Built By Liquidation

Zac Montgomery

Built By Liquidation is a podcast for entrepreneurs in the resell space and beyond. We dive into the world of reselling and liquidation while exploring how to turn short-term flips into long-term wealth. From pallets to profits, we break down strategies, share real experiences, and uncover how to leverage your hustle into bigger business ventures and smart investments.

  1. Sep 23

    He Got Kicked Out for Being Too Busy. Now His Bin Store Is Twice the Size | Brent Yager

    Brent Yager is back on Built By Liquidation. Last time we talked mystery boxes. This time it's the bin store. The town told him he couldn't operate at his old spot anymore. 400 people in line on restock day, a 150 person max occupancy, fire marshal and the mayor showing up. So he moved into an old Joann Fabrics next to Target and Kohl's, got double the square footage and triple the parking, and folded his discount grocery store into the same building. Sales are almost double. What we get into: - What the move actually cost. About $125-130K just to get open, before buying any product. Lawyers, 3 months rent plus a deposit held in escrow, a $10K sign because the landlord wouldn't approve his, $13-14K in new bins - The "2 months free rent" clause that didn't work out the way he thought - His model. FC on the bottom of the bins, Walmart high piece count on top, Walmart and Target GM on the shelves at about $4.25 landed, everything starting at $12 - Why he sells TVs and iPads for $12 and why he says stop being married to the product - Product cost is usually paid for by day 1 or 2 - Buying a week ahead, 30 day terms, and why supplier relationships matter more than anything - Why so many buyers wait until the last minute to pay for loads, and what that tells you - Should you open a bin store in 2026 - Customers trashing the store, 4 roll-offs of garbage a week, and why he doesn't have a baler - How he stays busy in a town of 20,000 without paying for ads - Why bin store owners should stop hating resellers - The customer who turned out to have 100,000 units of clothing to liquidate Chapters: 0:00 What changed since last time 1:29 Too busy for the town: fire marshal, the mayor, 400 people in line 4:58 Billboards in front of the neighbors who complained 5:57 What moving really cost 10:06 The free rent fine print 12:09 $12 TVs and iPads: how his bin model works 19:55 Falling prices and when the product is paid for 21:31 Why he's open 6 days 24:12 Getting enough product and buying a week ahead 27:06 Buyers paying at the last minute 29:25 The bin store market in 2026 34:11 Why bin stores boomed and why so many failed 38:45 Same customers every week 43:13 No negotiating 45:16 Customers trashing the store 48:08 Damaged product, testing stations, 4 roll-offs a week 51:30 Balers 54:01 How to get traffic: market, market, market 60:13 You are the brand 62:16 Bad reviews as marketing 62:49 Stop hating your resellers 66:33 A $1/unit clothing deal from a customer

  2. Sep 23

    Laid Off at 59, Replaced Her Income in 6 Months | Built By Liquidation Ep. 13 w/ Dawn Sorrows

    Dawn Sorrows spent over 30 years in logistics doing ocean imports and exports. In February she got laid off — ten years with the company, and she'd never been fired or laid off in her life. She was 59. She had job offers. She turned them down and went all in on reselling instead. Six months later she's paying herself a paycheck, she's made it to every family event she used to miss, and the community she built around her live sales raises thousands of dollars for families in need. We get into the whole thing — why she jumped, what it cost her to learn, the pallets that lost her money, and the inventory problem nobody warns you about. CHAPTERS 0:00 Why we do this podcast 1:40 The advice Zac ignored: "stay the size you are" 3:06 Dawn's actual goal — a small store and one truckload 9:13 Why cherry-picking pallets beats buying a truckload 11:35 Losing her mom, penny shopping, and the first live sale 13:00 Thirty years in logistics, then laid off at 59 14:26 "I was scared to death" — six months to replace the income 15:25 The Deals with Dawn family and giving back 19:11 When her daughter told her she was proud of her 21:45 The first real struggle: inventory that won't move 23:33 What's in the Bag Wednesday 25:05 How resellers lie to themselves about inventory value 27:24 The pallets that lost her money 31:05 MSRP vs. what people will actually pay 37:47 Where to actually source — Freight Auctions and local 40:49 The 2,000-piece mistake 47:13 Replacing the paycheck 49:25 Twelve grandkids on the payroll 51:34 Why hiring is so hard right now 57:41 How Dawn tracks inventory, and what Zac would change 1:06:13 Knowing when to drop the price 1:08:50 Where to find Dawn Find Dawn — Deals with Dawn, live on TikTok and Facebook.

