Marketing & OPs for SMEs

Jeremy Yang
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Marketing and OPs for SMEs is a podcast for founders, owner-operators and key decision-makers running smaller businesses, from solopreneurs through to teams of around 20, typically generating $300k to $2m in annual owner profit. Hosted by Jeremy Yang, founder of Digital Goliath, each episode brings in an experienced operator or specialist to explore how they got to where they are, what they are seeing in practice, what is working, what is failing, and what small businesses are often getting wrong. The conversations are unscripted, practical and grounded in real experience, with enoughcontext for listeners to decide what actually applies to their own business.

  1. 2d ago

    Tanya Brody on Why Your Weekly Email Turns Subscribers Into Buyers

    Business owners can outsource their funnels, automation and most of their marketing, but Tanya Brody believes they should still write one email themselves every week. Jeremy Yang speaks with Tanya, a direct-response web copywriter and email marketing consultant, about why weekly nurture emails help potential customers get to know and trust the person behind a business. Tanya explains why asking for a sale too early is like proposing on the first date, and how useful, consistent emails can gradually move subscribers closer to buying. They also discuss: When to use general nurture emails and targeted email segmentsWhy the right email platform is the one you can actually useThe limits of automation when the offer or writing is weakWhy Tanya refuses to use purchased lists or cold email systemsAffordable ways small businesses can improve their email marketingHow Tanya uses AI without handing over her voiceWhy business owners should continue writing at least one email themselves This episode is for SME owners who know they should email their list more consistently but struggle with what to write, how much to automate or where AI should fit. Learn more about Tanya Brody Website ➡️ https://tanyabrodycopywriter.com/ Free Custom Subject Line Generator ➡️ https://emca.tanyabrodycopywriter.com/subject-line-generator LinkedIn ➡️ https://www.linkedin.com/in/tanyabrody/ Facebook ➡️ https://www.facebook.com/tanyabrodycopywriter/ Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/ Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw Connect with Digital Goliath Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/ Website ➡️ https://digitalgoliath.com.au/ Learn more about Digital Goliath About Us ➡️ https://digitalgoliath.com.au/about-page/ Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ Looking for more practical ideas to help you run and grow your business? Explore Digital Goliath’s latest articles and how-to guides for SME owners. Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/ How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

    Tanya Brody on Why Your Weekly Email Turns Subscribers Into Buyers

  2. Sep 11

    Rachel Moore on Why Your Experience Has to Become the Differentiator

    Rachel Moore has worked in marketing for 18 years, which means she’s seen Facebook pages, organic social, paid media, outsourcing, startups and now AI all come through. The more interesting part of Rachel’s story is how she has continued adapting as the work itself has changed. She has worked in corporate roles, built businesses, moved into fractional work and now hosts and produces B2B podcasts for companies that need more than someone simply handling production behind the scenes. Her response to cheaper outsourcing and AI hasn’t been to compete on price or output alone. It has been to work out what she can offer that is much harder to replace. They also discuss: Competing with lower-cost outsourcing without racing to the bottomHow experience and judgement affect the way marketers use AIWhy human marketers may become more valuable as AI produces more contentRachel’s move from corporate marketing into fractional workFinding the part of your service that can’t easily be commoditised Rachel also shares lessons from her earlier attempts at building a business and how they shaped the way she works today. No pitching, no gatekeeping. Just a candid conversation with someone who has been through a few marketing cycles and kept finding ways to adapt. Learn more about Rachel Moore LinkedIn ➡️ https://www.linkedin.com/in/rachelhasthemic/ Website ➡️ https://butwaittheresmoore.com/ Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/ Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw Connect with Digital Goliath Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/ Website ➡️ https://digitalgoliath.com.au/ Learn more about Digital Goliath About Us ➡️ https://digitalgoliath.com.au/about-page/ Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ Looking for more practical ideas to help you run and grow your business? Explore Digital Goliath’s latest articles and how-to guides for SME owners. Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/ How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

    Rachel Moore on Why Your Experience Has to Become the Differentiator

  3. Sep 10

    Kate Engler on How to Get Media Coverage Without a PR Agency

    Kate Engler has spent 30 years in PR and media, and these days she teaches business owners how to get media coverage without relying on a PR agency. I went into this conversation knowing very little about PR, so I wanted to understand what journalists actually look for and why some businesses manage to get coverage while others struggle. We get into: • How business owners can find media angles they may already be sitting on • Why you should never pitch a journalist the same way you pitch a customer • How to know whether your business is actually ready for media attention • Real examples of business owners turning media appearances into exposure, leads and revenue And much much more... Kate also shares why getting media coverage isn’t necessarily about talking directly about your business. There's a better approach. More links to Kate and Kate's offerings below: Meet the Press MasterClass ➡️ https://meetthepressmasterclass.com.au/ Kate Engler on LinkedIn ➡️ https://www.linkedin.com/in/kate-engler-publicity/ Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/ Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw Connect with Digital Goliath Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/ Website ➡️ https://digitalgoliath.com.au/ Learn more about Digital Goliath About Us ➡️ https://digitalgoliath.com.au/about-page/ Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ Looking for more practical ideas to help you run and grow your business? Explore Digital Goliath’s latest articles and how-to guides for SME owners. Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/ How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

