The Digital Commerce Daily

Marco & Klara
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Your 8-minute briefing on the platforms, players, and profits driving digital commerce today. Hosted by Marco and Klara.

  1. 21h ago

    The Digital Commerce Daily — May 28, 2026

    The Digital Commerce Daily — May 28, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Owlet deliberately reduced paid search spend and held sales steady — a rare real-world test of whether DTC brands are over-indexed on bottom-funnel search. • Alibaba is plugging its AI creative platform directly into Google's ad infrastructure — giving ecommerce sellers a new automated pipeline from product image to live Google display ad. • Liquid I.V. is using Amazon's in-house creative studio to rethink how a scaled DTC-turned-omnichannel brand builds ad formats designed natively for the world's largest product search engine. Fun fact: Shopify merchants collectively sell more on Black Friday than the entire GDP of Iceland — in a single day. In 2023, Shopify stores peaked at $4.2 million in sales per minute during the Black Friday rush, surpassing the previous record by over 20%. Hosted by Marco and Klara.

    7 min

  2. 1d ago

    The Digital Commerce Daily — May 27, 2026

    The Digital Commerce Daily — May 27, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • A traditional UK footwear retailer launching on TikTok Shop signals that the platform is now mainstream enough to attract legacy high-street brands, not just DTC natives. • China's second-largest ecommerce giant is reportedly willing to pay £2 billion-plus for the Very Group, which would hand it a major UK marketplace and credit-led shopping platform overnight. • OpenAI is moving beyond visual ad upgrades into performance-style conversion ads — meaning ChatGPT is now actively building the infrastructure to take budget directly from Google Shopping and Meta. Fun fact: The average abandoned cart email generates roughly 5% click-to-purchase rates, but Klaviyo's internal data found that sending the second follow-up email — not the first — drives nearly 60% of total recovered revenue from those sequences. Most brands either never send a second email or wait too long, leaving the majority of recoverable sales on the table. Hosted by Marco and Klara.

    7 min

  3. 2d ago

    The Digital Commerce Daily — May 26, 2026

    The Digital Commerce Daily — May 26, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Shein's acquisition of Everlane signals that Chinese ecommerce giants are pivoting from pure price competition to brand legitimacy in Western markets. • London-based Fresha has hit unicorn status with a €68.9M KKR round, making it one of the UK's most significant marketplace exits in beauty and wellness commerce. • Rising fuel surcharges are forcing ecommerce brands to rethink carrier strategy and shipping economics at exactly the wrong moment — when tariff costs are already squeezing margins. Fun fact: The average B2B ecommerce order takes 2.2 years to fully close when you factor in contract renewals and upsells — yet most B2B platforms still measure conversion the same way B2C does, at the moment of first purchase. Salesforce found that companies treating B2B ecommerce like a long-term relationship rather than a transaction see 30% higher lifetime revenue per account. Hosted by Marco and Klara.

    8 min

  4. 3d ago

    The Digital Commerce Daily — May 25, 2026

    The Digital Commerce Daily — May 25, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Europe's dominant secondhand marketplace has locked in its payments infrastructure for another term, signalling confidence in C2C commerce growth across the continent. • A Berlin startup that helps brands track their visibility inside AI search results just hit $10M ARR — proof that AI search monitoring is becoming a must-have for ecommerce marketers. • Germany's advertising market has broken the €50 billion barrier for the first time, with digital channels driving the record growth — a landmark moment for Europe's largest ecommerce economy. Fun fact: Facebook's ad auction doesn't actually sell to the highest bidder — a brand willing to pay $10 CPM can consistently beat one bidding $50 CPM if its creative drives stronger engagement, because Meta's algorithm weights predicted user value over raw bid price. This means a scrappy DTC brand with compelling video can outcompete a Fortune 500 with a massive budget simply by being more interesting. Hosted by Marco and Klara.

