Wake Up, Tradeshows

Amy Mourey, Your Favorite Event Strategist
  • 5.0 (1)
  • Marketing
  • Updated Weekly

Most trade shows are expensive, boring, and forgettable. Wake Up Trade Shows is your no-fluff guide to turning event strategy into real pipeline and ROI. Hosted by your favorite event strategist, Amy Mourey, this show breaks down why most booths fail, and how to design B2B experiences that actually sell. If you're ready to stop wasting budget and start building events that grow your business, you're in the right place.

Episodes

  1. 3d ago

    Learn The Most expensive disconnect in events with Jeff Coppola, Event Reps

    You spent six figures on the booth. The branding looks incredible. The traffic was strong. Leadership is happy with the badge scans. So why aren't those conversations turning into revenue? In this episode of Wake Up Trade Shows, Amy Mourey sits down with event sales strategist and Event Reps founder Jeff Coppola to unpack one of the biggest—and most overlooked—failures in event marketing: what happens after someone walks away from your booth. Together, they dive into: Why booth staffing is often the weakest link in event ROIThe difference between a trained event rep and someone just "working the booth"The one question every booth rep should be asking prospectsWhy most companies lose momentum within days of an eventThe truth behind the "we still hit our numbers" mindsetHow a structured 72-hour follow-up strategy can dramatically increase conversionsThe systems top-performing teams use to turn conversations into pipelineIf you've ever wondered why your trade show leads go cold, why event ROI feels impossible to prove, or how sales and marketing can work together more effectively, this episode is for you. Stop treating your booth like a billboard. Start treating it like a pipeline engine. 🎙️ Guest: Jeff Coppola, Founder of EventReps ⁠⁠🎧 Hosted by: Amy Mourey, Event Strategist & Host of Wake Up Trade Shows TikTok: @amyeventstrategist

    28 min

  2. May 31

    Stop Planning Happy Hours That Are Just Drinks

    A happy hour is not a strategy just because there are cocktails in the room. In this episode of Wake Up Tradeshows, Amy Mourey breaks down why so many B2B happy hours fall flat — and how to design them with more intention. From guest strategy and venue choice to conversation design, hosting, atmosphere, follow-up, and measurable outcomes, this episode challenges brands to stop treating happy hours like casual add-ons and start using them as relationship-building experiences. Because the goal is not just to get people in the room. It is to create the right conversations, with the right people, in a setting that makes the next step easier. Before you book the bar, ask one question: if we removed the alcohol, would this event still have a reason to exist?

    22 min

  3. May 18

    Attention Grabbers Vs Actual Strategy

    A cute booth idea is not automatically a strategy. In this episode of Wake Up Tradeshows, Amy Mourey breaks down the difference between an attention grabber that actually supports the business and a gimmick that just creates noise. From prize wheels and coffee bars to photo moments, giveaways, games, and “Instagrammable” activations, Amy explains why attraction only works when it pulls in the right people, creates a meaningful conversation, and supports a measurable next step. This episode challenges brands to stop confusing crowds with conversion and start giving every creative idea a real job. Because fun is not the enemy. Lazy attraction is. Before you approve the next shiny booth idea, ask one question: what is this activation actually designed to do?

    26 min

  4. May 12

    How to Create a Booth People Actually Want to Walk Into

    A beautiful booth does not matter if nobody wants to walk into it. In this episode of Wake Up Tradeshows, Amy Mourey breaks down what actually makes a booth feel inviting, useful, and worth an attendee’s time. From entry points and floor flow to signage, demos, seating, food and beverage, swag, and staff energy, this episode challenges brands to stop designing booths that only look good in renderings and start building spaces that work on the actual show floor. Amy also shares the Booth Walk-In Test, a simple way to audit whether your booth creates clarity, comfort, curiosity, and conversation before the show begins. Because the goal is not just to have a booth people admire from the aisle. The goal is to build a booth people actually want to walk into.

