Go Gold with Katie Cannon

Katie Cannon
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  • Entrepreneurship

5X British Champion turned 7-figure entrepreneur Katie Cannon (and mum of 3) has been in business for over 20 years and has a wealth of experience in the Leisure, Sport, and Children's Activity Industries.  Katie's mission is to help you turn your skills and passion into a business and then give you the skills to become a CEO, ensuring your business can thrive WITH and WITHOUT YOU. Tune in to hear foundational business strategies, real-life examples, the good and bad in business, and how you can build business and life together. Hosted on Acast. See acast.com/privacy for more information.

  1. 4d ago

    3 Pricing Mistakes That Cost You Profit

    Are you pricing your classes based on what you need or what you're afraid people will pay? In this episode of Go Gold with Katie, Katie shares the three biggest pricing mistakes she sees children's activity and sports business owners make. From undercharging and fear-based pricing to emotional discounts and missing pricing structures, she explains why getting your pricing right is about far more than increasing revenue—it's about building a business that's sustainable, profitable and able to deliver an exceptional experience for your customers. What You'll Learn Why undercharging hurts both your business and your customers.How to decide what you need to charge instead of copying competitors.The difference between strategic promotions and emotional discounting.Why pricing should be built around your business model, not someone else's.How pricing confidence helps you build a stronger, more profitable business. Episode Summary Many entrepreneurs start by looking at what everyone else is charging, worrying they're too expensive or feeling guilty about increasing prices. Katie explains why this fear-based approach often leads to undercharging, making it harder to recruit great staff, invest in your business and deliver the level of service your families deserve. Throughout the episode, Katie breaks down the three pricing mistakes she sees most often. The first is undercharging, driven by fear rather than facts. The second is having no clear pricing structure, with no journey for customers to move between programmes, camps, parties or premium services. The third is emotional pricing, where discounts are offered reactively instead of being part of a planned marketing strategy. Katie also shares practical examples from her own businesses, including how she evaluates new venues by calculating what the business would need to charge before committing. Rather than asking, "What should I charge?" she encourages business owners to ask a much more important question: "What do I need to charge to build the business I want?" If you've ever questioned your pricing, worried about increasing fees or found yourself comparing your prices to competitors, this episode will help you build the confidence to price your business with purpose. At Gold Medal Business, we help children's activity and sports business owners increase enrolments, strengthen their teams and improve profitability. If you need support with this, email our team at info@goldmedalbusiness.com or WhatsApp Katie directly - +44 7806 631731. ⭐ If you found this episode helpful, please leave a review and share it with another business owner in the children's activity industry. Stay Connected With Gold Medal Business and Katie Cannon: Instagram | Facebook | Facebook Group | LinkedIn |Youtube Website: https://www.goldmedalbusiness.com/ Intro and Outro Background Music Main Street by AudioCoffee | https://www.audiocoffee.net/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.

    3 Pricing Mistakes That Cost You Profit

  2. Jul 20

    Build a Children's Activity Business That Gives You Freedom

    Why did you become a children's activity/sports entrepreneur in the first place? When business gets busy, it's easy to lose sight of the reason you started. In this episode of Go Gold with Katie, Katie shares one of the biggest lessons from nearly two decades of entrepreneurship: don't just build a successful business; build one that gives you the freedom to live the life you want. From raising three children while running multiple businesses to designing a business around her priorities, Katie explains why having a clear vision will carry you through every challenge. What You'll Learn Why your vision matters more than your current circumstances.How to design your business around the life you want—not the other way around.The question every entrepreneur should ask before making their next business decision.Why your "why" will help you through the hardest days in business.How to create more freedom, flexibility and choice as your business grows. Episode Summary In this episode, Katie reflects on nearly 20 years of entrepreneurship and shares why the greatest reward hasn't been the businesses she's built; it's the freedom those businesses have created. From being present for family milestones to having the flexibility to make decisions without asking permission, Katie explains why freedom has become her true measure of success. Throughout the episode, Katie encourages children's activity and sports business owners to step back and ask themselves an important question: What am I actually building? Whether your goal is more family time, financial security, travel, or simply working fewer hours, your business should be intentionally designed around that vision. Katie also explores why every entrepreneur needs a compelling reason to keep going. Business will always bring challenges, setbacks and moments of doubt, but having a clear vision gives those difficult moments purpose. Rather than chasing someone else's version of success, Katie encourages you to define success on your own terms and make decisions that move you closer to that life. If you've been caught in the day-to-day of running your business, this episode will help you reconnect with your purpose and remind you why you started in the first place. Ready to build a business that gives you more freedom? Email info@goldmedalbusiness.com. Gold Medal Business helps children's activity and sports business owners grow profitable businesses, build stronger teams and create more time for what matters most. ⭐ If you enjoyed this episode, please leave a review and share it with another children's activity or sports business owner. Stay Connected With Gold Medal Business and Katie Cannon: Instagram | Facebook | Facebook Group | LinkedIn |Youtube Website: https://www.goldmedalbusiness.com/ Intro and Outro Background Music Main Street by AudioCoffee | https://www.audiocoffee.net/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.

