Chasing The Win

Deborah Mazoudier

Chasing The Win is for people in the pursuit world who know this work is about far more than deadlines, documents and compliance. Behind every bid, there is strategy, judgement, communication, trust and a whole lot of human effort. There is the challenge of bringing clarity to complexity, staying steady under pressure and creating something that genuinely deserves to be chosen. I created this show because I believe more of this knowledge should be shared. Tendering shapes so much of the world around us. It influences who delivers vital services, who builds important infrastructure, who supports communities and who gets the opportunity to make a real impact. And yet, so much of the insight behind this work stays tucked away inside busy teams, hard deadlines and long bid days. I wanted to create a space where we could bring more of that thinking into the open and have more honest conversations about what it really takes to do this work well. Through this podcast, I will explore pursuit strategy, win themes, persuasive writing, client relationships, team dynamics and the lived reality of bid work. Some conversations will be practical and focused. Others will explore the more human side of the work, the pressure, the collaboration, the tension, the resilience and the small shifts that can make a big difference. At its heart, Chasing The Win is for the people behind the submissions. The bid managers, writers, strategists, subject matter experts, sales leads and everyone else who cares deeply about creating something thoughtful, credible and worth selecting. I want this show to feel generous, grounded and useful. A place where we can learn from one another, strengthen the craft and bring more clarity, confidence and humanity to the pursuit process.

  1. 3d ago

    Shifting left in tendering: Avoiding last-minute bid stress with Tania Field

    If your bid process always turns into a scramble in the final week, you don’t have a “busy team” problem. You have a timing problem. In this episode, I sit down with Tania Field from Tender Plus about shifting left in tendering and bid management, and why moving key work earlier is one of the fastest ways to reduce stress and lift submission quality. We take a look at why the end of a tender gets so ugly, with mandatory criteria, forms, CVs, org charts, commercial and legal input, and approvals all landing at once while the team is still trying to write, review, and polish the proposal. Shifting left is a practical bid planning approach that spreads the load across the timeline so the final stretch becomes a controlled finish, not a rescue mission. Tania explains what shifting left actually looks like in a real bid environment, including pulling forward the parts of a submission that don’t need to live in the last week. We talk compliance and governance, early drafts, baseline checks, and the decision points that create bottlenecks when they’re left too late. The key idea is simple: decisions are the real deadline, not submission. We also get into the human side of bids, because stakeholder alignment matters more than a perfect Gantt chart. When teams have context early, they collaborate better, make stronger judgement calls, and stop changing things out of nerves at the eleventh hour. If you work in tendering, proposals, submissions, or bid leadership, this is a practical framework you can apply on your next bid straight away. CHAPTER MARKERS 00:00 Introduction 03:06 What Shift Left Means 03:46 Resourcing Reality Check 05:38 Early Wins in Writing 06:47 CVs and Org Charts Early 10:48 Preplanning Roles and Timeline 13:14 Burnout and Sustainability 14:45 Reprioritising Team Workload 17:42 Hold the Line on Decisions 19:03 Ringfencing Unblockable Items 20:20 Strategic Reviewer Timing 22:42 Ending Long Hours Culture 25:00 Governance and Approvals Connect with Deb at Tender Plus Web: https://www.tenderplusconsulting.com.au/ LinkedIn: https://www.linkedin.com/company/tender-plus/

    Shifting left in tendering: Avoiding last-minute bid stress with Tania Field
  2. Sep 16

    Strategy & leadership lessons from the Sydney Metro Martin Place project with David Harding

