That F*cking Marketing Podcast

TFM Digital
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 Every F*cking Marketing Podcast sounds the same. But ours doesn't. We want to talk about the things that are working and the things that just don't … not just how to 10x your meta spend with no real return. We’re going to have some of the best marketing minds in the country to talk about the campaigns they ran,the trends they're watching, and where you should be focusing your attention right now If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - https://www.instagram.com/tfm.pod/  Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital  And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/ 

  1. 6h ago

    What The Future of Marketing Looks Like with IMAA CEO, Sam Buchanan

    Sam Buchanan probably has one of the clearest views of what’s happening inside Australia’s independent media agency sector right now. As CEO of the IMAA, he’s across more than 175 indie agencies, which means he’s seeing first hand what consumers and businesses want from marketing right now in 2026.  In this episode, I’m sitting down with Sam to get an honest read on where the market is heading and what the best agencies are doing right.  Key moments: 0:00 - Where Australian media is sitting right now, and why agencies are dealing with more change, fragmentation and uncertainty than ever 2:40 - How indie agencies went from being the “wild card” in a pitch to winning most of them 5:46 - Why 2026 could be the year indie agencies stop being the alternative option 10:39 -  Why the indie agency network is working so well right now (and will it continue to?) 12:36 - How the IMAA actually manages competition between members when everyone knows everyone and the market is so small 14:27 -  What CMOs need to understand when they pick the cheapest agency in a pitch 16:09 - What the strongest indie agencies have in common, from how they hire to how they use tech 22:20 - What happens when brands start taking more media in-house, and where agencies still have a role to play 26:08 - What the IMAA census is showing about where indie agencies are investing, and the channels getting the most attention right now 29:27 - Sam’s predictions for what’s going to happen to indie agencies in the next 5 years 30:00 - Why the industry needs to rethink how young people get trained when AI is taking over the old junior work 32:28 - What media partnerships look like when more buying becomes automated If you want to get in touch with Sam, you can find him on Linkedin here, or visit IMAA www.theimaa.com.au If you're ready to start seeing growth in your franchise every single year then head over to IG @tfm.digital and DM us RECRUITMENT to grab a copy of our franchise development playbook. If you want your ads to finally get in front of the right audience, DM us CREATIVE over on IG @tfm.digital and we'll send you our creative strategy to get you started. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠  And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

    What The Future of Marketing Looks Like with IMAA CEO, Sam Buchanan

  2. Jul 15

    How CMO’s Should Choose An Agency From The Woman Who Won Gucci, Tiffany & RedBull

    Most agencies know how to pitch. Far fewer know how to win the right work, keep the right clients and build something people want to be a part of. I sat down with Virginia Hyland, who previously led Havas Media Group and is now co-founder of Squad M&A, to talk about what really makes an agency valuable. Virginia has worked with huge brands - we’re talking Red Bull, Gucci, Tiffany, Rimmel, Bumble and Tourism Fiji, and has sat on almost every side of the agency world from founder, CEO, pitch leader, acquisition advisor AND buyer. I wanted to sit down and chat with Virginia about what indie agencies can do better than the big networks, why chemistry matters before any pitch, what marketers should look for when choosing an agency, and how founders can start building a business that’s worth buying years before they plan to sell. Key moments: 0:00 - How Virginia built an agency before social media changed everything 3:49 - Why indie agencies can beat the big networks 11:49 - How a 15-person team won against global agencies. 15:19 - The client win that led to helicopters and Tiffany jewellery 18:09 - How to tell if a pitch is actually worth your time 23:10 - The best way to get into someone’s boardroom 28:18 - The mistake most agencies make in pitches 31:57 - How to let your team lead a pitch without taking over 34:00 - How Havas stood out against more than 100 agencies 35:42 - What Virginia learned from losing Red Bull the first time 39:20 - What to watch for when your agency gets sold 41:44 - What changes when you go from indie founder to HoldCo CEO 45:54 - Why founders should prepare for sale years before they exit 51:11 - How AI could change the agency model 54:29 - What makes an agency worth buying If you want to connect with Virginia you can find her on Linkedin here, or visit Squad M&A www.squadma.com Organic social media is still one of the easiest ways to build trust with your audience. So if you're ready to create a community around your brand, head over to IG @tfm.digital and DM us the word ORGANIC to grab our ultimate social media organic guide. Want to know exactly which channels will you give REAL return on your paid ads? We've created a full playbook that that covers that plus how to get people buying your products online. If you want a copy, head over to IG @tfm.digital and DM us PLAYBOOK.If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠  And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

    How CMO’s Should Choose An Agency From The Woman Who Won Gucci, Tiffany & RedBull

