Next Market Live - The podcast by Weglot

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Next Market Live – The Podcast by Weglot explores what it really takes to grow beyond your home market. Each episode is a conversation with the people behind that expansion: marketing leaders, partnership managers, founders, and operators, all sharing their strategies for scaling internationally. We go beyond theory to unpack how teams approach international expansion in practice: how they structure their go-to-market, adapt their positioning, build early traction, and scale through real, experience-driven insights. From content localization to hiring, partnerships, and channels, we cover the full picture and realities of what international growth really looks like. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Episodes

  1. 4. How Notion Built Demand Before Entering New Markets: The Power of Community

    3d ago

    4. How Notion Built Demand Before Entering New Markets: The Power of Community

    Next Market Live – The Podcast by Weglot explores what it really takes to grow beyond your home market. Each episode is a conversation with the people behind that expansion: marketing leaders, partnership managers, founders, and operators, all sharing their strategies for scaling internationally. In this episode, Yann Alexandre Petretti shares how Notion built demand before entering new markets. From community-led growth to ecosystem building, he breaks down how early traction can happen organically without a traditional go-to-market push. It’s a sharp look at why the best growth strategies start long before you officially launch. About Yann:  Yann is the Ecosystem Lead for EMEA at Notion, having joined when the company was five people in a Dublin co-working space and just starting to build in Europe. He began in sales before moving into ecosystem and community building, and now runs Notion’s startup, community, and partner programs across Europe, the Middle East, and Africa – the work behind how Notion warms up a market long before it sells into it. What you’ll learn in this episode of Next Market Live: Why community-led growth has to start with what you can give, not what you can get How to warm up a market so sales conversations land with people who already know you Why going broad with partners backfires, and why a small, well-served set wins How to enable power users instead of managing them (swag, venues, content, client referrals) Why the right channel beats the right person when telling a local story How to enter a new market assuming nothing – listen first, then build the strategy Connect with Yann: LinkedIn Mentioned in the episode: Notion · Spendesk’s CFO Connect community ► Ready to scale your brand across languages? Weglot uses AI to translate your website into any language in under 10 minutes. Try it for free  ► Questions? Reach us at support@weglot.com ► Check out Weglot Academy and join our multilingual SEO training: https://academy.weglot.com/ ► Let’s keep in touch!  Facebook: /weglot LinkedIn: /weglot X: /weglot Blog: https://blog.weglot.com/ Hosted on Ausha. See ausha.co/privacy-policy for more information.

    48 min
  2. 3. How AB Tasty Grew Internationally: From the US to Global Scale

    Jun 2

    3. How AB Tasty Grew Internationally: From the US to Global Scale

    Next Market Live – The Podcast by Weglot explores what it really takes to grow beyond your home market. Each episode is a conversation with the people behind that expansion: marketing leaders, partnership managers, founders, and operators, all sharing their strategies for scaling internationally. In this episode, Alix de Sagazan shares what it really takes to build traction in the U.S., from early hires to go-to-market pivots. She breaks down how AB Tasty adapted its strategy, balanced global ambition with local execution, and found its edge in a hyper-competitive market. It’s a candid look at why hiring, patience, and embracing your identity matter more than trying to “act local.” About Alix: Alix co-founded AB Tasty in 2009 with her childhood friend Rémi Aubert. Today, the company has more than 1,000 customers, 300 employees, and offices across three continents – and recently merged with VWO to form a global experience platform.  In 2018, after AB Tasty’s Series B, Alix uprooted her family from Paris to New York to personally lead the company’s U.S. expansion. Her focus across AB Tasty’s journey has been go-to-market: building the teams, channels, and positioning that turn European SaaS products into international ones. What you’ll learn in this episode of Next Market Live: Why Alix hired a VP of Marketing before a VP of Sales in the U.S., and how that reshaped the pipeline strategy Why trying to “act more American” backfired, and what embracing French culture did for U.S. hiring How sponsoring big partners’ events outperformed AB Tasty’s own big-booth plays (and how to pick the right partners) What three years of complexity in the UK taught Alix about patience and market timing Why moving the founder – not just a country manager – to a new market matters more for the team than the customers What Alix would do differently today if she were starting expansion from scratch Connect with Alix: LinkedIn Mentioned in the episode: AB Tasty · VWO · Business France Impact USA program Co-production: MonkeyBird Studio: The Pod, Paris Make-up Artist: Livia Delacroix ► Ready to scale your brand across languages? Weglot uses AI to translate your website into any language in under 10 minutes. Try it for free ► Questions? Reach us at support@weglot.com ► Let’s keep in touch!  LinkedIn: /weglot Blog:https://blog.weglot.com/ Hosted on Ausha. See ausha.co/privacy-policy for more information.

