Marketing & OPs for SMEs

Jeremy Yang
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Marketing and OPs for SMEs is a podcast for founders, owner-operators and key decision-makers running smaller businesses, from solopreneurs through to teams of around 20, typically generating $300k to $2m in annual owner profit. Hosted by Jeremy Yang, founder of Digital Goliath, each episode brings in an experienced operator or specialist to explore how they got to where they are, what they are seeing in practice, what is working, what is failing, and what small businesses are often getting wrong. The conversations are unscripted, practical and grounded in real experience, with enoughcontext for listeners to decide what actually applies to their own business.

  1. 5h ago

    Adam Spector on Execution, Founders & the Bay Area Startup World

    What is Silicon Valley actually like when you’re living and working inside the ecosystem? In this episode, I sit down with Adam Spector, a four-time founder and active angel investor with more than 200 startup investments behind him, including 14 companies that went on to reach unicorn status. I wanted to understand how different the reality is from what those of us outside Silicon Valley see through the media. We talk about why proximity to San Francisco still matters, how ideas and opportunities spread through the ecosystem, the importance of trust and warm introductions, why failure is viewed differently, and what Adam is seeing from founders working at the front edge of AI. Adam also shares what he’s learned about execution after building multiple companies and investing in hundreds more, why great founders tend to be obsessive, and how his previous attempt to automate back-office work eventually led to his current company, Chore. If you run an SME or you're interested in entrepreneurship, AI, startups and what actually happens inside the Silicon Valley ecosystem, there's plenty in this conversation. Learn more about Adam Spector LinkedIn ➡️ https://www.linkedin.com/in/adamspector2/ Chore ➡️ https://www.hirechore.com/ Entrepreneurial Excellence Podcast ➡️ https://www.youtube.com/@EntrepreneurialExcellencePod Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/ Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw Connect with Digital Goliath Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/ Website ➡️ https://digitalgoliath.com.au/ About Us ➡️ https://digitalgoliath.com.au/about-page/ Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ More practical resources for SME owners Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/ How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

    Adam Spector on Execution, Founders & the Bay Area Startup World

  2. Oct 28

    Tas Bober on B2B Landing Pages, Niching Down and What Conversion Rate Misses

    Most businesses build their paid ads backwards, according to Tas Bober. Her approach starts with the landing page and the information buyers need to justify a purchase. Jeremy and Tas discuss why conversion rate alone can mislead, how fewer leads can mean better results, and where AI helps without losing your human voice. They also cover: • Measuring performance before, during and after conversion • Assessing lead quality and ideal customer fit • Helping buyers build an internal business case • Why hiding pricing can slow purchases • Making your offer easier to buy through niching Practical ideas for B2B owners, paid advertisers and landing page writers. Learn more about Tas Bober LinkedIn ➡️ https://www.linkedin.com/in/tasbober/ The Scroll Lab ➡️ https://thescrolllab.com/ Notorious B2B ➡️ https://notoriousb2b.com/ The Marketer's Exit ➡️ https://themarketersexit.com/ Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/ Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw Connect with Digital Goliath Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/ Website ➡️ https://digitalgoliath.com.au/ About Us ➡️ https://digitalgoliath.com.au/about-page/ Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ More practical resources for SME owners Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/ How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

    Tas Bober on B2B Landing Pages, Niching Down and What Conversion Rate Misses

  3. Oct 22

    Cydney Mar on 45+ Years of Product Experience and Getting Products Off the Ground

    I recently sat down with Cydney Mar, who brings more than 45 years of experience across fashion, manufacturing, TV shopping and product development. What I liked about the conversation was how practical she is about getting products off the ground. We covered: Why a good product idea often doesn’t see the light of dayWhat businesses often underestimate before launchingHow she thinks about testing small while planning for much bigger volumesWhat years inside factories and product businesses taught her about knowing when something can actually scale There were a few parts of this conversation where you could really tell the difference between theory and someone who has actually done this for decades. Give it a listen if you’re building a product, thinking about launching one, or just want to hear what 45+ years of experience looks like in practice. Learn more about Cydney Mar Product development consulting ➡️ https://cydneymar.com/ LinkedIn ➡️ https://ca.linkedin.com/in/cydney-mar-89741 Cydney Mar Wellness ➡️ https://www.cydneymarwellness.com/ Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/ Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw Connect with Digital Goliath Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/ Website ➡️ https://digitalgoliath.com.au/ Learn more about Digital Goliath About Us ➡️ https://digitalgoliath.com.au/about-page/ Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ Looking for more practical ideas to help you run and grow your business? Explore Digital Goliath’s latest articles and how-to guides for SME owners. Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/ How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

