Digital Marketing Expert

Design and steer a company's digital marketing strategy, from market analysis to measured results. Skills: Analyse your market and segment your target audience; Set SMART objectives and key performance indicators; Define a positioning, a value proposition and a multichannel strategy, including internationally; Create content and an editorial line; Optimise organic search ranking; Run campaigns on search engines and social networks; Manage a community; Set up email marketing and marketing automation; Improve user experience and conversion; Plan and coordinate an action plan; Measure, analyse and adjust with dashboards; Comply with data protection and accessibility requirements; Use generative artificial intelligence for marketing. Workshops draw on your business, or on a real company you choose and follow throughout the programme; when an internal figure is missing, the workshop provides sample data.