Built to Hold

Vertus Group
  • 0.0 (0)
  • Entrepreneurship

Built to Hold is a podcast about what it really takes to build—and preserve—durable businesses. In candid conversations with operators, investors, and business leaders, we explore strong fundamentals, disciplined growth, and customer-first decision-making that stands the test of time. Hosted by Sylvain Perrier, Group Leader at Vertus, Built to Hold features real lessons from people who’ve built real, enduring companies—and the intention it takes to keep them great.

Episodes

  1. Jun 9

    Built to Hold #5 - AI Without the Hype Pt. 2

    In Episode 5 of Built to Hold, Sylvain Perrier sits down with Jeremy List to explore what AI is actually changing inside product organizations — moving past the hype to operator-level execution across discovery, roadmap prioritization, engineering velocity, QA, and release management, and why that matters for VMS founders focused on margins, durability, and long-term value creation.  Jeremy List is the founder of Ervian, a product leader with deep experience building and modernizing software organizations. His expertise is rooted in a strong UX foundation, having started his career in user experience and design before moving into product management roles, including time at eBay. Over the past year he has rebuilt his own process around AI — validating product concepts in minutes instead of months and running an "army of agents" structured like a company. Having worked alongside engineering teams for years, Jeremy knows what good product, design, and code look like, which makes him uniquely positioned to talk about when to trust AI and when to do the work yourself. His grounded perspective on durable advantage — clear vision, deep domain expertise, customer relationships, and reach — makes him the right person for this conversation.  Jeremy's LinkedIn: https://www.linkedin.com/in/jeremylist/     Join our email list: https://5o05y9.share-na3.hsforms.com/2GYv4Wk0CSNCLVu23J9yPJA   #BuiltToHold   #VertusGroup   #ConstellationSoftware   #AI #ProductLeadership   #VerticalMarketSoftware

    30 min

  2. May 14

    #4 - When Founders Begin to Think Long-Term

    Episode 4 of Built to Hold with Sylvain Perrier features Nadia Hamilton, founder of one of our most recent acquisitions, Magnusmode.  A conversation about what happens when founders begin thinking beyond the next milestone and start asking what their business should look like five, ten, or even twenty years from now.  Nadia shares the story behind Magnusmode, which began with hand-drawn step-by-step guides she created as a child to help her autistic brother, Troy, navigate daily tasks with more independence. That idea eventually became MagnusCards, a digital platform supporting people with accessibility needs in building life skills and confidence.  In this episode, Nadia and Sylvain discuss founder purpose, long-term thinking, social impact, acquisition, and why choosing the right long-term home for a business matters.  Nadia Hamilton’s LinkedIn: Nadia Hamilton | LinkedIn MagnusMode: https://www.magnusmode.com/   Join our email list: Form Subscribe for more conversations on long-term ownership, founder perspective, and building businesses made to last.    #BuiltToHold   #VertusGroup   #MagnusMode   #FounderPerspective   #LongTermThinking   #SocialImpact

    20 min

  3. Apr 29

    Built to Hold - Meet the Host | Special Episode

    In this special episode, the tables turn — Sylvain Perrier sits in the guest chair as producer Joe Albi takes over hosting duties. Together, they unpack the experiences that shaped Sylvain as a founder, operator, and now Group Leader at Vertus. From summers working in a pulp mill, to building Mercatus over 21 years, to joining the Constellation family — Sylvain shares the lessons that stick: the AB team problem, the risk ratio framework, why curiosity is a leadership superpower, and what it really takes to earn the CEO seat. Join our email list: https://5o05y9.share-na3.hsforms.com/2GYv4Wk0CSNCLVu23J9yPJA Subscribe for more conversations on long-term ownership, founder perspective, and building businesses made to last. #BuiltToHold #VertusGroup #ConstellationSoftware #FounderPerspective #Leadership #Operators #MergersAndAcquisitions #LongTermThinking Adventures by A Himitsu Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Free Download / Stream: http://bit.ly/2Pj0MtT Music released by Argofox https://www.audiolibrary.com.co/a-him.. Music promoted by Audio Library • Adventures – A Himitsu (No Copyright Music)

    34 min

  4. Apr 9

    #3 - AI Without the Hype

    In Episode 3 of Built to Hold, Sylvain Perrier sits down with Mark Fairhurst for a grounded discussion on what AI is changing for marketing teams, and what that means for owners of vertical market software businesses.  Mark Fairhurst is the founder of Undercurrents.AI, a strategic advisory practice that helps business and technology leaders see and act on the structural forces reshaping their markets. With over 20 years of B2B SaaS go-to-market experience across enterprise software, retail technology, insurtech, and compliance, Mark brings a transferable methodology honed by working across verticals where the competitive dynamics differ, but the strategic discipline doesn't. Most recently, as Chief Growth Marketing Officer at Mercatus, he led go-to-market for one of grocery retail's most established eCommerce platforms. Trained in AI business transformation and digital marketing strategy at Kellogg, and in AI-driven go-to-market through Pavilion, Mark now works with leaders who need more than an AI strategy deck — they need the operational clarity, context architecture, and commercial infrastructure to make AI a durable business advantage.  Mark’s LinkedIn  Join our email list Adventures by A Himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: http://bit.ly/2Pj0MtT Music released by Argofox https://www.audiolibrary.com.co/a-him... Music promoted by Audio Library • Adventures – A Himitsu (No Copyright Music)

    34 min

  5. Mar 2

    #2 - The Quiet Moment Every Founder Reaches

    In this episode of Built to Hold with Sylvain Perrier, Zach Plener of the Vertus Group joins the conversation to explore a moment many founders experience: when the business is strong, but the work starts to feel different. A thoughtful discussion on founder perspective, long-term ownership, and the quiet shift that often comes before any big decisions. Zach's LinkedIn: https://www.linkedin.com/in/zach-plener-cpa-37360594/ Join our email list: https://5o05y9.share-na3.hsforms.com/2GYv4Wk0CSNCLVu23J9yPJA

    17 min
  6. #1 - Introduction

    Feb 23

    #1 - Introduction

    Built to Hold is a podcast about building businesses meant to last, and what long-term stewardship entails. This show is not about valuation, multiples, negotiations, or deal tactics.  It is about continuity and identity. Throughout this series, Vertus Group leader and host Sylvain Perrier unpacks the decisions, tradeoffs, and habits that make a business last.

    3 min
  • 6 Episodes

About

Built to Hold is a podcast about what it really takes to build—and preserve—durable businesses. In candid conversations with operators, investors, and business leaders, we explore strong fundamentals, disciplined growth, and customer-first decision-making that stands the test of time. Hosted by Sylvain Perrier, Group Leader at Vertus, Built to Hold features real lessons from people who’ve built real, enduring companies—and the intention it takes to keep them great.

Information

  • Creator
    Vertus Group
  • Years Active
    2K
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © Vertus Group
  • Show Website
    Built to Hold