    Cydney Mar on 45+ Years of Product Experience and Getting Products Off the Ground

  4. Oct 15

    Irwin Hau on 17 Years in Agency Life + A Demo of ConversionCow

    Irwin Hau joins Jeremy Yang to talk about 17 years in the agency world, building Chromatix, and his newer creation, ConversionCow. After starting Chromatix in 2009, Irwin gradually narrowed the agency’s focus towards web design, conversion and the psychology behind what makes people take action online. In this episode, he shares some of the lessons from nearly two decades in the industry before giving Jeremy a live walkthrough of ConversionCow, a tool designed to help businesses get more from the traffic already reaching their website. They discuss: • Why smaller businesses need to be clearer than established brands • The role of simplicity, clarity and trust in website conversion • How ConversionCow started as an internal solution at Chromatix • Using different messages, offers and calls to action throughout the customer journey • Real examples of ConversionCow being used on service business websites Give it a listen if you run a service business and want to get more enquiries from the website traffic you already have. Learn more about Irwin Hau LinkedIn ➡️ https://www.linkedin.com/in/irwinhau/ ConversionCow ➡️ https://www.conversioncow.com/ ConversionCow calculator ➡️ https://www.conversioncow.com/calculator/ Chromatix ➡️ https://www.chromatix.com.au/ Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/ Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw Connect with Digital Goliath Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/ Website ➡️ https://digitalgoliath.com.au/ Learn more about Digital Goliath About Us ➡️ https://digitalgoliath.com.au/about-page/ Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ Looking for more practical ideas to help you run and grow your business? Explore Digital Goliath’s latest articles and how-to guides for SME owners. Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/ How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

    Irwin Hau on 17 Years in Agency Life + A Demo of ConversionCow

  5. Oct 13

    David Lengyel on Micromanagement, Complacency and Learning to Build Better People

    What do people need to stay engaged, and why can’t leaders manage everyone the same way? Jeremy Yang speaks with David Lengyel, Managing Director and Co-Founder of Venture Up, about communication, trust and the challenge of moving from doing the work to managing people. With over 40 years of experience in team building and leadership development, David explains how experience can lead managers to take communication for granted, why micromanagement is hard to leave behind, and why professional sports coaching methods don’t always translate to everyday workplaces. They also discuss: The One Minute Manager and learning to delegate.Phil Jackson’s coaching approach and adapting to different people.Why team building should offer more than a “Disneyland experience”.Three things David believes people need: something to work on, something to believe in and something to look forward to.Give it a listen if you run a business or manage a team and want practical lessons that last beyond a training day. Learn more about David Lengyel Website ➡️ https://ventureup.com/ Email ➡️ info@ventureup.com David’s LinkedIn ➡️ https://www.linkedin.com/in/david-lengyel-099a2050 Venture Up LinkedIn ➡️ https://www.linkedin.com/company/ventureup/ Facebook ➡️ https://www.facebook.com/VentureUp/# Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/ Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw Connect with Digital Goliath Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/ Website ➡️ https://digitalgoliath.com.au/ Learn more about Digital Goliath About Us ➡️ https://digitalgoliath.com.au/about-page/ Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ Looking for more practical ideas to help you run and grow your business? Explore Digital Goliath’s latest articles and how-to guides for SME owners. Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/ How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

    David Lengyel on Micromanagement, Complacency and Learning to Build Better People

