On Tap

On Tap

The On Tap Podcast explores what it really takes to build, scale, and optimise modern digital commerce. Hosted by the team behind On Tap, each episode dives into the strategies, technologies, and operational challenges faced by today’s eCommerce businesses. Through conversations with merchants, technology partners, agency leaders, and platform experts, we unpack real-world lessons from the front lines of online retail. Topics range from Magento and Shopify architecture to performance optimisation, AI-driven operations, platform migrations, integrations, and the evolving economics of running profitable eCommerce. Whether you’re an eCommerce merchant, digital leader, developer, or agency professional, the On Tap Podcast delivers practical insights you can apply immediately to grow revenue, improve performance, and build more resilient commerce operations.

  1. 4d ago

    ontap.daily (October 15th 2026)

    In today's episode, John unpacks one of the most significant Shopify platform releases of the year, the general availability of Hydrogen 2026-10, and explains why its shift to a framework-agnostic commerce library changes the headless storefront calculation for every merchant. He also examines Moody's upgrade of the global retail outlook and the bifurcated spending pattern hiding inside the data that should reshape peak season strategy. Plus, new data on why AI-referred shoppers are now the most valuable traffic segment in eCommerce, and what merchants need to do about their product data before peak season. Topics covered in this episode: Shopify Hydrogen 2026-10 goes GA as a framework-agnostic commerce library with coding agent skills Why the replatforming barrier for headless Shopify storefronts has effectively disappeared Moody's upgrades global retail and apparel sector outlook from negative to stable The spending bifurcation between upper-income and lower-income households heading into peak season September CPI data: inflation at 3.7%, toy prices up 4.2%, gas up 9.1% AI-referred shoppers now convert nearly 50% higher than organic search visitors on Shopify How poor product data makes retailers invisible to AI shopping agents Practical peak season actions: segmented promotions, product data audits, and total cost transparency Want to learn more? Visit www.ontapgroup.com for insights on eCommerce strategy, platform architecture, and peak season readiness.

  2. 4d ago

    ontap.daily (October 14th 2026)

    Shopify just launched Shop MCP, a single connection that lets any AI agent search over a billion products, build carts, and complete Shop Pay checkout on any Shopify store, with no merchant setup required. John breaks down why this is the most significant agentic commerce infrastructure release of the year, what it means for product data strategy, and what merchants should test before peak season. Meanwhile, three major retailers, TFG, H&M, and InterMarché, were hit by cyberattacks in a single week, including an unprecedented hack that remotely spoiled millions of euros of food in French supermarkets. John outlines the five-step security audit every ecommerce merchant should complete before November. Why Shop MCP changes the agentic commerce landscape for every Shopify merchant The difference between Shop MCP and WebMCP, and why both matter How to test your products' visibility to AI agents using the shop CLI tool TFG, H&M, and InterMarché cyberattack wave: what happened and what it signals A five-step peak season security audit for ecommerce businesses Shopify Sidekick now available in the checkout and accounts editor Hyvä MageWorx Store Locator privacy improvement Why the AI shopping revolution infrastructure is outpacing consumer adoption HSBC data on aspirational luxury consumers being priced out, and the opportunity for mid-market brands Visit www.ontapgroup.com for more insights on ecommerce strategy, platform development, and peak season readiness.

About

The On Tap Podcast explores what it really takes to build, scale, and optimise modern digital commerce. Hosted by the team behind On Tap, each episode dives into the strategies, technologies, and operational challenges faced by today’s eCommerce businesses. Through conversations with merchants, technology partners, agency leaders, and platform experts, we unpack real-world lessons from the front lines of online retail. Topics range from Magento and Shopify architecture to performance optimisation, AI-driven operations, platform migrations, integrations, and the evolving economics of running profitable eCommerce. Whether you’re an eCommerce merchant, digital leader, developer, or agency professional, the On Tap Podcast delivers practical insights you can apply immediately to grow revenue, improve performance, and build more resilient commerce operations.