Asia with Leonardo - Archive

Leonardo Marra
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21 essential episodes on Asia — recorded from 2020 onwards, curated from "The International Business Podcast". Hosted by Leonardo Marra, international business professional based in Shanghai with over 10 years across the Asia Pacific region. Each episode covers the business culture, career dynamics, and intercultural intelligence you need to work, study, or build across China, Japan, South Korea, and Southeast Asia. This is where the journey started.

  1. May 1

    Archive #21: The end of cheap China - Shaun Rein on market research and growth

    In this archive episode from 2022, Leonardo speaks with Shaun Rein, Founder and Managing Director of the China Market Research Group (CMR), the world's leading strategic market intelligence firm focused on China. Shaun works with boards, billionaires, heads of state, CEOs, and senior executives of Fortune 500 companies and leading Chinese firms, as well as private equity and hedge funds, to develop their China growth, political, and investment strategies. An acclaimed author of international bestsellers including "The War for China's Wallet: Profiting from the New World Order," "The End of Cheap China," and "The End of Copycat China," Shaun brings deep expertise in China's evolving market dynamics and strategic positioning. From the Asia with Leonardo Archive — 21 essential episodes on Asia, originally recorded between 2020 and 2025 on The International Business Podcast. Join the ⁠⁠⁠⁠⁠⁠⁠Asia with Leonardo newsletter ⁠⁠⁠⁠⁠⁠⁠for cross-cultural business insights for foreigners navigating Asia in study, careers, and business.

    24 min

  2. May 1

    Archive #20: Leading marketing across continents - Coca-Cola's first Asian Global Services head With Steven Yung

    In this archive episode from 2022, Leonardo speaks with Steven Yung, the first Asian to lead Global Marketing Services at The Coca-Cola Company's Atlanta headquarters. In this role, Steven managed partnerships across 200 countries worldwide and collaborated with world-class external partners including the Olympics, NBA, Disney, NFL, and McDonald's. He discusses his extensive experience leading multinational and local companies across Asia and the U.S.A., offering insights into global marketing strategy, cross-cultural leadership, and the complexities of scaling brand partnerships across continents. From the Asia with Leonardo Archive — 21 essential episodes on Asia, originally recorded between 2020 and 2025 on The International Business Podcast. Join the ⁠⁠⁠⁠⁠⁠Asia with Leonardo newsletter ⁠⁠⁠⁠⁠⁠for cross-cultural business insights for foreigners navigating Asia in study, careers, and business.

    46 min

  3. May 1

    Archive #19: Legal risk in China - what international businesses need to know With Art Dicker

    In this archive episode from 2022, co-host Audrey speaks with Art Dicker, senior lawyer at R&P China Lawyers, a full-service PRC law firm serving international businesses. With 15 years of on-the-ground experience in China advising technology, manufacturing, and consumer companies, Art discusses investment structuring, legal risk management, and the practical challenges international headquarters face when operating in the Chinese market. Drawing on his background as Asia Pacific General Counsel at Cadence Design Systems for six years, Art offers deep insights into the cultural gaps and operational complexities that define legal risk in China. From the Asia with Leonardo Archive — 21 essential episodes on Asia, originally recorded between 2020 and 2025 on The International Business Podcast. Join the ⁠⁠⁠⁠⁠Asia with Leonardo newsletter ⁠⁠⁠⁠⁠for cross-cultural business insights for foreigners navigating Asia in study, careers, and business.

    31 min

  4. May 1

    Archive #18: From real estate to luxury - PR strategy for China With Sally Maier-Yip

    In this archive episode from 2022, Leonardo speaks with Sally Maier-Yip, founder and managing director of 11K Consulting, the UK's leading China luxury PR boutique. Sally is a trusted advisor and thought leader dedicated to helping businesses fulfill their China ambitions in high-end sectors including real estate, interior design, architecture, and luxury goods. She discusses market entry strategy, brand positioning, and the unique challenges of building Western brands in China's competitive luxury landscape. Beyond her work, Sally mentors young Chinese business leaders and students across China and the UK. From the Asia with Leonardo Archive — 21 essential episodes on Asia, originally recorded between 2020 and 2025 on The International Business Podcast. Join the ⁠⁠⁠⁠Asia with Leonardo newsletter ⁠⁠⁠⁠for cross-cultural business insights for foreigners navigating Asia in study, careers, and business.