    Build a Children's Activity Business That Gives You Freedom

  3. Jul 13

    The Children's Activity Business Model That Cost Me My Freedom

    What if the business you're building isn't the business you actually want? In this episode of Go Gold with Katie, Katie shares one of the biggest mindset shifts she's had in 20 years of business: before you build your dream business, you need to understand the cost of it. From managing over 100 schools and 50+ staff to redesigning her business around freedom, family and profitability, Katie explains why bigger isn't always better and why your vision should be based on the life you want, not what everyone else is doing. What You'll Learn Why turnover doesn't always equal a better business.How to work out the real cost of your business model before you scale.Why comparing yourself to other business owners leads to the wrong decisions.How to build your business around your life—not your life around your business.The questions every children's activity and sports entrepreneur should ask before growing. Episode Summary Looking back at her own journey, Katie shares how she built a thriving schools programme delivering gymnastics in more than 100 primary schools. While the business generated strong cash flow, it also came with huge operational demands, dozens of staff to manage and a lifestyle that no longer aligned with what she wanted. That experience completely changed the way she thinks about growth. Katie encourages every business owner to stop asking, "How big can I build this?" and instead ask, "What do I actually want my business to give me?" Whether that's more time with your family, more freedom, stronger profit margins or a simpler operation, your business model should support your vision—not someone else's. Throughout the episode, Katie also shares why comparison can quietly pull you away from your own goals. Every entrepreneur has different ambitions, family commitments and definitions of success. Rather than copying what others are doing, she explains how getting crystal clear on your own vision will help you make better decisions, avoid unnecessary complexity and build a business you're genuinely proud of. If you've ever felt torn between growing your business and creating the lifestyle you want, this episode will help you step back, refocus and build with the end in mind. Ready to build a business that gives you more freedom? Explore Gold Medal Business and discover how we help children's activity and sports business owners grow profitable, sustainable businesses. 🌐 Visit goldmedalbusiness.com 📧 Email info@goldmedalbusiness.com 🎙️ Follow Go Gold with Katie so you never miss a weekly training episode. ⭐ If you enjoyed this episode, we'd love it if you left a review and shared it with another children's activity business owner. Stay Connected With Gold Medal Business and Katie Cannon: Instagram | Facebook | Facebook Group | LinkedIn |Youtube Website: https://www.goldmedalbusiness.com/ Intro and Outro Background Music Main Street by AudioCoffee | https://www.audiocoffee.net/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.

