The Tristan Workman Podcast

Tristan Workman

Faith, Wealth, and High Performance in the High Ticket Space Austin, Tx

  1. Apr 22

    $75M Founder: My Business Partner Tried to Force Me Out, I Bet My Parents' Retirement to Stay In | Chandler Bolt

    His business partner tried to push him out of his own company. He borrowed his parents' retirement to buy him out. Then built an eight-figure company that has done over $75M in revenue in the last 10 years. In this episode Chandler Bolt breaks down how he stayed focused when everything was falling apart, why slow growth is actually the cheat code, and what it really takes to build something that lasts a decade. Full episode on YouTube, link in bio. Guest: Chandler Bolt Instagram: instagram.com/realchandlerbolt  Website: https://selfpublishing.com YouTube: @chandlerboltofficial  Tristan’s Instagram: @_tristanworkman  Tristan’s Twitter: https://x.com/_Tristanworkman ⏰ KEY TIMESTAMPS: 0:00 – Why Chandler built an in-person office after a decade of remote3:03 – What got you here won't get you there: the mindset shift that changed everything4:27 – How Chandler designed his business around his life (and why he stopped)6:19 – Getting kicked out of a Class A office for ringing too many bells7:24 – The 5 core values of selfpublishing.com9:41 – The "isms book" from Rocket Mortgage that inspired Chandler's culture11:20 – "Best is the standard" — what it really means and the story behind it13:11 – Why feeling behind is almost always a comparison problem14:20 – How Chandler started: landscaping, house painting, and guerrilla marketing15:33 – The Facebook bot that made $84K and proved the concept17:24 – Rebel parents, a rock star brother, and why "normal was not on the menu"19:12 – Shadowing a financial advisor and realizing: "This sucks. I can do whatever I want."20:23 – How to invest in yourself when you don't have mentors or money21:13 – Is your work ethic greater than your income? The real test before betting on yourself22:28 – Why betting on yourself is a non-risky investment24:09 – The S&Me 500: investing in yourself vs. the stock market27:56 – Paying for proximity: early masterminds, volunteering, and getting in the room broke29:54 – Sleeping in a Honda Civic outside the Diplomat Hotel to attend a $2K conference31:37 – "People who pay, pay attention" — the P90X story33:08 – Year one: $84K revenue, below the poverty line, three business partners34:40 – The business partner betrayal, the buyout, and borrowing from his parents' retirement36:12 – "The longer it takes to build it, the longer it lasts"38:52 – How to resist shiny objects and stay focused when opportunities keep coming41:17 – From $3M to scale: why one channel is everything — and the biggest danger42:21 – SEO, content marketing, and why slow bets build defensible moats44:49 – The speaking/events channel doing $5–7M/year45:51 – How AI killed their search revenue — and why they didn't have to lay anyone off47:58 – What Chandler would tell himself 2–3 years from now: "No small plans"

