Grace and Grit: The Heart of Small Business

Ginger Cook & Will Sumser

Grace and Grit: The Heart of Small Business is where faith meets entrepreneurship. Hosted by realtor Ginger Cook and CERTIFIED FINANCIAL PLANNER Will Sumser, this podcast pulls back the curtain on the real journey of building a business — the wins, the struggles, and the moments that require both grace and grit. Launching April, 2026!

  1. 3d ago

    Personality Profiles and Spiritual Gifts

    Episode 12 Personality Profiles and Spiritual Gifts Ginger Cook and Will Sumser, CFP® talk about personality profiles, spiritual gifts, and how understanding the way we are wired can strengthen our businesses, relationships, and faith. They discuss communication styles, blind spots, practical uses for personality tests, and how God gives each person unique gifts to serve, encourage, lead, and build community. Episode Highlights This episode's God Wink: Ginger shares a story about praying for someone to help her become more comfortable praying out loud for others, only to discover that her friend had been praying for someone to mentor. Ginger and Will Flip the Script on personality tests and talk about why they are not just for hiring — they can be practical tools for communication, relationships, leadership, and personal growth. Ginger and Will discuss DISC, 16 Personalities, CliftonStrengths, Enneagram, spiritual gifts assessments, and how these tools can help reveal strengths, blind spots, and communication preferences. Rank It or Roast It: Pocket butter is ranked in today's Rank It or Roast It segment! Links Lifeway Spiritual Gifts Assessment 16 Personalities Grace & Grit Facebook Page Credits Hosts: Ginger Cook and Will Sumser, CFP® Produced by: Jeremiah Isley — Crooked Path Productions

    Personality Profiles and Spiritual Gifts

  2. Sep 29

    Beyond the logo - Brand, mission, vision & values

    Beyond the Logo - Brand, Mission, Vision, and Values Ginger Cook and Will Sumser, CFP® kick off season two with a conversation about what truly makes a brand. They talk about why a logo is only one piece of the bigger picture, and how faith, integrity, honesty, positivity, connection, and service shape the way they show up in business and life. Episode Highlights This episode's God Wink: Will shares a story from the golf course, where a prayer with a friend became the start of a renewed faith journey and a reminder that God is always in the details. Ginger and Will Flip the Script on branding and talk about why the logo is not the brand — it is only a symbol of the mission, values, experience, and legacy behind it. Ginger and Will discuss the core values behind Grace & Grit and their businesses, including faith, integrity, honesty, positive attitude, and being a connector. The conversation touches on client experience, reputation, doing the right thing when no one is watching, and educating small business owners so they feel less alone. Rank It or Roast It: Buc-ee's is ranked — and roasted — in today's Rank It or Roast It segment! Links Ryan Serhant's HEART Method Grace & Grit Facebook Page Credits Hosts: Ginger Cook and Will Sumser, CFP® Produced by: Jeremiah Isley — Crooked Path Productions

    Beyond the logo - Brand, mission, vision & values

  3. Season 1 Trailer

    Season 1 Recap!

    Today Ginger and Will take a quick look back at season 1 as they prepare for season 2!  It turns out, they've got a poem for you! Links Grace & Grit Facebook Page Credits Hosts: Ginger Cook and Will Sumser, CFP® Produced by: Jeremiah Isley — Crooked Path Productions

    Season 1 Recap!

  4. Sep 2

    Surviving Our First Year in Podcasting

    Surviving Our First Year in Podcasting Episode Summary Ginger Cook and Will Sumser, CFP® wrap up season one with special guest Cheryl Sumser, reflecting on what it took to launch and survive their first year of podcasting. They talk about the unexpected work behind the scenes, learning as they went, building a brand, staying obedient to the nudge, and realizing that podcasting is less like a hobby and more like running a business. Episode Highlights This episode's God Wink: Cheryl shares the powerful story of hearing the the voice of God, and how that moment has shaped the way she serves others during some of life's hardest seasons. Ginger, Will, and Cheryl Flip the Script on podcasting and talk about why it is not as easy as hitting record — it takes planning, patience, branding, feedback, and a whole lot of grace and grit. Ginger and Will share how Grace & Grit came to be, including the original nudge, the messy middle, the missed steps, and the goal of helping small business owners feel less alone. Rank It or Roast It: The YouVersion Bible App gets ranked in today's Rank It or Roast It segment! Links YouVersion Bible App Being Mortal Grace & Grit Facebook Page Credits Hosts: Ginger Cook and Will Sumser, CFP® Guest: Cheryl Sumser Produced by: Jeremiah Isley — Crooked Path Productions

