That F*cking Marketing Podcast

TFM Digital
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 Every F*cking Marketing Podcast sounds the same. But ours doesn't. We want to talk about the things that are working and the things that just don't … not just how to 10x your meta spend with no real return. We’re going to have some of the best marketing minds in the country to talk about the campaigns they ran,the trends they're watching, and where you should be focusing your attention right now If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - https://www.instagram.com/tfm.pod/  Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital  And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/ 

  1. 3d ago

    1 Billion+ Views. The Organic Strategy That Actually Generates Results

    What happens when you throw out the traditional corporate hiring playbook and ask everyday people on the street what they earn?   Get Ahead App founder Sam McNamara breaks down how a series of raw, unpolished street interviews went viral, driving 42,000 users in 24 hours, launching his startup past LinkedIn on the App Store, and scaling organic reach to nearly 1 billion views.   He unpacks the operational reality behind producing 18 pieces of content daily across six platforms, how unexpected viral moments caught the attention of global brands like Domino’s and Nike, and the growth levers unlocked by bringing Tinder’s co-founder onto their board.  If you are a founder, CMO, or marketer struggling to connect with Gen Z, this episode provides an unfiltered blueprint on converting raw entertainment into tangible business downloads.   Key moments: 00:00: The street interview strategy that surpassed LinkedIn 02:00: The 1-Billion View Organic Strategy Built Without Paid Ads 03:35: Hard Lessons from Scaling a Two-Sided Marketplace Too Broadly 08:14: Why Traditional Resumes Are Completely Broken for Gen Z 09:27: Poster Campaigns vs. Street Content: What Actually Converts 13:17: The 18-Video Daily Machine: Systems, Automations, and Editing 17:41: Why Static $10K Agency Content Feeds Are Dead 27:12: Value-First Marketing: Selling Your Product in the Last 3 Seconds 30:26: Boardroom Growth: What Tinder’s Co-Founder Brought to the Table 42:25: How Domino's Replaced Cover Letters with Instagram DMs 45:41: The Underrated Social Platform Outperforming Mainstream Channels   Catch up with Sam, stay updated on Get Ahead’s latest street interviews, and see how they're fixing traditional hiring across his channels: Website: https://getahead.com.au/ Instagram: @getahead.app LinkedIn: https://www.linkedin.com/in/sammcn/ If you want to future-proof your visibility, head here to talk directly with our team about an AI Search Audit. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow and subscribe because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠

    1 Billion+ Views. The Organic Strategy That Actually Generates Results

  2. Sep 9

    Franchise Growth, Creator Deals, and the Ryan Reynolds Mistake

    What happens when you trade doorstep sales and logistics for high-end fashion, luxury travel, and multi-figure brand deals?  Former Franchisee of the Year turned full-time creator Shaun Birley joins the show to break down his journey from pitching logistics on the pavement to landing partnerships with giants like Porsche, Cathay Pacific, and Hugo Boss.  He shares the real hustle behind building an authentic personal brand, content strategies that actually drive trust, and the wild story of going viral as an accidental Ryan Reynolds lookalike.  If you’re looking to stand out in a crowded feed, this conversation offers an unfiltered playbook on converting domain expertise into a powerful digital presence.  Key moments: 00:00: How a Family Franchise Scaled via Old-School Hustle 03:35: Why Guerrilla Tactics Beats Big Marketing Budgets 04:35: What Franchisors Get Wrong About Personal Branding 11:04: The Real Reason Your Friends Will Roast Your Content First 17:58: This Is the Secret to Landing High-Ticket Brand Deals 28:14: How AI Accelerates Content Ideation (Without Being Fake) 29:10: Don't Chase Virality: Why Niche Authority Wins Long-Term 41:26: The Unexpected Ryan Reynolds Mix-Up That Exploded Online  Catch up with Shaun, check out his latest travel guides, and stay updated on his upcoming tailoring collection across his channels Instagram: @shaunbirley YouTube: @Shaunbirleystyle TikTok: @shaunbirley — If you want to future-proof your visibility, head here to talk directly with our team about an AI Search Audit. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow and subscribe because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠

    Franchise Growth, Creator Deals, and the Ryan Reynolds Mistake

  3. Sep 2

    How Brands Waste Millions on Meta, Google and Bad Agency Retainers

    If your ad reports look great but your business isn't actually growing, your digital budget is leaking cash. In this episode, we break down the most common digital ad spend traps, from hidden tagging glitches and aggressive AI settings to flawed agency retainers, to show you how to audit your account and recover wasted money. Tune in to get the exact 4-step checklist that will stop Meta and Google from eating your profits and force your ad account to drive real growth. Key moments: 00:00: Why Page Views Are Lying About Your Ad Results 04:00: How Your Ad Campaigns Are Competing Against Yourself 05:41: The Truth About AI Tools Ruining Your Brand Integrity 12:16: Why High ROAS Is a Vanity Metric That Stops Real Growth 15:23: How We Saved 200K in Ad Spend for a 700 Location Franchise 24:43: How Squeezing Your Agency Fees Guarantees Bad Performance 30:14: How to Run a 4 Step DIY Audit on Your Ad Account — If you want to future-proof your visibility, head here to talk directly with our team about an AI Search Audit. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow and subscribe because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠

    How Brands Waste Millions on Meta, Google and Bad Agency Retainers

  4. Aug 26

    How Australia’s Biggest Brands Win on Radio & Podcasts with Andy Procopis

    Are you throwing away your campaign budget on audio ads that everyone skips? In this episode, we sit down with audio integration expert Andy Procopis, a seasoned media strategist with years of experience navigating the high-stakes world of radio, managing major talent and bridging the gap between editorial and commercial teams. From handling mid-campaign crises to winning over massive personalities like Kyle Sandilands, Andy shares the unfiltered truth on what actually drives ROI across radio, podcasting, and branded content.  If you want to know why most audio ads fail and how to build integrations that convert, this is a must-listen masterclass. Key moments: 00:00: The 11% Rule: Doubling Campaign Effectiveness 8:46: How Forcing Copy on Talent Destroys Campaigns 18:58: Why Agencies Treat Radio Like a "Booty Call" 27:28: Why Brands Still Default to Plain Spot Buys 29:47: The Real Reason People Still Tune Into Live Radio 34:39: What’s the Cost of Host-Read vs. Programmatic Audio 35:35: This is the Real Difference Between Radio and Podcast Ads 39:57: How to Justify Audio Spend to Executive Leadership 40:60: Whether you should Move Marketing Budget Out of Meta and Into Audio 45:37: The Truth About Podcast Downloads as a Vanity Metric Connect with Andy on Instagram @procopics or you can tune into his show Advice Accreditation Bureau on Apple Podcasts, Spotify, and YouTube. If you want to future-proof your visibility, head here to talk directly with our team about an AI Search Audit. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow and subscribe because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠  And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

    How Australia’s Biggest Brands Win on Radio & Podcasts with Andy Procopis

  5. Aug 19

    How to Influence What AI Says About Your Brand with Jeremy Cabral

    You can go from unranked to the first page of Google in one day now … if you use AI properly. But this is like the golden days of search, the tactics available now probably won’t last forever and there is a limited window where you can influence what AI tools share about your brand AND impact your ranking significantly … if you do the strategies in this episode.  Because today I’m talking to Jeremy Cabral, co-founder of Finder to unpack the shift from traditional SEO to AI search and what the best marketers are already doing to show up first across every platforms.  We talk about why SEO is still important, how ChatGPT and other answer engines build consensus about your brand, and why seemingly random Reddit threads, reviews, listicles and comparison sites can now influence whether you get recommended. We also put the theory to the test, asking Claude, Gemini and ChatGPT for the best nearby pizza restaurant and uncovering why the same small business appears across all three (and how you can implement it)  You’ll hear:  00:00 Why search has fundamentally changed  00:57 The move towards zero-click answers  02:07 What brands should optimise for now  03:13 How AI answer engines construct responses  05:48 Auditing what AI says about your brand  07:11 How to increase your chances of being recommended  10:49 How to track your visibility across Google, ChatGPT and Claude  12:52 What roles do agencies play in an AI future? 16:45 Questions every marketing team and agency should be asking  21:05 Why your website’s next major user could be an AI agent and how to prep 24:17 Brands already doing AI search well  25:15 How to get GOOD AI written content 31:14 Claude vs Gemini vs ChatGPT: the live pizza test  37:03 How Jeremy uses AI every day  40:23 How marketing teams need to adapt Connect with Jeremy on Linkedin or Instagram  If you're ready to start seeing growth in your franchise every single year then head over to IG @tfm.digital and DM us RECRUITMENT to grab a copy of our franchise development playbook. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠  And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

    How to Influence What AI Says About Your Brand with Jeremy Cabral

  6. Aug 12

    Building a $600M Empire, Creating Demand & The Future of D2C Marketing with Simon Beard

    How do you go from sweating bullets in a market tin shed ready to quit, to handing Justin Bieber $10,000 cash and building a $600M+ street style retail empire? In this episode, Culture Kings founder Simon Beard tells us how he built high-energy, world-famous retail destinations while scaling to over $100M a year online. He breaks down the exact playbook Culture Kings used to engineer viral experiences, turn store floors into arcade gamification hubs, and rewrite the rules of modern customer acquisition. Plus, Simon drops raw, unfiltered takes on why traditional loyalty programs are dead and the #1 ad mistake wrecking your Meta accounts. If you run an e-commerce brand, buy media, or want to turn products into emotional movements, this is your masterclass. Key moments: 00:00: The Market Shed Breakdown That Built a $600M Empire 6:07: How Culture Kings Scaled Past $100M Online 16:33: What Turning Stores Into Arcade Gamification Hubs Does for Sales 18:56: Why Traditional Loyalty Programs Are Dead (And What to Do Instead) 25:37: How $10,000 Cash to Justin Bieber Created Millions in Free PR 30:40: Stop wasting ad spend by fixing the #1 media buying mistake brands make today. 33:31: How to Completely Rewrite the Rules of Modern Customer Acquisition 40:26: How AI and Dynamic Content Scaling Are Changing D2C Marketing Connect with Simon Beard on LinkedIn or follow his journey on Instagram. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠  And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