    The Children's Activity Business Model That Cost Me My Freedom

  4. Jul 6

    4 Core Lessons I Wish I'd Learned Earlier in Building a Children's Activity and Sports Business

    As entrepreneurs, it's easy to believe the next idea is the one that will take our business to the next level. But what if the biggest opportunity isn't something new at all? In this week's episode of Go Gold with Katie, Katie shares four of the biggest lessons she's learnt after 18 years of building children's activity businesses. From opening venues too quickly to chasing opportunities that weren't aligned with her long-term vision, she reflects on the decisions that shaped her journe and the lessons that can help you avoid making the same mistakes. If you've ever found yourself asking, "What's next?" before fully refining what you've already built, this episode is for you. In this episode, you'll discover: Why consistency is about refining what works, not constantly doing more.How simplicity creates stronger, more scalable businesses.The danger of chasing new ideas before mastering your current model.Why discipline—not strategy—is often the missing piece.How to recognise when you're creating unnecessary complexity in your business.Practical ways to focus your time on the work that creates long-term growth. The Four Core Lessons1. Consistency over constant changeGrowth doesn't always come from adding more. Often, it comes from improving what already works. Katie shares why refining your current systems, programmes and processes will almost always outperform chasing the next opportunity. 2. Keep your business simpleComplex businesses become difficult to manage and even harder to scale. Discover why simplicity, consistency and quality are the foundations of sustainable growth—and hear one of Katie's favourite stories from the early days of building her business. 3. Be careful of "what's next?" thinkingEvery entrepreneur has new ideas. The challenge is knowing when to pursue them nd when to stay focused on the business you've already built. Katie explains why the businesses that grow the fastest aren't always the ones doing the most. 4. Deliver what you already promise—betterBefore launching something new, ask yourself: Could the current experience be even better? Small improvements to your customer journey, team, systems and delivery often create bigger results than adding another product or venue. Gold Medal ActionThis week, ask yourself one question: What could you improve before adding something new? Choose one area of your business to refine over the next seven days, and commit to making it just 1% better. Small improvements, repeated consistently, create extraordinary results over time. Ready to Build a More Consistent Business?One of the biggest themes in this episode is accountability. Knowing what to do is one thing, doing it consistently is another. That's exactly what Silver Mentorship is designed to help with. Inside Silver, you'll receive weekly live coaching, practical training, proven business systems and the support of a community of children's activity business owners all working towards the same goal. Learn more about Silver Mentorship → https://goldmedalbusiness.org/silver-mentorship Or, if you'd like personalised guidance on your next stage of growth, book a free strategy call with the Gold Medal Business coaching team → https://goldmedalbusiness.org/book-a-call Enjoyed the Episode?Follow the Go Gold podcast so you never miss a weekly episode.Leave a review on Spotify or Apple Podcasts.Share this episode with another children's activity business owner who could benefit from it. Thanks for being part of the Gold Medal Business community! Stay Connected With Gold Medal Business and Katie Cannon: Instagram | Facebook | Facebook Group | LinkedIn |Youtube Website: https://www.goldmedalbusiness.com/ Intro and Outro Background Music Main Street by AudioCoffee | https://www.audiocoffee.net/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.

    4 Core Lessons I Wish I'd Learned Earlier in Building a Children's Activity and Sports Business

  5. Jun 29

    Grow and Scale: The Full Framework for Children’s Activity Entrepreneurs

    If your business only works when you're in it (if holidays feel impossible, if every decision comes back to you) you haven't built a business. You've built a job. In this special episode, Katie Cannon takes you inside her live Grow & Scale Masterclass to share the exact framework Gold Medal Business uses with mentorship clients around the world: the four growth ceilings that stop most children's activity businesses from scaling, and the four pillars to break through them for good. What you'll learnThe four growth ceilings that cause children's activity businesses to stall and how to identify which one is holding you back right nowWhy scaling without systems doesn't mean growthThe four pillars of scaling: lead generation, sales conversion, retention, and systems + teamWhy most businesses convert only 30–50% of enquiries and how to get to 70–80% with the right process in placeHow retention is your most underused profit lever (and what to do about it this week)What it actually looks like to build a business that can grow and thrive completely without you Ready to break through your growth ceiling?Silver Mentorship — Weekly live training with Katie, expert Q&A coaching, 50+ trainings, 40+ templates, and a community of children's activity entrepreneurs across 4 countries. Cancel anytime. Join Silver Mentorship → Free Strategy Call Not Sure Where to Start? Book a Free Call with our coaching team. In 15 minutes, we will look at your business, identify your biggest growth ceiling, and map out exactly where to focus next. Completely free · Limited spaces Book a free call → Hit subscribe so you never miss a training or masterclass replay Share this episode with a children's activity entrepreneur who's been stuck at the same revenue ceiling Stay Connected With Gold Medal Business and Katie Cannon: Instagram | Facebook | Facebook Group | LinkedIn |Youtube Website: https://www.goldmedalbusiness.com/ Intro and Outro Background Music Main Street by AudioCoffee | https://www.audiocoffee.net/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.