    Kate Engler on How to Get Media Coverage Without a PR Agency

  4. Sep 8

    John Suarez on How Businesses Should Actually Use AI Without Losing Human Judgement

    AI can produce a polished, plausible answer to a problem your business should never have been solving. John Suarez argues that this is where cognitive offloading becomes dangerous: not when AI helps with the work, but when people let it decide what the real problem is. Jeremy Yang speaks with John Suarez, Senior Director, Client Operations at SmartBug Media and co-author of The Marketer’s Manual on Generative AI. John has worked with AI since 2018 and now helps teams use it across marketing, HubSpot and revenue operations. They discuss where human expertise still matters, why AI’s probabilistic nature creates a ceiling for high-stakes work, and how businesses can introduce AI without handing over judgement or accountability. They also discuss: Why AI adoption should begin with education and one small pilotThe security risks businesses may be underestimatingWhy AI tools keep trying to continue the conversationHow to hire people who can identify the right problemWhy AI literacy may soon become non-negotiable at workWhat happens when junior employees no longer get enough practical reps This episode is for SME owners and managers who want to use AI seriously without confusing faster output with better decisions. Learn more about John Suarez LinkedIn ➡️ https://www.linkedin.com/in/johnjsuarez/ SmartBug Media articles ➡️ https://www.smartbugmedia.com/blog/author/john-suarez The Marketer’s Manual on Generative AI ➡️ https://www.amazon.com/Marketers-Manual-Generative-AI-Innovate-ebook/dp/B0DS99959Q Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/ Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw Connect with Digital Goliath Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/ Website ➡️ https://digitalgoliath.com.au/ Learn more about Digital Goliath About Us ➡️ https://digitalgoliath.com.au/about-page/ Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ Looking for more practical ideas to help you run and grow your business? Explore Digital Goliath’s latest articles and how-to guides for SME owners. Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/ How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

    John Suarez on How Businesses Should Actually Use AI Without Losing Human Judgement

  5. Sep 3

    Dave Liong on Why Office-Based VAs From Indo Is The Way To Go

    Hiring offshore staff can reduce employment costs, but the working arrangement around that person can determine whether the relationship succeeds. In this episode of Marketing for SMEs, Jeremy Yang speaks with Dave Liong from VA For Everyone about the problems businesses commonly encounter when outsourcing and how an office-based model can address some of them. Dave explains how VA For Everyone supports its Indonesian staff through local offices, equipment, supervision and a workplace community. He also discusses why businesses need to match the person’s experience and working style to the role instead of treating every VA as interchangeable. They also discuss: Communication and accountability problemsVAs working for multiple clientsStaff retention in IndonesiaExperience, initiative and giving feedbackAd hoc, part-time and full-time hiringTesting whether someone’s skills match their CVHow AI will change the skills required for VA roles This episode is for SME owners considering offshore staff and those who want to understand why a previous outsourcing arrangement may not have worked. Learn more about Dave Liong LinkedIn ➡️ https://au.linkedin.com/in/dave-liong VA For Everyone ➡️ https://vaforeveryone.com.au/ VA For Everyone on LinkedIn ➡️ https://www.linkedin.com/company/va4everyone/ Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/ Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw Connect with Digital Goliath Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/ Website ➡️ https://digitalgoliath.com.au/ Learn more about Digital Goliath About Us ➡️ https://digitalgoliath.com.au/about-page/ Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ Looking for more practical ideas to help you run and grow your business? Explore Digital Goliath’s latest articles and how-to guides for SME owners. Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/ How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

    Dave Liong on Why Office-Based VAs From Indo Is The Way To Go

  6. Sep 2

    Keith Lauver on Escaping AI-Generated Mediocrity

    AI has made it easier for almost anyone to produce acceptable marketing. But when every business uses the same tools in the same way, acceptable quickly becomes forgettable. Jeremy Yang speaks with Keith Lauver, Founder and CEO of Ellavator AI, about what Keith calls the “Ministry of Mediocrity”: the pull towards safe, average marketing created by general AI tools. Keith explains why businesses risk losing their voice and point of distinction when they use AI purely to produce more content. They discuss how Ella was created to keep a business’s positioning, customer knowledge and marketing thinking connected to the work it produces. They also discuss: Why below-average work may be the first thing displaced by AIHow businesses can use AI without sounding like everyone elseKeeping your own point of view while building a content systemHow MCP could connect marketing tools, advertising data and analyticsWhy small businesses are not behind on AI, despite how tools are pitched to themThe risk of building an entire workflow around one AI platform This episode is for SME owners, marketers and agencies that want help from AI without handing over the thinking, voice and knowledge that make their business different. Learn more about Keith Lauver Ellavator AI ➡️ https://www.ellavator.ai/ Keith Lauver on LinkedIn ➡️ https://www.linkedin.com/in/keithdlauver/ Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/ Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw Connect with Digital Goliath Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/ Website ➡️ https://digitalgoliath.com.au/ Learn more about Digital Goliath About Us ➡️ https://digitalgoliath.com.au/about-page/ Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ Looking for more practical ideas to help you run and grow your business? Explore Digital Goliath’s latest articles and how-to guides for SME owners. Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/ How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