    Building a $600M Empire, Creating Demand & The Future of D2C Marketing with Simon Beard

  7. Aug 5

    Everything Marketers Get Wrong About Gen Z with The Daily Aus Co-Founder

    Every brand wants to talk to young Australians … Almost none of them have asked one. Sam Koslowski co-founded The Daily Aus at 22 with Zara Seidler. It's now the most read independent news source in Australia, and for 70% of its audience it's the only news they read at all.  So today I’m talking to him about what Gen Z actually want and are thinking right now, and what most brands get wrong when they start trying to talk to this audience.  You’ll learn: The two ways brands destroy trust and how to build it  What makes a brand feel inauthentic and gives consumers ‘the ick’  The type of content young Australians are consuming more and more of even after reducing their screen time  How The Daily Aus decides which platform a story belongs on before writing a word What their Future Proof research found about young Australians and AI at work The question Sam thinks every brand should ask before it spends a dollar Chapters 00:00 Why every brand is getting young Australians wrong 00:51 Inside The Daily Aus 07:31 The fastest way to destroy trust 09:54 Why brands get it wrong 14:32 Never do this when following ‘trends’  15:49 The attention span myth 19:00 Which channels to focus on if you’re trying to talk to a younger audience  23:38 How TDA changed it’s approach to marketing and reporting  28:45 What Future Proof found about AI at work 32:32 This change is the reason 88% of Gen Z consumers would choose a brand  37:36 The best ways to use AI in media  43:17 What you should never use AI for  45:30 The Effing Truth If you want the TLDR of what you should actually care about, you're in the right place, make sure you’re following because you won’t want to miss our next few episodes. Check out the latest episodes here https://tfm.marketing/tfm-marketing-podcast/  See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠  And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

    Everything Marketers Get Wrong About Gen Z with The Daily Aus Co-Founder

  8. Jul 29

    Inside the TikTok Strategy That Moved Billions for Kmart with Arielle Thomas

    Brands can burn hundreds of thousands of dollars on polished content that does absolutely nothing for their bottom line. In this episode, we sit down with Arielle Thomas, the powerhouse director behind Cinema Thom who operates in the ultimate high-low mix. One day she’s shooting luxury campaigns for Vogue, Cartier, and YSL; the next, she’s building commercial creative engines for retail giants like Kmart and Anko Global. Arielle breaks down how a problem-solving TikTok framework drove a staggering 26% sales boost for Kmart, why buyer psychology beats "pretty" aesthetics every time, and her famous "pulled pork" method for squeezing every drop of ROI out of your budget.  If you're tired of rigid agency briefs and stale campaigns, this is your blueprint for making content that actually sells. Key moments: 00:00: Mastering the High-Low Mix to Drive ROI from Retail to Ultra-Luxury Vogue Campaigns 6:34: The Memory and Emotional Trigger That Dictates Why Consumers Actually Spend Money 8:34: Turning Everyday Customer Problems into High-Converting Product Hooks 9:28: What Happens When You Sit Outside a Retail Store for 6 Hours to Study Buyers 12:02: The 10k  Airbnb "UGC Day" Formula That Crushed Traditional TVC Budgets 17:12: The 80/20 Rule That Lets Brands Test Bold Creative Ideas Without Blowing Their Budget 21:02: The "Pulled Pork" Method to Squeeze Every Asset Off the Bone of a Single Shoot 23:32: What Brands Are Doing Wrong When Briefing Creative Studios and Agencies 25:03: Why Aesthetic Perfection Is Killing Your Campaign Performance 30:00: How Setting Timelines Stops Last-Minute Creative Disasters Between Media and Production 32:55: How to Safely Use AI for Fixing Mistakes Without Losing Human Authenticity 43:26: Turning Stiff Camera-Shy Founders into Confident Personal Brand Builders Catch more from Arielle Thomas by visiting cinemathom.com or following her work over on Instagram at @ariellethomas and @cinema_thom Want to know exactly which channels will you give REAL return on your paid ads? We've created a full playbook that that covers that plus how to get people buying your products online. If you want a copy, head over to IG @tfm.digital and DM us PLAYBOOK. Organic social media is still one of the easiest ways to build trust with your audience. So if you're ready to create a community around your brand, head over to IG @tfm.digital and DM us the word ORGANIC to grab our ultimate social media organic guide. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠  And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

    Inside the TikTok Strategy That Moved Billions for Kmart with Arielle Thomas
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 Every F*cking Marketing Podcast sounds the same. But ours doesn't. We want to talk about the things that are working and the things that just don't … not just how to 10x your meta spend with no real return. We’re going to have some of the best marketing minds in the country to talk about the campaigns they ran,the trends they're watching, and where you should be focusing your attention right now If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - https://www.instagram.com/tfm.pod/  Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital  And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/ 

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