Technology has never been the hardest part of transformation. Organisations can buy software, hire consultants, and invest millions in innovation, yet many digital transformation projects still fail — not because the technology wasn't capable, but because people struggle to adapt to the pace, uncertainty, and organisational change that comes with it. In this episode, Collins Victory Odabi sits down with AJ Bubb, founder of MXP Studio, a fractional AI strategy consultancy helping mid-market companies adopt AI with clarity rather than hype. Over 15 years across Accenture, AWS, and multiple startups, AJ has helped launch over 100 products and prototypes that collectively generated around $2 billion in revenue. He's also building Convia, a startup exploring authentic storytelling in an AI-driven world, and hosts the Facing Disruption podcast. What You'll Learn Most AI initiatives fail because they're not tied to strategy. Leaders often adopt AI out of FOMO rather than a clear outcome, which leaves experimentation directionless and impossible to measure — so the tool gets blamed for a problem that was never defined. Customers don't care about AI — they care about being served well. Leaders need to stay anchored to the "durable customer need" (a concept AJ credits to Amazon) rather than chasing the latest tool, since AI is a means to solving a problem, not the goal itself. Moving fast with AI starts with trust, not tools. People aren't afraid of change — they're afraid of instability, insecurity, and ambiguity. Leaders who reward small risks and remove fear of penalty create teams that can adopt new tools quickly. Leaders should build and experiment themselves, not just delegate to experts. Staying close to the customer and testing assumptions directly — as AJ does with Convia — lets leaders make faster, better-informed decisions instead of relying solely on secondhand insight. AJ's TRAILS framework guides AI adoption: Trust, Reveal, Act, Inspire, Learn, Scale — a six-step approach to building innovation capability without creating confusion or unnecessary complexity. About AJ Bubb AJ Bubb is the founder of MXP Studio, a fractional AI strategy consultancy helping mid-market companies adopt AI with clarity. He also hosts the Facing Disruption podcast, contributes to the Forbes Technology Council, and is building Convia (conviapro.com), a startup exploring authentic storytelling in an AI-driven world. 🌐 ajbubb.com conviapro.com Timestamps [0:00] Introduction and episode framing [3:00] Why AI initiatives fail before they even begin [7:14] Facing disruption vs. reacting to it [15:18] Protecting teams from burnout and change fatigue [19:33] Why leaders should build and experiment, not just advise [26:07] The TRAILS framework for practical AI adoption [29:01] Continued: proving out the framework and winning buy-in [1:35] Final thoughts and where to find Convia Connect with Collins LinkedIn:https://www.linkedin.com/in/collins-odabi-266620380/ Guest enquiries: podmatch.com/member/onyourmic Until next time, stay sharp, and keep showing up.