    20 min

  5. May 1

    Archive #17: Strategy in the skies. Aerospace and electric vehicles in the PRC With Julien Moll

    In this archive episode from 2021, Leonardo speaks with Julien Moll, General Manager in the aerospace industry with over 15 years of experience since 2005. Julien discusses his strategic work developing the aerospace and fuel cell electric vehicle markets in China, navigating the complexities of scaling international operations in emerging sectors, and the leadership approach required to build market presence in one of the world's most competitive and rapidly evolving industries. From the Asia with Leonardo Archive — 21 essential episodes on Asia, originally recorded between 2020 and 2025 on The International Business Podcast. Join the ⁠⁠⁠Asia with Leonardo newsletter ⁠⁠⁠for cross-cultural business insights for foreigners navigating Asia in study, careers, and business.

    24 min

  6. May 1

    Archive #16: Life sciences recruitment in APAC With Evelyn Li

    In this archive episode from 2021, Leonardo speaks with Evelyn Li, Senior APAC Recruiter at Proclinical Staffing, a global recruitment firm specializing in middle to senior-level hiring in healthcare and life sciences. Drawing on years of experience across diverse cultures and continents, Evelyn discusses how multinational companies build their local presence in Asia through strategic talent acquisition, the insights she's gained from working with candidates across the region, and the solutions that help international firms establish and scale their operations in APAC markets. From the Asia with Leonardo Archive — 21 essential episodes on Asia, originally recorded between 2020 and 2025 on The International Business Podcast. Join the ⁠⁠Asia with Leonardo newsletter ⁠⁠for cross-cultural business insights for foreigners navigating Asia in study, careers, and business.

    21 min

  7. May 1

    Archive #15: Two paths in China - community, tech, and international business With Marian Danko and Ervis Micukaj

    In this archive episode from 2021, Leonardo speaks with Marian Danko and Ervis Micukaj, two entrepreneurs building businesses on Chinese soil from different angles. Marian, founder of weHustle and creator of TECOM Conf, works to connect local and international tech communities to build a diverse innovation ecosystem—work that earned him recognition on Forbes China. Ervis, managing partner at JET IT Services, leads a team of Western and Chinese IT professionals providing international-grade enterprise solutions for companies operating in China. Together, they discuss the challenges and opportunities of entrepreneurship in China, from building community infrastructure to managing complex IT networks across borders. From the Asia with Leonardo Archive — 21 essential episodes on Asia, originally recorded between 2020 and 2025 on The International Business Podcast. Join the ⁠⁠⁠⁠⁠⁠⁠⁠⁠Asia with Leonardo newsletter ⁠⁠⁠⁠⁠⁠⁠⁠⁠for cross-cultural business insights for foreigners navigating Asia in study, careers, and business.

    25 min

  8. May 1

    Archive #14: The Expat Summit With Francis Kremer, Tomr Robers, Gabor Holch

    In this archive episode from 2021, Leonardo hosts the very first live talk of The International Business Podcast at the Expat Summit, featuring three seasoned intercultural experts sharing their experiences in front of a live audience with Q&A. Gabor Holch, founder of Shanghai-based Campanile Management Consulting and an East-West leadership specialist; Tom Roberts, founder of Cranberry Leadership International; and Francis Kremer, a flexible expat working in China's EV industry and host of the China Flexpat Podcast, discuss how expat working conditions will evolve over the next five years and why building effective collaboration across cultures remains so difficult. A rare live recording with direct audience engagement. From the Asia with Leonardo Archive — 21 essential episodes on Asia, originally recorded between 2020 and 2025 on The International Business Podcast. Join the ⁠⁠⁠⁠⁠⁠⁠⁠Asia with Leonardo newsletter ⁠⁠⁠⁠⁠⁠⁠⁠for cross-cultural business insights for foreigners navigating Asia in study, careers, and business.

    59 min
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21 essential episodes on Asia — recorded from 2020 onwards, curated from "The International Business Podcast". Hosted by Leonardo Marra, international business professional based in Shanghai with over 10 years across the Asia Pacific region. Each episode covers the business culture, career dynamics, and intercultural intelligence you need to work, study, or build across China, Japan, South Korea, and Southeast Asia. This is where the journey started.

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