    In this episode, I’m joined by David Harding, a senior executive and board leader with deep experience across infrastructure, construction, energy, transport and public policy, to unpack strategy and leadership lessons from the Sydney Metro Martin Place integrated station development. We go back to the Macquarie Group unsolicited proposal and why the work that wins major projects rarely starts with clever bid writing. It starts with outcomes, and making sure every stakeholder can see themselves in the story. David explains why a strategy without a north star is aimless, and why complex pursuits usually need multiple north stars that can be quantified and described in language different audiences actually believe. We talk about how to frame direct, indirect and amplified benefit, and why unsolicited proposals work when they unlock outcomes government can’t easily connect through silos, budgets, or existing strategies. The goal is bigger than compliance. It’s creating human outcomes that improve a city, not just a project that looks good on paper. We also discuss the Powerhouse Museum Parramatta and what it looks like to stay outcome-led through an international competition, from early concept work in a small office to a cultural asset that can represent Western Sydney to the world. Along the way, David makes the case that tendering is storytelling, not paperwork, because bids are often won on trust, capability, capacity, and the client’s confidence that the team can deliver safely and well. Finally, we get into leadership and delivery, including what David took from nearly nine years in the Royal Navy: clear aims, empowerment, training, and putting the right people in the right roles with the right tools and ethics. We also cover modern construction methods, productivity, and why change needs to be introduced carefully so small business and industry capability comes with it. If you work in tendering, strategic pursuits, infrastructure bids, or major project leadership, this one will give you a sharper way to think about outcomes, strategy, and the story that makes a proposal land. CHAPTER MARKERS 00:00 Introduction 03:37 Outcomes First Strategy 06:29 Global First Metro Hub 08:29 Amplified Benefits Framework 11:00 Powerhouse Museum Parramatta Bid 15:41 Storytelling Wins Tenders 17:28 Royal Navy Leadership 21:28 Translation Across Sectors 23:17 Modern Construction Methods 27:18 What Excites Him Next Connect with David Linkedin: https://www.linkedin.com/in/david-harding-a8b90320/ Website: Connect with Deb at Tender Plus Web: https://www.tenderplusconsulting.com.au/ LinkedIn: https://www.linkedin.com/company/tender-plus/

    Strategy & leadership lessons from the Sydney Metro Martin Place project with David Harding
  3. Aug 26

    Falling into proposal management: Career path, skills and AI with Tania Field (APMP ANZ)

    Building a career in bids and proposals is a funny mix of chaos, challenge, intrigue, pride and growth. In this episode, I’m joined by Tania Field, Principal Pursuit Strategist and Submission Manager from our Sydney office, and also the Chair of the APMP ANZ Chapter, to shine a light on what proposal management professionals actually do, and why the work is far more skilled than most organisations realise. If you work in tendering, bid management, submissions, or proposals, you’ll recognise the pace, the pressure, and the constant need to keep people aligned while the deadline keeps marching. Tania shares how she fell into the profession through a secondment into a proposal coordination role on a major joint venture for Central Place Sydney, an unsolicited proposal worth around $3 billion. We talk about why so many people “accidentally” end up in proposal management and what changes when you decide to build an intentional career path in bids, including training, certification, and finding the part of the craft you want to be known for. We also take a look at the real proposal manager skillset, from stakeholder management and project management to communication, problem solving and empathy in high-pressure bid environments. Tania explains why not everyone wants to be a bid strategist, and why the profession needs people with different strengths from across the end-to-end process. If you’re leading tenders or managing submissions, this is the kind of conversation that helps you understand where your “superpower” fits. Finally, we get into what’s emerging across the profession right now, including AI in bids and proposals, the future of work and what technology might free proposal teams up to do next. We also talk about ambiguity, flexibility and why command-and-control leadership can become a bottleneck in a bid room. If you’ve ever felt the stress of major submissions, hybrid bid teams, or the quiet gap between tenders, you’ll take something practical from this one. CHAPTER MARKERS 00:00 Introduction 00:38 Falling Into Proposals 01:09 Big Bid Origin Story 03:23 Core Skillset 04:30 Strategy Isn’t Everything 06:14 Soft Skills That Matter 08:20 Command Control vs Flex 10:19 Conference Future Themes 14:54 Pride and Advocacy 16:10 Surprises and Stress Connect with Tania Linkedin: https://www.linkedin.com/in/tania-field/ Website: Connect with Deb at Tender Plus Web: https://www.tenderplusconsulting.com.au/ LinkedIn: https://www.linkedin.com/company/tender-plus/

