The Health Marketing Daily

Marco & Klara
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The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.

  1. 23h ago

    GLP-1 Users Boost Supplement Spend, Glanbia Raises Whey Prices

    Italian pharmacy data shows GLP-1 users are spending more on supplements right now — not after they quit the drugs. Plus, Glanbia is signalling more whey price hikes that will squeeze sports nutrition brands heading into Q1. In this episode: Italian pharmacy data shows GLP-1 drug users are actively increasing their supplement and wellness spending while still on medication, with pharmacy and health retail channels identified as the key commercial touchpoint for European brands to act on now. Italy has become Europe's largest supplement market at €5.4 billion, but Il Fatto Alimentare is publicly questioning whether Italian consumers are buying out of genuine need or advertising influence — a reputational risk for the entire category. Serial founder Richard Laver, who built Kate Farms and Lucky Energy, is launching a new longevity-focused supplement gummy brand, signalling that experienced health brand builders are making deliberate, high-conviction bets on the longevity segment. Glanbia has confirmed it will steer toward further whey protein price increases as input costs remain elevated, with pricing uncertainty expected to persist into Q1 and direct downstream pressure on European sports nutrition brands and contract manufacturers. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

  2. 1d ago

    Arla Enters Protein Water, WHO Targets Kids' Junk Food Ads

    Arla's move into protein water reshapes the functional beverage category for every challenger brand in Europe. Plus, regulators are tightening their grip on supplements marketed to teens and junk food ads aimed at children — and your brand could be in the crosshairs. In this episode: Arla Foods, one of Europe's largest dairy cooperatives with around €13 billion in annual turnover, has launched a branded protein-infused water, signalling mainstream validation of the category and raising competitive pressure on specialist sports nutrition brands. Italian food safety publication Il Fatto Alimentare has criticised the teen protein supplement trend as scientifically unfounded and potentially harmful, citing social media as the key driver and warning of growing EU-level regulatory scrutiny of supplements and fortified foods marketed to under-18s. The WHO has issued formal recommendations calling for mandatory, legally binding restrictions on junk food and ultra-processed food advertising to children, with Italy drawing sharp criticism for continuing to rely on voluntary industry self-regulation instead of legislative action. Resource Ultra Plus, a high-protein, high-energy oral nutritional supplement engineered for maximum nutrient density in small serving volumes, has launched in Germany, highlighting the growing commercial convergence between clinical nutrition formats and mainstream functional food. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

  3. 2d ago

    iHerb Flags Counterfeit Crisis, Mondelez Buys Better-For-You

    Over half of supplement shoppers distrust what they're buying online — and Mondelez is snapping up better-for-you brands while they're still independent. Today's briefing has direct implications for your brand strategy. In this episode: An iHerb survey found that more than 50% of online supplement shoppers are concerned about purchasing counterfeit products, pushing brands and retailers to invest in consumer-facing authentication and verification programmes. German nutrition publication Ernährungs Umschau is spotlighting California Walnut Commission-funded research linking walnut consumption to gut microbiome diversity, giving functional food brands fresh but industry-commissioned science to work with. Mondelez has acquired a majority stake in better-for-you snack brand Undercover Snacks, extending its bolt-on M&A strategy and signalling an active exit landscape for credible wellness snack brands in Europe. Nutricia has awarded its 2026 Förderpreis research prize to a study on Type 2 diabetes remission through nutritional intervention, anchoring the brand to clinical nutrition science in one of Europe's most commercially active health categories. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

  4. 3d ago

    HHS Greenlights Six Peptides, Oatly Bets on Fiber

    The Trump administration just handed peptide brands a major regulatory opening — over FDA scientists' objections. Plus, Oatly is coming for gut health shelves with a new Fiber line. Two moves that redraw competitive maps today. In this episode: HHS granted 'enforcement discretion' for six peptides, allowing brands to market them without full FDA drug approval, after Trump-era political leadership overruled career FDA scientists who raised safety objections. Johns Hopkins researchers identified a previously unknown biological mechanism by which vitamin A shapes sharp vision development in utero, potentially opening new science-communication angles for prenatal and eye-health supplement brands. Oatly announced a forthcoming Fiber beverage line, pivoting from plant-based sustainability messaging toward functional gut health positioning and putting a mass-market, widely distributed brand in direct competition with premium wellness drink players. Interaceituna, Spain's table olive industry association, presented findings from its Health Olive research project — a science-backed initiative to build authorised health claims for table olives, reflecting a broader European trend of commodity food sectors adopting nutraceutical marketing strategies. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

