The Long Burn

Jonathan Wade & Joel Malin
  • 5.0 (3)
  • Entrepreneurship

The Long Burn is a strategy-driven podcast for real estate investors, entrepreneurs, and high performers who want to achieve Financial Independence without burning out their health, relationships, or purpose along the way. Hosted by two entrepreneurs within the medical and wellness space, the show sits at the intersection of money, health, performance, and intentional living—breaking down how to build wealth, design leverage, stabilize mental and physical health, and ultimately live life on your own terms. Each episode delivers practical frameworks, candid conversations, and real-world playbooks around investing, healthcare optimization, entrepreneurship, and personal growth. The mission is simple: eliminate blind spots that quietly derail FIRE journeys and give listeners the tools to build sustainable wealth, resilient health, and long-term freedom.

  1. 2d ago

    Episode 16 - Brian Harrell - SOGA Graphics

    Send us Fan Mail 🎙️ The Long Burn Podcast — Episode Summary 🏷️ From Car Audio to Covert Success: 25 Years of Pivoting, Delegation, and "Burning the Boats" Episode Overview In this guest episode of The Long Burn Podcast, co-hosts Dr. Jonathan Wade and Joel Malin sit down with longtime friend Brian Harrell, founder and owner of Soga Graphics (South Georgia Graphics) in Adel, Georgia. Celebrating 25 years in business, Brian reflects on his high-stakes entrepreneurial journey—from starting out in car stereos and window tinting to navigating a failed early partnership, surviving the 2008 recession, shifting entirely to commercial vinyl graphics, and learning the hard lesson of delegating tasks to stop being the "single point of failure" in his own business.  👥 Meet the Guest Brian Harrell: Founder and owner of Soga Graphics. What began as a small 800-square-foot storefront in 2001 has grown under his leadership into a 13,000-square-foot operation with a 9-person team, servicing fleets, patrol vehicles, and commercial accounts across Georgia. 🧠 Core Themes & Key Takeaways 1. Navigating Pivots & "Burning the Boats" The Failed Partnership: Brian’s business initially began as a joint venture with a close friend. Just three months in, realizing they worked better as friends than partners, they split, leaving Brian to buy out his partner and inherit all early business debt. Following the Revenue Writing on the Wall: Brian’s passion was car audio and truck accessories. However, after buying a small 24-inch vinyl plotter for $2,500 in the early 2000s to make in-house shop graphics, demand snowballed. By 2007, that single machine was generating more revenue than the entire audio and tint side of the business. Liquidating the Past: Seeing that factory vehicles were increasingly coming pre-equipped with built-in entertainment systems, Brian made the hard call in 2007–2008 to completely liquidate his audio inventory. He "burned the boats" to go full-time into vinyl graphics right at the onset of the 2008 economic recession. 2. Moving from a "High-Paying Job" to a True Business The Trap of Being the Hero: For nearly a decade, Brian worked 15+ hour days (6:00 AM to 10:00 PM) as the sole skilled laborer. Around 2021, he realized that despite having multiple employees and growing revenue, he was still personally responsible for driving the vast majority of income—meaning he hadn't built a self-sustaining business, but rather a grueling high-paying job. Learning to Delegate: Brian notes that his biggest operational mistake was trying to hire skilled labor to do what he already knew how to do, rather than hiring for the roles he disliked or struggled with, such as administration and sales. The 95% Standard: A major bottleneck for hands-on entrepreneurs is perfectionism. Brian had to learn to step back from answering every phone call, doing every quote, or running every install, accepting that a team executing at 95% quality is necessary to scale and gain personal time back. 3. Word-of-Mouth, Relationships, and Cultural Legacy The High School Lesson: Brian attributes his core business philosophy to a single piece of advice from his high school homeroom teacher, Ms. Susan Keene: To be successful, meet and stay in contact with as many people as possible. Small-Town Accountability: Operating in South Georgia means relationships and reputation are everything. Over 25 years, consistent word-of-mouth networking and local trust built a far stronger pipeline than aggressive digital advertising campaigns. Passing the Torch: Brian’s 19-year-old son voluntarily chose to join Soga Graphics after graduating high school. Working alongside his son has given Brian a new perspective on mentorship and the long-term value of the family business. 🔥 The Firing Line (3 Core Questions) What is a failure that cost you more than money, and what did it change about how you operate today?Answer: Thinking he had to do everything on his own. The true cost was missing precious time with his young children while working 80-hour weeks. It taught him that delegation, building systems, and stepping back from being the "hero" are essential for real growth. What belief did you have to unlearn to keep growing without burning out?Answer: Unlearning the belief that he was the center of the business. He shifted his mindset from making himself important to making his team important—ensuring they have great working conditions, flexibility, and a supportive culture. What does success look like in this season of your life?Answer: Five years ago, success was defined by revenue numbers. Today, success is defined purely by time and freedom—having a business and a trusted team that allows him to step away and enjoy life. 📢 Exclusive Announcement Paint is Dead Network Expansion: Soga Graphics has officially been invited to join the exclusive, invitation-only Paint is Dead network as only the second location in the entire state of Georgia (alongside industry pioneer Miller Decals). 🛑 Podcast Mindset Anchor" People see your fruits, but they don't see your labor. They don't always see everything behind closed doors." — Brian Harrell Website: sogagraphics.com Location: Adel, Georgia Sign-off: "That's a wrap!"

