That F*cking Marketing Podcast

TFM Digital
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 Every F*cking Marketing Podcast sounds the same. But ours doesn't. We want to talk about the things that are working and the things that just don't … not just how to 10x your meta spend with no real return. We’re going to have some of the best marketing minds in the country to talk about the campaigns they ran,the trends they're watching, and where you should be focusing your attention right now If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - https://www.instagram.com/tfm.pod/  Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital  And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/ 

  1. 1d ago

    8 Million Australians Use Snapchat … And They’re not all Gen Z

    Want the exact framework Snap Inc. uses to turn Snapchat into a high-converting attention engine? Grab The Snapchat Marketing Playbook here. Snapchat reaches around 90% of Australians aged 16–24, but its audience extends well beyond Gen Z Snapchat's Head of Agency & Large Customer Sales, Clare Rudduck, breaks down why traditional social media feeds are suffering from an "AI slop" problem and why 8 million Australians are actively choosing Snapchat instead.  Discover how brands are using hyperlocal map monetisation, AR gamification, and raw UGC to capture undivided consumer attention. From driving a 30% footfall lift for retail giants to building future demand with authentic employee advocates, this conversation reveals how to win with Gen Z without relying on polished, over-produced campaigns. You'll hear: 00:00 Why 8 Million Australians Are Using Snapchat 40 Times a Day 02:27 The Milllenial Guide to Snapchat in 2026 04:43 The 3,000-Day Streak 05:48 Why Raw, Unfiltered Content Beats Polished Social Feeds Every Time 07:35 How Retailers Are Monetising the Snap Map to Drive Footfall Lift 09:56 AR Lenses and Gamification: The Engagement Secret for Brands 12:16 How to Win Active Attention 15:04 Unlocking Net-New Customers Beyond Meta and TikTok Ads 17:39 How to "Snapify" Your Existing Creative Without a New Budget 19:08 Turning Employees Into Your Highest-Performing Brand Advocates 21:14 The #1 Marketing Mistake: Why Short-Termism Kills Brand Growth 23:36 Let's talk about the Elephant in The Room 26:49 How can you use the Ad Manager for Targeting, Usability, and Attribution 30:03 How to Collab With Snap Stars and Harness Micro-Influencers 33:48 Live Campaign Workshop: Strategies for Local and Multi-Site Brands 38:39 The type of content Gen Z are searching for You can connect with Clare on LinkedIn or visit snap.com to learn more about Snapchat.  — If you enjoyed this episode, check out our episode with Caroline Oates from Youtube on Apple Spotify or Youtube Follow the Show & Team: Instagram: @tfm.pod | @tfm.au TikTok: @tfm.digital LinkedIn: That F*cking Marketing Podcast Website: tfm.marketing/  If you want the TL;DR of what you should actually care about, you're in the right place.  Hit follow and subscribe so you don't miss an episode! Enjoying the show? Leave us a 5-star rating and review on Apple Podcasts or Spotify!