  2. Apr 21

    25 Lessons from 2025 | Tristan Workman

    In this episode, I'm sharing 25 lessons I learned in 2025, from business breakthroughs to personal failures that changed the way I think. It was the best year of my life, but it wasn't without pain. I made $300K, quit my job, moved to Austin, and found my faith, and I'm breaking all of it down here. 🎯 WHAT YOU'LL LEARN: → Why conflict delayed is conflict multiplied and how avoiding hard conversations costs you more than you think→ The truth about revenue numbers in the industry and why contracted revenue is not cash in your pocket→ How lifestyle creep quietly destroys your wealth even when you're making more than ever→ Why scaling chaos only gives you bigger problems and what to fix before you throw money at growth→ How being consistently good will always beat being occasionally phenomenal→ Why distribution is the only real difference between you and the people earning 2–3x more→ The return on focus compounded and why doing one thing beats doing everything→ How to stop confusing motion with progress 💰 KEY NUMBERS: → $300K earned in 2025 — first full year crossing that mark→ $240K made as a closer the year prior — and still spent almost everything→ $50K invested into private investments in 2025→ 21 podcasts recorded — enough to reach the top 1% of all podcasters→ 2,000+ hours of watch time generated on YouTube from the podcast alone→ 6 people helped complete their first 100-mile race 🔑 BIGGEST LESSON: "Whenever I looked at the people doing 2–3x what I was doing, the only difference wasn't skill, it was distribution. They had an audience. I did not. That was the whole game." ⏰ TIMESTAMPS: 0:00 Introduction2:00 Conflict Delayed Is Conflict Multiplied3:30 Contracted Revenue Does Not Equal Cash in the Bank5:35 Lifestyle Creep Will Take You Down7:10 Chaos Is Not Worth Scaling9:35 Consistently Good Beats Occasionally Phenomenal9:51 There’s a God-Shaped Void Only God Can Fill11:10 Distribution Is King13:50 Don’t Confuse Motion With Progress14:41 The Return on Focus Compounded Is Insane15:54 Call Your Mom18:50 Ready, Fire, Aim Beats Waiting for Perfect Timing24:01 Financial Baselines Are Hard to Break Through25:21 Get Your Environment Right ASAP26:05 Show Me Your Incentives and I’ll Show You Your Outcomes26:22 Denying the Flesh Builds Discipline28:05 Motivation Only Gets You So Far, Discipline Is Required28:18 Saying Yes to Everything Should Only Be for a Season29:20 Community and Connection Are My Two Biggest Values30:15 Tomorrow Isn’t Promised to Anyone31:05 Things Take Longer Than You Think — Act Accordingly31:30 Find Leverage or Create It32:10 Cash Flow Issues Kill Most Businesses32:16 If You Make $400K and Spend It All, You’re Still Broke32:32 You Don’t Get What You Deserve — You Get What You Tolerate32:38 Being Willing to Help ≠ Being Able to Help32:40 Givers Have Limits, Takers Don’t32:50 The 33% Rule (Mentors, Peers, Mentees)33:05 You Get Paid in Money, Skills, and Experience33:20 Optimism Works — But Not Always33:35 People Need Reminding More Than Teaching34:00 Your Habits Shape Your Health (Weight, Energy, Routine)34:20 Passion Comes After Effort34:35 Find Accountability and Model People Ahead of You35:00 Player vs Coach Mindset35:10 Scaling Without Systems Creates Chaos35:20 Only Sell What You Believe In Tristan’s Instagram:  @_tristanworkman  Tristan’s Twitter: https://x.com/_Tristanworkman

  3. Mar 12

    How To Turn Podcast Interviews Into Clients (Deven Rodriguez’s 4‑Step System)