  3. Jul 8

    5 Reasons your business isn’t converting leads into Sales. Spoiler - It’s not the leads fault

    “Our leads are terrible.” Said every business ever. But what if the leads aren’t the problem? In today’s episode, Matt and Taylor dig into one of the most common problems in business, and why marketing almost always gets blamed.  From the moment a lead drops into your CRM, to the point of sale there are a lot of opportunities for things to go wrong. We will break down why your leads are getting lost in your funnel and how to fix it. Key moments: 0:48 The real reason your leads aren’t converting. Hint: It has do to with your funnel 3:09: When you should be contacting your leads and how SMS is not dead 4:08: What really makes a quality buyer. And the stats that make the decision for you.  5:37: What you can be doing to build quality leads 6:12:The High Value Franchisee playbook you need to help improve your sales funnel   7:22: What is a bad lead…and how to recognise them so you don’t waste your  time 9:18 What a good sales process looks like and what you need to do to nurture your leads 10:39: The biggest change we made to our sales process that  12:42: What to do if your offer is not hitting the mark and why it could be losing you leads 16:21: How to build a targeted audience through Youtube and Podcasts 17:35: The simple steps you can take today to convert quality leads into sales If you want your ads to finally get in front of the right audience, DM us CREATIVE over on IG ⁠@tfm.digital⁠ and we'll send you our creative strategy to get you started. If you're ready to start seeing growth in your franchise every single year then head over to IG ⁠@tfm.digital⁠ and DM us RECRUITMENT to grab a copy of our franchise development playbook. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠  And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

    5 Reasons your business isn’t converting leads into Sales. Spoiler - It’s not the leads fault

  4. Jul 1

    Nathan McCallum on Creator Marketing, Trust and Building a Brand People Actually Buy From

    Creator marketing is one of the fastest growing channels, but so many brands are using outdated strategies that just don’t work anymore.  Nathan McCallum has over 750K followers on Instagram, 180K subscribers on Youtube and has been doing this long before “creator” was a job title. He’s built an audience, a coaching business, a clothing brand and long-term brand partnerships by doing things his own way. In this episode, I’m chatting with Nathan to find out what brands get wrong with creators, why trust beats follower count, building a founder-led brand, AI, online negativity and the expensive lesson he learned behind the scenes of Furore. Key moments: 0:00 - Why Nathan moved away from one-off brand deals and started prioritising long-term partnerships 14:49 - Why Nathan doesn’t obsess over every platform change, and what he focuses on instead of chasing the algorithm 19:34 - Nathan’s advice for creating content people want to watch 24:53 - Why Nathan never tried to fit the typical fitness influencer mould, and how that became part of what makes his content work 27:21 - How Nathan deals with negativity online without turning the comment section into a fight 31:09 - The behind-the-scenes reality of building Furore, (including what went wrong…) 37:41 - How Nathan makes Furore feel like a real extension of him, rather than another creator brand that disappears after one launch 39:04 - The biggest lessons Nathan would give anyone building a brand from scratch 45:41 - Why Nathan isn’t worried about AI replacing creators 51:48 - The most expensive mistake Nathan made in business + why founders still need to understand the parts they outsource Find Nathan on over at @nathan or @furore Organic social media is still one of the easiest ways to build trust with your audience. So if you're ready to create a community around your brand, head over to IG @tfm.digital and DM us the word ORGANIC to grab our ultimate social media organic guide. Want to know exactly which channels will you give REAL return on your paid ads? We've created a full playbook that that covers that plus how to get people buying your products online. If you want a copy, head over to IG @tfm.digital and DM us PLAYBOOK. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠  And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

    Nathan McCallum on Creator Marketing, Trust and Building a Brand People Actually Buy From

  5. Jun 24

    Getting into The Kardashians Hands, Neiman Marcus & Bloomingdales with KAILO’s Kristy Morris

    1,000 new customers a month. And most of them never came back. Not because the product wasn't good. Because the trust wasn't deep enough yet. Kristy Morris built KAILO, a wellness brand stocked in Neiman Marcus, Bloomingdale's, and Kourtney Kardashian's gift guide, by learning that lesson the hard way. A $159,000 event loss, an accidental Dubai expansion, and a complete rebuild of her retention strategy later, she's got a playbook worth hearing. This episode is about what actually builds a brand people keep coming back to.  Key moments: 00:00: What McDonald's can teach you about consistency and why you need to get it right 7:13: The real reason local marketing dilutes your brand 7:51: How to position a brand in the most saturated category in the world 26:39: How to crack a market you know nothing about 29:50: The Kardashian gift guide. What it actually costs to and what it actually did 33:25: Why opening a cafe is actually a marketing strategy  37:25: 1,000 new customers a month who weren’t coming back 42:57: The Goop Summit that lost $159, 000 and became the best campaign ever 46:18: The ONE thing every marketing need to get right before they spend a single dollar To find out more on Krisy, KAILO and Sureyya Kahve, you can find them on instagram @kailo_aus , @kailo_medispa and @sureyya_kahve If you want your ads to finally get in front of the right audience, DM us CREATIVE over on IG @tfm.digital and we'll send you our creative strategy to get you started. If you're ready to start seeing growth in your franchise every single year then head over to IG @tfm.digital and DM us RECRUITMENT to grab a copy of our franchise development playbook. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠  And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

    Getting into The Kardashians Hands, Neiman Marcus & Bloomingdales with KAILO’s Kristy Morris

