding Hormonal Differences01:00:12 The Role of Data in Health01:03:06 Balancing Data and Consciousness01:07:54 Exploring Human Complexity01:11:23 Influential Figures and Their Impact

  3. Sep 14

    S1 EP6: Tenaya Jorgensen on Ibsen, identity, and building theatre in Oslo

    I𝗯𝘀𝗲𝗻 𝘀𝘁𝗶𝗹𝗹 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗵𝗲 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗵𝗮𝗻𝗱 𝘂𝘀 𝗮𝗻𝘀𝘄𝗲𝗿𝘀. 𝗛𝗲 𝗮𝘀𝗸𝘀 𝗯𝗲𝘁𝘁𝗲𝗿 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀. That was one of the central ideas from my conversation with Tenaya Jorgensen, PhD on the ON Becoming podcast. Tenaya is a co-founder of OsloEnglishPlayers, which brings Henrik Ibsen’s work to English-speaking audiences in Norway. Despite Ibsen’s international importance, his plays are not performed regularly in Oslo—even in Norwegian. For visitors who travel to Norway wanting to encounter his work, that leaves a real gap. Oslo English Players is working to fill it. Tenaya’s own journey—from literature and archaeology to green technology, mapping and theatre—gave our conversation an unusual perspective. The common thread is context. Archaeology looks into the past. Technology often looks towards the future. Both require you to see the wider system while paying attention to the details. We explored why Ibsen’s questions remain so immediate: 𝗗𝗼 𝘄𝗼𝗺𝗲𝗻 𝘁𝗿𝘂𝗹𝘆 𝗵𝗮𝘃𝗲 𝗮𝘂𝘁𝗼𝗻𝗼𝗺𝘆? 𝗔𝗿𝗲 𝗼𝘂𝗿 𝗰𝗵𝗼𝗶𝗰𝗲𝘀 𝗳𝗿𝗲𝗲 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝗳𝗿𝗮𝗺𝗲𝗱 𝗯𝘆 𝗼𝘁𝗵𝗲𝗿𝘀? 𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝗼𝗳 𝘀𝗼𝗰𝗶𝗲𝘁𝘆 𝘀𝘁𝗶𝗹𝗹 𝗽𝘂𝘁𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝗶𝗻𝘁𝗼 𝗯𝗼𝘅𝗲𝘀 𝗮𝗻𝗱 𝗲𝘅𝗽𝗲𝗰𝘁𝘀 𝘁𝗵𝗲𝗺 𝘁𝗼 𝗿𝗲𝗺𝗮𝗶𝗻 𝘁𝗵𝗲𝗿𝗲? One line from our conversation stayed with me: “𝗜 𝗱𝗼𝗻’𝘁 𝗼𝗳𝗳𝗲𝗿 𝗮𝗻𝘀𝘄𝗲𝗿𝘀. 𝗜 𝗼𝗻𝗹𝘆 𝗮𝘀𝗸 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀.” There is something important in that. Solutions can quickly become controlling. Good questions give people room to think, interpret and participate. We also discussed finding humour in darkness. Ibsen’s plays can be psychologically heavy, but Oslo English Players sometimes performs against the text—allowing a character to laugh off something devastating, as people often do in real life. The contrast makes the serious moments land harder while giving the audience room to breathe.And audiences have responded. With very little marketing, their outdoor performances sold out through word of mouth, people watching the stage being built and a simple QR code. Some visitors even planned their trips around seeing Ibsen performed in Oslo. Imagine Ibsen being performed regularly in English, in the historic and scenic surroundings of the city where he lived and worked.𝗡𝗼𝘁 𝗵𝗶𝘀𝘁𝗼𝗿𝘆 𝗳𝗿𝗼𝘇𝗲𝗻 𝗶𝗻 𝗮 𝗺𝘂𝘀𝗲𝘂𝗺. Old stories allowed to breathe, evolve and speak to new audiences. That is what Oslo English Players is beginning to build through Ibsen on the Fjord.

  4. Aug 9

    S1 EP5: Emma Skattum on sustainability beyond good intentions

    Emma shares her journey from engineering to the fashion industry, her fascination with trash, and the importance of longevity in sustainability. She discusses the circular economy, resale, and the impact of consumer demand on the fashion industry. The conversation covers a wide range of topics, including AI, pronunciation, home refurbishment, fashion, sustainability, technology, and business strategy. The guest shares insights on consumer behavior, secondhand fashion, and the challenges and opportunities in the fashion industry. The conversation also delves into the CEO's perspective, market expansion, technology, and competition in the resale industry. Takeaways Fashion Industry TransitionSustainability and LongevityResale and Consumer Demand AI application in fashionConsumer behavior in fashionChallenges and opportunities in the fashion industryCEO's perspective on business strategy and market expansionTechnology and competition in the resale industry Chapters 00:00 Circular Economy and Resale in Fashion Industry56:17 Competition and Value Creation in Resale Industry

