Built By Liquidation

Zac Montgomery

Built By Liquidation is a podcast for entrepreneurs in the resell space and beyond. We dive into the world of reselling and liquidation while exploring how to turn short-term flips into long-term wealth. From pallets to profits, we break down strategies, share real experiences, and uncover how to leverage your hustle into bigger business ventures and smart investments.

Episodes

  1. Aug 20

    Turning Pallets Into Rental Property | Built By Liquidation Ep. 12 w/ Mike Rice

    Mike Rice was making $55,000 a year at a private prison and pulling six figures on Amazon on the weekends. So he quit, and took a job paying $225 a week. This episode is about what comes after the pallets. Mike bought a house for $5,000, put about $12,000 into it using flooring, sinks, and fixtures pulled from his own truckloads, and sold it for $55,000. We get into how liquidation buys the real estate, why the guy with the NASCAR team told us to stay small, and what a year of seven evictions actually looks like. Mike runs Mike Rice Auction House out of Meridian, Mississippi, and he's the Holy Hustler on TikTok. He's been at this since he was a kid selling candy at school, and he doesn't sugarcoat any of it. In this episode: 0:00 Meet Mike Rice, the Holy Hustler from Meridian3:30 A $55K job vs. $100K a year on Amazon6:00 Building a name (and 40K followers) in a small town9:20 Would you still quit your job in this market?13:10 Zac's start: $4,000, a pregnant wife, and his parents' basement17:00 The NASCAR guy who told us to stay the size we are20:50 Nobody wants to work the trades anymore24:40 The $5,000 house that sold for $55,00032:15 $900 vanities for $40: furnishing rentals from truckloads36:05 Seven evictions and a year of being a landlord47:30 The Coca-Cola load that got us a phone call51:20 Why sitting on inventory is costing you money1:02:50 Buy from an educator, not a broker1:10:30 The toilet paper truckload that changed everything1:13:50 Why we're both skipping ASD this yearFind Mike: Mike Rice Auction House, Meridian, MS. The Holy Hustler on TikTok.

  2. Aug 14

    The Surprising Profitability Shift: From Bin Store to Appliance | Built By Liquidation Ep. 7

    Most entrepreneurs overlook a critical truth about scaling: the real secret isn't just what you sell, but how you position your business. In this episode, John Sammons shares how pivoting from a challenging bin store model to a scalable appliance and mattress business transformed his revenue, margins, and workload—without sacrificing quality or customer perception. If you've ever wondered whether location, product mix, or presentation can make or break your retail success, this conversation reveals the insights you need to see your own business differently. John takes us behind the scenes of his journey, from operating a small bin store in Fargo to running multiple appliance stores with significantly lower labor hours and higher profit margins. You'll discover the "relational" approach that helps him command premium prices—not as a discount retailer, but as a retailer offering discounts—it's a subtle but powerful distinction that elevates customer perception and drives higher recovery rates. We break down: how he manages freight costs in a remote market, the importance of presentation and branding, and why he emphasizes building real estate assets alongside retail. You'll also learn concrete strategies to scale faster, starting from modest inventories—whether you're moving from pallets of liquidation goods or opening your first store. John emphasizes asking the right questions: location's role, the importance of streamlining operations, and how to leverage relationships for sourcing. His approach to "get in, move out, and repeat" makes liquidation and retail not just profitable but also flexible, allowing him to adapt swiftly.

  3. Aug 14

    The Untapped Potential of Niche Markets Like Fossils | Built By Liquidation Ep. 9

    Most sellers think success on platforms like Whatnot is about just listing products—Jason Soward shatters that myth. With over 18,000 items sold in less than a year, he reveals how strategic branding, community building, and innovative marketing like giveaways transform mere sellers into thriving brands. His journey from Facebook auctions to one of the top categories in fossils highlights key tactics that turn casual viewers into loyal customers and create scalable growth. You'll discover how Jason leverages existing social media followings, the importance of consistent scheduling, and the power of engaging storytelling—like showing scuba dives to authenticate unique fossils. We also break down: How to use giveaways effectively as promotional tools, not just as freebiesThe nuts and bolts of managing high-volume sales with minimal teamSourcing rare products like Megalodon teeth and fossils directly from divers and wholesalersThe mindset shift from selling cheap liquidation goods to high-value collectiblesThe potential to build a dedicated live selling hub or warehouse community, reducing costs and scaling fasterThis episode is essential listening for sellers feeling overwhelmed by competition or unsure how to elevate their brand. If you're ready to stop trading time for dollars and want real insights into thriving with niche, high-margin products, Jason Soward's blueprint is your guide to turning passion into profit. Jason Soward is a top seller in the fossils category on Whatnot, known for blending expert sourcing with engaging showmanship that keeps viewers coming back. His story proves that with the right approach, building a unique and profitable sideline or full-time business is within reach, even for solo entrepreneurs. Perfect for resellers, collectors, and entrepreneurs craving actionable strategies—hit play and learn how to turn your products into a community-driven goldmine.

  4. Aug 14

    Adapt or Fail; Liquidation is Experiencing MAJOR Changes | Built By Liquidation Ep. 11

    Liquidation is getting more expensive, more transparent, and far less forgiving - and if you are still buying like it is 2021, you are already behind. Mike Lavigne breaks down why the old playbook is breaking, what Target's manifested shift really means, and how smart operators are adapting before the market forces them out. Zac and Mike get brutally honest about the state of the liquidation business right now: slow summers, tighter margins, staffing headaches, and the growing gap between people who can pivot and people who get stuck chasing yesterday's deals. Mike explains why unmanifested loads are no longer the gold standard, how manifested pricing changes the math on Target, Sam's Club, and Amazon, and why brand value matters far more than the number printed on a manifest. You will discover: Why Target clothing that once moved at 85 cents to $1.25 can now be priced well over $2 a unitHow MSRP gets abused in liquidation math and when it actually mattersWhy some loads look profitable on paper but collapse once you factor in real cost, freight, and processingHow live selling on Whatnot changes the buying strategy completelyWhy diversification outside liquidation may be the smartest move in the industry right nowMike also shares what has worked for Med City Auctions, including his approach to free-shipping Whatnot sales, local walk-in volume, and selective buying that matches how he actually sells. Zac adds his own lessons from scaling too fast, overextending on warehouse space and labor, and learning that the fastest way to lose money in liquidation is to stop treating it like a business that can disappear overnight. This conversation is a wake-up call for resellers, pallet buyers, and anyone tempted by the current hype. If you want the truth about where liquidation is heading - and how to stay profitable while everyone else is getting sticker shock - this episode is essential listening.

About

Built By Liquidation is a podcast for entrepreneurs in the resell space and beyond. We dive into the world of reselling and liquidation while exploring how to turn short-term flips into long-term wealth. From pallets to profits, we break down strategies, share real experiences, and uncover how to leverage your hustle into bigger business ventures and smart investments.