    Keith Lauver on Escaping AI-Generated Mediocrity

  7. Aug 28

    Solveig Petch on What Founders Misunderstand About Branding

    Many business owners approach branding expecting to hand everything over and receive a finished brand in return. But a branding expert cannot decide what your business stands for without your involvement. Jeremy Yang speaks with Solveig Petch, also known as Petchy, a strategic brandsmith with more than 20 years of experience working at the intersection of business, brand strategy and design. Solveig explains why branding goes far beyond choosing a logo, colour palette or font. The real work involves understanding where the business is going, what it wants to be known for and how that thinking should influence every customer touchpoint. They also discuss: How to recognise when your business has outgrown its existing brandWhy founders cannot completely outsource the thinking behind their brandWhich businesses benefit most from professional branding workHow smaller businesses can build a useful foundation before hiring a specialistWhat business legacy can look like without building a huge companyWhy experienced creatives still matter in an era of AI-generated design This episode is for SME owners whose business has grown but whose website, messaging or visual identity no longer feels representative of where the company is today. Learn more about Solveig Petch Website ➡️ https://petchy.co/ LinkedIn ➡️ https://www.linkedin.com/in/petchy/ Instagram ➡️ https://www.instagram.com/petchy.co/ Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/ Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw Connect with Digital Goliath Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/ Website ➡️ https://digitalgoliath.com.au/ Learn more about Digital Goliath About Us ➡️ https://digitalgoliath.com.au/about-page/ Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ Looking for more practical ideas to help you run and grow your business? Explore Digital Goliath’s latest articles and how-to guides for SME owners. Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/ How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

    Solveig Petch on What Founders Misunderstand About Branding

  8. Aug 25

    Dan Charles on Building an Event Marketing Pipeline That Runs Year-Round

    Being busy can hide a future sales problem. Many event businesses stop marketing when their teams are fully occupied with delivery. When the busy period ends, they discover that the pipeline has dried up and they need to start again from zero. Jeremy Yang speaks with Dan Charles, founder of Codarity, a growth partner built specifically for B2B event service businesses. Before moving into marketing, Dan spent nearly a decade in the events industry and scaled productions from small local gatherings to shows with more than 3,000 attendees. He later worked inside a large agency before founding Codarity and eventually narrowing its focus to the events industry. Dan explains why relying on referrals creates unpredictable revenue, how long buying cycles affect event businesses and why running more ads will not necessarily fix a growth plateau. They also discuss: Why serving every type of client made Codarity harder to scaleThe four pillars of Dan’s Evergreen Event Profit SystemHow automation keeps the pipeline moving during busy seasonsWhy highly specific LinkedIn content can generate leads with only 150 impressionsLosing around 60% of Codarity’s clients during COVIDThe hidden opportunities businesses miss when they depend on word of mouthWhy short marketing trials lead to repeated restarts This episode is useful for event businesses, agency owners and other service companies that experience uneven demand or rely heavily on referrals. Learn more about Dan Charles LinkedIn ➡️ https://uk.linkedin.com/in/dancharles Codarity ➡️ https://codarity.com/ Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/ Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw Connect with Digital Goliath Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/ Website ➡️ https://digitalgoliath.com.au/ Learn more about Digital Goliath About Us ➡️ https://digitalgoliath.com.au/about-page/ Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ Looking for more practical ideas to help you run and grow your business? Explore Digital Goliath’s latest articles and how-to guides for SME owners. Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/ How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

    Dan Charles on Building an Event Marketing Pipeline That Runs Year-Round
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About

Marketing and OPs for SMEs is a podcast for founders, owner-operators and key decision-makers running smaller businesses, from solopreneurs through to teams of around 20, typically generating $300k to $2m in annual owner profit. Hosted by Jeremy Yang, founder of Digital Goliath, each episode brings in an experienced operator or specialist to explore how they got to where they are, what they are seeing in practice, what is working, what is failing, and what small businesses are often getting wrong. The conversations are unscripted, practical and grounded in real experience, with enoughcontext for listeners to decide what actually applies to their own business.

Information

  • Creator
    Jeremy Yang
  • Years Active
    2026
  • Episodes
    37
  • Rating
    Explicit
  • Copyright
    © 2026 Jeremy Yang
  • Show Website
    Marketing & OPs for SMEs