  2. Jul 23

    Episode 15 - Barriers and Challenges

    Send us Fan Mail Brick Walls and Mountain Climbs: Navigating Barriers vs. Challenges Episode Overview In this episode, Dr. Jonathan Wade and Joel Malin (humorously revisiting his childhood moniker "Uncle Jones") break down the hidden friction points that stall personal growth, professional transitions, and entrepreneurial ventures. Rather than conducting a typical "wins and losses" segment, the hosts reframe the conversation around Barriers and Challenges. Through relatable life examples, business case studies, and therapeutic insights, Joel and Jonathan provide an actionable roadmap for recognizing when to accept an immovable wall, when to alter your own mindset, and why strategic rest is an underutilized weapon for success. 🧠 Core Themes & Key Takeaways 1. Defining the Friction: Barriers vs. Challenges To create an actionable path forward, Joel emphasizes the critical psychological difference between external walls and internal hurdles: Barriers (The Immovable Wall): An external, fixed, or unyielding reality that completely stops progress in a specific direction. Barriers are entirely out of an individual's control. Attempting to apply brute force against a barrier yields diminishing returns.Challenges (The Mountain Climb): A complex obstacle or difficult circumstance that demands personal growth, effort, or a shift in skill to overcome. Overcoming a challenge requires changing oneself and your own routine to build endurance and capacity.The Litmus Test: Joel shares a simple, practical analogy for detecting hidden barriers: What is the thing you are actively doing instead of the thing you should be doing? He notes how his own goal of getting to the gym early was continually derailed by a seemingly harmless barrier—lingering on the couch for a comfortable, third cup of coffee.2. Radical Acceptance and Strategic Pivots When facing a true structural barrier, successful individuals must practice radical acceptance rather than falling into a passive "victim mentality". Therapy and Insurance Regulations: Joel opens up about his baseline barrier as a therapist: he refuses to participate in traditional insurance models because insurance companies strip clinical control away from providers and treat patients like paychecks. Realizing he could never change the massive insurance system, Joel executed a strategic pivot to exclusively seek out salaried care settings.The Direct Primary Care (DPC) Battle: In Dr. Wade’s realm of DPC (Orchard Health), the fact that major employers exclude DPC from baseline benefit packages is a market barrier. The challenge, however, lies in proactively educating employers and patients about the long-term value of accessible, high-quality care to earn their trust.Redefining Contentment: True contentment is not simply having enough; it is choosing to believe that what you currently have is enough. Jonathan shares his mindset shift following the painful closure of his Valdosta office venture. Instead of wallowing in a 6-week holding pattern of self-pity and letting his primary practice stagnate, he focused on deep appreciation for the thriving patient panel he already had, transforming a perceived failure into a vital learning opportunity.3. The Deconstructed Pathway and the Weapon of Rest The "Just for Today" Mentality: When a long-term goal feels so massive that it transforms into a psychological barrier, it must be deconstructed. Borrowing a page from his distance-running background and the foundational principles of Alcoholics Anonymous (AA), Joel highlights the power of focusing entirely on the next micro-milestone or simply choosing the right path "just for today".Rest as a Direct KPI: Both hosts vehemently challenge the "go, go, go" hustle culture. Jonathan cites concepts from the book 10X Is Easier Than 2X, noting that top-tier entrepreneurs intentionally build massive blocks of rest into their annual schedules to fully recuperate.The Danger of "Use it or Lose it" Momentum: Joel points out a common pitfall he witnesses among the Navy sailors he treats—accumulating annual leave but refusing to use it out of fear of losing professional momentum. Operating in a constant state of exhaustion means you cannot offer your family or your business the best version of yourself. If your system relies on you functioning at 100% human capacity every single day without rest, it is mathematically structured for failure.📖 Story Time with Uncle Jones: The Origins of Instagram To close out the episode, Joel introduces a new segment mapping these concepts to the business world: The Original App (Bourbon): Founders Kevin Systrom and Mike Krieger initially launched a highly complex social app called Bourbon, which focused primarily on location check-ins.Hitting the Wall: The app gained zero mainstream traction. The market presented a clear barrier: users simply did not want another clunky check-in system.The 90-Degree Pivot: Instead of bashing their heads against the wall to force adoption, the founders looked at user behavior data. They noticed users were completely ignoring the check-in data but were utterly obsessed with a minor, secondary feature: taking, filtering, and sharing photos. By stripping away the clunky features and leaning directly into the photo feature, Instagram was born.🛑 Podcast Mindset Anchor"A barrier is not something that you can buckle down with good old American elbow grease and work ethic and make it change... Anything about my choice is something I control. Anything not pertaining to my choice is out of my control." — Joel Malin

