Built 4 Winning

Jeff Friday

Built 4 Winning is a performance podcast hosted by Super Bowl Champion NFL Strength Coach Jeff Friday. After 21 seasons in the NFL and coaching 12 Hall of Famers, Coach Friday breaks down what it actually takes to build elite performance in sports, leadership, and life. This podcast is built on 4 essential pillars: Physical. Mental. Social. Spiritual. Each episode features conversations with high-level leaders, athletes, and thinkers—combined with practical strategies you can apply immediately to close the gap between where you are and where you’re called to be.

  1. Sep 4

    Elite Athletes Still Get Nervous. Here’s Why That’s Actually an Advantage | Adam Nicholls

    Can Mental Toughness Be Trained? Adam Nicholls Explains📞 COLLABORATE WITH ME: https://www.jefffriday.com/contact-8Professor Adam Nicholls explains how mental toughness, resilience, confidence, stress management, and performance psychology can help athletes perform under pressure and reach their full potential.🔹 Mental toughness and resilience can be developed through practice, repetition, and experience🔹 Elite performers learn to manage nerves, reframe pressure, and use strategies like deep breathing and positive self talk🔹 Performance profiling helps athletes identify strengths, uncover areas for growth, and build a stronger path toward performanceCHAPTERS:00:35 Introduction To Sports Psychology And Elite Performance02:04 Can Mental Toughness And Resilience Be Developed?03:24 The Assuredness That Separates Elite Performers04:25 The Biggest Myth About Mental Performance06:11 How Elite Athletes Use Nerves As Fuel07:20 Why Stress Depends On Your Mindset09:00 Threat Vs Challenge In High-Pressure Sports10:39 Why Mental Skills Require Practice And Repetition11:24 Mental Strategies For Performing Under Pressure16:07 Performance Profiling For Athletic Improvement23:54 Why Physical Preparation Builds Confidence25:14 How Great Coaches Build Trust And Autonomy28:00 Why Coaches Should Celebrate Athlete Progress31:39 Resilience, Mental Toughness And Bouncing Back34:02 What To Do When You Feel Stuck34:39 Why Relationships Are The Key To Long-Term SuccessInquire now via:📧 Email: coachfriday@jefffriday.comConnect with me via:https://www.tiktok.com/@b4wcoachfridayhttps://www.youtube.com/@B4WCoachFridayhttps://www.instagram.com/b4wcoachfriday/https://www.facebook.com/B4WCoachFriday/https://www.linkedin.com/in/b4wcoachfriday/https://x.com/B4WCoachFriday/Crossing the thin line between good and great in sports, business, and life.My book: https://www.jefffriday.com/my-bookMinistry link: https://give.cru.org/1103811Professor Adam Nicholls Links:LinkedIn: Profesor Adam NichollsInstagram: @aplusinchttps://www.amazon.com/Psychology-Sports-Coaching-Theory-Practice/dp/1032062606#AdamNicholls #MentalToughness #SportsPsychology #PerformancePsychology #MentalPerformance #Resilience #AthleteMindset #ElitePerformance #SportsCoaching #BuiltForWinning #built4winning #coachfriday #jefffriday

  2. Aug 21

    Former NFL Linebacker Shares How He Found His Identity Beyond Football | Zach Woodfin

