The Practice: Podcasting for Healthcare Professionals

Toby Goodman
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If you work in healthcare, you are already having the same conversations every day. Explaining your approach. Answering the same questions. Clarifying what makes your work different. Most of that effort stays in the room. The Practice is about changing that. This podcast shows you how to turn your expertise into something that continues to support your work. So people understand you before they meet you. So your team stays aligned. So you are not repeating yourself all day. Over time, this becomes a body of work that reflects how you think and how you practise. Something patients, peers, and partners can return to. Each episode explores a simple idea: How to capture the thinking behind your work and make it useful beyond a single conversation. I’m Toby Goodman. I work with high-trust professionals and healthcare organisations where the stakes are high and the message matters. That includes oncologists, therapists, and private practice owners, alongside leadership teams and educators. I’m also the author of Narrow Podcasting, a number one international bestseller. If you want a more deliberate way to communicate, build trust, and grow your practice, you’re in the right place. Say it once. Let it do the work.

  1. 6d ago

    How To Say No To A Patient, with Miss Nathalie Cain (Dr Nat)

    Every clinician knows the patient they should have turned away. In this episode, a consultant plastic surgeon explains exactly how she says no: the question she asks herself before any treatment, what the "spidey sense" is really detecting, and why the patients asking for the wrong thing are often asking for a different kind of help. Miss Nathalie Cain, also known as Dr Nat, is a consultant plastic surgeon specialising in upper limb and facial aesthetic surgery, an international fellow in cosmetic surgery, and a faculty trainer for Merz Aesthetics. She's building her new clinic, ENIA, in Nottingham. WHAT WE COVER — Why upper limb surgery and facial aesthetics belong together (it's the anatomy) — Training the next generation to be better than she is. — Failing her exit exam, and how it reshaped surgical training across the East Midlands — The flood of new injectables: what's genuinely new versus newly marketed — The critical conversation in aesthetics the public never hears — "That's a facelift": setting honest expectations with the patient's own hand — How to say no to a patient, and the question she asks herself first — Building ENIA: staff, money, and the two things nobody teaches surgeons — Why 75% of new patients still come from word of mouth, even with a marketing budget ABOUT MISS NATHALIE CAIN Miss Nathalie Cain (Dr Nat) is a consultant plastic surgeon with a specialist interest in upper limb and facial aesthetic surgery, an international fellowship in cosmetic surgery, and a faculty trainer role with Merz Aesthetics. Her new clinic, ENIA, is based at Balance in Nottingham. Find her at eniaclinics.co.uk and on Instagram - @drnathaliecain. To grow your healthcare practice visit: tobygoodman.com Mentioned in this episode: INTRO: BYPR CHECKLIST Clinicians: your patients and clients choose who they trust. 
A podcast can help build that trust and save you time before anyone contacts your practice. 
'Before You Press Record' is my FREE checklist - get it now over at tobygoodman dot com.

    How To Say No To A Patient, with Miss Nathalie Cain (Dr Nat)

  2. 6d ago

    How To Build a Cancer Hospital, with Nobel Peace Prize Laureate Lameen Abdul-Malik

    You can buy the best equipment in the world. If nobody can use it, maintain it, or agree who gets paid what, patients die. In this episode, a man who helped build Zambia's first cancer hospital explains what big healthcare projects teach anyone building a practice: the science and the money are rarely the problem. The people are. Lameen Abdul-Malik is a Nobel Peace Prize laureate with the IAEA who deployed over €100 million in development projects across Africa, then left to open a coffee shop in Cape Town. He is the creator of the IMPACT Framework and is launching his book, Nobel Peace Prize Entrepreneur. WHAT WE COVER — What a nuclear agency actually does in healthcare: cancer, TB and the fight Africa isn't talking about — How Zambia got its first cancer hospital, and the room where it started — The standoff that nearly sank a $10m project: four oncologists, one minister's ego, 18 months — Why equipment without maintenance money kills patients, and what contingency really means — The IMPACT Framework in 60 seconds — IMPACT applied to a private clinic with two staff and no strategy — "What got you here won't get you there": when the practice you dreamed of becomes the problem — Outputs versus outcomes: why "we trained 300 people" isn't impact — What 18 years of writing about coffee builds that credentials can't — How one person impacts a billion lives ABOUT LAMEEN ABDUL-MALIK Lameen Abdul-Malik is a Nobel Peace Prize laureate with the IAEA, creator of the IMPACT Framework, and author of the forthcoming book Nobel Peace Prize Entrepreneur. He has written about coffee for over 18 years at FromCoffeeWithLove.com and is on a mission to impact one billion lives by 2032. Connect with Lameen on LinkedIn: https://www.linkedin.com/in/lameen-abdul-malik/ To get support for your healthcare business, go to: tobygoodman.com Mentioned in this episode: INTRO: BYPR CHECKLIST Clinicians: your patients and clients choose who they trust. 
A podcast can help build that trust and save you time before anyone contacts your practice. 
'Before You Press Record' is my FREE checklist - get it now over at tobygoodman dot com.