  3. Jul 16

    Episode 14 - Rodrick Smith - Quiet Leadership

    Send us Fan Mail Quiet Leadership: Pouring Time and Faith Into the Front Lines Episode Overview In this episode, hosts Joel Malin and Dr. Jonathan Wade are joined by a special guest, Mr. Roderick Smith—a barber of 35 years, a local councilman, restaurant owner, and founding president of Nashville, Georgia's Dads Program. The conversation shifts away from purely business scaling to look at the health of a community through the lens of frontline leadership, quiet acts of service, and the irreplaceable value of sacrificing our most fleeting commodity: time. 📈 Weekly Wins & Losses Joel Malin The Win: Celebrating a much-needed "date day" with his wife, Christy, ahead of the Fourth of July. They took their boat out on the water, providing a beautiful opportunity to disconnect from work and parental responsibilities and just enjoy being together.The Loss: Severe sunburns. Christy ended up with a massive X-shaped burn on her back from her swimsuit, prompting Joel to affectionately dub her the newest member of the X-Men while applying aloe.Dr. Jonathan Wade The Win: Hosting friends in the backyard for a fantastic Fourth of July celebration and catching up on old times.The Loss: Matching Joel's sun exposure. The brutal holiday sun scorched his skin on day one, forcing him to buy SPF 100 on day two—making him joke that his dermatologist will be very happy to stay in business.Roderick Smith The Win: Enjoying a peaceful holiday weekend to relax and share the company of good friends while doing some deeply personal cooking.The Loss: The inevitable, jarring return to reality on Monday morning.🧠 Core Themes & Key Takeaways 1. Frontline vs. Behind-the-Scenes Impact Roderick operates on a foundational philosophy: "less is more". Rather than using his 25 to 30 years of deep community activism and his position as a city councilman as bragging rights, he emphasizes getting into the trenches. True leadership relies on actions over words, knowing both how to get sweaty on the front lines playing with local kids and how to quietly handle administrative logistics behind closed doors. 2. The Power of Single Runs: The Dads Program Celebrating its 14th year, the program Roderick founded was born out of a personal vision during a challenging life situation. Transitioning from a direct mentoring program to a broad community outreach network, the group quietly stands in the gap for those in need. Quiet Generosity: Roderick highlights that impact doesn't require a home run. The group frequently steps in for small, anonymous victories—like going to the local high school to quietly pay for 25 or 30 senior shirts for students who couldn't afford them.⚾ Winning the Long Game"It doesn't always have to be a home run. You can get a single here and a single there. RBIs are what win ballgames at the end of the day." — Roderick Smith3. The Stagnant Threat: Paying Attention to Baselines When asked to evaluate the health of a community similarly to a business, Roderick identifies complacency and a lack of observation as the greatest threats. Reading Behavior: As a product of a single-parent household raised by a hardworking mother, Roderick emphasizes that "every child has a story". Drawing from 17 years as a substitute teacher and 15 years as a basketball coach, he stresses the critical importance of observing kids' physical demeanor rather than just listening to their words.The Handshake Rule: He shares a poignant story of a player who gave a "lazy handshake" before practice. Because Roderick knew the boy's normal baseline, he noticed the shift, pushed past the superficial "I'm good, coach," and created a safe space for the student to open up and receive help.4. Giving Time as an Asset While writing a financial check is easy, allocating quality time is society's most fleeting commodity. Jonathan recalls a powerful memory from coaching his son's AAU basketball team in Atlanta and Jacksonville. Realizing he was the only dad who traveled with the coaches, Jonathan chose to pile six players into his hotel room and sleep on the floor so they could have the beds. That simple sacrifice of physical comfort and time poured "soup into the soul" of everyone involved. 5. Praying In and Out of Season Sustaining this level of community output alongside running a business requires a supernatural anchor. Recently celebrating the 3-year anniversary of his restaurant, Roderick admits to frequently burning the candle at both ends and battling the desire to give up on a daily basis. He credits his endurance entirely to a deep, active prayer life. 🎯 Mindset Anchors & Quotes "If you're ready to give up, you haven't been praying hard enough." — Roderick SmithOn Authentic Motivation: "It has to be more than their money... it's a monetary gain, but at the end of the day, what else do you get out of it? It's got to be felt deeper than your wallet." — Roderick Smith & Joel MalinOn Over-Exertion: "Sometimes we try to fight through, and that's probably the worst thing you can do... to just be Superman all the time. At the end of the day, you have to take the stress hat and just put it to the side." — Roderick SmithOn Replenishment: "We talk a lot about how you can't pour from an empty cup. You've got to revitalize yourself so that you can give or get these things done that are part of your 'why'." — Dr. Jonathan Wade

