NITIC | Shift Happens - Winning In Competitive Markets

Summer Swope
  • 5.0 (2)
  • MARKETING

Shift Happens - and the title companies that win are the ones who adapt. This podcast from National Investors delivers real-world strategies, conversations, and ideas to help you stand out, build relationships, and compete at a higher level. 

Episodes

  1. 4D AGO

    Run Lean In Title

    If your margins feel tighter than they should, it might not be the market. It might be the quiet spending you’ve stopped seeing. We sit down with Brandi Abercrombie, a recovering closer with more than two decades in the title business, to talk about expense management that actually works for title agencies, especially with the pressure from the Texas rate reduction and a slower, higher-rate housing cycle. We get specific about where money slips out the door: payroll that never got resized after the COVID volume spike, overtime creep, courier and shipping defaults, wire fees you can negotiate, and software conversions that never deliver the automation you paid for because teams keep working in the old system. We also dig into the habits that waste hours, like printing and scanning documents that should have stayed digital, and we share why going paperless can save real dollars while improving the client experience. Then we go after the invisible costs that hurt the most: re-recordings, post-closing corrections, tax shortages, premium mistakes, and “claims leakage” caused by weak processes. We talk through what leaders should review monthly on the P&L, what to track by cost per file, and how to protect what matters most: your top producers and the service your clients remember. If you’re ready to run lean without cutting into the things that make your agency great, listen now, subscribe for more, and share this with a leader who needs it. What’s the one expense you’re finally ready to audit this week?

    53 min

  2. 4D AGO

    Build A Title Sales Pipeline

    The market doesn’t feel like the “speed years” anymore, and title companies everywhere are learning the hard way that hope is not a pipeline. We’re Summer, Lisa, and Lauren from National Investors, and we’re kicking off Shift Happens with the most practical topic we know: business development and sales in title insurance when buyers are cautious, deals cancel, and interest rates refuse to cooperate. We dig into what we’re seeing across Texas title agencies, from small towns to big cities, and why “unpredictable” deal flow usually comes down to inconsistent prospecting. We break down a simple framework that changes everything: most new orders show up after 5 to 12 touches, and a social media like doesn’t count as a full strategy. You’ll hear specific ways to vary your touches, time block your week, and qualify prospects so you’re not wasting energy on the wrong relationships. We also talk about the sales activities that actually create orders: hosting education the right way, running lender panels, building a weekly stand-up meeting with escrow, and using video marketing (even if you hate your voice). Plus, we share closes that feel natural, from soft asks during a live file to easy scripts your escrow team can use without feeling pushy. If you want a steadier title insurance pipeline and a team that sells together, press play, share this with your office, and then subscribe and leave a review so we can keep making more. What’s the one part of prospecting you want to get better at this month?

    58 min
  • 2 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

Shift Happens - and the title companies that win are the ones who adapt. This podcast from National Investors delivers real-world strategies, conversations, and ideas to help you stand out, build relationships, and compete at a higher level. 

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