    How To Build a Cancer Hospital, with Nobel Peace Prize Laureate Lameen Abdul-Malik

  3. Jul 25

    How to Speak So That People Buy with TED legend, Julian Treasure

    You were trained to care. Nobody taught you to sell. In this season opener, the tables turn: Julian Treasure takes over as host and interviews Toby on why brilliant clinicians struggle to sell, and what to do about it without feeling gross! Julian Treasure is one of the most listened-to voices on listening and speaking alive: five TED talks with over 160 million views, and author of books including How to Be Heard and Sound Affects. WHAT WE COVER — Why brilliant doctors, coachest, healthcare professionals struggle to sell what they do — What decades as a professional drummer taught me about listening — From drums to NASA: Kathy Sullivan, Charlie Bolden, and the useful idiot advantage — Sales as leadership: leading a conversation by listening — The best sales conversation that doesn't end in money — Julian's RASA tool as a sales tool, and the 60/40 listening ratio — "Do you like them? Can they pay?" Choosing a narrow target market — "I hate marketing": why it's your duty anyway, and Book Yourself Solid — Where AI fits, and what it will never replace ABOUT JULIAN TREASURE Julian Treasure is a sound and communication expert whose five TED talks have been viewed over 100 million times. He is the author of Sound Business and How to Be Heard, and his mission is to regenerate the world's listening. juliantreasure.com | TED: How to Speak So That People Want to Listen tobygoodman.com Mentioned in this episode: INTRO: BYPR CHECKLIST Clinicians: your patients and clients choose who they trust. 
A podcast can help build that trust and save you time before anyone contacts your practice. 
'Before You Press Record' is my FREE checklist - get it now over at tobygoodman dot com.

    How to Speak So That People Buy with TED legend, Julian Treasure

  4. Season 2 Trailer

    SEASON 2: Critical Conversations For Healthcare Professionals

    Growing your own healthcare practice? Season 2 of The Practice is coming soon featuring critical conversations for healthcare professionals. Follow wherever you listen or for much more about how I support healthcare professionals go to TobyGoodman.com

    SEASON 2: Critical Conversations For Healthcare Professionals

  5. May 6 ·  Bonus

    How Do I Set Up My Own Healthcare Business?

    I speak to many healthcare professionals who are interested in podcasting but have yet to set up their own practice. This bonus episode aims to address that... Leaving the NHS or another public or private healthcare organisation to start your own practice can feel risky. You may have a stable salary, a pension, benefits, or simply the security of knowing what arrives in your bank account every month. But for many healthcare professionals, the real risk isn’t leaving. It’s leaving without a clear plan. In this episode, I talk about the difference between building a business and accidentally buying yourself another job. And why communication, positioning, referrals, and visibility matter long before you hand in your notice. You’ll hear:The biggest mistake healthcare professionals make when moving into private practiceWhy technical skill alone is rarely enoughThe difference between selling your time and building an assetWhat can be built before leaving your current roleHow better positioning attracts the right patients or clients When this is done properly, you’re building something with long-term value. 🎧 Follow “The Practice” for more episodes 🧳 Learn how to use podcasting to improve how you communicate and stop repeating yourself Case Study Group: https://tobygoodman.com/case-study 🚀 Launch a 10-episode podcast built around your work, used across patients, your team, and referrals Launch: https://tobygoodman.com/launch-a-healthcare-podcast 👋 Connect with me LinkedIn https://www.linkedin.com/in/toby-goodman-cxs/ Instagram https://www.instagram.com/i.am.tobygoodman/ Mentioned in this episode: Next Steps VISIT: tobygoodman.com/thepractice INTRO: BYPR CHECKLIST Clinicians: your patients and clients choose who they trust. 
A podcast can help build that trust and save you time before anyone contacts your practice. 
'Before You Press Record' is my FREE checklist - get it now over at tobygoodman dot com.

    How Do I Set Up My Own Healthcare Business?