  4. Jul 9

    Episode 13 - The Fear of Success: Identity Upgrade

    Send us Fan Mail he Identity Upgrade: Holding the Life You Are Building Episode Overview In this episode, Joel Malin, LPC/LMHC and Dr. Jonathan Wade dive into part two of their series on The Fear of Success. While entrepreneurs often default to working harder or doing more when facing obstacles, this conversation centers on a deeper reality: success requires an identity upgrade. The hosts discuss the importance of aligning your mindset, establishing characterological foundations, and recognizing personal limitations to successfully sustain the life and business you are building. 📈 Weekly Wins & Losses Dr. Jonathan Wade The Win: Celebrating real estate momentum, noting that their new short-term rental property is highly successful and already 80% to 90% booked for the month of July.The Progress: Continuing to steadily build Orchard Health "one foot in front of the other" while balancing work and family routines now that the kids are out of school for the summer.Joel Malin The Win: Enjoying quality time off to handle childcare for his three-month-old son, Gideon. Joel shared the joy of seeing his son hitting milestones like laughing and sleeping longer during the day.The Loss / Challenge: Navigating career movement and intentionally searching for ways to introduce more simplicity and peace into his family's routine. Joel's goal is to find options that will reduce stress and allow his wife to focus more on being a stay-at-home mom.🧠 Core Themes & Key Takeaways 1. Who You Are vs. What You Do When entrepreneurs hit barriers, the immediate instinct is often to grind harder, wake up earlier, or increase the workload. Jonathan challenges this mentality by explaining that sustainable success isn't about what you are doing—it is about who you are. True growth occurs when you shift from an external goal orientation ("I want to work out more") to an internal identity statement ("I am a person who values my health"). 2. Anchoring Progress in an Honest "Why" Jonathan shares a clinical story of a patient who lost 25 pounds simply by cutting out empty calories and going to the gym daily—advice that had sat in his medical chart for three years. Joel points out that information alone isn't enough; sustainable progress requires finding a powerful, personal motivator or a better "why" (such as family or specific legacy goals) to bridge the gap between knowing what to do and actually becoming the person who does it. 3. Setting Realistic Frameworks Within Your Constraints While big goals are valuable, Joel cautions that goals must remain anchored to a realistic framework that accounts for your actual environment, physical limitations, and family dynamic. Setting a foundation for success is rarely glamorous or heavily recognized behind the scenes; it requires falling in love with the nitty-gritty process and crawling before you walk. Jonathan reflects on how managing Orchard Health's 1,700 patients across multiple providers and staff would have completely overwhelmed his 2018 self, but incremental identity shifts made it possible to sustain over time. 4. Success as a Characterological Foundation Joel emphasizes that lasting success is fundamentally characterological. While it is possible to "con" your way into temporary achievement, a life built on a weak foundation will ultimately crumble under intense pressure. The Pressure Test: Borrowing a classic analogy, Joel notes that when you squeeze an orange, you get orange juice. The true test of whether you can sustain success is what naturally leaks out of your character when push comes to shove and you are at your lowest or most pressured moments.Inviting Feedback: Building this foundation requires identifying internal insecurities and character flaws. The best way to find those blind spots is by intentionally seeking out honest feedback from the people who know us best, even when it is the feedback we least want to hear.🎯 Mindset Anchors & Quotes 🛑 The Earned Success Mentality "You've got to believe that you're a person... and it's not of, 'I deserve success.' No, we don't deserve anything. It's an earning thing. Have you done the foundational work? Earning something is a slow drag... it's a long burn." — Joel MalinOn Identity Expansion: "It's your identity that you have to become... to be that person who can do the things and be in the rooms and accomplish the things that you set out to do." — Dr. Jonathan WadeOn Sustainable Character: "You don't need to think about the best version of you that can sustain success. You need to think about the worst version of you that can sustain success. And in those worst moments, is that person... capable of sustaining success?" — Joel MalinOn Integrity: "People that keep promises have integrity... saying what you mean and meaning what you say and sticking to it... is really the foundation of that identity change." — Dr. Jonathan Wade