    Most founders treat podcasts like PR. Deven proved they can be a client‑getting machine. In this conversation, I sit down with former Army officer turned podcast growth strategist Deven Rodriguez to break down how he went from failing Ranger School and tapping the “quit pole”… to betting on mentorship with no money, becoming a storytelling coach, and then discovering that tiny niche podcasts can outperform the biggest shows for getting high ticket coaching, agency, and B2B clients when you engineer the interview and funnel correctly. 🎯 WHAT YOU'LL LEARN → What to do if you’re already going on podcasts / creating content, but it’s not turning into booked calls or clients → How to stop chasing “big name” shows and instead get on niche podcasts full of your exact buyers → How to fix the “they booked but didn’t show” problem by using one interview to hit the 7–11–4 rule (enough time and touchpoints to build real trust) → Deven’s simple 4‑step system to turn podcast interviews into clients 💰 KEY NUMBERS • 10,000+ podcast bookings for clients• $63,000 from one client’s first niche podcast appearance• 7–11–4 rule: 7 hours, 11 touch points, 4 platforms before most people buy (why long‑form content matters)• 105 miles run in 24h36m (no real training) and how ultras shaped Deven’s mindset• 3.5 years building a private database of 10,000+ podcasts for experts, coaches, and founders 📊 WHO THIS IS FOR Coaches, consultants, agency owners, B2B founders, and closers who want to use podcast guesting, content marketing, and long‑form YouTube to create pre‑sold inbound leads and easier sales calls instead of grinding cold traffic forever. 🔑 BIGGEST LESSON: "Most people treat podcasts like brand plays. That’s why they don’t work. It’s not ‘did you get on podcasts,’ it’s ‘did you get on the right shows, architect the conversation, and give people a fast path to a call.’ It’s not how much money you make from podcasts, it’s how much money you’re leaving on the table." ⏰ TIMESTAMPS 0:00 – Why podcast guesting matters for founders, coaches & closers3:10 – First nice watch, first supercar & what status really means7:00 – Army officer, Ranger School & the “quit pole” moment11:20 – From bullied kid to obsessed with motivation & speaking14:45 – “Figure it out” and betting on mentorship with no money18:40 – Accidentally becoming a storytelling / communication coach21:40 – The podcast “God idea” that wouldn’t go away23:40 – Free work, big names & the first podcast clients24:50 – Why podcasts should be a client‑acquisition system, not just brand27:50 – Tiny shows, niche audiences & the $63K case study30:50 – The podcast conversion path (exclusive offers, landing pages, speed to call)39:00 – The 7–11–4 rule and why time = trust in today’s sales environment53:00 – The 3 layers of messaging: lived experience, feelings, silent thoughts1:05:40 – The “third person” in every interview & using power questions1:10:50 – Pre‑sell email sequences and raising show rates & close rates1:16:00 – How to get Deven’s podcast database (DM “marathon” on IG)1:19:40 – Ultras, Goggins, and going way past what you think is possible

  4. Jan 18

    How He Hit $1.4M in 30 Days (Faith-Based Sales Training)

    Most sales trainers teach you tactics. I teach you how to become a better person first. Tristan Steckler breaks down how his sales team hit $1.4 MILLION in December - and why putting Christ at the center was the key to scaling. 🎯 WHAT YOU'LL LEARN: → How to go from $330K/month to $1.4M/month in 90 days→ Why empathy beats objection handling every time→ How to scale from 5 to 15 closers without losing quality→ The 3 non-negotiables: Unity, Excellence, No Excuses→ Why "serving the person" closes more deals than scripts→ How Bible study transformed his team's performance 💰 KEY NUMBERS: • December: $1.4M cash collected• Biggest Day: $150K• Top Closer: 54% close rate, $35K commission• Offer: $6K financial literacy coaching 🔑 BIGGEST LESSON: "Money just magnifies who you already are. What changed me was putting Christ at the center and learning to serve people instead of selling to them." ⏰ KEY TIMESTAMPS: 0:00 – How We Hit $1.4M in December4:30 – Quitting Energy Drinks + Getting Married9:15 – First Week Off in 4 Years (Honeymoon)15:45 – Taking Over a $330K/Month Sales Team22:10 – The Culture Problem28:30 – Unity, Excellence, No Excuses35:20 – Why Empathy Beats Tactics42:15 – Scaling From 5 to 15 Closers48:50 – Breaking the $56K Day Record55:30 – The $150K Day1:02:15 – Closing the Month at $1.4M1:08:40 – Top Closer: $250K Cash, 54% Close Rate1:15:20 – Bible Study for Sales Reps1:22:10 – Marathon vs Sprint Mindset1:28:45 – Follow-Up & Longevity1:35:30 – Austin Marathon Event1:42:15 – Personal Brand Growth1:48:50 – Marriage, Faith & Business1:55:40 – Becoming a Kingdom Weapon 🙏 JOIN THE BIBLE STUDY:Every Monday for men in sales struggling with burnout, addiction, or feeling empty.DM "BIBLE" on Instagram. 🎟️ MARATHON MINDSET MEETUP: Marathonmindsetmeetup.com Feb 13-15, 2025 | Austin, Texas | $350Sales training + faith + fitness + communityRegister: marathonmindsetmeetup.com