    Falling into proposal management: Career path, skills and AI with Tania Field (APMP ANZ)
  4. Aug 5

    Building an intentional career in tendering & bid management with Veronica Simeoni

    Building an intentional career in tendering and bid management is rarely something people plan. Most submission professionals fall into it, then realise they’ve built a whole identity around deadlines, stakeholder management, and staying calm while everything shifts. In this episode of Chasing the Win, I’m joined by Veronica Simeoni, a strategic pursuits and submissions leader with close to three decades across water, transport, civil infrastructure and building. We talk about what actually keeps people in this profession for the long haul and Veronica keeps coming back to curiosity. Not as a nice trait, but as a practical advantage in tendering, because the subject matter changes constantly and the best bid teams keep learning. If you work in infrastructure bids, you’ll recognise that feeling of seeing a project come out of the ground and knowing you helped win it. We also get into what separates competent bid writing from exceptional submissions management. Veronica is blunt about the real skill being maturity with people, especially when you’re coordinating SMEs, managing review gates and adapting without drama when the goalposts move. We cover bid planning, capture management, Bronze Silver Gold reviews, and why tendering needs to be treated like a project with milestones and a critical path, not an emergency. Finally, we talk about culture, leadership, and the future of bids. From setting expectations early on major pursuits to choosing the right bid manager, and even the basics of creating a functional bid environment that respects the team. We also unpack AI in tendering, including why AI tools are powerful for information retrieval and content libraries, but still need human judgement, empathy, and value proposition thinking to win work. CHAPTER MARKERS 00:00 Introduction 04:03 Skills of Great Tenderers 06:40 Calm in the Chaos 08:01 MBA Research Findings 09:42 Making Tendering a Career 11:30 Treat Bids Like Projects 13:34 Collaboration and Leadership 15:51 Respect the Bid Team 18:02 AI in Bid Management 21:56 Advice for Newcomers Connect with Veronica Linkedin: https://www.linkedin.com/in/veronica-simeoni-bb466560/ Connect with Deb at Tender Plus Web: https://www.tenderplusconsulting.com.au/ LinkedIn: https://www.linkedin.com/company/tender-plus/

    Building an intentional career in tendering & bid management with Veronica Simeoni
  5. Jul 22

    Winning pre-contract strategy and insights with Richard Cowley

    Pre-contracts strategy is the part of tendering most teams say they do, but few teams actually run properly. It’s the thinking and shaping that happens before the bid machine kicks in, when you still have choices, influence, and time to reduce risk. In this episode, I’m joined by Richard Cowley, Fulton Hogan’s 30-year tendering veteran, to talk about what strong pre-contracts strategy looks like in the real world, what gets missed when teams leave it too late, and why this stage is often the difference between a bid that reads well and a bid that wins. Richard leads the pre-contracts team for Fulton Hogan’s northern region across Queensland, the Northern Territory and WA, and he’s spent nearly three decades in and around tendering across client, consulting and contractor roles. He’s blunt about the shift in the market, especially how probity has changed early engagement in the public sector, and why that makes it harder to get the insight you need to build a real strategy. If you’re chasing bids without that context, you can still burn the time and money, but you’re doing it with one hand tied behind your back. We also get into the disconnect between clients and contractors, and how often both sides underestimate what the other is dealing with. Richard shares examples that explain why “small” changes can ripple through pricing, risk and approvals, and why project realities can be shaped by politics, governance and pressures you’ll never see from the outside. The takeaway is simple: if we want better outcomes, we need to get better at communicating the work, not just doing it. From there we talk partnering and delivery, because pre-contract decisions don’t stop at submission. Richard breaks down why partner selection is make-or-break on large pursuits, why culture and behaviours matter more than a shiny capability list, and why your delivery performance can undo even the best tender strategy. We finish on the human side too: kindness, context, and the personal traits that actually hold up over the long game of tendering. CHAPTER MARKERS (AUDIO VERSION) 00:00 Pre-Contracts Strategy Intro 02:33 Win Tenders With Pre-Contracts 02:58 Probity Rules Client Engagement 04:47 Tender Cost Client Disconnect 07:09 Competitive Edge In Tendering 07:58 Lessons Learned Bid Culture 10:27 Trust In Bid Teams 12:37 Contracts Vs Delivery Behaviours 15:15 Tender Pipeline Productivity 18:20 Deadline Risk In Major Tenders 20:17 Delivery Performance Wins Work 22:27 Align Tender And Operations 25:28 Joint Venture Partner Selection 31:19 Worthy Rivals Tender Mindset 32:33 Early Pipeline For Tenders 37:12 Bid No Bid Strategy 39:51 Stakeholder Alignment Pre-Contracts Connect with Richard Linkedin: au.linkedin.com/in/richardcowleyaustralia Website: https://www.fultonhogan.com/ Connect with Deb at Tender Plus Web: https://www.tenderplusconsulting.com.au/ LinkedIn: https://www.linkedin.com/company/tender-plus/