  5. 4d ago

    Celsius Faces Fat-Burn Lawsuit, ZOE Enters Snack Aisle

    Celsius is in court over fat-burning language and ZOE is moving from app to snack shelf — two stories that redefine how far health brands can push their claims in 2025. In this episode: A new clinical trial found that a daily fiber supplement significantly reduced knee osteoarthritis pain and improved muscle strength, opening a credible gut-joint health positioning angle for supplement brands. Celsius Holdings is facing a proposed class action lawsuit alleging its 'burns body fat' marketing misleads consumers, while the company says it stands firmly behind its claims and supporting clinical studies. ZOE, the UK-founded personalised nutrition platform, has launched fiber bars into the physical snack aisle, marking a major strategic pivot from digital subscriptions and testing kits into consumer packaged goods. As a growing wave of consumers discontinues GLP-1 weight loss medications, grocers and wellness brands are beginning to identify the post-GLP-1 shopper as a high-intent segment with strong demand for protein, fiber, and appetite-support products. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

  6. 5d ago

    Nutricia Backs Diabetes Remission, Oatly Bets on Fiber

    Nutricia just put institutional weight behind Type 2 diabetes remission research — and Oatly is ditching sustainability messaging for functional fiber. Both moves signal where health marketing credibility is heading. In this episode: Nutricia awarded its 2026 Förderpreis research prize to a study demonstrating Type 2 diabetes remission through dietary intervention alone, raising the clinical substantiation bar for all medical nutrition and wellness brands. Interaceituna, the Spanish table olive sector body, published findings from its Health Olive project — a structured research initiative designed to build an EFSA-ready evidence base for health benefit claims on table olives across European markets. Oatly announced a forthcoming Fiber beverage line during its latest earnings update, pivoting from sustainability messaging to functional health credentials as its primary growth and margin-defense strategy amid significant cost pressures. Mondelez acquired a majority stake in better-for-you snack brand Undercover Snacks, extending its bolt-on M&A strategy of buying into health-positioned consumer segments rather than building those brands internally. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

  7. 6d ago

    HHS Greenlights Peptides, Celsius Sued Over Fat Claims

    The US just handed peptide brands a regulatory window — over FDA scientists' objections. And Celsius is in court over fat-burning claims every functional brand should be watching. In this episode: HHS granted enforcement discretion for six peptides despite objections from FDA career scientists, giving the peptide wellness market a short-term commercial boost while signalling real long-term regulatory risk. Celsius Holdings faces a proposed class action alleging its 'burns body fat' marketing claims are unsubstantiated, putting every functional beverage and supplement brand making efficacy claims on notice. Atkins is formally repositioning its brand to target lapsed GLP-1 users — people who have stopped taking weight loss medications — mapping itself onto the post-drug off-ramp rather than competing with it. The Quality Group, the German sports nutrition company behind More Nutrition and Body Attack, is investing in expanded manufacturing capacity, reflecting sustained protein supplement demand across Europe. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

  8. Oct 29

    Ferrero Goes DTC, Fiber Cuts Arthritis Pain & Holland

    Ferrero is betting on owned e-commerce for Fulfil in Germany, and a clinical trial just gave gut-health brands a credible joint-health story. Two big commercial signals for supplement and functional food marketers today. In this episode: A clinical trial found that a simple daily fiber supplement significantly reduced knee osteoarthritis pain and improved muscle strength, positioning fiber as a credible joint and musculoskeletal health ingredient beyond its traditional gut-health role. Ferrero Germany has launched a standalone DTC online shop exclusively for its Fulfil high-protein bar brand, signaling a major shift from retail-only distribution toward owned e-commerce and direct consumer relationships in the German market. As a significant cohort of GLP-1 drug users discontinue medication, Grocery Dive reports that grocers are being challenged to build dedicated ranging and education strategies around post-GLP-1 shoppers, with protein, gut health, and satiety supplements among the top beneficiary categories. Holland & Barrett is investing €17.5 million in its Irish digital infrastructure and physical retail fulfilment capabilities, reflecting a broader European omnichannel growth strategy from the health retail giant. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

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About

The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.

Information

  • Creator
    Marco & Klara
  • Years Active
    2026
  • Episodes
    196
  • Rating
    Clean
  • Copyright
    © 2026 Marco & Klara