  5. Jan 16

    From $60K Job to $18M Empire Using Discord Communities | Casey Woodard

    Most people think you need high ticket to make real money online. Casey proved them wrong. In this conversation, Casey  Woodard breaks down exactly how he built an $18 million business charging just $75/month (or less) through Discord communities. 🔗 CONNECT WITH CASEY:Twitter/X: https://x.com/thecaseywoodardInstagram: @thecaseywoodard  🎯 WHAT YOU'LL LEARN: → How Casey went from a $60K/year finance job to $18M+ in revenue→ The exact Discord monetization strategy that changed everything→ Why he chose low ticket over high ticket (and never looked back)→ How to acquire and scale online communities (he's bought 5+ competitors)→ The real numbers: conversion rates, churn, and MRR metrics→ Email marketing secrets that drive massive recurring revenue→ Why most Discord communities fail (and how to avoid it)→ His content strategy for 2025 (going all-in on personal brand) 💰 KEY TAKEAWAYS: • Started with a simple DM on Twitter that led to a $3K/month contract• Scaled from $3K to $8,500/month in just 6 weeks (felt like the richest moment of his life)• Now doing $500K+/month in MRR from low ticket communities• Paid out more in affiliate commissions than any other product on Whop• Only hires on performance-based compensation (no retainers) 📊 CASEY'S BUSINESS MODEL: Platform: DiscordPrice Point: $75/month or lessRevenue: $18M+ totalEmail List: 70,000+ subscribersEmails Sent: 1,000,000+Communities: Multiple (acquisitions + organic growth) 🔑 BIGGEST LESSON: "I'd rather work for free or full price - never cheap. If you're as good as you say, I'll pay you the fattest commissions in the space." ⏰ TIMESTAMPS: 0:00 - How Casey Made $18M on Discord3:15 - From Finance Job to Full-Time Reselling8:42 - The Twitter DM That Changed Everything15:30 - Scaling from $3K to $8,500/Month in 6 Weeks22:10 - Why Low Ticket Beats High Ticket28:45 - Acquiring Competitors (Merger Strategy)35:20 - The Real Numbers: Metrics That Matter42:15 - Email Marketing Secrets (1M+ Emails Sent)48:30 - Performance-Based Compensation Only55:40 - 2025 Content Strategy (Going All-In)1:02:15 - Faith, Focus, and Building an Empire 🎙️ ABOUT CASEY WOODARD: Casey runs Divine and Discord Launch - the parent company behind multiple 7-figure Discord communities. His communities focus on reselling, flipping, and arbitrage opportunities (sneakers, collectibles, Amazon, eBay, etc.) with a proven track record of helping members make money.