  5. Jul 2

    Episode 12 - The Fear of Success

    Send us Fan Mail Raising Your Thermostat: Overcoming the Fear of Success Episode Overview In this episode, Dr. Jonathan Wade and Joel Malin, LPC/LMHC explore a rarely discussed but highly destructive entrepreneurial obstacle: The Fear of Success. While most business owners focus heavily on avoiding failure, this discussion unpacks the way we self-sabotage, procrastinate, and battle imposter syndrome when things actually start going right. Through deeply personal identity stories, they break down the psychological and spiritual adjustments required to sustain high-level growth. 📈 Weekly Wins & Losses Joel Malin The Win: Celebrating his very first Father's Day. Joel shared a touching realization at church watching his three-month-old son, Gideon, mirror his parent's calm, smiling expressions to regulate his own fear of the loud environment.The Loss / Phase Change: Learning to manage a rapid new pace. With a high volume of new opportunities pulling his brain in "ten different directions at once," Joel is focusing on utilizing fitness and healthy coping mechanisms to stay anchored.Dr. Jonathan Wade The Win: Successfully listing, booking, and receiving a five-star review for their third short-term rental property, bringing immense peace of mind to his wife, Candace.The Loss / Learning: Transitioning from "finding time" to actively making time. After finally cleaning out the dusty home gym, Jonathan's focus is building the immediate discipline to work out right when getting home rather than sitting down to recount the day.🧠 Core Themes & Key Takeaways 1. The Firehose Effect: When Success Brings Sovereign Pressure Jonathan shares a transparent look back at his direct primary care practice in 2020. After steadily growing to a stable 500-patient baseline, they absorbed a massive local employer with 1,000 employees overnight. The Reality Shock: The massive dopamine hit of landing a major client was instantly followed by the stark reality of immense responsibility and localized visibility.The Reaction: Fearing the spotlight and questioning if the scale was sustainable led to subconscious procrastination—an effort to "kick the can down the road" to avoid the immediate weight of the spotlight.2. The 90% Done Sabotage Joel highlights a classic psychological trap: self-sabotaging right on the precipice of crossing your major threshold. Looking back at his early mental health career, the grueling timeline toward licensure and the crushing disconnect of working in fast-paced inpatient hospitals caused him to heavily question his path.The Solution: It takes radical humility to lean on an outside anchor. A dedicated clinical supervisor stepped into Joel's life, listened to his fears, helped pivot his environment, and provided the outside belief necessary to push past the final 10% hump.3. Relational Drift & The "Upper Limit Problem" Success inevitably introduces friction to our existing environments, a concept known as the Upper Limit Problem. The Thermostat Metaphor: Everyone possesses an internal "thermostat" dictating how much joy, wealth, or success they feel entitled to experience—often programmed by our family of origin or hometown.Breaking the Ceiling: As first-generation degree holders who advanced past their childhood economic baseline, Joel and his brother Steven had to intentionally reset their internal thermostats to overcome residual guilt and discomfort with their achievements.🛑 The Reality of Outgrowing Status Quo "There is a relational drift where you realize: 'Crap, I don’t fit in with the people I’m used to fitting in with.' If someone is threatened by your success or wants to impede it, they are not a good friend. Don't let other people set your internal thermostat." — Joel Malin4. Incremental Identity: Faking It Until You Become It Jonathan counters imposter syndrome by framing business maturity as an incremental progression. You cannot always expect to feel fully equipped for the room you are stepping into.By executing consistently and handling challenges "one bite of the elephant at a time," you organically grow into the leader capable of managing what used to terrify you.🎯 Mindset Anchors & Quotes "Your nervous system will take the hell it understands over the peace it doesn't."On Growth: "If I just eat this elephant one bite at a time, I can become that person. I can be in the rooms I want to be in." — Dr. Jonathan WadeOn Alignment: "I need to be intimately aware of what my motivation is... Is this a selfish choice, or is this a humble choice to be a better father, a better husband, or a better impact on people's lives?" — Joel MalinOn Divine Perspective: In the same way an infant blindly fights a parent who is actively trying to feed or change them, our resistance to painful life trials often blinds us to the ways we are being shaped for the next level.