    26 min

  5. May 4

    The “Was The Show Worth It?” Problem

    Every event marketer knows the question is coming: “Was it worth it?” In this episode of Wake Up Tradeshows, Amy Mourey tackles the C-suite question that makes event teams sweat—and why proving ROI cannot start after the booth comes down. From vague goals and fluffy recaps to badge scans with no context, Amy breaks down how to plan for proof before the event even happens. This episode covers how to define success early, connect creative ideas to business outcomes, collect the right information on-site, and build a post-event recap that tells a real story. Because “great energy” is not a metric, your recap needs a spine, and the answer your leadership wants is not hiding in the swag catalog.

    23 min

  6. Apr 30

    Your Booth Is Not a Billboard

    Your booth is not a billboard, and it is definitely not a very expensive place to park your logo. In this episode of Wake Up Tradeshows, Amy Mourey breaks down why passive booths fail and how brands can turn booth space into something that actually works: an experience, a conversation starter, and a lead engine. From layout and messaging to staff energy, attraction points, conversation design, and measurement, this episode challenges brands to stop decorating space and start designing for movement, curiosity, trust, and ROI. Because if people walk past your booth and still have no idea why they should care, the problem is not the show floor. It is the strategy.

    26 min

  7. Apr 29

    The Event Triangle: Precision, People, and Programming

    A great event is not built on vibes alone. In this episode of Wake Up Tradeshows, Amy Mourey breaks down her signature Event Triangle framework: Precision, People, and Programming. This episode is all about diagnosing whether your event has an actual strategy, or just a very expensive calendar invite. Amy walks through how to clarify why you’re showing up, align the humans responsible for making it work, and create programming that gives people a real reason to stop, stay, engage, and remember you. From booth strategy and audience targeting to staff energy, happy hours, activations, lead capture, and post-show proof, this episode gives event marketers and brand builders a simple way to audit what’s working, what’s missing, and where to fix the strategy before spending more money. Because your booth, happy hour, or brand activation should not just exist. It should pull people in, create momentum, and prove it was worth it.

    28 min

  8. Apr 28

    Why B2B Events Got Boring

    B2B events don’t have to be boring… so why do so many of them feel the same? In the first episode of Wake Up Tradeshows, Amy Mourey, your favorite event strategist, kicks off the show with a bold look at how trade shows, happy hours, lunch-and-learns, and corporate events became so copy-paste and what needs to change. From sad tablecloth booths and generic swag to happy hours that are “just drinks,” Amy breaks down why showing up is not the same thing as having a strategy. This episode challenges event marketers, brand builders, and operators to stop planning from habit and start designing with intention. You’ll hear why creativity is not fluff, why every event choice needs a job, and why ROI starts long before the post-show recap. Because the future of events is not copy-paste. It’s intentional, creative, measurable, and built to wake people up.

    21 min

  9. Trailer

    Wake Up Trade Shows (Trailer)

    Trade shows are broken,and we’re fixing them. I’m Amy Mourey, your favorite event strategist, and this podcast is for brands ready to stop wasting booth spend and start driving real pipeline. If you're tired of boring booths, weak ROI, and “just showing up”… you’re in the right place. Let’s fix your show.

    3 min

Trailer

Ratings & Reviews

About

Most trade shows are expensive, boring, and forgettable. Wake Up Trade Shows is your no-fluff guide to turning event strategy into real pipeline and ROI. Hosted by your favorite event strategist, Amy Mourey, this show breaks down why most booths fail, and how to design B2B experiences that actually sell. If you're ready to stop wasting budget and start building events that grow your business, you're in the right place.

Information

  • Creator
    Amy Mourey, Your Favorite Event Strategist
  • Years Active
    2K
  • Episodes
    9
  • Rating
    Clean
  • Copyright
    © Amy Mourey, Your Favorite Event Strategist
  • Show Website
    Wake Up, Tradeshows