  6. Oct 7

    Ashley Smith on How to Make Your Expertise Show Up in Google and AI Search

    What would a potential client find if they looked you up today, and would it reflect the experience you actually have? Jeremy Yang joins Ashley Smith, business strategist and founder of Show Your Proof, to discuss the gap between an established professional’s reputation and what people can discover about them online. Ashley draws on 18 years in real estate and industry leadership to explain why experienced service providers can be overlooked, even when they have years of useful knowledge and strong client relationships. The conversation explores how to make that experience easier to find through Google and AI search, including practical ways to document the advice, judgement and work already happening in your business. They also discuss: Why a trusted referral can still lead to an online credibility check.The minimum evidence someone needs before contacting a service provider.Making previous career experience useful when changing direction.Turning recorded conversations and past work into material people can discover. Give it a listen if you’ve built a reputation through your work but haven’t put much of that experience online. Learn more about Ashley Smith Show Your Proof ➡️ https://showyourproof.beehiiv.com/ LinkedIn ➡️ https://www.linkedin.com/in/ashleysmithnow/ Free Proof Gap Self-Assessment ➡️ https://showyourproof.beehiiv.com/products/proof-gap-self-assessment Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/ Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw Connect with Digital Goliath Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/ Website ➡️ https://digitalgoliath.com.au/ Learn more about Digital Goliath About Us ➡️ https://digitalgoliath.com.au/about-page/ Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ Looking for more practical ideas to help you run and grow your business? Explore Digital Goliath’s latest articles and how-to guides for SME owners. Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/ How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

    Ashley Smith on How to Make Your Expertise Show Up in Google and AI Search

  7. Oct 5

    Dima Beseda on Where the Influencer Economy Is Heading Next

    Dima Beseda has been building businesses inside digital economies since he was a teenager. He went from making money inside World of Warcraft to co-founding Overgear, which grew to around $40M ARR. Along the way, he worked hands-on across marketing, product and growth, with influencer marketing becoming a major part of how several of those businesses grew. So when Dima started thinking about what he wanted to build next, the creator economy was a natural place to look. In this conversation, we get into where influencer marketing is heading and what changes when AI starts removing much of the manual work behind it. We cover: • The halo effect influencer activity can have across paid ads, organic traffic and brand • How AI changes the economics of managing hundreds of creators • Why micro and nano influencers could become much more important • Dima’s vision for making influencer marketing far easier to scale This one is particularly relevant if your business is already investing heavily in influencers, or you’re trying to work out how the channel fits into the rest of your marketing. Learn more about Dima Beseda LinkedIn ➡️ https://cy.linkedin.com/in/dmitriy-beseda Spiry ➡️ https://spiry.com/ Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/ Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw Connect with Digital Goliath Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/ Website ➡️ https://digitalgoliath.com.au/ Learn more about Digital Goliath About Us ➡️ https://digitalgoliath.com.au/about-page/ Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ Looking for more practical ideas to help you run and grow your business? Explore Digital Goliath’s latest articles and how-to guides for SME owners. Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/ How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

    Dima Beseda on Where the Influencer Economy Is Heading Next

  8. Sep 30

    Murray Smith on How EOS Actually Works in a Small Business

    I’ve been using EOS in my business for years. The problem is, I eventually Frankensteined it with other systems and turned it into something completely different. Probably more fun, definitely less effective. So I got Murray Smith on the podcast to straighten me out. Murray has implemented EOS across 60+ businesses, and we go straight into the practical stuff: right people/right seats, processes, Level 10 meetings, execution vs vision, and where business owners tend to get EOS wrong. If you’ve ever been remotely interested in EOS or read Traction and wondered what it looks like in the real world, this episode is for you. Learn more about Murray Smith LinkedIn ➡️ https://au.linkedin.com/in/murraydsmith Grip 6 ➡️ https://www.grip6.com.au/ Traction by Gino Wickman: free chapter ➡️ https://www.eosworldwide.com/traction-book-free-chapter Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/ Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw Connect with Digital Goliath Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/ Website ➡️ https://digitalgoliath.com.au/ Learn more about Digital Goliath About Us ➡️ https://digitalgoliath.com.au/about-page/ Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ Looking for more practical ideas to help you run and grow your business? Explore Digital Goliath’s latest articles and how-to guides for SME owners. Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/ How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

    Murray Smith on How EOS Actually Works in a Small Business
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About

Marketing and OPs for SMEs is a podcast for founders, owner-operators and key decision-makers running smaller businesses, from solopreneurs through to teams of around 20, typically generating $300k to $2m in annual owner profit. Hosted by Jeremy Yang, founder of Digital Goliath, each episode brings in an experienced operator or specialist to explore how they got to where they are, what they are seeing in practice, what is working, what is failing, and what small businesses are often getting wrong. The conversations are unscripted, practical and grounded in real experience, with enoughcontext for listeners to decide what actually applies to their own business.

Information

  • Creator
    Jeremy Yang
  • Years Active
    2026
  • Episodes
    49
  • Rating
    Explicit
  • Copyright
    © 2026 Jeremy Yang
  • Show Website
    Marketing & OPs for SMEs