  6. Jun 25

    Episode 11 - Fathers and the Legacy Letter

    Send us Fan Mail Podcast Episode Summary: Honoring Father’s Day & The Legacy of Dads Show: The Long Burn Hosts: Joel Malin (Licensed Professional Counselor) & Dr. Jonathan Wade Themes: Fatherhood, masculinity, selflessness, emotional intelligence, and leaving a "heart legacy." 1. Introduction & Personal Updates Setting the Scene: Joel checks in from a warm, 90-degree day in Jacksonville, Florida, while Jonathan connects from Nashville, Georgia.The Occasion: With June underway, the hosts dedicate the episode to Father’s Day. Jonathan highlights that this marks Joel’s very first Father’s Day as a new dad to his three-month-old son, Gideon.The Goal: A free-form conversation reflecting on their personal experiences, the lessons they learned from their own fathers, and the continuous "juggling act" of being a parent.2. Personal Reflections: Lessons from Their Fathers The hosts share deeply personal accounts of how their fathers shaped their views on life, character, and sacrifice. Joel’s Story (The Power of Selflessness): * Joel reflects on his father, who passed away from bladder cancer in 2022. He notes how difficult it is to watch the decline of a man who once seemed like the strongest person in the world.He shares a humorous yet poignant memory of a church hiking trip where his father insisted on sleeping outside the shelter so others could stay warm. His dad ended up rolling too close to the campfire and accidentally setting his sleeping bag on fire.The Takeaway: While the event was funny, it proved his father's innate desire to prioritize others. Because his father faced financial instability and layoffs, he often denied himself personal desires (like restoring old cars) to protect his family. From this, Joel learned that life is short and adventures shouldn't be delayed. (Interestingly, his older brother took away the opposite lesson: a lingering sense of financial dread, proving that children interpret the same upbringing differently based on birth order and personality).Jonathan’s Story (The Silent Cheerleader):As an only child born to older parents, Jonathan remembers his dad being his ultimate supporter. Despite being 46 years old at the time, his dad would sit on a bucket taking baseball pitches off his shins just to help Jonathan practice.Jonathan’s father had a deep passion for theology, divinity school, and civil service—frequently pulling Jonathan along to volunteer at soup kitchens and church meetings.The Takeaway: Jonathan learned the value of community service and giving back. He describes his father as a quiet, impactful presence whose text messages and phone calls carry immense weight.3. The Modern Challenges of Fatherhood & Relationships Joel and Jonathan pivot to the psychological and systemic realities of navigating modern family dynamics. The Squeezed Bandwidth: Joel discusses the challenge of managing emotional capacity with a newborn. He realizes he must learn to voice his own emotional needs rather than expecting his wife, Christy, to fulfill everything while she focuses on the baby.The Insular Society: Joel notes that historically, tight-knit communities shared the burden of being event planners, pastors, caretakers, and friends. Modern society has turned inward, forcing romantic partners to act as each other's entire social network, maid, caretaker, and emotional anchor—a dynamic that can feel trapping if not balanced.Mitigating "Bleed-Over": Jonathan shares that he and his wife intentionally take 30 to 60 minutes when he gets home to discuss work and business so they can consciously set it aside and focus on family time. Joel adds that while work stress will inevitably impact the home (per Family Systems Theory), the key is having healthy outlets so you don't take frustrations out on loved ones.4. Redefining Masculinity & True Success Rites of Passage: Unlike biological milestones for women, modern men lack clear, healthy demarcation lines for transitioning into adulthood.Fragile Masculinity vs. True Masculinity: Joel notes that society often ties a man's worth to external metrics—the truck he drives (referencing his Ram 1500 vs. Jonathan's stick-shift Corolla), his income, physique, or athletic knowledge.The True Secret: Citing author Donald Miller, Joel notes that true masculinity isn't about societal checkmarks; it's about being comfortable in your own skin, competing only against past versions of yourself, and learning to do hard things.Redefining Success: Jonathan stresses that true success doesn't carry a dollar sign. He references a concept from a previous episode: the only two opinions that matter are your 8-year-old self and your 8-year-old self. The 80-year-old version of you won't care about the bank account; they will care about the "heart account."5. Cultivating a Legacy: "The Long Burn Legacy Letter" The Concept: Jonathan introduces a tool they call The Long Burn Legacy Letter. It is a fluid template (to be shared in the show notes/comments) meant to be updated yearly.Purpose: It is not a legal will or a eulogy, but a living document detailing the life lessons you have learned and want to pass down to your spouse or children. It forces men to self-reflect on their personal growth, faith, and family goals.A Moving Discovery: Joel connects this to a real-life experience. After his father passed, the family found a handwritten note tucked away in his wallet. It was a private legacy statement detailing his profound faith in Jesus Christ and his hope that others saw that love reflected in his life.6. Closing Advice & Community Engagement Ask for Feedback: Joel challenges fathers to explicitly ask their children and spouses for an assessment of how they are doing. He notes that receiving feedback isn't an attack—it's information required to move a relationship from "good" to "great."Fathers and Daughters: The hosts briefly touch on the crucial role fathers play in their daughters' lives, noting that a father sets the baseline for what a daughter will expect and accept from a future partner. Jonathan jokingly navigates dealing with his 15-year-old daughter's first breakup.Where to Connect: The hosts invite listeners to follow The Long Burn on Substack (for show notes), LinkedIn, Facebook, and the Fire Health Instagram page. Listener feedback and "fan mail" can be submitted directly via Buzzsprout.Final Send-off: The hosts wish a Happy Father's Day to all the "High-Impact Males" (HIMs) shaping the next generation.You can find "The Long Burn Legacy Letter" by clicking on the link below: https://drive.google.com/file/d/1BN6UqLz2NajABpIsNImFnww21MOB6Trr/view?usp=sharing

