What if the reason your business is stuck has nothing to do with your strategy and everything to do with your identity? In this episode of Manifest, Manage and Multiply Money, Audrey Faust sits down with Jenni Rae Oates, mental performance coach, creator of the Success iOS™ and the Neurostory™ Method, and founder of The RISE Factor™ Experience. Jenni Rae helps high performing women rewire the internal operating system behind how they lead, earn, and succeed — blending the psychology of performance with 20 years of business experience. This episode is a direct follow-on to Episode 27 with Berkley Sweetapple, who credits Jenni Rae with a breakthrough that transformed her business. If you have not listened to Episode 27 yet, go back and listen first — you will understand why Audrey wanted these two episodes back to back. Jenni Rae opens up about her own identity shift from the overfunctioning woman to the woman of authority — and why that shift unlocked everything in her business. She shares her deeply personal money story, from going to bed hungry as a child to selling furniture on Craigslist with three kids under five and no toilet paper in the house, to hitting a $25,000 check and crying herself to sleep out of fear rather than gratitude. And she introduces three types of toxic hustle — stress hustle, scarcity hustle, and trauma hustle — that quietly drive most women's businesses without them ever realizing it. She also shares one of the most powerful reframes on this podcast yet. Your business is like a business baby. It mirrors you. And every glass ceiling, every money block, every moment of feeling stuck is not a sign that something is wrong. It is the limit of the identity you built your business from up until that moment. And it is simply inviting you into another version of yourself. Chapters 00:00 — Introduction to Jenni Rae Oates and the Success iOS 01:12 — What Jenni Rae loves most about her work and who she serves 02:22 — The connection to Berkley Sweetapple and why these two episodes go together 02:54 — The identity shift that mattered most: from overfunctioning woman to woman of authority 05:28 — Living in overs and unders and what that costs you 06:49 — The fourth business and the commitment to build it differently 08:23 — Was the transition easy? Choose your hard. 09:18 — What happens when sales dry up and you think something is wrong with you 11:04 — Collapsing the time it takes to get to the root 13:05 — The money story hiding inside other stories 14:00 — Beans and rice, no toilet paper, and selling furniture on Craigslist 16:33 — Trauma hustle, scarcity hustle and stress hustle explained 17:15 — Making money is hard and where that belief really comes from 18:19 — The $25,000 check that made her cry herself to sleep 19:05 — Your business is a business baby and it mirrors you 21:00 — Glass ceilings and money blocks as identity invitations 24:00 — Was Jenni Rae ever financially phobic? Her honest answer. 28:00 — Berkley's breakthrough and what Audrey saw happen in real time 31:00 — Commercial break 32:17 — What part of her success still surprises Jenni Rae 34:37 — Owning your weird nerdy superpower 36:24 — The Authority Shift free masterclass 36:53 — Where to find Jenni Rae 37:08 — Message to women on the edge of their next level In This Episode You'll Learn: Why your business is stuck and why it almost never has anything to do with strategyWhat the overfunctioning woman identity costs you and how to shift into the woman of authorityWhy living in overs always produces unders and what to do about itThe three types of toxic hustle — stress, scarcity and trauma — and how to identify which one is driving youWhy your money story is often hiding inside other stories and how to find itWhat it means that your business mirrors you and why every glass ceiling is an identity invitationWhy high performing women sometimes fear success more than failure without even knowing itHow Jenni Rae collapsed years of transformation into minutes for Berkley SweetappleWhy the way you learned to create success may now be the very thing limiting your next levelWhat the Neurostory™ Method is and how it rewires the internal operating system behind your results Guest Free Gift Jenni Rae Oates is offering The Authority Shift™, a free masterclass for high performing women ready to scale without adding more to their calendar. In this 90 minute training Jenni Rae breaks down the Neurostory™ — the code running in your head, your heart, your gut and your nervous system — and shows you the one shift that moves you from overfunctioning into authority so you can command bigger rooms and higher revenue without sacrificing the life you built it all for. 🔗 theauthorityshift.jennirae.com Connect with Jenni Rae Oates Website: jennirae.comInstagram: instagram.com/jenniraeoatesFacebook: facebook.com/thejenniraeoatesLinkedIn: linkedin.com/in/jenni-rae-oates-7400a7215YouTube: youtube.com/@JenniRaeOates Where Is All My Money Going? You'll notice Audrey asks every guest if they have ever been financially phobic. About 80% say yes. Even the seven figure ones. Turns out getting to the other side of that is exactly how they grew faster. If your own financial reports still make you nervous or nauseous, this is for you. Every month Audrey hosts Where Is All My Money Going? A free live experience where she walks you through a QuickBooks sample company so you finally understand what your profit and loss statement is actually telling you. Seats are limited and there is no replay so no one feels awkward asking questions. 🔗 Grab your seat here: https://www.audreyfaustconsulting.com/money About the Host Audrey Faust, MBA, is known as The Manifesting CFO. For more than two decades she has worked with multi-six and seven-figure businesses, helping entrepreneurs understand their financials, strengthen profitability, and build long-term wealth. Through her work, Audrey has witnessed the identity shifts and leadership evolution that occur as businesses scale and the powerful role that money mindset plays in sustainable success. Audrey's Free Gift If looking at your numbers brings up feelings you were not expecting, you are not alone. Audrey Faust has created a seven minute guided meditation infused with bioneural beats, designed specifically for women who want to approach their financial information with curiosity instead of fear, shame, or judgment. Listen to it before you open your QuickBooks, your bank account, or your profit and loss statement. It will change the energy you bring to that moment. 🎧 Get instant access here: https://www.audreyfaustconsulting.com/meditation Subscribe & Follow If you enjoyed this episode, consider leaving a review or sharing it with another woman entrepreneur who would benefit from these conversations. And until next time… Keep manifesting, managing, and multiplying your money. If you’re ready to go deeper, I’ve got some powerful ways to support you. Join me inside my world: 🌐 Website: https://www.audreyfaustconsulting.com/ 📸 Instagram: https://www.instagram.com/manifesting_cfo/ 💼 LinkedIn: https://www.linkedin.com/in/audreyfaust/ 🎥 YouTube: https://www.youtube.com/@TheManifestingCFO