  6. Jun 17

    Stop Buying Attention. How TEAMM8 built a community that drove 500% growth

    Most brands are still paying to rent attention. TEAMM8 built a community that hands it over for free. Tommy Laurens has been Marketing Director at TEAMM8 for six years. In that time the brand has grown 500%. They doubled revenue two years running. 90% up this year alone. With a team of six. No agency. No Google ads. No influencer budget. Just a community that became their biggest media channel. Tommy breaks down exactly how TEAMM8's UGC strategy replaced influencers, the free beer activation that built a sales pipeline, the RuPaul's Drag Race partnership that now reaches the US, and why the moment your content looks like an ad, it's already dead. If you're still trying to buy your way to growth, this one's going to sting a little. Key moments: 00:00: How to reposition a brand people had stopped caring about 3:42: Why bringing your ads in-house might be the best decision you make 6:34: How to turn your biggest fans into your best marketing channel 7:50: How to measure brand awareness when the numbers don’t tell you the whole story 10:30: How to run paid ads on Meta when your content keeps getting banned 20:59 This is they way to turn a single activation into a sales pipeline 38:42: Why what’s working in your marketing today won’t work tomorrow To see more form TEAMM8, you can give them a follow on Instagram @TEAMM8 If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠  And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

    Stop Buying Attention. How TEAMM8 built a community that drove 500% growth

  7. Jun 10

    AI in Marketing: What’s Useful and Where You’re Being Lied to

    Every marketer is being told they need to “get on AI” right now. But most businesses don’t actually know what they’re buying. Is it AI? Is it automation? Is it just a GPT in a pretty dress? And more importantly, is it going to save your team time… or become another expensive subscription that doesn’t deliver… Today Matt is sitting down with Zaine, our Head of Investment to talk about where AI is genuinely useful right now, where you’re being sold a dream, and what businesses need to sort out internally before rolling it out. Key moments: 0:00 - What “AI” actually means in marketing (and what’s been rebranded as AI for years)  5:06 - The difference between AI and automation  8:16 - The questions you need to ask before buying any AI tool  15:46 - Where AI is actually useful right now (and where you’re being sold a dream)  17:19 - Will AI replace marketing roles… or just change what you hire for?  19:48 - Why we hired an in-house AI engineer + what that looks like in our business 23:43 - Should you trust tools like Advantage+ and Performance Max with your budget?  28:41 - Why Meta is catching up to Google in ad revenue and what that means for your spend 31:59 - What the next 12–18 months of AI in marketing will really look like  36:04 - IThe one thing to fix in your business before you even think about AI  Connect with Zaine on Linkedin here. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠  And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

    AI in Marketing: What’s Useful and Where You’re Being Lied to

  8. Jun 3

    He Built a $47M Coffee Brand With One Marketing Rule with Phil Di Bella

    Phil DeBella started a coffee company with $5,000 in a market with 2,000 competitors and  sold it for $47 million.  In this episode, he gives away the marketing playbook that built it and explains why most marketing “strategies” don’t actually work.  We talk about how did it and why the same principles apply whether you're running a cafe, a national franchise, or trying to crack the US market. He also gets into why the four Ps of marketing are dead (and what replaces them), how to tell your founding story even when you think you don't have one, the real reason the Brisbane's Best Cafe campaign hit 40,000 nominations, and what the marketing teams of tomorrow actually look like in an AI world. You’ll Hear: 00:00: How to build a brand from scratch with $5000 in a crowded category 2:44: How to know if your campaign is going to work before you’ve even spent a dollar 5:33: The Emotional Engagement formula. The strategy that keeps customers coming back to you  8:40: Why you need to define your customer and your message and how when you do, it just works 11:21: How to make your customer feel something when your product is identical to everyone else's 28:30: When you should separate your personal brand from your business  33:16: People and Perception. Why it’s not just about the 4 P’s anymore 34:26: The single biggest mistake businesses make when they are doing great work 35:33: Why your founding story is so important for your brand and how to build it 41:32: What AI can do for your marketing and what it shouldn’t do 47:38: What’s the difference between a campaign people talk about and one people forget If you want to hear more from Phil, you can connect with him on Linkedin: Phil Di Bella and Facebook. To learn more about Coffee Commune, head to coffeecommunе.com.au or check them out on Instagram @the.coffeecommune Want to know exactly which channels will you give REAL return on your paid ads? We've created a full playbook that that covers that plus how to get people buying your products online. If you want a copy, head over to IG @tfm.digital and DM us PLAYBOOK. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠  And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

    He Built a $47M Coffee Brand With One Marketing Rule with Phil Di Bella
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 Every F*cking Marketing Podcast sounds the same. But ours doesn't. We want to talk about the things that are working and the things that just don't … not just how to 10x your meta spend with no real return. We’re going to have some of the best marketing minds in the country to talk about the campaigns they ran,the trends they're watching, and where you should be focusing your attention right now If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - https://www.instagram.com/tfm.pod/  Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital  And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/ 

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