  7. Jun 18

    Episode 10 - Tunnel Vision and the Curse of the Time Traveler

    Send us Fan Mail In this episode, Joel and Jonathan explore the psychological traps of over-focusing on the future or the past. They discuss how professional stress, "destination addiction," and the inability to stay present can create a toxic cycle that robs individuals of their current happiness and impacts their families. Weekly Wins & Losses Joel's Win: After identifying a broken water heater in his guest camper, he used a $45 Amazon part and a YouTube tutorial to fix it himself, saving a $150 repair visit and feeling like a "badass."Joel's Loss: Dealing with a disgusting toilet leak into the camper's blackwater tank due to a missing gasket. Thanks to his experience changing baby diapers, he handled it better than expected and fixed it with a $10 part.Jonathan's Win: Actively working on his ability to delegate tasks to AI and clinic employees, recognizing that he cannot do everything himself.Jonathan's Loss: Reaching a point of feeling entirely overwhelmed by taking on too many loose ends at once, which ultimately forced him into the win of delegating.Key Concept 1: Tunnel Vision Joel shares a childhood lesson from his father to explain tunnel vision. Looking through a cardboard paper towel roll restricts your view to minor details, but ripping the tube in half continually broadens your perspective until you see the whole room. The hosts explain that when individuals fixate on minute details or a singular way to solve a problem, they emotionally blow issues out of proportion. This hyper-focus causes people to lose sight of alternative options and broader perspectives. Key Concept 2: The Curse of the Time Traveler Joel introduces a concept developed while working with a transitioning Navy client who struggled to stay grounded in the present. Traveling to the Past (Rumination): Regretfully looking backward to try and "perfect" past choices. Joel compares psychological rumination to biological ruminants (like cows chewing cud)—re-chewing and re-processing difficult, already-digested material, which breeds self-doubt and depression.Traveling to the Future (Anticipatory Anxiety): Spiraling into endless "what-if" scenarios out of a fear of the unknown, which breeds toxic anxiety.Both forms of time traveling leave an individual mentally and emotionally absent, turning them into a "ghost at the dinner table" for their families. As Joel notes, "Your heart and your feet have to be in the same place." Strategic Planning vs. Toxic Time Traveling Jonathan and Joel discuss how to identify the line between healthy business strategy and toxic anxiety: Aspect | Strategic Planning | Toxic Time Traveling & Emotional Tone | Driven by excitement, energy, and joy. | Driven by fear, dread, and waking up in a cold sweat. Action Plan | Grounded in doing the "next right thing" step-by-step. | Overlooking milestones due to "destination addiction." Boundaries | Time-blocking work so it doesn't bleed into family life. | Being physically present but mentally a shell. Real-World Applications: The Orchard Health Journey Jonathan reflects on how these concepts played out across the history of his medical practice, Orchard Health: The Compounding Success: Moving from a tiny old bank building in Nashville with 100 initial patients to suddenly gaining 800–900 patients overnight via a partnership with Chaparral Boats. The rapid growth was terrifying and induced future-focused anxiety, but they navigated it one small step at a time.The Learning Lesson (Not a Loss): Jonathan opens up about expanding to a second clinic location in Valdosta, which ultimately failed and had to close after 18 months, triggering his first panic attack.The Takeaway: Rather than letting the failure paralyze his future ambition, Jonathan chose to view it as a learning lesson rather than a loss. He realized that future growth must happen organically rather than forcing a timeline through destination addiction.Memorable Quotes "Anxiety gives me something to do, but it's like a rocking chair—it doesn't get me anywhere." — Dr. Jonathan Wade"Your heart and your feet have to be in the same place." — Joel Malin"I didn't lose. I learned." — Dr. Jonathan WadeThe Verdict Who should listen? Entrepreneurs, high-achievers, and anyone struggling to balance long-term goals with family life. This episode serves as an excellent masterclass on mindfulness, boundary setting, and learning how to recover from professional setbacks without losing your presence in the moment.