    7 min

  5. 4d ago

    The Digital Commerce Daily — May 24, 2026

    The Digital Commerce Daily — May 24, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • A PE-backed UK logistics provider snapping up a Dutch fulfilment specialist signals that cross-border ecommerce infrastructure in Europe is consolidating fast. • Digital Commerce 360's 2026 data reveals which retail model has pulled decisively ahead in online sales growth — and the answer has direct implications for where brands and platforms should be placing their bets. • Sovendus acquiring Berlin-based 35up is a quiet but significant consolidation move in European post-purchase monetisation — a channel that's gaining urgency as customer acquisition costs stay elevated. Fun fact: Amazon's recommendation engine — the 'Customers who bought this also bought' feature — is responsible for an estimated 35% of the company's total revenue, meaning more than a third of everything Amazon sells is driven not by search or ads, but by algorithmic nudges between purchases. That single feature generates more revenue annually than the entire GDP of many small countries. Hosted by Marco and Klara.

    7 min

  6. 5d ago

    The Digital Commerce Daily — May 23, 2026

    The Digital Commerce Daily — May 23, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • TikTok Shop is releasing its first major small business performance data, showing 66% sales growth in 2025 — a number that reframes the platform as a serious revenue channel, not just a discovery tool. • OpenAI is expanding ChatGPT's ad formats to give brands visual customisation options — a meaningful step that turns ChatGPT from an experimental ad surface into a real performance channel. • e.l.f. Beauty closed fiscal 2026 with another quarter of double-digit growth driven by ecommerce and its fast-growing Röti brand — but is now weighing price cuts, revealing the pressure even high-performing DTC brands face in the current consumer environment. Fun fact: Amazon's search algorithm gives a measurable ranking boost to listings that receive their first sale within 24 hours of going live — meaning brands often run steep launch discounts not to make money, but purely to trigger that initial velocity signal and unlock organic visibility. That brief window of artificial demand can determine whether a product surfaces on page one or disappears entirely. Hosted by Marco and Klara.

    7 min

  7. 6d ago

    The Digital Commerce Daily — May 22, 2026

    The Digital Commerce Daily — May 22, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • UK retail media spend is rising but measurement chaos and internal turf wars are preventing brands from unlocking its full upper-funnel potential. • German premium fashion retailer Breuninger is pushing into three new European markets, signalling that mid-to-luxury ecommerce expansion in Europe is back on the agenda. • Just Eat Takeaway is the first European platform to enable food ordering directly through WhatsApp, turning Meta's messaging app into a live commerce channel in two key markets. Fun fact: Amazon's search bar processes more product searches than Google does — and roughly 56% of U.S. consumers now start their product search directly on Amazon rather than a search engine. That means Google, despite owning the broader internet search market, has effectively lost the product discovery battle to a retailer. Hosted by Marco and Klara.

    7 min

  8. May 21

    The Digital Commerce Daily — May 21, 2026

    The Digital Commerce Daily — May 21, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • ASOS has become the first UK retailer to make its products discoverable and shoppable directly inside ChatGPT via video — a signal that conversational AI is becoming a live commerce channel, not just a search alternative. • Google has launched a native checkout layer — the Universal Cart — that lets shoppers buy from any merchant without leaving Google properties, making it a direct structural challenge to Amazon's closed commerce ecosystem. • Klarna has launched a dedicated AI shopping and search app inside ChatGPT, turning the payments provider into a product discovery engine and signalling that fintech players are now competing directly with Google and Amazon for the top of the purchase funnel. Fun fact: Amazon's checkout flow deliberately omits a traditional shopping cart review page for one-click purchases — a design choice that was so controversial internally it required Jeff Bezos's personal sign-off, yet it now accounts for a disproportionate share of impulse buys, with some merchants reporting that removing friction at that single step lifted conversion rates by over 30%. The patent Amazon held on one-click purchasing was so valuable that Apple licensed it just to sell iTunes songs. Hosted by Marco and Klara.

    7 min
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About

Your 8-minute briefing on the platforms, players, and profits driving digital commerce today. Hosted by Marco and Klara.

Information

  • Creator
    Marco & Klara
  • Years Active
    2K
  • Episodes
    40
  • Rating
    Clean
  • Copyright
    © 2026 Marco & Klara