    8 Million Australians Use Snapchat … And They’re not all Gen Z

  2. 6d ago

    YouTube, AI, and The New Rules of Video Buying with Google’s own Caroline Oates

    Want the exact framework Google uses to turn YouTube into a high-converting sales engine? Grab The Modern Video Playbook here - https://tfm.marketing/podcast/youtube-ai-and-the-new-rules-of-video-buying-with-googles-own-caroline-oates/. Ready to execute these frameworks and build a full-funnel video engine for your brand? Book a Call with us today! Think you know where your audience is actually watching video in 2026? Think again.  In this episode, we sit down with Caroline Oates, Head of YouTube & Programmatic Sales ANZ at Google and IAB Board Member. Caroline breaks down why living room viewing habits have completely shifted, what brands get dead wrong with video buying, and how to fix broken measurement models.  You'll get Google's exact framework for unskippable creative, learn how to tap into the high-trust creator economy, and discover how to leverage AI to turn YouTube into an unbeatable sales engine. Key moments:  00:00 Rethinking the true role of modern video advertising  03:08 Why half of all watch time has shifted to connected TVs  05:32 Overcoming common cross-media measurement and attribution hurdles  07:44 Building an incremental measurement framework for CFO approval  10:01 Navigating ad load algorithms and consumer skip behaviour  15:00 Balancing brand building and short-term performance to boost ROI  20:00 The creative framework for building high-converting ads  27:32 Harnessing search signals and intent to drive retail sales  34:04 Why machine learning and automated bidding outperform manual targeting  38:15 Hyper-local video strategies for franchise and multi-location businesses  44:48 Unlocking the creator economy to build authentic consumer trust  50:11 Building a full-funnel video strategy for local service businesses Connect with Caroline on LinkedIn. — If you enjoyed this episode, check out our episode with Culture Kings co-founder Simon Beard to learn how to create massive consumer demand instead of just chasing search intent. Follow the Show & Team: Instagram: @tfm.pod | @tfm.digital TikTok: @tfm.digital LinkedIn: That F*cking Marketing Podcast Website: tfm.marketing/  If you want the TL;DR of what you should actually care about, you're in the right place.  Hit follow and subscribe so you don't miss an episode! Enjoying the show? Leave us a 5-star rating and review on Apple Podcasts or Spotify!

    YouTube, AI, and The New Rules of Video Buying with Google’s own Caroline Oates

  3. Sep 30

    The Hidden Psychology Behind Great Advertising That Converts with Jonathan Rolley

    Is your latest campaign actually working, or are your dashboards lying to you? In this episode, we chat with Jonathan Rolley, agency founder and media strategist with more than 10,000 ad evaluations behind him. Jonathan explains how advertising moves through the brain, and why what impresses the boardroom often isn't what makes people buy. You'll learn the 12-second rule, a 4-step framework to create ads people notice, how to measure what's really driving results, and the hidden mistakes that drain ROI. This is for marketers who care more about revenue than awards. Key moments: 00:00 – The real reason 84% of ad budgets are completely forgotten in 12 seconds   02:20 – Why reviewing creative consciously guarantees failure   04:40 – What happens when creative teams prioritise trophies over your sales   06:20 – The 4-step ad formula that forces the subconscious brain to buy   10:40 – The attention TRAP. Why grabbing eyes is useless without memory encoding   13:30 – The dirty truth about marketing attribution and MMM models  16:00 – This is the single most reliable way to prove actual ad ROI   18:00 – How subtle alpha cues and social proof manipulate consumer behavior   21:40 – Deconstructing a total flop: Why an award-winning 2026 ad generated zero sales   31:30 – These are the price-anchoring tricks consumers into paying extra   35:10 – How to scale your brand without stepping into the Triangle of Death  38:40 – Why cheap automated scripts actively repel high-value buyers   44:10 – The real reason fear outperforms sex and the #1 website conversion killer — You can connect with Jonathan on Youtube by tuning into "The Science of Advertising" show or by grabbing his upcoming book on ad neuroscience arriving in early 2027. If you want to future-proof your visibility, head here to talk directly with our team about an AI Search Audit.  If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow and subscribe because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠

    The Hidden Psychology Behind Great Advertising That Converts with Jonathan Rolley

  4. Sep 23

    From Empty Seats to $200M+: How Dynamic Pricing Is Revolutionising Hospitality with Pan Koutlakis