    For everyone listening — if today encouraged you and for more conversations just like this one, check out the following: ⭐️Built 4 Winning book: thecoremediagroup.com/product-page/built-4-winning ⭐️Podcast Youtube: Built4Winning 📞 COLLABORATE WITH ME: https://www.jefffriday.com/contact-8Zac Woodfin on Preparation, Identity, Resilience, and Faith in CoachingZac Woodfin shares how ultimate preparation, character, faith, and resilience shaped his journey from an undrafted NFL linebacker to an NFL strength and conditioning coach. His story reveals why your identity cannot be tied to the game, your position, or circumstances, and how purpose can remain through adversity.🔹 Ultimate preparation creates confidence and helps eliminate fear when facing high pressure opportunities.🔹 Getting cut from multiple NFL teams taught Zac resilience and showed him that his identity could not be found in football.🔹 Faith, integrity, trust, and intentional relationships can help coaches impact athletes beyond performance.Inquire now via:📧 Email: coachfriday@jefffriday.comConnect with me via:https://www.tiktok.com/@b4wcoachfridayhttps://www.youtube.com/@B4WCoachFridayhttps://www.instagram.com/b4wcoachfriday/https://www.facebook.com/B4WCoachFriday/https://www.linkedin.com/in/b4wcoachfriday/https://x.com/B4WCoachFridayCrossing the thin line between good and great in sports, business, and life.My book: https://www.jefffriday.com/my-bookMinistry link: https://give.cru.org/1103811Zach Woodfin Links:IG: @coach_woodfin#ZacWoodfin #BuiltForWinning #CoachFriday #JeffFriday #NFL #StrengthAndConditioning #SportsPerformance #Leadership #FaithAndSports #AthleteDevelopment #Resilience #Mindset #ChristianCoaching #NFLCoach #Character #built4winning #coachfriday #jefffriday

  3. Aug 7

    The Truth About Success That Every Coach Learns Too Late | Clif Marshall & Ron McKeefery

    📞 COLLABORATE WITH ME: https://www.jefffriday.com/contact-8Faith Based Leadership for Coaches | Clif Marshall and Ron McKeefery on Building Lasting ImpactWhat separates a good coach from a transformational leader? In this powerful Built 4 Winning Podcast episode, Jeff Friday sits down with Clif Marshall and Ron McKeefery to discuss faith, leadership, strength and conditioning, coaching athletes, and creating an eternal impact that extends far beyond sports. Learn how great coaches build stronger athletes by first investing in character, purpose, and relationships.🔹 Clif Marshall shares how faith transformed his coaching philosophy and leadership style.🔹 Ron McKeefery explains why coaching is about influencing lives, not just improving performance.🔹 Discover practical leadership lessons that help coaches develop stronger athletes, healthier cultures, and lasting impact.CHAPTERS:00:00 Built for Winning Podcast Introduction00:19 Meet Ron McKeefery and Cliff Marshall01:47 Leadership, Faith, and Coaching Beyond Performance02:47 Ron McKeefery's Faith Journey and Life Transformation06:34 Coaching Athletes With an Eternal Perspective10:13 The NFL Combine Story That Changed Cliff Marshall's Coaching Forever14:05 Daily Habits That Strengthen Faith and Leadership16:58 Building Trust Through Relationships With Athletes19:18 Creating Bible Studies and Ministry in College Athletics22:05 A Player's Baptism and the Reward of Coaching Beyond Sports24:34 Overcoming Career Setbacks Through Faith and Surrender27:42 Answered Prayer and a New Coaching Mission at D1 Training28:57 Quick Fire Questions on Faith, Leadership, and Coaching30:49 Kingdom Priorities and Leaving an Eternal Legacy31:08 Final Takeaways and Podcast ClosingInquire now via:📧 Email: coachfriday@jefffriday.comConnect with me via:https://www.tiktok.com/@b4wcoachfridayhttps://www.youtube.com/@B4WCoachFridayhttps://www.instagram.com/b4wcoachfriday/https://www.facebook.com/B4WCoachFriday/https://www.linkedin.com/in/b4wcoachfriday/https://x.com/B4WCoachFridayCrossing the thin line between good and great in sports, business, and life.My book: https://www.jefffriday.com/my-bookMinistry link: https://give.cru.org/1103811Clif and Ron Links:https://coachclifmarshall.com/IG: @d1training_officialIG: @d1combineIG https://www.instagram.com/p/DbIv4hat3gh/X: @‌D1Sports Linkedin: https://www.linkedin.com/company/d1trainingFB: rmckeeferyIG: rmckeeferyYT: RonMcKeeferyYT: @1KCardProject#ClifMarshall #RonMcKeefery #JeffFriday #Built4Winning #Leadership #ChristianLeadership #Faith #StrengthCoach #StrengthAndConditioning #Coaching #AthleteDevelopment #Football #HighPerformance #Mentorship #WinningMindset #SportsLeadership #KingdomLeadership #CoachLife #built4winning #coachfriday #jefffriday