  5. May 27

    S1 EP4: Victoria Allers Wismer on building brand & shaping category without a playbook

    A founding CMO is not just a CMO who joins earlier. It's a different operating system. A CMO joins when the company is found. There's a brand, a team, a budget, a playbook. Channels that work. A story the market already believes. Their job is to scale what's there. A founding CMO joins before any of that exists — and that's exactly where Victoria Allers Wismer enters the picture. A founder's vision. A half-formed story. No team beneath them. No playbook to inherit. A market that doesn't know it needs you. Their job is to make it real — from nothing, under pressure, with incomplete information. One is a founder. The other is an operator. Victoria is the former.

  6. Apr 28

    S1 EP3: Ida Tin on building Clue, coining Femtech & holding the frame

    What a pleasure sitting down with Ida Tin — the woman who literally coined the term Femtech. She grew up on motorcycles. One year old, sitting in front of her mother, crossing South America, Africa, the former Soviet Union. By the time she was an adult she was leading tours through Mongolia, Cuba, and Vietnam — and writing a book about the inner and outer journey. Then she built Clue. 10 million active users. 190 countries. Over $60M raised. What struck me most wasn't any of that. It was her humility. Ida has this uncanny ability to walk into a room — a boardroom, a market, an entire industry — and hold the frame. To make the simplest question feel urgent enough to invest millions into: why are you not seeing the value in this underappreciated demographic? Not through force. Through bridge-building — finding the connection between what you already believe matters and what you've been overlooking. No anger. No lecture. Just clarity. And honestly? As a man, sitting with that question changed something for me. Taking the time to genuinely appreciate difference — not as a moral exercise, but as a strategic one — might just be the best bet you ever make. She's also written a guide for men who want to invest in female founders building Femtech. Worth reading — and worth sharing. New reel dropping this week. Stay tuned for On Becoming. If you have a story worth telling — about what you're becoming, or what your business is becoming — reach out.

  7. Apr 20

    S1 EP2: Manuela Hjelseth on leadership, staying curious & eager to understand

    Leadership is about understanding that you don’t have to know it all — but you do have to be willing to learn and grow. In this episode of On Becoming film, I sit down with Manuela Hjelseth to explore her journey from Italy to Sweden and then Norway. We discuss how curiosity and courage have shaped her leadership style and personal growth. Manuela shares insights on embracing unfamiliar cultures and how authentic communication builds trust in any environment. Her perspective on leadership is about showing up curious, humble, and eager to understand, not just to be understood. She also delves into the unique challenges and opportunities of leadership within the hospitality industry, highlighting the importance of fast-paced, authentic communication. Chapters 00:00 Journey from Italy to Norway05:48 Curiosity and Leadership13:10 Breaking Down Cultural Barriers19:55 Leadership Development and Self-Reflection26:50 Influence and Change57:08 Leadership and Decision-Making01:03:28 Building Confidence and Learning from Mistakes01:09:23 Importance of Training and Communication Skills01:14:47 Training and Problem-Solving

  8. Apr 9

    S1 EP1: Tauriq Adams on immigration, belonging and entrepreneurship

    This conversation goes beneath the pitch — the trust, the silence, the unwritten rules — and into the real texture of building a life in Norway as an outsider. We explore what immigration reveals about identity, what Norwegian society asks of you before it lets you in, and why the gap between the promise and the reality is where the most honest stories live. Plus: what entrepreneurship looks like when the culture runs on consensus, and why the capacity to connect might be the most underrated skill you bring with you. Chapters 00:00 A Normal Wednesday05:20 Transition to Norway14:02 Moving to Norway19:32 Challenges of Moving to Norway25:22 Norwegian Society and Values34:30 Trust and Corruption59:55 Entrepreneurship and Society01:15:15 Adapting to a New Environment01:21:22 Identity and Assimilation01:26:40 Embracing Change and Opportunity01:32:30 Assimilation and Cultural Values01:38:00 Cultural Diversity and Representation01:43:02 Cultural Influence and Innovation01:48:23 Resonance and Connection01:59:59 Universal Framework for Connection

  • 8 Episodes

About

FOR PEOPLE WHO AREN’T DONE YET. You don’t need to have it figured out, just willing to make the next move. A podcast for founders making the next thing work, athletes rebuilding, artists facing a blank page, parents rethinking who they are. Expect honest conversations about the messy middle and what it takes to keep going.

Information

  • Creator
    Josh Heinrich
  • Years Active
    2026
  • Episodes
    8
  • Rating
    Explicit
  • Copyright
    © 2026 Josh Heinrich
  • Show Website
    On Becoming