    What if discounting regularly was actually the secret to building a $200M+ hospitality empire?  In this episode, I sit down with Pan Koutlakis, co-founder and CEO of EatClub, the tech platform powering dynamic pricing across thousands of restaurants.  You'll learn how a subtle 5% pricing shift can double customer demand, why traditional menu pricing is flawed, and how to build a thriving two-sided marketplace. Mastering the real psychology of consumer behavior will show you how to drive massive volume without sacrificing your brand equity.  Key moments: 00:00 - Why discounting doesn't kill your brand equity   00:58 - This is how dynamic pricing fixes restaurant empty seats   03:22 - Why airlines make billions from price changes and restaurants don't   05:40 - The real reason price elasticity controls your restaurant volume   08:10 - The widow seat theory that fills dead timeslots 11:35 - Why total bill discounts trigger higher spending than free food   14:50 - The 35% discount rule that you need to know 17:15 - The way repeat diners become more profitable than full-paying guests   19:40 - The real reason push notifications drive massive app engagement   23:15 - You need to replace flash sale urgency with curated recommendations   32:40 - How to launch a two-sided marketplace by pitching the right side first   34:25 - Why friction-free payments turn users into brand advocates   41:10 - How landing major bank partnerships expands your total market size — Restaurants can sign up to fill spare tables at the EatClub Partner Portal, while diners can download the app on iOS or Android via EatClub Customer Offers. If you want to future-proof your visibility, head here to talk directly with our team about an AI Search Audit. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow and subscribe because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠

    From Empty Seats to $200M+: How Dynamic Pricing Is Revolutionising Hospitality with Pan Koutlakis

  5. Sep 16

    1 Billion+ Views. The Organic Strategy That Actually Generates Results

    What happens when you throw out the traditional corporate hiring playbook and ask everyday people on the street what they earn?   Get Ahead App founder Sam McNamara breaks down how a series of raw, unpolished street interviews went viral, driving 42,000 users in 24 hours, launching his startup past LinkedIn on the App Store, and scaling organic reach to nearly 1 billion views.   He unpacks the operational reality behind producing 18 pieces of content daily across six platforms, how unexpected viral moments caught the attention of global brands like Domino’s and Nike, and the growth levers unlocked by bringing Tinder’s co-founder onto their board.  If you are a founder, CMO, or marketer struggling to connect with Gen Z, this episode provides an unfiltered blueprint on converting raw entertainment into tangible business downloads.   Key moments: 00:00: The street interview strategy that surpassed LinkedIn 02:00: The 1-Billion View Organic Strategy Built Without Paid Ads 03:35: Hard Lessons from Scaling a Two-Sided Marketplace Too Broadly 08:14: Why Traditional Resumes Are Completely Broken for Gen Z 09:27: Poster Campaigns vs. Street Content: What Actually Converts 13:17: The 18-Video Daily Machine: Systems, Automations, and Editing 17:41: Why Static $10K Agency Content Feeds Are Dead 27:12: Value-First Marketing: Selling Your Product in the Last 3 Seconds 30:26: Boardroom Growth: What Tinder’s Co-Founder Brought to the Table 42:25: How Domino's Replaced Cover Letters with Instagram DMs 45:41: The Underrated Social Platform Outperforming Mainstream Channels   Catch up with Sam, stay updated on Get Ahead’s latest street interviews, and see how they're fixing traditional hiring across his channels: Website: https://getahead.com.au/ Instagram: @getahead.app LinkedIn: https://www.linkedin.com/in/sammcn/ If you want to future-proof your visibility, head here to talk directly with our team about an AI Search Audit. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow and subscribe because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠

    1 Billion+ Views. The Organic Strategy That Actually Generates Results

  6. Sep 9

    Franchise Growth, Creator Deals, and the Ryan Reynolds Mistake

    What happens when you trade doorstep sales and logistics for high-end fashion, luxury travel, and multi-figure brand deals?  Former Franchisee of the Year turned full-time creator Shaun Birley joins the show to break down his journey from pitching logistics on the pavement to landing partnerships with giants like Porsche, Cathay Pacific, and Hugo Boss.  He shares the real hustle behind building an authentic personal brand, content strategies that actually drive trust, and the wild story of going viral as an accidental Ryan Reynolds lookalike.  If you’re looking to stand out in a crowded feed, this conversation offers an unfiltered playbook on converting domain expertise into a powerful digital presence.  Key moments: 00:00: How a Family Franchise Scaled via Old-School Hustle 03:35: Why Guerrilla Tactics Beats Big Marketing Budgets 04:35: What Franchisors Get Wrong About Personal Branding 11:04: The Real Reason Your Friends Will Roast Your Content First 17:58: This Is the Secret to Landing High-Ticket Brand Deals 28:14: How AI Accelerates Content Ideation (Without Being Fake) 29:10: Don't Chase Virality: Why Niche Authority Wins Long-Term 41:26: The Unexpected Ryan Reynolds Mix-Up That Exploded Online  Catch up with Shaun, check out his latest travel guides, and stay updated on his upcoming tailoring collection across his channels Instagram: @shaunbirley YouTube: @Shaunbirleystyle TikTok: @shaunbirley — If you want to future-proof your visibility, head here to talk directly with our team about an AI Search Audit. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow and subscribe because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠

    Franchise Growth, Creator Deals, and the Ryan Reynolds Mistake

  7. Sep 2

    How Brands Waste Millions on Meta, Google and Bad Agency Retainers

    If your ad reports look great but your business isn't actually growing, your digital budget is leaking cash. In this episode, we break down the most common digital ad spend traps, from hidden tagging glitches and aggressive AI settings to flawed agency retainers, to show you how to audit your account and recover wasted money. Tune in to get the exact 4-step checklist that will stop Meta and Google from eating your profits and force your ad account to drive real growth. Key moments: 00:00: Why Page Views Are Lying About Your Ad Results 04:00: How Your Ad Campaigns Are Competing Against Yourself 05:41: The Truth About AI Tools Ruining Your Brand Integrity 12:16: Why High ROAS Is a Vanity Metric That Stops Real Growth 15:23: How We Saved 200K in Ad Spend for a 700 Location Franchise 24:43: How Squeezing Your Agency Fees Guarantees Bad Performance 30:14: How to Run a 4 Step DIY Audit on Your Ad Account — If you want to future-proof your visibility, head here to talk directly with our team about an AI Search Audit. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow and subscribe because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠

    How Brands Waste Millions on Meta, Google and Bad Agency Retainers

  8. Aug 26

    How Australia’s Biggest Brands Win on Radio & Podcasts with Andy Procopis

    Are you throwing away your campaign budget on audio ads that everyone skips? In this episode, we sit down with audio integration expert Andy Procopis, a seasoned media strategist with years of experience navigating the high-stakes world of radio, managing major talent and bridging the gap between editorial and commercial teams. From handling mid-campaign crises to winning over massive personalities like Kyle Sandilands, Andy shares the unfiltered truth on what actually drives ROI across radio, podcasting, and branded content.  If you want to know why most audio ads fail and how to build integrations that convert, this is a must-listen masterclass. Key moments: 00:00: The 11% Rule: Doubling Campaign Effectiveness 8:46: How Forcing Copy on Talent Destroys Campaigns 18:58: Why Agencies Treat Radio Like a "Booty Call" 27:28: Why Brands Still Default to Plain Spot Buys 29:47: The Real Reason People Still Tune Into Live Radio 34:39: What’s the Cost of Host-Read vs. Programmatic Audio 35:35: This is the Real Difference Between Radio and Podcast Ads 39:57: How to Justify Audio Spend to Executive Leadership 40:60: Whether you should Move Marketing Budget Out of Meta and Into Audio 45:37: The Truth About Podcast Downloads as a Vanity Metric Connect with Andy on Instagram @procopics or you can tune into his show Advice Accreditation Bureau on Apple Podcasts, Spotify, and YouTube. If you want to future-proof your visibility, head here to talk directly with our team about an AI Search Audit. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow and subscribe because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠  And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

    How Australia’s Biggest Brands Win on Radio & Podcasts with Andy Procopis
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 Every F*cking Marketing Podcast sounds the same. But ours doesn't. We want to talk about the things that are working and the things that just don't … not just how to 10x your meta spend with no real return. We’re going to have some of the best marketing minds in the country to talk about the campaigns they ran,the trends they're watching, and where you should be focusing your attention right now If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - https://www.instagram.com/tfm.pod/  Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital  And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/ 

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