  3. Aug 20

    Turning Pallets Into Rental Property | Built By Liquidation Ep. 12 w/ Mike Rice

    Mike Rice was making $55,000 a year at a private prison and pulling six figures on Amazon on the weekends. So he quit, and took a job paying $225 a week. This episode is about what comes after the pallets. Mike bought a house for $5,000, put about $12,000 into it using flooring, sinks, and fixtures pulled from his own truckloads, and sold it for $55,000. We get into how liquidation buys the real estate, why the guy with the NASCAR team told us to stay small, and what a year of seven evictions actually looks like. Mike runs Mike Rice Auction House out of Meridian, Mississippi, and he's the Holy Hustler on TikTok. He's been at this since he was a kid selling candy at school, and he doesn't sugarcoat any of it. In this episode: 0:00 Meet Mike Rice, the Holy Hustler from Meridian3:30 A $55K job vs. $100K a year on Amazon6:00 Building a name (and 40K followers) in a small town9:20 Would you still quit your job in this market?13:10 Zac's start: $4,000, a pregnant wife, and his parents' basement17:00 The NASCAR guy who told us to stay the size we are20:50 Nobody wants to work the trades anymore24:40 The $5,000 house that sold for $55,00032:15 $900 vanities for $40: furnishing rentals from truckloads36:05 Seven evictions and a year of being a landlord47:30 The Coca-Cola load that got us a phone call51:20 Why sitting on inventory is costing you money1:02:50 Buy from an educator, not a broker1:10:30 The toilet paper truckload that changed everything1:13:50 Why we're both skipping ASD this yearFind Mike: Mike Rice Auction House, Meridian, MS. The Holy Hustler on TikTok.

  4. Aug 14

    The Surprising Profitability Shift: From Bin Store to Appliance | Built By Liquidation Ep. 7

    Most entrepreneurs overlook a critical truth about scaling: the real secret isn't just what you sell, but how you position your business. In this episode, John Sammons shares how pivoting from a challenging bin store model to a scalable appliance and mattress business transformed his revenue, margins, and workload—without sacrificing quality or customer perception. If you've ever wondered whether location, product mix, or presentation can make or break your retail success, this conversation reveals the insights you need to see your own business differently. John takes us behind the scenes of his journey, from operating a small bin store in Fargo to running multiple appliance stores with significantly lower labor hours and higher profit margins. You'll discover the "relational" approach that helps him command premium prices—not as a discount retailer, but as a retailer offering discounts—it's a subtle but powerful distinction that elevates customer perception and drives higher recovery rates. We break down: how he manages freight costs in a remote market, the importance of presentation and branding, and why he emphasizes building real estate assets alongside retail. You'll also learn concrete strategies to scale faster, starting from modest inventories—whether you're moving from pallets of liquidation goods or opening your first store. John emphasizes asking the right questions: location's role, the importance of streamlining operations, and how to leverage relationships for sourcing. His approach to "get in, move out, and repeat" makes liquidation and retail not just profitable but also flexible, allowing him to adapt swiftly.

  5. Aug 14

    The Untapped Potential of Niche Markets Like Fossils | Built By Liquidation Ep. 9

    Most sellers think success on platforms like Whatnot is about just listing products—Jason Soward shatters that myth. With over 18,000 items sold in less than a year, he reveals how strategic branding, community building, and innovative marketing like giveaways transform mere sellers into thriving brands. His journey from Facebook auctions to one of the top categories in fossils highlights key tactics that turn casual viewers into loyal customers and create scalable growth. You'll discover how Jason leverages existing social media followings, the importance of consistent scheduling, and the power of engaging storytelling—like showing scuba dives to authenticate unique fossils. We also break down: How to use giveaways effectively as promotional tools, not just as freebiesThe nuts and bolts of managing high-volume sales with minimal teamSourcing rare products like Megalodon teeth and fossils directly from divers and wholesalersThe mindset shift from selling cheap liquidation goods to high-value collectiblesThe potential to build a dedicated live selling hub or warehouse community, reducing costs and scaling fasterThis episode is essential listening for sellers feeling overwhelmed by competition or unsure how to elevate their brand. If you're ready to stop trading time for dollars and want real insights into thriving with niche, high-margin products, Jason Soward's blueprint is your guide to turning passion into profit. Jason Soward is a top seller in the fossils category on Whatnot, known for blending expert sourcing with engaging showmanship that keeps viewers coming back. His story proves that with the right approach, building a unique and profitable sideline or full-time business is within reach, even for solo entrepreneurs. Perfect for resellers, collectors, and entrepreneurs craving actionable strategies—hit play and learn how to turn your products into a community-driven goldmine.

About

Built By Liquidation is a podcast for entrepreneurs in the resell space and beyond. We dive into the world of reselling and liquidation while exploring how to turn short-term flips into long-term wealth. From pallets to profits, we break down strategies, share real experiences, and uncover how to leverage your hustle into bigger business ventures and smart investments.