    Surviving Our First Year in Podcasting

  5. Aug 18

    Surviving the Scaling and the Messy Middle

    Surviving the Scaling and the Messy Middle Episode Summary Ginger Cook and Will Sumser, CFP® talk about the messy middle of growth — the season where business is working, but scaling brings new challenges, pressure, and decisions. They discuss systems, delegation, technology, capacity, burnout, and how growth is not just about doing more, but learning how to do things differently. Episode Highlights This episode's God Wink: Ginger shares a story from serving at church, where a meaningful encounter reminded her that God is always working through the people and moments placed in our path. Ginger and Will Flip the Script on scaling and talk about why success is not always proven by constant expansion, bigger numbers, or doing everything yourself. Ginger and Will discuss the messy middle of business growth, including capacity, cash flow, delegation, hiring, and the pressure that comes with moving from surviving to scaling. The conversation touches on using systems, processes, technology, and tools like the Eisenhower Matrix to protect time, reduce burnout, and make better decisions. Rank It or Roast It: S'mores with Reese's are ranked in today's Rank It or Roast It segment! Links Eisenhower Matrix Grace & Grit Facebook Page Credits Hosts: Ginger Cook and Will Sumser, CFP® Produced by: Jeremiah Isley — Crooked Path Productions

    Surviving the Scaling and the Messy Middle

  6. Aug 4

    Importance of an Accountability Partner

    Episode 8 The Importance of an Accountability Partner Ginger Cook and Will Sumser, CFP® talk about the importance of having accountability partners in business, faith, and life. They discuss honesty, encouragement, mentorship, hard conversations, and why the right accountability relationship does not always have to be perfectly 50/50. Episode Highlights This episode's God Wink: Will shares a story about a Hope Financial Group event, a phone call that happened at exactly the right time, and how God used that moment to show up in someone else's life. Ginger and Will Flip the Script on accountability and talk about why an accountability partnership does not have to be 50/50 to be meaningful, healthy, or effective. Ginger and Will discuss the importance of having people who can tell you the truth, help you see clearly, and have hard conversations with you when needed. Rank It or Roast It: Cousins Maine Lobster rolls are ranked in today's Rank It or Roast It segment! Links Grace & Grit Facebook Page Credits Hosts: Ginger Cook and Will Sumser, CFP® Produced by: Jeremiah Isley — Crooked Path Productions

    Importance of an Accountability Partner

  7. Jul 21

    Defining and Measuring Success

    Defining and Measuring Success Episode Summary Ginger Cook and Will Sumser, CFP® talk about defining success in a way that actually fits your business, your values, and your season of life. They discuss comparison, realistic goal setting, measuring progress, knowing your numbers, and remembering that success is not always found in someone else's scoreboard. Episode Highlights This episode's God Wink: Ginger shares a story from a women's retreat, where God placed her at the right table with the right people as she prayed about becoming more intentional in praying for others. Ginger and Will Flip the Script on comparison and talk about why business owners should not define success by measuring themselves against someone else's goals, pace, or platform. Ginger and Will discuss setting realistic goals, focusing on client experience, honoring rest, and remembering that productivity is not the same thing as identity. The conversation touches on measuring progress, knowing your numbers, tracking what matters, and using goals as a guide instead of a source of pressure. Rank It or Roast It: Dewey's Tito Santana pizza gets ranked in today's Rank It or Roast It segment! Links Tracking Metrics - Live Plan Grace & Grit Facebook Page Credits Hosts: Ginger Cook and Will Sumser, CFP® Produced by: Jeremiah Isley — Crooked Path Productions

    Defining and Measuring Success

  8. Jul 7

    Gratitude

    Gratitude Episode Summary Ginger Cook and Will Sumser, CFP® talk about gratitude in business, faith, and life. They discuss celebrating wins and failures, looking back with perspective, and thanking the people who have helped, supported, encouraged, and walked alongside them throughout the journey. Episode Highlights This episode's God Wink: Will shares a story about a client recognizing the cardinal in the Hope Financial Group logo as the same cardinal stamped into their concrete patio — a small but meaningful reminder that God is in the details. Ginger and Will Flip the Script on celebrating success by talking about why failures are worth celebrating too, especially when they become moments of growth. Ginger and Will talk about zooming out, giving yourself grace, staying patient, and recognizing the progress that can be hard to see when you're in the middle of it. The conversation includes giving their "Grammy acceptance speech" and thanking all the people who have helped shape their faith, businesses, relationships, and communities. Rank It or Roast It: Jolly Ranchers are up for debate in today's Rank It or Roast It segment! Links The Let Them Theory by Mel Robbins Grace & Grit Facebook Page Credits Hosts: Ginger Cook and Will Sumser, CFP® Produced by: Jeremiah Isley — Crooked Path Productions

    Gratitude
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Grace and Grit: The Heart of Small Business is where faith meets entrepreneurship. Hosted by realtor Ginger Cook and CERTIFIED FINANCIAL PLANNER Will Sumser, this podcast pulls back the curtain on the real journey of building a business — the wins, the struggles, and the moments that require both grace and grit. Launching April, 2026!

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