    Grow and Scale: The Full Framework for Children’s Activity Entrepreneurs

  6. Jun 22

    The Profitability Masterclass: The Hidden Profit Sitting Inside Your Children's Activity Business

    Are you working harder than ever, running full classes, managing a growing team, and still wondering where the money is? In this episode of Go Gold with Katie, Katie Cannon shares the exact profitability framework she uses with children's activity and sports business owners to uncover hidden profit opportunities already sitting inside their businesses. Whether you run a gymnastics club, football academy, dance school, theatre school, swim programme, tutoring business or another children's activity company, this episode will help you identify where profit is leaking and how to fix it. You'll learn why turnover can be misleading, how to spot costly inefficiencies, and the simple changes that can improve your bottom line without adding more classes, venues, staff or hours. If you've ever felt busy but not profitable, this episode is for you. IN THIS EPISODE, YOU'LL DISCOVER: Why full classes don't always mean a profitable businessThe critical difference between turnover and profitHow to identify hidden profit leaks inside your businessWhy empty spaces are costing you more than you thinkHow to improve profitability without growing your workloadThe four profit multipliers every business owner should focus onHow customer retention impacts long-term revenueWhy existing customers are often your biggest growth opportunityHow to make smarter decisions about pricing, staffing and discounts RESOURCES & NEXT STEPS Ready to uncover hidden profit opportunities in your children's activity business? Book a complimentary strategy call with the Gold Medal Business coaching team: https://goldmedalbusiness.org/book-a-call Looking for ongoing support? The Gold Medal Business Silver Mentorship is designed specifically for children's activity and sports entrepreneurs who want proven systems, accountability, expert coaching, and a community of like-minded business owners. Inside Silver Mentorship, you'll get access to: Weekly coaching and Q&A sessionsMarketing, enrolment and profitability trainingProven systems and business frameworksExpert support from coaches who understand the children's activity industryA community of children's activity entrepreneursIf you're serious about building a more profitable business, creating stronger systems, and reducing overwhelm, Silver Mentorship could be the next step. Click here to learn more: https://goldmedalbusiness.org/silver-mentorship CONNECT WITH US If you enjoyed this episode: ✔ Follow Go Gold with Katie on Spotify ✔ Leave a review ✔ Share this episode with another children's activity entrepreneur ✔ Subscribe so you never miss a new episode ✔ Take a screenshot, share it on social media, and tag Gold Medal Business. We'd love to hear your biggest takeaway and how you're improving profitability in your business! Stay Connected With Gold Medal Business and Katie Cannon: Instagram | Facebook | Facebook Group | LinkedIn |Youtube Website: https://www.goldmedalbusiness.com/ Intro and Outro Background Music Main Street by AudioCoffee | https://www.audiocoffee.net/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.

    The Profitability Masterclass: The Hidden Profit Sitting Inside Your Children's Activity Business

  7. Jun 15

    Why I Closed My First Gym and Built a Thriving Children's Activity Business: Katie Cannon's 20+ Year Entrepreneurial Journey

    In this episode, I'm sharing the real story behind Gold Medal Business and Backflip Gymnastics. The highs, the lows, the mistakes, the gyms I had to close, the hundred primary schools I built, and the moments I genuinely wondered whether I'd got it all wrong. Because here's what I've realised: when you're in the trenches, it's easy to think you're behind. But when you stop and look back, you realise every challenge, every setback and every wrong turn taught you something you needed for the next stage. In this episode, you'll hear: How gymnastics taught me the work ethic that's shaped everything I've builtWhy I went from village halls to multiple gyms and over 100 primary schoolsThe heartbreaking decision to close a gym that meant the world to meWhy I spent years feeling like I'd wasted time and why I now know I hadn'tThe biggest lessons I learned about scaling too fastHow I built a business that now runs without me being in the day-to-dayWhy "go big or go home" means something very different when you've done the scrappy version first Looking back now, I can see that every version of the business served a purpose. At the time, I thought I'd made mistakes. Now I realise I was simply building the experience, resilience and knowledge I needed to create the business I have today. So if you're feeling overwhelmed, frustrated, stuck in the day-to-day or wondering whether all the hard work is worth it, this episode is for you. You're not behind. You're building. And sometimes you don't realise how far you've come until you stop and look back. Ready to build a business that gives you more profit, more freedom and less stress? Book a call with our coaching team - https://goldmedalbusiness.org/book-a-call Everything I've learned over the last 20 years, often the hard way, is inside Silver Mentorship. You'll get: Weekly live training on what's working right nowWeekly Q&A coaching with specialist children's activity business coachesTraining across marketing, sales, team, finance, operations and leadership50+ practical trainings40+ customisable templatesA supportive community of children's activity business owners From £149/month or £1,490/year (with 2 months free). Find out more or join us here - https://goldmedalbusiness.org/silver-mentorship Scale to Freedom is our free Facebook community for children's activity business owners who want to grow smarter, not harder. Join us here: https://www.facebook.com/groups/goldmedalbusiness If this episode resonated with you, please share it with another children's activity entrepreneur and make sure you're subscribed so you never miss an episode. New episodes drop every week. Stay Connected With Gold Medal Business and Katie Cannon: Instagram | Facebook | Facebook Group | LinkedIn |Youtube Website: https://www.goldmedalbusiness.com/ Intro and Outro Background Music Main Street by AudioCoffee | https://www.audiocoffee.net/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.