  6. May 4

    How To Start a Podcast For Your Healthcare Practice

    Starting a podcast often feels like adding something else to manage. A few episodes get recorded. Then it becomes something that needs maintenance. In this episode, I walk through a different approach. Treating your first podcast as something defined, built around your work, with a clear purpose for each episode. You’ll hear:Why most podcasts drift and eventually stopHow to structure your first podcast as a focused seasonWhat an 8–10 episode build looks like in practiceHow each episode supports patients or clients, your team, and referralsThe different ways you can implement this depending on your setup When this is in place, your podcast becomes something you use across your practice. Something that supports communication without adding more to your day. 🎧 Follow “The Practice” for more episodes 🧳 Learn how to use podcasting to improve how you communicate and stop repeating yourself Case Study Group: https://tobygoodman.com/case-study 🚀 Launch a 10-episode podcast built around your work, used across patients, your team, and referrals Launch: https://tobygoodman.com/launch-a-healthcare-podcast 👋 Connect with me LinkedIn https://www.linkedin.com/in/toby-goodman-cxs/ Instagram https://www.instagram.com/i.am.tobygoodman/ Mentioned in this episode: Next Steps VISIT: tobygoodman.com/thepractice INTRO: BYPR CHECKLIST Clinicians: your patients and clients choose who they trust. 
A podcast can help build that trust and save you time before anyone contacts your practice. 
'Before You Press Record' is my FREE checklist - get it now over at tobygoodman dot com.

    How To Start a Podcast For Your Healthcare Practice

  7. May 4

    Get Referrals For Your Healthcare Practice, Clinic or Facility

    Referrals are simple in principle. Someone knows what you do. They meet someone who needs it. They make an introduction. But in reality, referrals often depend on how well someone can explain your work. ]And that’s where things break down. In this episode, I look at how podcasting helps your network refer to you more clearly by giving them something accurate to share. You’ll hear:Why referrals often don’t happen, even when people want to refer youHow to make it easier for others to explain what you doHow better context improves the quality of referralsWhy conversations start in a stronger position when this is in place When your network has something clear to pass on, referrals feel more natural. And the people you speak to arrive with a better understanding of how you work. 🎧 Follow “The Practice” for more episodes 🧳 Learn how to use podcasting to improve how you communicate and stop repeating yourself Case Study Group: https://tobygoodman.com/case-study 🚀 Launch a 10-episode podcast built around your work, used across patients, your team, and referrals Launch: https://tobygoodman.com/launch-a-healthcare-podcast 👋 Connect with me LinkedIn https://www.linkedin.com/in/toby-goodman-cxs/ Instagram https://www.instagram.com/i.am.tobygoodman/ Mentioned in this episode: Next Steps VISIT: tobygoodman.com/thepractice INTRO: BYPR CHECKLIST Clinicians: your patients and clients choose who they trust. 
A podcast can help build that trust and save you time before anyone contacts your practice. 
'Before You Press Record' is my FREE checklist - get it now over at tobygoodman dot com.

    Get Referrals For Your Healthcare Practice, Clinic or Facility

  8. May 4

    Improve Patient Understanding Before Consultation

    Before a patient or client arrives, they’ve usually picked things up from different places. Some of it is useful. Some of it isn’t. So consultations often start by going over the same old ground. In this episode, I show you how podcasting changes that starting point by helping patients or clients arrive already prepared for the conversation. You’ll hear:How to help patients or clients understand what to expect before they meet youWhy consultations can start further along when the basics are already clearHow better preparation leads to more focused questions and faster decisionsHow this supports your team by setting up conversations properly in advance 🎧 Follow “The Practice” for more episodes 🧳 Learn how to use podcasting to improve how you communicate and stop repeating yourself Case Study Group: https://tobygoodman.com/case-study 🚀 Launch a 10-episode podcast built around your work, used across patients, your team, and referrals Launch: https://tobygoodman.com/launch-a-healthcare-podcast 👋 Connect with me LinkedIn https://www.linkedin.com/in/toby-goodman-cxs/ Instagram https://www.instagram.com/i.am.tobygoodman/ Mentioned in this episode: INTRO: BYPR CHECKLIST Clinicians: your patients and clients choose who they trust. 
A podcast can help build that trust and save you time before anyone contacts your practice. 
'Before You Press Record' is my FREE checklist - get it now over at tobygoodman dot com. Next Steps VISIT: tobygoodman.com/thepractice

    Improve Patient Understanding Before Consultation
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Trailer

About

If you work in healthcare, you are already having the same conversations every day. Explaining your approach. Answering the same questions. Clarifying what makes your work different. Most of that effort stays in the room. The Practice is about changing that. This podcast shows you how to turn your expertise into something that continues to support your work. So people understand you before they meet you. So your team stays aligned. So you are not repeating yourself all day. Over time, this becomes a body of work that reflects how you think and how you practise. Something patients, peers, and partners can return to. Each episode explores a simple idea: How to capture the thinking behind your work and make it useful beyond a single conversation. I’m Toby Goodman. I work with high-trust professionals and healthcare organisations where the stakes are high and the message matters. That includes oncologists, therapists, and private practice owners, alongside leadership teams and educators. I’m also the author of Narrow Podcasting, a number one international bestseller. If you want a more deliberate way to communicate, build trust, and grow your practice, you’re in the right place. Say it once. Let it do the work.

Information

  • Creator
    Toby Goodman
  • Years Active
    2026
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Toby Goodman