  4. Jul 24

    I Asked God to Make Me Bulletproof and It Changed My Life | Original Strength | Tim Anderson

    📞 COLLABORATE WITH ME: https://www.jefffriday.com/contact-8 How to Reclaim Your Original Strength with Tim Anderson Tim Anderson, co creator of the Original Strength system, joins Jeff Friday to explore how breathing, natural movement patterns, faith, and the human body's original design can help restore strength, resilience, mobility, and overall performance. 🔹 Discover how Tim Anderson's journey through pain and overtraining led to the creation of Original Strength and a new understanding of how the human body was designed to move. 🔹 Learn the three foundational principles of Original Strength, including proper breathing, regular movement, and engaging natural gait patterns to build reflexive strength and resilience. 🔹 Explore how faith, infant development, nasal breathing, crawling, walking, and natural movement can help athletes and everyday people reconnect with their body's foundation for strength and performance. Inquire now via:📧 Email: coachfriday@jefffriday.com Connect with me via: https://www.tiktok.com/@b4wcoachfriday https://www.youtube.com/@B4WCoachFriday https://www.instagram.com/b4wcoachfriday/ https://www.facebook.com/B4WCoachFriday/ https://www.linkedin.com/in/b4wcoachfriday/ https://x.com/B4WCoachFriday Crossing the thin line between good and great in sports, business, and life.My book: https://www.jefffriday.com/my-bookMinistry link: https://give.cru.org/1103811 Tim Anderson Links: IG: @tim_sonofander IG: @‌original_strength YT: Original Strength FB: https://www.facebook.com/share/1KxkZJzmZZ/?mibextid=wwXIfr FB: Original Strength | Fuquay-Varina NC #TimAnderson #OriginalStrength #StrengthTraining #MovementTraining #FunctionalMovement #MobilityTraining #Breathing #NasalBreathing #AthletePerformance #SportsPerformance #StrengthAndConditioning #FaithAndFitness #MovementHealth #built4winning #coachfriday #jefffriday

  5. Jul 10

    The Truth About Building Championship Teams Nobody Talks About | UFL | Chris Redman

    📞 COLLABORATE WITH ME: https://www.jefffriday.com/contact-8 From High School Coach to UFL Champion | Chris Redman on Leadership, Faith, and Never Giving Up Full episode Youtube Link: https://youtu.be/lq-NESNKoKc Former NFL quarterback and UFL championship coach Chris Redman joins Jeff Friday to share his incredible journey from coaching high school football to leading the Louisville Kings to a championship. Discover powerful lessons on leadership, perseverance, faith, team culture, and what it takes to keep fighting when your back is against the wall. 🔹 Chris Redman reveals how an unexpected Christmas Eve phone call changed the course of his coaching career.🔹 Learn the leadership principles that helped turn adversity into a championship season.🔹 Discover why resilience, faith, and belief in your team are essential for long term success. Inquire now via:📧 Email: coachfriday@jefffriday.com Connect with me via:https://www.tiktok.com/@b4wcoachfridayhttps://www.youtube.com/@B4WCoachFridayhttps://www.instagram.com/b4wcoachfriday/https://www.facebook.com/B4WCoachFriday/https://www.linkedin.com/in/b4wcoachfriday/https://x.com/B4WCoachFriday Crossing the thin line between good and great in sports, business, and life.My book: https://www.jefffriday.com/my-bookMinistry link: https://give.cru.org/1103811 Chris Redman Links: LinkedIn: https://www.linkedin.com/in/chris-redman-a953a85a/ Instagram:@chris.redman8 Twitter: @‌ItsChris_Redman Chapters: 00:39 Introduction To Chris Redman And Championship Journey02:08 How Chris Redman Became UFL Championship Head Coach03:42 Why Elite People Never Quit When Adversity Hits04:40 Leadership Lessons And The Power Of Work Ethic06:58 The Energy Bus And Building Positive Team Culture08:31 Authentic Leadership And Courage Under Pressure12:43 What It Really Takes To Make A Professional Football Roster14:27 Daily Habits That Extended Chris Redman’s NFL Career16:04 Faith, Adversity And Finding Strength Through Hard Times18:30 The One Physical Habit That Drives Peak Performance22:48 Why You Have To Go Through Hell To Reach Success23:50 Inside The Ravens Quarterback Change And Super Bowl Run28:32 Why Character Always Prevails In Leadership And Sports29:35 Life Lessons From Being Cut And Returning To The NFL33:08 Mental Reps, Visualization And Staying Ready For Opportunity36:24 From 0-3 Start To UFL Championship Season38:48 Building A Winning Culture Through Accountability And Standards40:03 Why Former NFL Teammates Became His Coaching Staff43:10 Championship Teams Want To Dominate, Not Just Compete45:33 Character, Choices And The Foundation Of Success46:17 Giving Glory To God After Winning The Championship47:31 How His Son’s Cancer Changed His Faith And Perspective49:10 Using Football As A Platform To Share Faith50:49 What To Do When You Feel Stuck In Life52:01 Why You Should Never Be Afraid To Fail54:32 Advice Chris Redman Wants To Leave His Grandchildren55:35 It’s Not How You Start, It’s How You Finish56:31 Final Thoughts And Closing Remarks #ChrisRedman #Built4WinningPodcast #Leadership #FootballLeadership #UFL #LouisvilleKings #NFL #CoachingSuccess #ChampionshipMindset #FaithAndFootball #MentalToughness #Resilience #WinningCulture #SportsLeadership #CoachFriday #JeffFriday #built4winning