    Why I Closed My First Gym and Built a Thriving Children's Activity Business: Katie Cannon's 20+ Year Entrepreneurial Journey

  8. Jun 8

    The Consistency Strategy That Fills Your Children's Activity Classes Year-Round

    What if the reason you're struggling with enrolments isn't a lack of leads, but a lack of systems? In this powerful masterclass-turned-podcast episode, Katie Cannon shares the exact framework she uses to help children's activity and sports business owners create a consistent enrolment system that generates trials, referrals, renewals and student growth all year round. If you're tired of the feast-or-famine cycle, this episode is your blueprint. What You'll Learn How to create a consistent flow of trials and enrolments instead of relying on seasonal pushesWhy most business owners focus on the wrong type of marketingThe key Facebook Ads metrics every children's activity business should trackHow to build a content system that saves time and creates more visibilityThe "4 Rs" framework that unlocks hidden revenue inside your existing customer base Episode Summary In this special episode taken from the Consistent Enrolment System Masterclass, Katie Cannon reveals why so many children's activity business owners find themselves trapped in a cycle of inconsistent growth. Whether you're running a football academy, gymnastics club, theatre school, dance programme or tutoring business, Katie explains why enrolments should be happening every day, not only when you're actively promoting. A major theme throughout the session is the difference between external marketing and internal marketing. Katie breaks down how successful businesses focus on both. On the external side, she covers Facebook and Instagram advertising, local marketing strategies, content planning, and the importance of building a predictable lead generation system rather than relying on random bursts of activity. Katie also challenges entrepreneurs to stop chasing every new marketing trend and instead focus on building deep foundations. She explains why consistency beats intensity and shares practical advice on content systems, delegation, organisation, and creating more white space as a CEO. The goal isn't to work harder—it's to create systems that continue producing results whether you're actively involved or not. The second half of the episode dives into the often-overlooked opportunities sitting inside your current customer database. Katie introduces her powerful 4 Rs Framework: Reactivation, Renewals, Referrals and Retention, showing how many business owners leave significant revenue on the table simply because they aren't nurturing existing relationships effectively. For anyone looking to grow sustainably in the children's activity sector, this episode provides a practical roadmap to more predictable enrolments and long-term business growth. Ready to create consistent enrolments and stop relying on last-minute marketing pushes? Book a call with the Gold Medal team and discover how our mentorship programmes help children's activity business owners build predictable growth, stronger teams and scalable systems → https://goldmedalbusiness.org/book-a-call Learn more about Silver Mentorship or join us here → https://goldmedalbusiness.org/silver-mentorship Stay Connected With Gold Medal Business and Katie Cannon: Instagram | Facebook | Facebook Group | LinkedIn |Youtube Website: https://www.goldmedalbusiness.com/ Intro and Outro Background Music Main Street by AudioCoffee | https://www.audiocoffee.net/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.

    The Consistency Strategy That Fills Your Children's Activity Classes Year-Round
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About

5X British Champion turned 7-figure entrepreneur Katie Cannon (and mum of 3) has been in business for over 20 years and has a wealth of experience in the Leisure, Sport, and Children's Activity Industries.  Katie's mission is to help you turn your skills and passion into a business and then give you the skills to become a CEO, ensuring your business can thrive WITH and WITHOUT YOU. Tune in to hear foundational business strategies, real-life examples, the good and bad in business, and how you can build business and life together. Hosted on Acast. See acast.com/privacy for more information.

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