  8. Jun 11

    Episode 9 - The Crossroad of Fortune and Luck

    Send us Fan Mail Podcast Summary: The Long Burn (Episode 9) Hosts: Dr. Jonathan Wade & Joel Malin In this episode, Jonathan and Joel trade their usual banter for a deep dive into how mindset and daily decisions dictate our long-term trajectory. Triggered by a recent podcast Jonathan heard, the hosts debate the semantics of "luck" versus "fortune" and look at how this philosophy directly impacts mental and physical health. Weekly Wins & Losses Joel's Win: Celebrating the pure joy of parenting his happy baby, Gideon, whose grins keep everything else in perspective.Joel's Loss: The ongoing, relatable struggle with time management and trying to keep all the daily plates spinning.Jonathan's Win: Inches away from launching a third short-term rental property near Greenville, SC, catering to hikers. He frames this venture as a way to give his wife, Candace, an interior design "canvas" to repay her for years of backing his clinical dreams.Jonathan's Loss: Learning to recognize when his "cup is full" and admitting he needs to look into hiring an executive assistant to help manage his entrepreneurial workload.Key Discussion: Fortune vs. Luck The core of the episode revolves around a philosophical disagreement over a concept Jonathan heard on a podcast detailing the crossroads of fortune and luck. Jonathan's Perspective: He views fortune as the static hand you are dealt (birthplace, economics, genetics) and luck as something you actively create through choices, mindset, and putting yourself in the right rooms. He quotes Tony Robbins: "The meeting of preparation with opportunity generates the offspring we call luck."Joel's Counter-Perspective: Joel views the definitions as completely flip-flopped. To him, luck represents unpredictable, chaotic events you cannot influence (like an unexpected call from a job recruiter or winning the lottery). Conversely, fortune is the structured "scaffolding" you build through conscious, deliberate choices over time (like a solid retirement portfolio).The Consensus: While they couldn't agree on the labels, both hosts agree on the core truth: Compounding daily choices ultimately dictate your reality.Real-World Crossroads The Pivot Point: Jonathan illustrates this by sharing a story from his senior year of high school. A spontaneous decision to tour the Virginia Military Institute (VMI) post—despite having no military background—led to a chance meeting with a baseball coach who knew his high school coach. That single choice ultimately shaped his entire college career and adult life.The Health Connection: The hosts tie this back to their venture, Fire Health. Just like finances, your health relies on compounding decisions. You can't control every genetic variable, but you can control what you put in your body and how much you move. The goal is to reach financial independence and actually be vibrant enough to enjoy it—not spending your retirement tied to a pill planner or dialysis machine.Memorable Quotes "Choosing not to go to work and missing a paycheck, that's not bad luck. That's bad choices." — Joel Malin"Control the variables that you can and then line things up hoping for a good outcome." — Joel MalinThe Verdict Who should listen? Anyone on a financial independence journey who needs a reminder to stop neglecting their physical health along the way, or those wrestling with how much control they truly have over their own success.

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Ratings & Reviews

5
out of 5
3 Ratings

About

The Long Burn is a strategy-driven podcast for real estate investors, entrepreneurs, and high performers who want to achieve Financial Independence without burning out their health, relationships, or purpose along the way. Hosted by two entrepreneurs within the medical and wellness space, the show sits at the intersection of money, health, performance, and intentional living—breaking down how to build wealth, design leverage, stabilize mental and physical health, and ultimately live life on your own terms. Each episode delivers practical frameworks, candid conversations, and real-world playbooks around investing, healthcare optimization, entrepreneurship, and personal growth. The mission is simple: eliminate blind spots that quietly derail FIRE journeys and give listeners the tools to build sustainable wealth, resilient health, and long-term freedom.

Information

  • Creator
    Jonathan Wade & Joel Malin
  • Years Active
    2026
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © 2026 The Long Burn
  • Show Website
    The Long Burn