  6. Jan 10

    How to make $10M and still love your life | Dickie Bush

    💰 FROM WALL STREET TO $22M | Dickie Bush & Tristan Homsi Unfiltered Dickie Bush was a hedge fund trader at BlackRock making $200K/year. He started a newsletter in 2020. By 2024, he'd built Ship 30 for 30 and Premium Ghostwriting Academy to over $2M in total revenue with 30+ employees. In this 2+ hour conversation, Dickie and former top sales rep Tristan Workman break down: 📊 BUSINESS & SCALING:✅ The Marketing Efficiency Ratio (MER) that changed everything✅ Why perfect attribution is the enemy of scaling✅ Contribution margin formula: How doubling team size TRIPLES breakeven✅ Cost per call vs cash per call (the only 2 numbers that matter)✅ From $50 cohort to $8M/year: The Ship 30 scaling journey✅ Hiring the first sales team (how Tristan's Loom video won the job)✅ 345 days on Slack: The burnout that led to complete system redesign Blended marketing: Why organic + paid beats either alone 💡 STRATEGY & SYSTEMS:✅ Bottleneck analysis: How to identify the ONE constraint killing growth✅ Just-in-time vs just-in-case: Why planning is often procrastination✅ The 2x income rule before quitting your job✅ Working 2 full-time jobs: How Dickie did it (and why you shouldn't)✅ The "3 quests" framework for goal setting that actually works✅ Why raising price $1K goes straight to bottom line 🧠 MINDSET & LIFE:✅ The "turkey problem": Why salary jobs are riskier than you think✅ Memory dividends: The $5,800 Super Bowl ticket that pays forever✅ 10% fund: Automatically investing in experiences, not just stocks✅ From 280lbs to 185lbs: The health transformation that enabled everything✅ Why travel as a "digital nomad" killed productivity (and what he does now)✅ 75 memory dividends goal for 2025✅ The meditation routine that guides $10M decisions 📍 TIMESTAMPS:00:00 - Introduction: Dickie & Tristan's story05:30 - The L Tristan hired12:45 - Life at BlackRock: The moment Dickie knew he had to leave18:20 - The "turkey problem" and Covid wake-up call25:10 - Starting Ship 30 for 30: $49 to $60K in one month31:40 - The 2x income rule before quitting38:15 - Working 2 full-time jobs: The 2021 grind44:20 - Moving to Miami with Cole: The acceleration period52:30 - Hiring the first sales team & Tristan's 46% close rate58:45 - $5-6M generated by Tristan alone01:05:20 - Why most sales reps are entitled (and how to avoid them)01:12:15 - The marathon mindset applied to sales01:18:40 - Follow-up mastery: 17 emails to close01:25:30 - 2024: The year of mistakes and lessons01:32:10 - Marketing Efficiency Ratio explained01:38:45 - Contribution margin: The math that changes everything01:45:20 - Why they cut $500 payment plans (and revenue went UP)01:52:15 - Organic vs paid: It's always blended01:58:30 - LinkedIn algorithm change tanked leads 70%02:05:40 - Travel as a tool, not a lifestyle02:12:20 - Memory dividends: Investing in experiences02:18:50 - The 3 quests for 202502:25:15 - Health routine: Meditate, train, stop eating by 7pm02:31:40 - Sobriety stance: Michelin dinners and weddings only02:38:20 - Discipline = doing it on the 10 hardest days 🎯 KEY TAKEAWAYS:→ Your overall throughput = sum of moving everyone closer to buying→ Contribution margin decreases as you scale (plan for it)→ Marketing Efficiency Ratio (Revenue ÷ Total Marketing Spend) = business health→ Memory dividends compound forever, stocks only compound financially→ Future you will laugh at what current you is worried about→ Perfect attribution kills scaling; blended metrics enable it→ The best sales reps do boring follow-up for 7+ days→ Raise prices more than you think; it goes straight to profit 💼 DICKIE'S JOURNEY: 2018: Started at BlackRock ($120K/year) 2020: Started newsletter during Covid 2021: Ship 30 first paid cohort ($60K month) 2021: Quit BlackRock (hit 2x income rule) 2022: Moved to Miami with Cole 2023: Hired Tristan & first sales team 2024: $8M+ revenue, 30 employees Total: $22M+ revenue in 4 years 💼 TRISTAN'S STATS: 46% lifetime close rate ~800 total enrollments $5-6M revenue generated Record: Highest upfront cash month (no financing) Now: Running own sales team & consulting 📱 CONNECT:Dickie Bush: @dickiebush (Twitter/X)Tristan Homsi: @tristanhomsi (Instagram)Ship 30 for 30: ship30for30.comPremium Ghostwriting Academy: [link] 📚 RESOURCES MENTIONED: "Efficiency" by Wall Street Playboys "Die With Zero" by Bill Perkins The Compound Effect Tim Ferriss Spotter Studio (thumbnail tool) TubeBuddy / VidIQ RapidTags.com 🎙️ ABOUT:Raw, unfiltered conversations with entrepreneurs building 7-8 figure businesses. No fluff, just systems, numbers, and real talk. 🔔 SUBSCRIBE for more deep-dive business breakdowns 💬 COMMENT: What's your Marketing Efficiency Ratio right now?

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Faith, Wealth, and High Performance in the High Ticket Space Austin, Tx

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