    Winning pre-contract strategy and insights with Richard Cowley
  6. Jul 8

    Bronze, silver & gold: The tendering review framework that gets you on the podium

    If your bronze review feels thin, your silver feels rushed and your gold feels like a panic, it might not be your team. It might be the way you’re timing your bronze, silver, gold reviews. In this episode, we’re breaking down the “bronze, silver, gold” tender review framework and what each stage is actually for. Bronze is structure and compliance. Silver is where the solution becomes readable and the features become clear. Gold is where you sharpen the story and make the benefits obvious. We’ll walk through how to apply the framework across three common tender timeframes: 16 to 18 week bids, nine week tenders and the fast two to six week bids. You’ll hear why bronze should be pushed later on long bids and why on short bids the submission manager often needs to do bronze themselves by blueprinting the document and setting compliance expectations. If you want a tender review process that creates clarity instead of chaos, this is the mindset shift. Match the review checkpoints to the time you actually have and you give your team a real chance of ending up on the podium. CHAPTER MARKERS (AUDIO VERSION) 00:00 Introduction 01:26 Long Bid Bronze Timing 02:52 Silver Review Expectations 03:41 Gold Review Benefits 04:58 Nine Week Bid Setup 05:57 Two to Six Week Bids 07:27 Key Takeaways Wrap Up 07:51 Final Podium Mindset LINKS: Web: https://www.tenderplusconsulting.com.au/ LinkedIn: https://www.linkedin.com/company/tender-plus/

    Bronze, silver & gold: The tendering review framework that gets you on the podium
  7. Jun 24

    Supporting the adoption of AI with leadership and governance with April Shields

    Two teams can buy the same AI tool and get totally different results. One gets faster and sharper. The other ends up with more noise, more rework, and generic words that do not sound like them. When I spoke with April Shields, Head of Submissions at Built, she made it clear why. AI adoption in bid teams is not a software problem. It is a leadership and governance problem. April shares how she was told to “go and get AI” and why she refused to start with features. She started with the real problem: how do you equip a flat-out team to deliver fewer bids that are far more complex and far higher impact? That shift changes everything, including what “success” even looks like. We talk about what makes AI genuinely useful in a bid environment, including tools that link safely to your libraries so you can find and pull together relevant content fast. But the bigger win is what you do with the time you get back: more judgement, more time with SMEs, and better strategic decisions. And we get blunt about quality and risk. Garbage in, garbage out still applies, and governance is what stops AI turning into sludge. April also raises the long-term question the industry cannot dodge: if AI takes the junior work, how do we train the next generation of bid leaders? CHAPTER MARKERS 00:00 Meet April Shields and Built 01:41 Why AI adoption varies in bid teams 02:44 Define the real AI problem to solve 04:33 The content search time sink 05:14 Team trial and adoption buy in 07:08 Garbage in garbage out and libraries 08:50 Judgement over automation in bids 10:20 AI and better SME collaboration 13:32 AI governance and rules of use 14:42 Tone of voice and quality control 15:58 Asking better why questions 16:25 Getting senior stakeholder buy in 16:37 Training junior bid writers with AI 18:33 Clarity under bid pressure 19:51 Better SME conversations and strategy 22:01 From blank page to first draft 23:34 Predictable leadership cuts rework 25:03 Culture and behaviours before tools 27:42 Governing AI long term in tendering 29:10 The human edge in competitive bids 30:05 Closing thoughts and thanks April Shields - https://au.linkedin.com/in/april-shields-9aa22434 Web: https://www.tenderplusconsulting.com.au/ LinkedIn: https://www.linkedin.com/company/tender-plus/