    36 min
  3. 2. How Malt Expanded Across Europe: What to Centralize vs Localize

    May 19

    2. How Malt Expanded Across Europe: What to Centralize vs Localize

    Next Market Live – The Podcast by Weglot explores what it really takes to grow beyond your home market.  Each episode is a conversation with the people behind that expansion: marketing leaders, partnership managers, founders, and operators, all sharing their strategies for scaling internationally. In this episode, Quentin Debavelaere shares the hard-earned lessons behind scaling Malt across Europe.  From early missteps in Spain to structuring teams across markets, he breaks down what actually slows (or unlocks) expansion. It’s a practical playbook on why being on the ground, setting the right targets, and adapting locally makes all the difference. About Quentin: Quentin joined Malt (then called Hopwork) as COO and one of its first employees in 2015. Over nearly 11 years at the company, he led its expansion across Spain, Germany, Benelux, the Middle East, and the UK – relocating his family to London to personally run the UK launch.  Before Malt, Quentin spent five years at McKinsey after training as an engineer, giving him a mix of strategic and operational experience that shaped how he approaches market entry. What you'll learn in this episode of Next Market Live: Why a “no competition” market is often harder, not easier, than one with established players What localization really means beyond translation, and the legal, payment, and UX gaps that trip up most first-time market entries Why early-market targets often demotivate teams and how to structure incentives instead Why pricing in new markets should start higher than you think (Malt almost tripled its corporate fees in Spain without pushback) What changed when Quentin moved to the UK versus managing Spain remotely, and why “you don't build trust on Zoom” The cultural decoding guide for selling across Europe: transactional Dutch, detail-driven Germans, top-down Spanish, and polite-but-opaque Brits Connect with Quentin: LinkedIn Mentioned in the episode: Malt · Aircall · Spendesk · Qonto · Comatch (acquired by Malt) ► Ready to scale your brand across languages? Weglot uses AI to translate your website into any language in under 10 minutes. Try it for free  ► Questions? Reach us at support@weglot.com  Co-Production: MonkeyBird Production Studio: Studio The Pod, Paris Make-up artist: Livia Delacroix Hosted on Ausha. See ausha.co/privacy-policy for more information.

    35 min
  4. Trailer - Next Market Live The Podcast by Weglot

    Trailer

    Trailer - Next Market Live The Podcast by Weglot

    Next Market Live – The Podcast by Weglot explores what it really takes to grow beyond your home market. Each episode is a conversation with the people behind that expansion: marketing leaders, partnership managers, founders, and operators, all sharing their strategies for scaling internationally. We go beyond theory to unpack how teams approach international expansion in practice: how they structure their go-to-market, adapt their positioning, build early traction, and scale through real, experience-driven insights. From content localization to hiring, partnerships, and channels, we cover the full picture and realities of what international growth really looks like. Hosted on Ausha. See ausha.co/privacy-policy for more information.

    1 min
  5. 1. Lessons from Qonto: Scaling Internationally Without Losing Your Brand Voice

    May 4

    1. Lessons from Qonto: Scaling Internationally Without Losing Your Brand Voice

    Next Market Live – The Podcast by Weglot explores what it really takes to grow beyond your home market. Each episode is a conversation with the people behind that expansion: marketing leaders, partnership managers, founders, and operators sharing their strategies for scaling internationally. In this episode, Kim Reyes shares how Qonto rebuilt its content model and uses AI-driven localization to stay consistent across markets. From tone of voice onboarding to agentic workflows, she explains how teams can scale content without losing clarity, nuance, or trust. It’s a practical look at turning localization into a true growth lever. About Kim: Kim has an international background and started her career in journalism and editorial strategy before moving into fast-growing tech companies. She’s spent the past years building brand voice and content systems that scale across markets, across marketing, product, and the organization. At Qonto, she’s been tackling a key challenge: maintaining brand coherence across languages and cultures while expanding quickly across Europe. More recently, Kim has been using AI as a productivity lever – not to replace local marketers but to empower them and rethink how content teams operate at scale. What you’ll learn in this episode: How words on a web page translate to trust and emotional connection Why consistency isn’t the same as uniformity across markets How Qonto approached formal vs informal tone by country The differences between translation, localization, and transcreation Why AI adoption often starts with internal champions How to position AI as a growth opportunity, not a threat Connect with Kim: LinkedIn Learn more about AI at Qonto: Medium Mentioned in the episode: Qonto · Getaround · Dust Co-Production: MonkeyBird Studio: Studio The Pod, Paris Make-up artist: Livia Delacroix Ready to scale your brand across languages? Weglot uses AI to translate your website into any language in under 10 minutes. Try it for free  Questions? Reach us at support@weglot.com Let’s keep in touch!  LinkedIn Blog Hosted on Ausha. See ausha.co/privacy-policy for more information.

    57 min

Trailer

About

Next Market Live – The Podcast by Weglot explores what it really takes to grow beyond your home market. Each episode is a conversation with the people behind that expansion: marketing leaders, partnership managers, founders, and operators, all sharing their strategies for scaling internationally. We go beyond theory to unpack how teams approach international expansion in practice: how they structure their go-to-market, adapt their positioning, build early traction, and scale through real, experience-driven insights. From content localization to hiring, partnerships, and channels, we cover the full picture and realities of what international growth really looks like. Hosted on Ausha. See ausha.co/privacy-policy for more information.

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