  6. Jun 25

    NBA Lakers’ Jaxson Hayes: I Had Millions But Still Felt Loss

    Jaxson Hayes Opens Up About Arrest, Faith, NBA Pressure, and Rebuilding His Life | Built 4 Winning What happens when success, money, and fame arrive before you’re ready for them? NBA player Jaxson Hayes joins Jeff Friday to share the defining moments that reshaped his life, from being arrested during his second NBA season to rebuilding through faith, discipline, gratitude, and intentional daily habits. In this conversation, Jaxson discusses the wake up call that forced him to reevaluate everything, how sleep and recovery became essential parts of his performance routine, and why focusing on what you can control is critical for long term success. Jeff and Jaxson also explore life inside the NBA, chapel services before games, the unseen habits of elite players like LeBron James, handling criticism, protecting mental health, and the role faith plays in navigating pressure at the highest level. In this episode: • How getting arrested changed the trajectory of Jaxson Hayes’ life • Why sleep, recovery, and small daily habits matter more than most athletes realize • The mindset shifts that helped Jaxson grow through adversity and setbacks • What millions of dollars, fame, and NBA expectations taught him about humility • How faith and gratitude provide stability during life’s most difficult seasons Whether you’re an athlete, coach, entrepreneur, or someone trying to rebuild after failure, this episode offers practical lessons on resilience, perspective, and becoming the person you’re called to be. Connect with Jeff Friday: https://www.tiktok.com/@b4wcoachfriday | https://www.youtube.com/@B4WCoachFriday | https://www.instagram.com/b4wcoachfriday/ | https://www.facebook.com/B4WCoachFriday/ | https://www.linkedin.com/in/b4wcoachfriday/ | https://x.com/B4WCoachFriday Crossing the thin line between good and great in sports, business, and life. Jeff Friday’s Book: https://www.jefffriday.com/my-book Ministry: https://give.cru.org/1103811 Connect with Jaxson Hayes Instagram: @jaxsonhayes

About

Built 4 Winning is a performance podcast hosted by Super Bowl Champion NFL Strength Coach Jeff Friday. After 21 seasons in the NFL and coaching 12 Hall of Famers, Coach Friday breaks down what it actually takes to build elite performance in sports, leadership, and life. This podcast is built on 4 essential pillars: Physical. Mental. Social. Spiritual. Each episode features conversations with high-level leaders, athletes, and thinkers—combined with practical strategies you can apply immediately to close the gap between where you are and where you’re called to be.