    Supporting the adoption of AI with leadership and governance with April Shields
  8. Jun 10

    Long hours aren't a badge of honour in tendering: They are a red flag

    In the tendering world, time is our most precious resource. Yet, there is a pervasive culture that treats sleeplessness, late-night bid submissions, and running on pure caffeine as a status symbol. In this episode, Deborah challenges a long-standing industry norm and explains why treating long hours in tendering like a badge of honour is not a sign of commitment; it is a major operational red flag. Stretching your bid team into 18-hour days does not produce better work. In high-stakes tender submissions, extreme fatigue triggers a law of diminishing returns, resulting in a drop in quality that can easily cost you the win. Chronic overwork is a diagnostic symptom of a deeper problem. Persistent late nights point directly to structural issues within a business: internal bottlenecks, poor resource management, onerous governance, or a failure to respect the bidding process. If a company wouldn't run its core operations in a constant state of emergency, it shouldn't allow its tender management and proposal teams to operate that way either. This is a vital conversation for anyone involved in competitive bidding, whether you are a bid manager, tender coordinator, proposal writer, graphic designer, or executive stakeholder. Winning work requires strategic clarity, sharp decision-making, and care. None of which can be delivered by an exhausted mind. It’s time to stop rewarding the martyrdom of the all-nighter, respect the craft, and build a framework that allows your team to win well-rested. CHAPTER MARKERS 0:00 - The "Long Hours as a Badge of Honour" Club 0:50 - Sleeping Under Desks: A True PPP Tender Story 1:25 - Why Burnout Culture is Ruining the Tendering Industry 1:52 - The Law of Diminishing Returns in Bid Management 2:25 - How Exhaustion Lowers Your Tender Submission Quality 2:48 - Why Long Hours in Tendering Are an Operational Red Flag 3:27 - Diagnosing Bottlenecks, Poor Resourcing, and Broken Governance 3:53 - Choosing Strategy Over Exhaustion: How to Win Rested LINKS: Web: https://www.tenderplusconsulting.com.au/ LinkedIn: https://www.linkedin.com/company/tender-plus/

    Long hours aren't a badge of honour in tendering: They are a red flag

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About

Chasing The Win is for people in the pursuit world who know this work is about far more than deadlines, documents and compliance. Behind every bid, there is strategy, judgement, communication, trust and a whole lot of human effort. There is the challenge of bringing clarity to complexity, staying steady under pressure and creating something that genuinely deserves to be chosen. I created this show because I believe more of this knowledge should be shared. Tendering shapes so much of the world around us. It influences who delivers vital services, who builds important infrastructure, who supports communities and who gets the opportunity to make a real impact. And yet, so much of the insight behind this work stays tucked away inside busy teams, hard deadlines and long bid days. I wanted to create a space where we could bring more of that thinking into the open and have more honest conversations about what it really takes to do this work well. Through this podcast, I will explore pursuit strategy, win themes, persuasive writing, client relationships, team dynamics and the lived reality of bid work. Some conversations will be practical and focused. Others will explore the more human side of the work, the pressure, the collaboration, the tension, the resilience and the small shifts that can make a big difference. At its heart, Chasing The Win is for the people behind the submissions. The bid managers, writers, strategists, subject matter experts, sales leads and everyone else who cares deeply about creating something thoughtful, credible and worth selecting. I want this show to feel generous, grounded and useful. A place where we can learn from one another, strengthen the craft and bring more clarity, confidence and humanity to the pursuit process.